Yet media companies remain curiously fragmented in their own
information space.
So as I often ask in these columns: What would I do?
First of all, I would gather together all the people in the
company who collect and analyze information for a one-day
"knowledge-fest."
Some will be in editorial, some in advertising, some in
circulation, some in "research" some in digital, and ... well
anyone else who wants to turn up. They'll then share what they
collect, and its relative benefit to everyone else.
Secondly, I would create a "knowledge hub" - an intelligence
center - charged with integrating and redistributing the content
from all the different sources, across the entire organization.
Stephen Dale on 22 Jul 10at the 2nd meeting of the Knowledge Hub advisory group, we asked people to map how they would use the Knowledge Hub (imagining that it's everything they wanted it to be) to satisfy their knowledge and information needs around a popular, complex LAA target. (In one case, NI 111 - first time entrants to the youth justice system and NI 39 hospital admissions due to alcohol related harm).
