Revolutionary new guide for enhancing international hotel accounting | ehotelier.com Ne... - 0 views
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Charlie Barrett on 08 Feb 12The hotel industry, according to the study, is not using accounting practices to focus on the market. The accounting is focused on departments making it an internal tool. What the article states is that it should be used as an external tool focusing on the consumers. This process is called customer profitablity analysis. This is certainly an intersting concept. As we are focusing on our end of month P&L at my hotel i think about how we look at the market from a group and transient trends perspective.While we do look departmentally at costs and revenues we also look at the ADR (average daily rate) and try to understand how the market is influncing that. I believe that the artile suguests that the market and consumer information should be the focus.
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On the first and most basic level, the study uncovered what each customer's contribution had been to the firm's operating profit and how this information could be used for cost management through activity-based cost analysis, revenue management, and marketing management.
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o be seen to be relevant, the information should reflect both the decision-maker's responsibilities, together with the nature of the product and/or service to which the information relates.
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This news talk about the benefits of the CPA model to the international hotel sector that for management accounting to add value to the business decision-making process, the information presented should be perceived to have relevance to the decision maker. To be seen to be relevant, the information should reflect both the decision-maker's responsibilities, together with the nature of the product and/or service to which the information relates.