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kbroo026

Katerina Axelsson of Tastry on Teaching Computers to Taste Wine | Wine Enthusiast Magazine - 1 views

www.winemag.com/...aching-computers-to-taste-wine

wine hospitality artificial intelligence technology market

shared by kbroo026 on 16 Jan 22 - No Cached
  • Using a blend of machine learning, sensory science and analytical chemistry, artificial-intelligence developer Tastry’s in-store kiosks and smartphone app will soon be matching consumer flavor preferences to the bottles available for purchase
  • But connecting consumers to wine they’ll like is just the tip of this tech iceberg. Tastry is now working with wineries to develop flavor profiles that consumers will enjoy, as well as collaborating with distributors to determine what will succeed in which geographic regions.
  • We can look at the chemistry of wine during the manufacturing process and assist winemakers to make blending decisions to increase that value prior to bottling.
  • ...1 more annotation...
  • They have measurable efficacy for what they’re doing, which is a pretty new concept in production.
  • kbroo026 on 16 Jan 22
     
    Tastry uses sensory science, chemistry, and AI to help winemakers better cater to a specific palate, and consumers to better know which wines best match their taste.
sydneywolfson

Marriott International Partnering With Amadeus on Central Reservation System | TravelPulse - 0 views

www.travelpulse.com/...entral-reservation-system.html

shared by sydneywolfson on 16 Jan 22 - No Cached
  • Marriott International announced a new partnership with Amadeus to gain access to the technology and distribution company’s Central Reservation System.
  • Amadeus has been working to create a community platform, and officials believe the deal with Marriott is an “endorsement of the strategy” to offer a platform that brings together the property management and central reservations systems.
  • Amadeus believes the attribute technology should help hotels capitalize on the current direct booking trend
  • sydneywolfson on 16 Jan 22
     
    This article talks about how Marriot international and Amadeus partnered up to have the CRS and property management come together to create a community platform. This partnership will help hotels capitalize direct booking. It also can be applied to the guest reservation system.
mmoutsatsos

Why Germ-Zapping Robots and AI Technology Could Be the Future For Cruise Ships - 0 views

www.cruisecritic.com/articles.cfm

Technology travel cruise touchless

shared by mmoutsatsos on 13 Jan 22 - No Cached
  • Cruise lines have arguably been well ahead of the game when it comes to new technology in the travel industry
  • -- even before the COVID-19 pandemic took hold in March and led to a global suspension of operations.
  • What COVID-19 has done is to add a more 'urgent' element that will force the industry to speed up that process of adding to the passenger experience and enhancing health protocols."
  • ...28 more annotations...
  • "Most likely to be rolled out first across most cruise lines and port terminals is temperature scanning, for example, thermal imaging using infrared to detect elevated skin temperatures, not only at embarkation, but for monitoring throughout the cruise."
  • Royal Caribbean's fast track check in -- take a selfie and scan your own passport; Celebrity's facial recognition technology; MSC Cruises' artificial intelligence system, Zoe, an Alexa-like onboard assistant; and Princess' Ocean Medallion, a part-app, part token approach to customized cruising.
  • Princess Cruises' Ocean Medallion, for example, unlocks the door as you approach so guests don't need to touch their door handle. It was simply a luxurious feature pre-COVID-19; now, in our new world it, holds far more practical importance."
  • Another possible change passengers might see are disinfection tunnels leading to the terminal and an entirely biometric system operating in the terminal, according to Jennifer Willy, editor at the
    • mmoutsatsos
      mmoutsatsos on 13 Jan 22
       
