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sdavi111

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies |... - 0 views

medium.com/...beacon-technology-d8dc7cb5f306

shared by sdavi111 on 22 Sep 21 - No Cached
  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
  • ...5 more annotations...
  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
  • sdavi111 on 22 Sep 21
     
    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
nbrac002

Could wristbands turn festivals into games? - BBC News - 0 views

www.bbc.com/...uk-england-manchester-49002496

shared by nbrac002 on 22 Sep 21 - No Cached
  • Wristbands have long been synonymous with music festivals, but what was once a simple, colourful loop of material now increasingly contains contactless technology. This allows music fans to pay for food, drinks or merchandise but festival directors are now taking the technology further, into the realm of "gameification".
  • Festival director Ben Robinson says it will allow visitors to check-in at stages, talks and stalls, creating a "mission log" they will be sent after the event, listing what they saw and giving further information.
  • Ultimately, he hopes to turn festivals into immersive gaming sites - something akin to Pokemon Go - where, alongside enjoying the festival site, visitors can unlock exclusive rewards. This might include entry to a restricted area for visiting a number of check-in points or free dishes if enough food is purchased.
  • ...11 more annotations...
  • linking the wristbands to interactive apps and existing technologies, such as augmented reality, to give attendees something beyond the usual festival experience.
  • which is also used in contactless bank card payments,
  • The danger is that you get analysis that tells you 80% of your audience went to see Band X so you should book loads of bands that sound like Band X," he says
  • data can stop exposing you to that thrill of hearing something new and different."
  • "It's simply a device that will tell us how many people bought how many beers and at what time and such like [which is] data that a standard EPOS (electronic point of sale) system would track."
  • and experts also question the security of the system.
  • so somebody could duplicate it - and as it's contactless, you only need to be within a certain proximity.
  • "Also, the visitors are potentially being profiled and this is viewed by the security community as an invasion of privacy."
  • The system they are using provides only "blind data", he says, which means there is "no GPRS [and] no tracking"
  • "That is where people load money on that they never end up redeeming. Most retailers view this as an excellent stream of effectively free money... but it is scamming the punters who are already paying an on-site premium."
  • He says they use "a global encryption standard used by the military... that has only ever been hacked or cloned in a theoretical situation, never in real life" and only use any data collected for "assisting visitors with customer service enquiries".
  • nbrac002 on 22 Sep 21
     
    This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc

mobile proximity marketing advantages disadvantages

shared by jbrit055 on 23 Sep 21 - No Cached
  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
      kmill139 on 23 Sep 21
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
  • ...41 more annotations...
  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
      kmill139 on 23 Sep 21
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • kmill139 on 23 Sep 21
     
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  • mmdmd99999 on 20 Jul 22
     
    privacy concerns, complex management, excessive opt-ins, conversion issues
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
mrodr1442

Proximity Marketing: Sending the right message to your customers - 1 views

PROXIMITY MARKETING: SENDING THE RIGHT MESSAGE TO YOUR CUSTOMERS Proximity Marketing: Sending the right message to your customers https://techgenix.com/proximity-marketing/ Interesting how modern ...

started by mrodr1442 on 23 Sep 21 no follow-up yet
xrive007

McDonald?s beacon strategy pushes in-store conversion rate to 20pc | Marketing Dive - 0 views

www.marketingdive.com/...20338.html

innovation restaurant technology

shared by xrive007 on 23 Sep 21 - No Cached
  • beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
  • enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages
  • surprise and delight our customers not only with great food at a reasonable price, but also by enhancing their shopping experience using new technologies
  • ...12 more annotations...
  • the brand seeing 30 percent of users who received the promotion using it more than once.
  • it?s important to send relevant offers to users and not just spam them
  • loyalty app, to reach those fans and deliver relevant offers.
  • Proximity marketing was selected to build in-depth relationships with our customers and to introduce to them our new set of coffee products
  • make it possible for us to see the conversion rate of a visit
  • Each time a Shopping Genie user entered the beacon-enhanced premises, he or she would receive a mobile coupon prompting them to purchase one coffee and receive a beverage from the new drink line for free.
  • tailor users? promotions to their pre-selected likes.
  • easily able to measure conversion rates, as well as consumers? interest in the new products.
  • also able to deduce which customers did not use their offer
  • able to pinpoint that 20 percent of the loyalty app?s users identified themselves as interested in receiving the types of offers that McDonald?s was testing, while 30 percent who received a promotion used the offer more than once.
  • This aided the brand in figuring out which consumers were repeat customers, in addition to when and where they walked in from.
  • they wanted to advertise a product that they had just introduced, and they used beacons to identify customers who were at the point of purchase and change their behavior
rhera004

