50 social media & Internet stats compiled by Ad Age. Some examples: Twenty percent of searches on Google each day have never been searched for before; Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are. Facebook, Twitter and YouTube are now considered cornerstones of most social-media strategies in larger companies.
-1. Strategy: measure objectives and potential for insight
*Google Analytics
*know what your organization has and needs before making social media plans
-2. Define success: metrics or goal to achieve
*what is a successful campaign/media effort?
-3. Identify resources, training and potential obstacles
*who can help? What might impede progress? How can these things be avoided/surmounted?
-4. Identify tools based on these needs
*what exists to help with this?
-PR is not a transaction but a relationship.
*SMNs help people connect with each other. SMNs can also help brands connect with potential users.
-people act and share differently on various social media (FB vs Twitter vs other platforms)