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June 5, 2012 Consumers are more likely to follow you on Pinterest or Twitter than they are on Facebook, a new study shows. According to the 2012 Social and Mobile Commerce Study-a joint research project by the National Retail Federation's Shop.org, comScore and The Partnering Group consultancy-customers say they were following fewer retailers because of concerns about information sharing and privacy.

February 13, 2012 To put it mildly, social media tools are transforming the way we communicate. These days, people send a tweet instead of an e-mail and write on Facebook walls instead of dial phone numbers. So you know the best way to reach customers is to join these conversations, but how?