US Social Media Museum Research Survey March 2010 - 2 views
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Axel Vogelsang on 28 Jan 11The purpose of this exploratory study was to advance understanding of how American museums are currently using social media. More specifically the study used an online survey to question museum practitioner's on current social media practices by looking at tools used, purposes, importance, effectiveness, measurement, satisfaction and success. The following is a bullet point summary of the findings.