It is likely too early to gauge the effectiveness of these social media courses, degrees, and classroom experiments. Perhaps such endeavors are akin to, as a colleague recently mused, "a massively expensive For Dummies book." Our understanding of online culture will continue to evolve with or without academia's involvement, but it does beg the question: Should our institutions of higher education share some of the responsibility of explaining the online frontier of social media, or are its participants fully capable of self-management and adaptation? The answer may require more than 140 characters.
