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For entrepreneurs, knowing how to communicate clearly and effectively is critical in leading a company -- and selling your business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors.

I'd like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: "Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function." Exciting? Hardly!