      In our discussion we talked about how to justify spending money on technology and I believe this article does a good job at showing all the different tech the different cruise lines were investing in and how it todays day with COVID it has become money well spent. We also talked about disruptive innovation and how if a company doesn't adapt it will fail. The cruise industry see the move to things become touchless and have already taken steps to meet expectations.
  • Apple and Google both are developing track and trace apps, which can alert crew whether someone has been near an infected person.
  • thermal imaging cameras to test passengers' temperature; the aim of the technology is to give a ship's medical team the information to decide whether a passenger should be allowed to board.
  • One of the aspects that we might lose, at least in the short term, is the personal touch --
  • "There are systems for air purification and pathogen removal for the whole terminal facility that could be implemented, along with UV lighting, and the obvious thermal imagining for temperature checks,"
  • touchless tech. This is already used widely by the lines in the form of apps, which allow you to do a whole variety of things -- often without the need to log onto onboard Wi-Fi.
  • ct as a keycard to open your cabin, to order and pay for drinks; make bookings at restaurants, shows and the spa; book shore excursions, check your account, track your loved ones or even control the lights and temperature in your cabin.
  • "For instance, a ship could use virtual queueing apps to limit how many people are able to go to a certain area at any given time, which would make certain there is no crowding at a lunch buffet, in the fitness center or at the pool.
  • MSC Cruises' geo-location wristbands mean you can find your friends or family wherever they are on the ship (using your app), rather than meeting them at a central point somewhere.
  • Most of the major lines have been running with enhanced technology for a couple of years.
  • "Royal Caribbean's Bionic Bar cocktail maker was surely little more than a publicity stunt when it was conceived but it now seems a prophetic move by the cruise line. People will be understandably worried about food and drink preparation -- and shared buffets in particular - when they return to cruising. We may see an increase in automation as a result."
  • Ocean Now on some of Princess Cruises' ships, passengers can order food, drink and a selection of other products and receive them in a different location, away from other passengers or shopping areas.
  • could cruise lines introduce some of the changes that are already being pioneered at hotels such as limited housekeeping, no room service and surfaces devoid of many items to help with cleaning?
  • whose LightStrike Germ-Zapping Robots (they've been likened to R2D2) are already being used in hotels, restaurants, food processing facilities, and office buildings -- and it has built protocols for cruise ships.
  • The robots use broad spectrum UV light to quickly decontaminate rooms and public spaces.
  • Xenex, Texas Biomedical Research Institute tested the robot against the virus that causes COVID-19 and it killed it in two minutes.
  • worried about touching surfaces in your cabin, just ask Zoe to look up information or power items on or off for you – MSC Cruises' voice activated Alexa-like speaker is in every cabin onboard MSC Bellissima and MSC Grandiosa, and is likely to be retrofitted onto other ships in the fleet.
  • "Voice tech will become important in the new touchless world too. Rather than having to turn off the lights or lower the blinds by hand, just ask 'Alexa' to do it for you,
  • "It will be an expensive time for cruise lines when they can least afford it. Lifelong cruise lovers will return after the pandemic ends but convincing new people to give a cruise a try may rely on ships becoming as touchless as possible."
  • I think onboard technology will augment the ways guests can communicate and interact with the crew, rather than replace them."
  • "Once again, completely replacing a human being is unlikely, and handing off conversations will be an important step."
  • Royal Caribbean found out to its cost in 2014 when it first introduced tablets for waiters to take orders, and were hit with a deluge of complaints because it meant waiters were buried in their screens
  • Cruising is all about the personal attention and relationships built with crew and other guests. 
  • "Personal contact with the ship board staff is and always has been a very important component of creating memorable experiences. The cruise product cannot eliminate that essence of the cruising experience.
  • He added: "Otherwise it will be just transportation from one place to another."
  • mmoutsatsos on 13 Jan 22
     
    This article talks about the different technology cruise lines have implemented and the future technology they plan to include as they move for a more touchless approach to certain things.
avanzado

The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 2 views

www.sciencedirect.com/...S0160791X20301949

mobile wallet Technology hospitality

shared by avanzado on 11 Jan 22 - No Cached
  • A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry.
  • M-wallet is a service that enables users to store their debit or credit card information, pay for goods and services, and request/send money from/to their contacts [5]. Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information [6]. As the popularity of m-devices continues to increase, m-wallet is expected to be a prevalent payment method in the future for various financial transactions [4].
  • The Central Bank of Malaysia has been continuing its efforts to accelerate the promotion of m-wallet adoption and use [9]. M-wallet is expected to play a pivotal role in catalysing new consumer behaviours that move users away from cash and towards electronic transactions.
  • ...2 more annotations...
  • In particular, 93% of Malaysians still prefer to pay cash when dining out [10]. In other words, the utilisation of m-wallet is only at a maximum of 7% in this context.
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [27,28].
  • avanzado on 11 Jan 22
     
    This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.
melnetra112

Disruptive Innovation in Hospitality Human Resource | Journal of Tourism and Hospitalit... - 0 views

www.nepjol.info/...20010

disruptive innovation human resource

shared by melnetra112 on 11 Jan 22 - No Cached
  • Technological disruption in HR may cause a robotic service experience for the customers
  • The term Human Resource is used to the people those who work for the organization and also the department who is responsible for managing the required resources for the employees to facilitate their job.
  • melnetra112 on 11 Jan 22
     
    Disruptive Innovation in Hospitality Human Resource has been introduced in the new market more than the existing. The Researcher acknowledges the disruption that may have an effect on customers. However, the author references justify that disruption allows a better way of hospitality human resource
cdamo003

