Group items tagged

The purpose of this exploratory study was to advance understanding of how American museums are currently using social media. More specifically the study used an online survey to question museum practitioner's on current social media practices by looking at tools used, purposes, importance, effectiveness, measurement, satisfaction and success. The following is a bullet point summary of the findings.

Effect of Blog Entries on Site Traffic

Day 1: of Community Media Workshop: "Social Media Listening and Literacy For Nonprofits" Not a social media listening for dummies. it deals with how to work effectively with social media in terms of search terms: "now have an idea to tie those tools together into an effective and central listening hub." Es geht um die Optimierung von Tags und Texten in Bezug auf Suchmaschinen - und die entsprechende Methode Einträge selber zu verbessern und zu testen

The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.

Most UX designers use qualitative research-typically in the form of usability tests-to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition. Over the last two years our UX team at Vanguard has developed some tools and techniques to help us use quantitative data effectively. We've had some successes, we've had some failures, we've laughed, we've cried, and we've developed ten key guidelines that you might find useful.

TEC-CH is an advanced Master´s programme in Communication Sciences, specifically dedicated to the use of communication technologies for the Cultural Heritage domain. At the completion of the TEC-CH programme, students will be able to create effective comm

Know YOUR story and tell it with authenticity Listen to the stories of others Listen to the story the data is telling you Narrative is important - but it does not trump action!