100 Event Statistics (2021 Edition) - 0 views

www.eventmanagerblog.com/event-statistics

shared by rhera004 on 25 Sep 21 - No Cached
  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
  • ...22 more annotations...
  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • 37% of event planners report that social media exposure is a key metric of event success.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
  • rhera004 on 25 Sep 21
     
    Informative page reflecting Event Statistics - Post-Covid
rhera004

The 2020 Pandemic: Impact Of COVID-19 On The Live Events Industry | LiveDesignOnline - 0 views

www.livedesignonline.com/...-covid-19-live-events-industry

shared by rhera004 on 25 Sep 21 - No Cached
  • Aug 19, 2020 7:37pm
  • The Live Events industry is estimated to employ 12 million people and generate close to one trillion dollars in annual revenue.
  • lost over 75% of their business since March 2020,
  • ...14 more annotations...
  • One company noted they are working on “normal business projects plus the addition of sterilization equipment, PPE face shields, and portable lighting for temporary hospital units.”
  • only 22.43% of the responding companies had not cut staff.
  • In terms of receiving some form of government support to make up for business and revenue losses, 45% reported getting PPP loans, 30% got unemployment insurance, 18% received other forms of help (such as EIDL and/or SBA loans or credit), and 30% reported getting no help.
  • almost half of the companies (48.60% of them) indicated it could happen in 2022
  • the remaining 25.23% not hopeful until 2023
  • To get back to 100% pre-COVID-19 levels, the majority is looking at 2023 (36.45%) or 2024 (29.91% of companies), while 25.23% companies are looking at 2022, and less than 9% expect to reach 100% during 2021.
  • the industry is not expected to bounce back to pre-COVID-19 levels at a rapid pace.
  • developing new products for next year,
  • massive domino effect
  • Another impact on the success of the live events business is the lack of the live events, such as tradeshows and conferences that support the industry.
  • While some of these events have pivoted to virtual and digital solutions, they do not solve the issues of unemployment and lack of personal contact with clients which is so essential for business success.
  • In addition, Live Nation, the world’s largest concert producer, has announced that their revenue plunged by 98% in the last financial quarter, after COVID-19 devastated the live music sector. The company reportedly only presented 24 concerts in North America, while the second quarter of 2019 saw over 7,000 events.
  • hopefully looks forward to enjoying in the future as the economy and the industry come back.
  • An industry fighting for its life, but hopefully one with the resources required to survive.
  • rhera004 on 25 Sep 21
     
    Covid-19 impact on Events Industry - 2020
ldeur001

Using Location-Based Advertising with Text Message Marketing | Modern Restaurant Manage... - 1 views

modernrestaurantmanagement.com/ng-with-text-message-marketing

shared by ldeur001 on 25 Sep 21 - No Cached
  • optimize communications to specifically target people in close proximity with advertisements.
  • Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.
  • Brands can collect data about their customers’ buying habits and demographics
  • ...2 more annotations...
  • Beacons use small physical objects located in specific areas. Programmed to detect signals from user mobile devices in range, the beacons trigger servers to send in-app or SMS ads.
  • Geo-aware targeting uses real-time location data from mobile service providers to deliver ads via app or SMS to customers within so many feet of the store. 
  • ldeur001 on 25 Sep 21
     
    Location based advertising is proven to be very effective. Brands can connect with customers in the area, offer discounts/sales, engage with them and collect data about buying habits and demographics.
teallemejia