Disruptive Innovation: Are we There Yet? - 2 views

hospitalityinsights.ehl.edu/ruptive-innovation-hospitality

disruptive innovation

shared by cdamo003 on 14 Jan 21 - No Cached
  • both likes and fears the concept of disruptive innovation.
  • used by
  • The term ‘disruption’ is widely
  • ...9 more annotations...
  • Disruptive innovations are however differentiated from sustaining innovations
  • influenced by the theories of Harvard professor Clayton Christensen
  • . 3-D printing of buildings will allow accommodation hosting opportunities to develop and disappear very quickly in new areas
  • , according to changing destination popularity, or to extend capacity following a surge of visitors, for example.
  • t disruption means to academics – and some business leader
  • We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
  • Society both likes and fears the concept of disruptive innovation.
  • a provocative marketing campaign may be seen as ‘disruptive’ as an affordable-luxury hotel concept with shared bathrooms.
  • fear or hope of emerging disruption is exaggerated and misleading.
  • guanhuahao on 14 Jan 21
     
    The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality
  • swhit149 on 07 Mar 21
     
    This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.
  • cdamo003 on 11 Jan 22
     
    The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.
anonymous

Data Privacy and Security in the Travel Industry - Security Boulevard - 0 views

securityboulevard.com/...ecurity-in-the-travel-industry

data privacy security travel industry hospitality

shared by anonymous on 04 Dec 21 - No Cached
  • As COVID-19 mauls the travel sector and hotels, airlines and cruise lines shutter their doors or park their planes and ships, this interlude may present them an opportunity to address how they handle passenger information. Each of these sectors of the travel industry collects personally identifiable information and each has suffered considerable breaches or lapses in how data is handled.
  • Like British Airways, the hotelier Marriott Corp. was socked with a £99 million fine by the ICO for its 2018 exposure of 383 million customers booking information.There is no doubt that the hotel industry is awash with personal data on their guests and are ripe for targeting by cybercriminals.
  • Every infosec professional will tell you, don’t collect what you can’t protect. These examples from within the travel industry serve to drive home that point. In the case of the Gekko Group and Spice Jet, their attempts to protect their data revealed configuration errors or a lack of understanding. With respect to Marriott, British Airways and Carnival, they were subjected to an attack that managed to maneuver through their defenses. What is inexplicable is the time delay between discovery and disclosure
  • anonymous on 04 Dec 21
     
    The article breaks down Data Privacy in the Travel Industry. It explains how the pause due to the pandemic is a good time to address security concerns. The article covers examples in the cruise sector, the airline sector and the hotel sector. It also warns companies that it shouldn't collect what it cant protect.
kesca010

Integrations | PMS: Real-time integration with major PMS's | e-GDS - 0 views

www.e-gds.com/PMS

shared by kesca010 on 03 Dec 21 - No Cached
  • e-GDS Channel Manager automates inventory and rate updates from your PMS to keep all sales channels up-to-date and with real-time availability.
  • Some PMS's already provide 2-way connections, allowing you to send rates, availabilities and receive bookings into your e-GDS, as one channel.
  • kesca010 on 03 Dec 21
     
    This covers PMS and GDS relationship and how they communicate.
lhick022

LEED rating system | U.S. Green Building Council - 0 views

www.usgbc.org/leed

leed rating green Tech

shared by lhick022 on 29 Nov 21 - No Cached
  • LEED is for all building types and all building phases including new construction, interior fit outs, operations and maintenance and core and shell
  • For existing buildings that are undergoing improvement work or little to no construction. Includes: Existing Buildings O+M also includes applications for Schools, Retail, Hospitality, Data Centers, and Warehouses & Distribution Centers.
  • For single family homes, low-rise multi-family (one to three stories) or mid-rise multi-family (four to six stories). Includes: Homes Multifamily Lowrise Multifamily Midrise
  • ...2 more annotations...
  • LEED recertification is an important step in protecting your building asset. Recertification helps you maintain and improve your building while keeping your sustainability investment in place
  • Platinum 80+ points earned Gold 60-79 points earned Silver 50-59 points earned Certified 40-49 points earned
  • lhick022 on 29 Nov 21
     
    This article is about what can be LEED certified and how to go about getting certified. I just learned about this topic in my Hosp. Fac. Enviro. Sys. class, when I learned about it, I didn't realize that you have to be reevaluate.
wenjieyang

