At a recent "new" technology forum at MIT, Yamli went on to win best of show — a development that did not escape the attention of Google, which recently developed its own search and transliteration engine. "I guess Google recognizes a good idea when it sees it," Jureidini says. He adds, "And the way we counter it is by being better. We live and breathe Yamli every day, and we're constantly in the process of improving how people can use it." Experts in Arabic Web content say that since its release a year ago, Yamli has helped increase Arabic content on the Internet just by its use. They say that bodes well for the Arabic Web and for communication between the Arab and Western worlds.
