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Rudy Godoy

Behaviorally Speaking: Product versus Project - 0 views

  • We created many iterations with absolutely no room for error and no slack time at all. CM in this case focused on the short project needs because the risk of our competition beating us was far greater than the risk of failing to take a longer term "product" view. In the end - we beat our competition to the market.
  • There were a number of times in which we discovered that the fix did not work as expected and we saved valuable time by rejecting the release earlier in the process. I had effectively partnered with the business representative and started getting a decidedly stronger "product" view while still helping us to meet our project deadlines.
  • You need to be well aware of both views and make the right choices from a business perspective.
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    CM driver development process can take two routes, which is better for one is the issue Bob elaborates on.
Rudy Godoy

Ni ciencia, ni exacta. - 0 views

  • Por más experiencia que uno tenga, por más mediciones que uno haga, finalmente quien decide si comprar nuestro preciado producto es un ser humano y éste como parte de la naturaleza, cambia constantemente. Cambia frente al producto, frente a la coyuntura y por su puesto frente a los embates de nuestra competencia.
  • Despertemos ! El ama de casa ya no es nuestra madre, es nuestra esposa. Es la esposa del vecino, la de tu portero. Eres tú que estás leyendo el blog desde tu Black Berry minutos antes de dejar boquiabiertos a unos inversionistas. Es la Carmelina del comercial de Telefónica que está dispuesta a romper el mercado Holandés a punta de blue jeans bordados con flores.
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    buen articulo acerca de estereotipos que ocasionanque veamos las cosas de una manera determinada.
Rudy Godoy

Building a 100-year company - 0 views

  • 2. Relevance. The company must continue to innovate its solutions to the problems it solves to make the market continue to want them
  • Creating a company structure that is flexible enough to adapt with the environment is essential to longevity.
  • 4. Respect. For the industry, for its competitors, for its employees and for its customers.
  • ...5 more annotations...
  • If you want your customers to be satisfied, first satisfy your employees.
  • The best company on the other hand, sets its own agenda, its own goals and its own milestones to march to. March to your own metrics and be the best at what you do. Don’t compare yourself to others and be second-best.
  • 8. Be willing to apologise.
  • Mark Zuckerberg knew the new Facebook was for the best, and in time, his customers came to realise that too.
  • 10. Persistence. It’s so easy to give up all the time. Every moment, it’s easier to just throw in the towel and say, “this is too hard, I don’t want to do this anymore” rather than stand your ground and say, “this is hard as hell, but what the heck, I’m here now - I’m going to keep giving it a shot”. That takes guts. Standing in the face of every adversity that comes your way and making your way through it, proud of all your actions, and then, whatever the outcomes, being willing to toil on - that’s what it takes.
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    Pretty great advices for people willing to build long-standing companies!
Rudy Godoy

Lo negativo también vende - 0 views

  • Ahora, hay tambien un atajo que merece ser evaluado y consiste en aceptar nuestro problema y convertirlo en el punto de partida para construir una gran beneficio diferencial.
  • Si esa desventaja que tiene nuestro producto esta bien instalada en la cabeza de los consumidores, hay algo de positivo en ello.  Nos tienen presentes y nos diferencian claramente por este mismo “problema”.  El reto está en encontrar la relación entre la desventaja y el efecto positivo que ésta podría tener en nuestras vidas.
  • A veces uno se desespera tratando de borrar una percepción negativa, cuando quizás la solución esta justamente en aprovechar el problema, y lo mejor de todo es que nadie se lo espera.
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    No siempre lo negativo es un punto en contra. Ricardo demuestra como aprovechar esto para volverlo un punto a favor.
Rudy Godoy

Seth's Blog: Three things you need if you want more customers - 0 views

  • A group with a problem they want to solve using your solution
    • Rudy Godoy
       
      This is key for our sulutions. They should be able to solve a group of customers' problem.
  • A group of possible customers you can identify and reach
    • Rudy Godoy
       
      Reach is the most difficult part of this. Part oof our work should be on indentify ways to be able to reach them efficiently.
  • A group with the desire and ability to spend money to solve that problem
    • Rudy Godoy
       
      We also might be confident that the targetted customers have the ability and money to spend on our solution.
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    Great tips for targetting and identifying your customers.
Rudy Godoy

Influential Marketing Blog: 7 Lessons Entrepreneurs Can Learn From Twitter's Success - 0 views

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    @rohitbhargava describes some lessons entrepreneurs can take when developing or design new products and services, it could also be applied to existing ones.
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    Lecciones para aplicar a nuestros productos.
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