When to Upgrade Your Hotel Property Management System | By Jeff Zabin - Hospitality Net - 0 views

www.hospitalitynet.org/...4085028.html

Technology Hotel business hospitality upgrade system

shared by wenjieyang on 28 Nov 21 - No Cached
  • next-generation hospitality technologies are the number one way to catapult their businesses to ever-higher levels of operational performance and guest satisfaction.
  • By integrating with add-on modules and third-party solutions, a next-generation PMS allows hoteliers to readily create a property- or chain-wide system.
  • hoteliers are deploying technologies that can connect with the PMS and seamlessly share data in the cloud.
  • ...3 more annotations...
  • The ability to delve into the mountains of PMS data to produce year-over-year evaluations, identify emerging market trends, analyze guest behaviors, etc., is a compelling benefit of a next-generation solution.
  • almost three-quarters 73 percent of hoteliers view the ability to improve performance reporting and business intelligence as one of the biggest benefits one can expect to gain with the right PMS.
  • Hoteliers should also gain a sense for the extent to which an advanced PMS would likely improve operational efficiencies and the overall quality of the guest experience. This will help determine which solution best fits their needs and is most likely to deliver the benefits they seek.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
  • ...12 more annotations...
  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
hlope066

The Importance Of Keeping In-House Computer Systems Up-to-Date - 0 views

www.bizprac.com/puter-systems-date-infographic

technology software Tech

shared by hlope066 on 25 Nov 21 - No Cached
  • hlope066 on 25 Nov 21
     
    Security is one of the biggest reasons to keep everything updated. Some software developers release the issues when they find a new version. This lists the problems with security in the old version that have been fixed. If the systems are not updated, hackers use the old now-known flaws in the systems to breach it. It is also important to update to maintain compliance with all regulations and the current laws.
anonymous

Latest eco friendly trends in the hospitality segment - 0 views

ecofriend.com/n-the-hospitality-segment.html

eco eco friendly trends hospitality green technology Hotel solution mobile

shared by anonymous on 24 Nov 21 - No Cached
  • Sustainable eco-friendly practices are on the rise in the hospitality sector. Though the hospitality sector has been slow to evolve in incorporating green solutions, it has now picked up steam due to the evolving demands of eco-friendly travelers, who, according to studies are willing to pay more for green lodging. This has led to many well-known brands creating meaningful, sustainable hotel experiences. This trend has been observed worldwide, as hotels compete to integrate the latest green trends in hospitality.
  • Green trends in hospitality have seen lighting as one of the major areas which most hotels globally have tried to modify, to conserve electricity and save on energy bills. According to a recent study 2,161 hotels in 44 countries, 70% have replaced fluorescent and incandescent lights with LEDs. Very few hotels, however, have incorporated recovery of waste heat systems and only 8% of hotels used solar panels
  • One of the global green hospitality trends is to construct new buildings in a sustainable manner, and renovating existing buildings to make them eco friendly. These buildings use consume less energy and contribute to the community where they are located by sourcing locally available materials and decreasing pollution by better waste management policies
  • anonymous on 24 Nov 21
     
    The article discusses the necessity of implementing sustainable and green smart technology in the hospitality industry. It is a trend that will be of utmost important to the millennials traveler where they expect hotels especially to have in place the eco-friendly practices and processes. The article shows how through, green building designs, water conservation, waste management, etc. hotels are making these green changes.
jblan183

What Will Smart Homes Look Like in 10 Years? | Time - 0 views

time.com/...smart-homes-future

sustainable house tech business

shared by jblan183 on 22 Nov 21 - No Cached
  • manufacturers are putting their R&D and marketing budgets behind home-monitoring and security gadgets–they will have 22.6% of the smart-home market share by 2023, estimates research firm IDC, with smart speakers and lighting equipment not far behind, at 15.4% and 11.8% respectively
  • cybersecurity will become all the more vital. Any kind of massive breach that turns off consumers, says Daniel Cooley, chief strategy officer at electronics-component manufacturer Silicon Labs, could be catastrophic for the industry. “I call it a mass-extinction event for the Internet of Things,” he says.
    • jblan183
      jblan183 on 22 Nov 21
       
      This can hint towards a huge improvement with a huge risk; a house with everything you could ask for being automated for your convenience could be easily hacked and just like that, your personal information is taken and shown to the entire world, or used to the hacker's advantage. My tip: tread carefully if you wish to buy a smart home or invest in a smart home company.
  • Smart vacuum cleaners like iRobot’s Roomba are already picking up after us, while products like the Aibo, a robotic dog for children, show how they might help keep us company like a pet. As for the future? Robotic-furniture company Ori Living is working with Ikea on pieces that change based on your needs, getting the bed out of the way when you need a desk, or hiding your closet when it’s dinnertime.
  • ...2 more annotations...
  • A bill put forth by Virginia Senator Mark Warner in March would push the government to set up minimum security requirements for smart devices used by federal agencies; such requirements could eventually become standard for the industry at large.
    • jblan183
      jblan183 on 22 Nov 21
       
