Not every Internet address was a dotcom. In fact, dotcoms showed up pretty late in the day, and they were not exactly welcome. There were dot-orgs, dot edus, dot nets, dot govs, and dot localities.
Once upon a time there were lots of social enterprises that lived outside the market; social movements, political parties, mutual aid societies, philanthropies. Churches, criminal organizations -- you're bound to see plenty of both of those in a transition... Labor unions... not little ones, but big ones like Solidarity in Poland; dissident organizations, not hobby activists, big dissent, like Charter 77 in Czechoslovakia.
Armies, national guards. Rescue operations. Global non-governmental organizations. Davos Forums, Bilderberg guys.
Retired people. The old people can't hold down jobs in the market. Man, there's a lot of 'em. Billions. What are our old people supposed to do with themselves? Websurf, I'm thinking. They're wise, they're knowledgeable, they're generous by nature; the 21st century is destined to be an old people's century. Even the Chinese, Mexicans, Brazilians will be old. Can't the web make some use of them, all that wisdom and talent, outside the market?