Keeping Mobile Tech in Hotels Secure with Biometrics | By Court Williams - Hospitality Net - 0 views

www.hospitalitynet.org/...4096433.html

hotels biometrics

shared by teallemejia on 26 Sep 21 - No Cached
  • Biometrics are biological measurements or physical characteristics that can be used to identify individuals.
  • Marriott hotels in China use facial recognition technology for check-in purposes, charging the room fee and deposit automatically to guests' Alipay accounts and providing the room key after identity verification
  • Many hotel chains use large-scale, organization-wide enterprise systems for their IT operations. These require exceptional cybersecurity, controlled user access, and extensive cloud computing capabilities.
  • ...5 more annotations...
  • Hotels are also embracing the Internet of Things for the benefit of guests, to adjust room temperature settings, lighting, voice-controlled room service, operate adjustable beds and other appliances.
  • Many properties are combining augmented reality (AR) and virtual reality (VR) for entertainment, convenience, and administrative purposes. AR-powered signage, for example, can help direct guests to check-in or pick-up locations, based on their mobile fingerprint and biometrically-verified identity.
  • The closer the connection between biometric methods and the user, the greater the security. Since a user's personal mobile device is effectively a "closer" link to the individual than a hotel's facial recognition system, one of the benefits of going mobile is increased security of data, employees, guests, finances, and facilities.
  • Mobile biometrics, like any other technology, opens the door to the risks of cybercrim
  • Research from SmarterHQ shows 72% of consumers will only engage with marketing that is personalized to their interests, while 86% don't want to provide their personal information because of privacy concerns. This creates a major conundrum for the hospitality industry.
  • teallemejia on 26 Sep 21
     
    A question we have all been asking is how can our data that we share be safe with businesses as technology continues to improve and progress into the hospitality industry. Biometrics are biological measurements or physical characteristics that are used to identify individuals like fingerprint mapping or facial recognition. Marriott hotels in China are already using facial recognition technology for checking in and charging the room fee and deposit to the guest's account. Many hotels also use biometrics for their IT operations. The closer connection between biometric methods and the user the security is greater. A person's phone is effectively safer than a hotel's facial recognition system and provides increased security of data.
bruss031

GoTab Unveils Next-Generation All-in-One POS for Restaurant Operators | - 0 views

restauranttechnologynews.com/...e-pos-for-restaurant-operators

Restaurants POS Hospitality

shared by bruss031 on 26 Sep 21 - No Cached
  • GoTab restaurant POS was designed to help operators adapt to changing consumer preferences while still creating a personal connection with guests.
  • With QR code ordering, guests enjoy having control over the ordering and payment experience, choosing to order what they want, whenever they want.
  • operators can now easily tailor a guest-initiated experience or a server-initiated experience, enabling both parties to start and access the ordering tab and giving everyone flexibility to place orders however they wish.
  • ...6 more annotations...
  • “GoTab has been a boon for us, helping us reduce labor and track financials and inventory,”
  • With the GoTab POS, front-of-house staff can handle the very first impression of guests’ on-site experience, which always makes or breaks the overall experience. Servers and managers can start and add to a digital tab, seamlessly pass the tab to guests, and then update it later with upsells or order changes.
  • servers can be proactive and anticipate guests’ needs with more table touches, more upsells, and real-time issue resolution.
  • GoTab allows operators to capture each guest’s preferences and build upon each guest’s ordering data to create loyalty programs and better market to customers
  • “The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant – let’s say you have a table of 4, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes.
  • GoTab’s technology also provides restaurants with a menu of solutions that can adapt to a wide variety of restaurant needs. For instance, operators might want to start with online food ordering capabilities or a standalone food takeout and delivery system which integrates to their existing point of sale system. When they later decide to upgrade to a full GoTab POS, they have a platform with functions that seamlessly communicate with one another and provide a full 360-degree approach to restaurant operations.
  • bruss031 on 26 Sep 21
     
    The GoTab Restaurant POS is making waves in the industry that is coupling line level efficiency with increase guest satisfaction and preference catering to better assist guests throughout their dining experience. The new POS allows both guests and restaurant staff to add to a tab and reduces the overall time servers spend at a table being an order taker and thus frees up their time to allow them to better connect with guests on a personal level and fix issues in the moment that require more attention. The GoTab POS is going to be directly competing in an already saturated market filled with market leaders such as Square and Clover but I believe thier systems offer such a significant difference to the traditional POS system that they may be able to gain a competitive edge within the market.
ldevaul

