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Five social media benefits older business owners should know Why all businesses should go social Convincing older business owners to invest in social media can be difficult. They can be more comfortable with marketing methods of the past, and they can be reluctant to learn about the newest promotional techniques made possible by advances in technology, such as social media.

February 13, 2012 To put it mildly, social media tools are transforming the way we communicate. These days, people send a tweet instead of an e-mail and write on Facebook walls instead of dial phone numbers. So you know the best way to reach customers is to join these conversations, but how?

July 14, 2011 While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social Web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer's toolkit.

May 29, 2012 Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company's analysis of 200 clients' Facebook posts over a two-week period, in addition to the comments and "likes" spurred by those posts.

(Cambridge) - Have you ever considered taking steroids to get the perfect body? With the recent media coverage exposing steroid use in professional sports, many people are looking for an extra edge to build muscle, get stronger, and look better. Steroids, although effective, are unhealthful and illegal to use without a prescription.

Well here's a decidedly 21st century sleep issue. Apparently there's a rising phenomenon among teens: sleep texting. That's right, teens are reaching for their phones during the night, firing off messages, and waking with no recollection of their actions. We're all aware of how deeply embedded social media and technology are in our culture today.

Water doesn't get the same media attention as green tea, antioxidants, and the latest fad diets. Yet it plays a much more critical part in our daily lives and our bodies. Our bodies are made up of about 60% water, and every system depends on water.