The need for a knowledge hub - 0 views
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Yet media companies remain curiously fragmented in their own information space. So as I often ask in these columns: What would I do? First of all, I would gather together all the people in the company who collect and analyze information for a one-day "knowledge-fest." Some will be in editorial, some in advertising, some in circulation, some in "research" some in digital, and ... well anyone else who wants to turn up. They'll then share what they collect, and its relative benefit to everyone else. Secondly, I would create a "knowledge hub" - an intelligence center - charged with integrating and redistributing the content from all the different sources, across the entire organization.
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Yet media companies remain curiously fragmented in their own information space. So as I often ask in these columns: What would I do? First of all, I would gather together all the people in the company who collect and analyze information for a one-day "knowledge-fest." Some will be in editorial, some in advertising, some in circulation, some in "research" some in digital, and ... well anyone else who wants to turn up. They'll then share what they collect, and its relative benefit to everyone else. Secondly, I would create a "knowledge hub" - an intelligence center - charged with integrating and redistributing the content from all the different sources, across the entire organization.