Group items tagged

Mashable Social Media on questions and answers on Twitter

-13% ask/give product recommendations/advice -67% of people with more than 100 followers ask more questions *because of familiarity with services? ease of use? -the more followers you have, the more likely your questions will be answered -66% of Qs asked have commercial intent

p.252 No clear distinction between questions that may challenge librarians' comfort levels and those that cannot be answered for truly technical reasons; typically answered in 2-4 hours p256 "reference" questions take longer; p.258 where a "thank you" was received, on average, was three times faster than the response time for no "thank you"; 8% were from users in the library.

*SMS reference services perhaps another way to reinforce social media weak links? -SMS services not as quick and pointed as previously expected, but instead could take as much time as any other transaction *But, are they more convenient?? Texting allows response in user's time! -" What all of these differences indicate is that users and librarians both treat SMS as a reference conversation in which both parties are willing to invest texts and time."

p.13 24/7 SMS service consortium (2009): Alliance Library System, SJSU, TAP Information Services, Bradley University, South Central Regional Library Council & Altarama Information Systems. Article includes statistics on cell phone usage & texting from 2007 Pew Internet & American Life Project survey ("58 percent of Americans surveyed have sent or received text messages") and 2008 Student Monitor survey ("nearly nine in ten students own a cellular telephone"; "students spend 37.8 percent of their cellphone usage time texting")

-utilization of SMS reference services can establish a connection with patrons, and establish the library is receptive to new ideas -limitations to SMS services can be overcome -length: use URL shorteners or multiple texts, or use one text to invite the patron to call for a longer answer -SMS shorthand can be learned/acquired -SMS staffing can be an issue, but can be handled at multiple access points *people's changing perceptions of access and networking make SMS reference more feasible. *users want short pieces of info more frequently, perfect for the SMS format *with the rise of smartphones, URL shortened links can be sent and accessed immediately

create a social media strategy via a website by answering questions

**before SNSs -p348. possible uses on Internet to form social bonds *suppositions answered in many ways by the rise of the SNSs -p349 results of the HomeNet study showed Internet interrupted social relationships. However, there are a number of arguments against that occurrence -p377 Internet can both help and hinder people, depending in large part on existing personality characteristics -p377 People allow online and offline worlds to overlap *particularly with the rise of the SNSs