8 Hospitality Digital Marketing Trends to Watch in 2021 | WEBITMD® - 0 views

webitmd.com/...keting-trends-to-watch-in-2021

hospitality emarketing digital marketing 2021 pandemic social media influencers retargeting ads hotel business mobile

shared by ldevaul on 26 Sep 21 - No Cached
  • If there is one industry that was adversely affected by the COVID-19 pandemic in 2020, it is the hospitality industry.
  • And now, with a vast majority of consumers shifting their activities to online platforms, it has become imperative to make use of digital hospitality marketing to maintain a competitive edge.
  • Perhaps the number one most trusted content online is user reviews. This includes everything from testimonials, comments, forums, social publications, and blog posts.
  • ...12 more annotations...
  • Influencer marketing is one of the fastest-growing strategies in the marketing arena at the moment.
  • By doing so, you get access to a broader audience while establishing credibility and trust. It has been associated with an increase in direct bookings
  • Remarketing basically involves focusing your advertising efforts on users who show interest in your business. You can do this by collecting statistics on users visiting your website or engaging with your content on YouTube or social media.
  • At the moment, remarketing ads have a 400% larger click-through rate and nearly 150% higher website conversion rate
  • The trick is to re-engage the users who’ve visited your website but didn’t go all the way booking.
  • Chatbots are becoming an almost standard component of business websites. They apply more so in the hospitality industry, where users need rapid responses to queries they make online, regardless of whether there is staff available to give answers.
  • With a VR headset, you can catch a glimpse of a remote location and feel like you are actually there.
  • Due to the impact of COVID-19, revenues in most hospitality-based industries are a fraction of what they were in 2019.
  • Online reputation scores are basically a measure of the rate that people like and trust your brand. There are tons of paid and free tools which you can use to run automatic assessments for your company. It takes into account positive, negative, and neutral critics made about your business, which is then rated from 0-1000.
  • Perhaps the most fundamental trend in the hospitality industry in the wake of the COVID-19 virus is showcasing your facility’s abilities to guarantee the safety of your customers.
  • The way you advertise your service, be it food or massage and gyms, should be done so they appeal more to the local residents and the popular cultural ideals.
  • Keep in mind that any company’s primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship. Therefore, as you try out these techniques, your strategies should ultimately achieve that goal.
  • ldevaul on 26 Sep 21
     
    This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."
cingram21

How proximity engagement turbo-charges QSR loyalty| Q | QSR Web - 0 views

www.qsrweb.com/...ment-turbo-charges-qsr-loyalty

shared by cingram21 on 26 Sep 21 - No Cached
    • cingram21
      cingram21 on 26 Sep 21
       
      This article does a nice job of explaining how to effectively utilize proximity marketing to grow loyalty. It discusses the importance of understanding privacy and how important it is to monitor app downloads and deletions to determine if the strategy is aligned with guest expectations.
  • That's the beauty of proximity engagement. Not to be confused with location-based marketing, proximity engagement is about engaging your customer with a message they will actually want, not simply sending them the message you want them to get.
  • The aforementioned study also found that only 39% of respondents said they would keep an app for more than six months, with 28% admitting they deleted an app after using it. So, if offering an engaging app is the way to your customers' hearts, you need to figure out how to get them to keep yours on their phones.
  • ...4 more annotations...
  • This is happening despite the fact that most restaurant leaders and marketers know consumers don't want to be shouted at or nudged. In fact, when the signal-to-noise ratio gets too weak, consumers will not feel the value and are much more likely to delete the app.
  • There's an increasing amount of pressure to restrict the sharing and use of consumer data without consumers' explicit permission, which is fantastic from a consumer protection and privacy perspective.
  • Stanford University's Behavior Design Lab founder, BJ Fogg — considered the father of behavior design — explains that it takes motivation, ability and a prompt to converge at the same time for a behavior to happen.
  • When a customer is nearby, their ability to patronize your restaurant is high. When it's around mealtime, or if it's been a couple weeks since that customer has had their favorite dish at your store, their motivation to act is also likely high. When both of those criteria are aligned, then the probability they will respond to the right prompt with action is high.
cingram21