      Hacking could become rare with this bill, with any smart device requiring minimum security requirements that would force all smart device businesses to comply to the eventual standard of the industry.
  • All the automated attentiveness will come with a high price tag: consumers will spend $123 billion on IoT gear by 2021, according to advisory firm ABI Research, a number that’s likely to rise thereafter.
mmorr116

What are the hospitality trends for 2022? | By Jordan Lillis - Hospitality Net - 0 views

www.hospitalitynet.org/...4107562.html

hospitality trends marketing technology

shared by mmorr116 on 22 Nov 21 - No Cached
  • With so many people viewing and booking your hotel via mobile, it’s crucial you invest in the right technology that will allow your guest’s experience to be as seamless as it would be on desktop – even more so if possible!
  • In 2023, it is projected that there will be over 295 million mobile internet users. Currently, approximately 83% of the US population are mobile internet users. Give them a flawless booking experience or lose potential guests at your peril.
  • As well as mobile, using smart technology products to personalise your guest experience will be crucial.
  • ...1 more annotation...
  • Other smart technology will also be helpful in enhancing the guest experience. Things like offering wifi throughout your property
  • mmorr116 on 22 Nov 21
     
    With the expected boom of mobile internet users, investing in the right technology for eMarketing and proximity marketing will be key in personalizing guest booking and experience. Using smart technology products (wearables etc.) will also create competitive advantage.
kesca010

Using Proximity-based Technology At Events - Eventeem - 0 views

eventeem.co.uk/proximity-based-technology

shared by kesca010 on 22 Nov 21 - No Cached
  • Proximity-based technologies provide brands unique opportunities both to interact with customers and deliver content straight to their devices.
  • Proximity-based technology is the perfect way to add interactivity to a campaign, through both content delivery, as well as other, more campaign-specific methods.
  • Beacons act as geographic points, where a device which meets the appropriate criteria e.g.
  • ...4 more annotations...
  • This can range from a notification of deal offers, a tactic used by US supermarket giant Target in over 50 stores nationwide, to a small piece of content.
  • Sharing-based Loyalty Card:
  • A live Competition:
  • A “Second Screen” Experience:
  • kesca010 on 22 Nov 21
     
    This article speaks about the tole of Proximity based technology in events. It covers the benefits it brings and how it can work for companies. They present great examples on how companies have successfully used this technology.
wenjieyang

3 Data Protection Tips for the Hospitality Industry | Endpoint Protector - 0 views

www.endpointprotector.com/...s-for-the-hospitality-industry

Technology Hotel business hospitality data protection

shared by wenjieyang on 18 Nov 21 - No Cached
  • 1. Hire cybersecurity personnel
  • hospitality companies do need to acknowledge the need for cybersecurity personnel and hire a team that can keep their cybersecurity framework up to date and react in real-time to any security incidents that may arise.
  • 2. Protect against insider threats
  • ...7 more annotations...
  • Whether through ignorance or malice, employees are often at the heart of data breaches.
  • Another way companies can protect against human error or insider threats is through strong data protection policies.
  • limiting access to sensitive data only to those employees who need it to perform their job functions and restricting the use of personal mobile phones or portable storage devices in the work place.
  • 3. Look into compliance
  • hospitality companies must ensure that they have a high level of data protection in place.
  • Companies must therefore look into where their customers come from and what data protection laws are in place in their countries of origin and ensure they can protect their sensitive data accordingly.
  • Abiding by these standards should ensure that hospitality companies are protected from most potential data breaches and can thus stay clear of any penalties that would otherwise come their way.
hlope066

Location-Based Marketing - The Ultimate Guide | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

technology mobile marketing

shared by hlope066 on 18 Nov 21 - No Cached
  • hlope066 on 18 Nov 21
     
    Location-based marketing is mobile marketing in one specific geographic region to the target customers. It uses location data, and this marketing is used based on the proximity to the store, deals, and events. The drawbacks of this are the opt-in requirements. It only works when the user uses the location technology on their phone, and the user allows the app to access the data. This type of marketing does not guarantee results, it has to be done correctly to work. There are also times where the recording of the customers location is not accurate and can have the opposite effect on the consumer if the marketing ads are at the inappropriate times. Overall, this type of marketing has proven to be really effective and is successful in driving more traffic to the business.
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