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Ed Webb

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atla... - 0 views

www.theatlantic.com/...263523

web2.0 internet sharing analytics mobile socialmedia facebook twitter

shared by Ed Webb on 16 Oct 12 - No Cached
  • this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you
  • the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic
  • direct socia
  • ...6 more annotations...
  • Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent
  • if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut
  • the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself
  • the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made. 
  • "Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage,"
  • only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app
  • Ed Webb on 16 Oct 12
     
    Heh. Social is really social, not 'social' - who knew?
Ed Webb

How to Choose the Best Web Browser - Reviews by PC Magazine - 0 views

www.pcmag.com/...0,2817,2350275,00.asp

shared by Ed Webb on 21 Jul 09 - Cached
    • Ed Webb
      Ed Webb on 21 Jul 09
       
      What, no Flock?
Ed Webb

Search Engine Helps Users Connect In Arabic : NPR - 0 views

www.npr.org/...story.php

Arabic internet online language transliteration typing

shared by Ed Webb on 16 Jul 09 - Cached
  • new technology that is revolutionizing the way Arabic-speaking people use the Internet
  • Abdullah says that of her 500 Egyptian students, 78 percent have never typed in Arabic online, a fact that greatly disturbed Habib Haddad, a Boston-based software engineer originally from Lebanon. "I mean imagine [if] 78 percent of French people don't type French," Haddad says. "Imagine how destructive that is online."
  • "The idea is, if you don't have an Arabic keyboard, you can type Arabic by spelling your words out phonetically," Jureidini says. "For example ... when you're writing the word 'falafel,' Yamli will convert that to Arabic in your Web browser. We will go and search not only the Arabic script version of that search query, but also for all the Western variations of that keyword."
  • ...1 more annotation...
  • At a recent "new" technology forum at MIT, Yamli went on to win best of show — a development that did not escape the attention of Google, which recently developed its own search and transliteration engine. "I guess Google recognizes a good idea when it sees it," Jureidini says. He adds, "And the way we counter it is by being better. We live and breathe Yamli every day, and we're constantly in the process of improving how people can use it." Experts in Arabic Web content say that since its release a year ago, Yamli has helped increase Arabic content on the Internet just by its use. They say that bodes well for the Arabic Web and for communication between the Arab and Western worlds.
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