Events after COVID-19: Is it all Zoom from here? | By Malin Persson - Hospitality Net - 0 views

www.hospitalitynet.org/...4106219.html

shared by cingram21 on 26 Sep 21 - No Cached
  • 1. NFC - Near Field Communication
  • These chips, which are essentially thin stickers, can be placed around your venue, and attendees can access whatever information you want to convey to them by simply tapping their phone to the chip – no app installation necessary!
khiyara_00

Proximity Marketing: What is it? What types? - 0 views

martech.zone/what-is-proximity-marketing

proximity marketing Software hospitality technology tech

shared by khiyara_00 on 26 Sep 21 - No Cached
  • Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices.
  • distribution of media at concerts, information, gaming, and social applications, retail check-ins, payment gateways, and local advertising.
  • utilizing a number of different methods
  • ...4 more annotations...
  • Proximity Marketing Doesn’t Always Require Expensive Apps and Geocentric Technology
  • display signage
  • offer a free wifi hotspot.
  • our company website to detect people using a Mobile Browser at your location. You can then
  • khiyara_00 on 26 Sep 21
     
    This article discusses what is proximity marketing is used for and the different ways it can be done. The article then also goes to highlight its importance as to why ot should be implemented.
cingram21

South Korean smart city project expands use of facial biometrics | Security Magazine - 0 views

www.securitymagazine.com/...pands-use-of-facial-biometrics

security hotel travel tech hospitality biometric

shared by cingram21 on 27 Sep 21 - No Cached
  • aims to make the Korean island province an example of the use of a decentralized digital identity based on blockchain.
  • esidents will manage their ID via a digital wallet.
  • The South Korean government is promoting the project as a way to enable residents to access public transport, public administration services, and access control for buildings across the city
dlevine4195

Beacons At Airport: The Next Big Thing In The Airlines Industry - SPEC INDIA - 0 views

www.spec-india.com/...thing-in-the-airlines-industry

travel solution mobile hospitality airlines airport

shared by dlevine4195 on 27 Sep 21 - No Cached
  • Beacon technology has the potential to transform curb- to- gate- to- destination passenger experience while increasing the revenue streams.
  • Beacons are a small wireless device that sends Bluetooth low energy (BLE) signals to the nearby mobile device.
  • It interacts with a mobile application installed on the device and triggers specific actions such as displaying a contextually relevant message on the phone, sends coupons of nearby stores, etc.
  • ...23 more annotations...
  • So, in an airport environment, these small BLE devices are connected with smartphones and associated mobile app which helps in indoor way-finding, tracking the movements, predicting & serving traveler’s need, and much more.
  • increase the interactive engagement, beacon technology comes to rescue. It makes the travel easy by connecting with a traveler and delivers personalized proximity information in a better way.
  • Deployment of a beacon at the airport can eliminate the stress of check-in, security, & baggage management and passengers can have more time to enjoy the lounges, cafes and other airport privileges.
  • Beacons installed at the airport can track the movements of the passengers throughout the airport (where they dwell the longest, which airlines is generally preferred etc.) and generates the data which helps to identify the need of the visitors.
  • For instance: If there is any change in the gate when passengers are busy with other stuff, a beacon would ping the respective mobile app with the quick push –notification about the gate information in real-time.
  • In such a scenario, if beacons are deployed, it can help to find the route of bus location, gate and terminals easily with the help of indoor-navigation.
  • Apart from this, indoor-navigation enables passengers to search quickly for nearby airport vendors and services such as restaurants, lounges, shops, ATM locations or family restroom
  • Heat-map helps to understand the user-behavior of the passengers.
  • updates on flight delays, gate changes or baggage collection.
  • beacon can trigger contextually relevant messages, personalized deal (eg: restaurant discounts, Wi-Fi passes, upgrades, etc.) to the passengers who are nearby.
  • Many gates are shared by different airlines. It is not practical for each airline using the same gate to deploy its own beacon.Beacons are connected with mobile apps, so information can be used to determine a person’s location which may result in data privacy issues.Installation is complex which may lead to more cost.
  • If beacons are deployed near the baggage claim section, they no more have to look out for the electronic board to find at which carousel baggage will arrive
  • A beacon will trigger the message to the arriving passengers about the carousel and will also inform them about how long they will need to wait.
  • beacon solution will drastically reduce baggage loss, increase efficiency and ensure customer confidence.
  • MIA airport official app helps to improve passenger experiences by providing personalized updates, directions, offers based on the location.
  • Virgin Atlantic airlines provide an electronic boarding pass to the premium passengers who have installed iPhone’s Passbook app.
  • Passengers are able to receive messages and personalized notifications from the beacons. Passengers using the service will receive special offers, such as commission-free currency exchange.
  • Terminal 4 with the goal of providing convenient flying experience by displaying actual wait times at major queues.
  • The beacon also helps in resource allocation to segregate the crowd at the terminal.
  • Serves as an effective advertising toolBoost the power of personalizationIncreases app-engagement and retentionEnhance the travel experience by reducing the wait-timesReduces bottlenecks and track the flow effectivelyConnects with a customer at the right timeIncreases the revenue stream
  • Mobile and beacon technology can create a connected experience and engage passengers from a single touch point.
  • Influencing customers with the current offers and vouchers helps to drive customer engagement, increase sales or build brand loyalty.
  • The airport can gain valuable insights into passengers, which ultimately helps to achieve business goals through a single piece of technologyPassengers can enjoy more engaging, seamless, and personalized experiences through their ever-present mobile devices.
  • dlevine4195 on 27 Sep 21
     
