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What is cloud computing services, features and benefits, types? - 0 views

  • From the perspective of service users, cloud computing services have these main features: Hosted and maintained by the provider. The cloud hosting provider purchases, hosts, and maintains the necessary hardware and software in their own facility. Service users avoid the capital expenditures and maintenance headaches that they would have if they developed the service themselves on-premise. Self-service through a web interface. Service users can initiate specific service functions, and increase or decrease their service usage level, though a web interface with little or no interaction with the service provider. Pay for use. Service users pay only for the amount of service that they use. This can result in substantial cost savings compared to the traditional approach of developing on-site IT capacities geared toward maximum usage scenarios, and then having that capacity be under-utilized much of the time. Near-limitless scalability. Cloud computing services providers typically have the infrastructure to deliver their service at massive scale. For cloud service users, that means that the cloud can easily accommodate business growth or periodic spikes in service usage.
  • The wide range of services offered by cloud computing companies can be categorized into three basic types: Infrastructure as a Service (IaaS). IaaS provides users access to raw computing resources such processing power, data storage capacity, and networking, in the context of a secure data center. Platform as a Service (PaaS). Geared toward software development teams, PaaS offerings provide computing and storage infrastructure and also a development platform layer, with components such as web servers, database management systems, and software development kits (SDKs) for various programming languages. Software as a Service (SaaS). SaaS providers offer application-level services tailored to a wide variety of business needs, such as customer relationship management (CRM), marketing automation, or business analytics.
  • In support of mobile cloud computing, we also offer services for automated content transformation and optimization, so your end users can tap into the cloud from any device, from anywhere, at any time.
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    The positive of cloud computing have it's benefits as it helps to establish business for what they are today by maintaining by the provider, self-service through web, pay for service use only and near limitless scalability. The could computing services can be divided into 3 types: Infrastructure, Platform and Software.
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Hospitality security adjusts to COVID-19 constraints | 2021-02-08 | Security Magazine - 0 views

  • While COVID-19 has slowed the hospitality industry, security plays a more pivotal role than ever and the ongoing pandemic is challenging security professionals to adjust and adapt to new rules and procedures.
  • “The things people do in hotel rooms are things they would never do at home: prostitution, drug abuse. Suicide is huge, people kill themselves in hotel rooms because they don’t want to do it at home,”
  • The hotel industry came to a halt in the early months of the COVID-19 pandemic and things are only slowly starting to pick back up. Yet the burden on security is no less than it was before, and in many ways, the job has gotten harder.
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  • Occupancy levels dropped 90% for several months and have only recently returned to a consistent 40%, with many hotels still closed,
  • “Despite the low occupancy levels, we continue to have a significant number of incidents resulting in a much higher incident-to-occupied-room ratio than we have historically seen. We have seen a dramatic increase in heart attacks and suicides over the past few months, and continue to have increased numbers of fraud and guest-on-guest type incidents.”
  • Even as the need for security persists, many hospitality chains have pared back their security budgets.
  • Eventually COVID-19 will recede, but new risk categories will likely continue to unfold in hospitality. Security professionals can help to steer a course by reminding upper management that risk is more than just a monetary calculation.
  • In some cases, entire corporate departments are being eliminated, so there is no centralized security department. There is no one providing corporate guidance, no one providing policies and procedures.”
  • Even if there’s only one person working the front desk, “they still need to be making the rounds,” Perman says. “They need to be knocking on doors and making contact, making conversation. You need them to keep up that level of human intervention.”
  • “A passive infrared detector can also be used to detect temperature in human beings, so a video camera that is infrared capable can detect fever in a human, and that is being done in a lot of places,”
  • Through COVID-19, though, technology can be a double-edged sword. For example, some hotels have turned to mobile-phone-based check-in to provide a touchless experience. “From a security perspective there are unintended consequences there,” Danson says. “Now you never have to go to the front desk, you never have to encounter a person.”
  • Under these emerging policies, security is striving to put more active eyes on guest rooms — right at a time when COVID-related staff reductions are making it harder for security even to sustain normal operations.
  • With the onset of COVID-19, things have gotten even more challenging, as hotel security is increasingly tasked to do more with less. 
  • Even in this strained environment, other common risks persist in the hospitality world. Prostitution is a perennially complex issue for hotel security, for example, while human trafficking is an increasing area of concern.
  • When allocating resources in support of operational safety and security, “the chief of security needs to be informing corporate leadership of the potential risks, so that it becomes a risk-based decision and not just a budget decision,” Slotnick says. “Security has to make the case for risk, whether it’s a risk to brand reputation or other forms of risk.”
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    This article goes into great detail about how Covid-19 is affecting hotel security. With budget cuts, security personnel are being limited, but the need for security is more important than ever. The article talks about how suicides in hotels are higher than ever as well, making it all the more important to have a solid security presence.
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    In this article, it discusses the decline of the hotel industry following the COVID-19 pandemic, and how things have only slowly begun picking up again. However, the security burden is as great as it has ever been, and in many ways, it is even harder. Despite hotels closing their doors amid the pandemic, occupancy levels have only recently recovered to a consistently high 40%, with many still closed for months.
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Google Glass: What Happened To The Futuristic Smart Glasses? - 0 views

