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For entrepreneurs, knowing how to communicate clearly and effectively is critical in leading a company -- and selling your business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors.

Author's Note: The post below is the condensed, smart phone friendly version of the full length article Seven Keys to Long-Term Relationship Success . Most of us want to meet and settle down with the "right" person, and most of us want such a relationship to last.

February 13, 2012 To put it mildly, social media tools are transforming the way we communicate. These days, people send a tweet instead of an e-mail and write on Facebook walls instead of dial phone numbers. So you know the best way to reach customers is to join these conversations, but how?

Around the world there are leaders who are intentionally or unknowingly relying upon their psychic abilities and those of their employees to relay important information with disastrous results. The results of failed telepathy range from massive product recalls, failed change initiatives, to unengaged employees.