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We created many iterations with absolutely no room for error and no slack time at all. CM in this case focused on the short project needs because the risk of our competition beating us was far greater than the risk of failing to take a longer term "product" view. In the end - we beat our competition to the market.

There were a number of times in which we discovered that the fix did not work as expected and we saved valuable time by rejecting the release earlier in the process. I had effectively partnered with the business representative and started getting a decidedly stronger "product" view while still helping us to meet our project deadlines.

You need to be well aware of both views and make the right choices from a business perspective.