this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you
Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atla... - 0 views
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the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic
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if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut
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Opera Unite - 0 views
Search Engine Helps Users Connect In Arabic : NPR - 0 views
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new technology that is revolutionizing the way Arabic-speaking people use the Internet
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Abdullah says that of her 500 Egyptian students, 78 percent have never typed in Arabic online, a fact that greatly disturbed Habib Haddad, a Boston-based software engineer originally from Lebanon. "I mean imagine [if] 78 percent of French people don't type French," Haddad says. "Imagine how destructive that is online."
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"The idea is, if you don't have an Arabic keyboard, you can type Arabic by spelling your words out phonetically," Jureidini says. "For example ... when you're writing the word 'falafel,' Yamli will convert that to Arabic in your Web browser. We will go and search not only the Arabic script version of that search query, but also for all the Western variations of that keyword."
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