    The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.
svail001

7 Green Technology Examples That Make a Difference | Walter Schindler - 0 views

walterschindler.com/7-green-technology-examples

shared by svail001 on 28 Sep 21 - No Cached
  • Green technology, also known as sustainable technology, takes into account the long- and short-term impact something has on the environment
  • These technologies allow for the captivation of clean energy from natural resources such as water and sun, and have great potential to revolutionize the energy market towards sustainability.
  • Water Purification
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  • Key developments include membrane filtration, microbial fuel cells, nanotechnology, development of biological treatments and natural treatment systems such as wetlands.
  • Recycling and waste management
  • A new technology used by the Danish company Ørsted allows for unsorted household waste to be divided up into plastic fractions that can be used for recycling, and a plastic to textile fraction that can be used for fuel or for recycling
  • Chemical recycling, for example, is an innovative process that uses chemicals to break down post-consumer plastic waste into its valuable chemical components. These components can then be used as fuel or converted once again into new plastic products
  • Self-sufficient buildings
  • Scientists have been able to overcome a design flaw of solar panels by allowing them to collect energy in both the rain and sun.
  • Solar panels, for example, are designed to capture energy from the sun
  • Generation of energy from the waves
  • The energy from waves, tides and currents, known collectively as ocean energy, is a massive resource.
  • An Australian company has been working on a system that uses underwater buoys to convert sea waves into zero emission energy and desalinated water
  • Vehicles that do not emit gases
  • Harnessing solar energy
  • Self-sufficient buildings are buildings designed to be operated independently from infrastructural support services such as the electric power grid, gas grid, and municipal water systems
  • Vertical gardens and farms
  • Some vertical farms don’t even require soil, and reduce water use exponentially.
  • Investments in technology are necessary to advance green energy solutions and make the much-needed transition towards a sustainable energy infrastructure
  • svail001 on 28 Sep 21
     
    This article discusses some innovative and unique technologies that exist to combat top sustainability issues such as energy consumption, water conservation, and waste maangement.
ldevaul

The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hosp... - 0 views

www.hospitalitynet.org/...4100855.html

social media hospitality pandemic COVID-19 influencers marketing hotel technology business tech travel

shared by ldevaul on 28 Sep 21 - No Cached
  • Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
  • Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
  • Inspire an Established Audience
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  • The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
  • The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
  • Educate Your Audience
  • Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
  • The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
  • People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
  • influencer marketing actively builds trust in your brand.
  • it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
  • Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
  • leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
  • COVID-19 has made social media more powerful than ever before
  • Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
  • One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
  • Influencer Marketing is the Edge Your Hotel Marketing Strategy Needs
  • ldevaul on 28 Sep 21
     
    This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.
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