  • Google Glass smart glasses were once slated as the next big thing in tech. While they no longer exist, the technology lives on in future products.
  • Google had been developing smart glasses for multiple years before a public retail version became available in 2014, following a limited-availability run in 2013.
  • Facebook
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  • hand-free means of viewing content and performing tasks.
  • $1,500 asking price
  • Google Glass was ultimately a failure
  • here are two major reasons why the product failed from the consumer perspective, and the first was the design.
  • The second reason is the concerns consumers had about the product possibly collecting data from users or being vulnerable to hacking from outsiders.
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    google failed at launching the google glass, but it might make a comeback in 2022
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On-demand Wellness Software Market | Cloud-Based Segment Growing Immensely and Expected... - 1 views

  • The On-demand Wellness Software Market is projected to grow at a solid pace during the forecast period.
  • The advancement of digital transformation initiatives across multiple industries is expected to drive the worldwide On-demand Wellness Software Market during the study period.
  • The report covers the revenue, sales volume, price, historical growth, and future perspectives in the On-demand Wellness Software Market.
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  • North America is expected to hold a considerable share in the global On-demand Wellness Software Market.
  • GlamSquad
  • Soothe, Inc
  • The growing number of On-demand Wellness Software Market players across regions is expected to drive market growth further.
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    This new report is forecasting cloud-based wellness software to be a good financial investment. It is predicted to grow at a solid pace thru 2030. This research is based on the diverse market and detailed analysis from 2017-2021. Some of the top companies covered in this report offer services from in-home massage to health beauty services on-demand. Cloud-based services such as these offer digital technology access at a low start-up cost.
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The blessing and curse of proximity marketing | Marketing Dive - 1 views

  • Over the last few years, retailers have increasingly seen consumers migrate away from brick-and-mortar retail stores in favor of convenient digital outlets.
  • Proximity marketing is a way to appeal to these fundamental consumer desires without sacrificing a focus on the in-store experience. 
  • This type of technology has potentially widespread applications for retailers and marketers working in partnership with each other and sharing data — for example, in airports or shopping malls where a specific marketer may not have a relationship with a particular consumer, but can provide a platform where other retailers can integrate their apps and reach out to that consumer.
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  • The Federal Trade Commission (FTC) has brought several enforcement actions against both online and offline companies for failing to comply with their posted privacy policies, failing to adequately safeguard data, failing to honor consumer opt-out promises and for a general lack of transparency.
  • Today's consumers engage in a shorter purchasing process, but the essential principles that underlie business-to-consumer marketing have not changed — consumers still make emotional buying decisions, they still want to comparison shop t
    • ngerv001
       
      Proximity marketing provides a means to place targeted messages in the hands of consumers, literally. It's the next best thing to actually walking up and putting a product in a customer's hands yourself. Customers might walk right by a sign and ignore it or scroll right past an ad in a social feed but a notification can't be overlooked quite so easily. Sending messages directly to nearby mobile users' phones increases engagement dramatically. Beacons drive promotions that are relevant to what clients are looking for, in real time, in places where it is easy for them to make a purchase.
  • According to recent studies, including a report by Retail Touchpoints, nearly half of retailers in the U.S. la
  • Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar
  • unched proximity marketing programs going into 2016, and the number has only skyrocketed this year. 
  • Department stores such as Macy’s, Nordstrom and Neiman Marcus, as well as major fashion retailers such as Urban Outfitters and American Eagle, are already using beacons to target consumers based on their physical location
  • t a basic level, beacons emit radio signals to connect with nearby consumers’ mobile devices, working in conjunction with a retailer-specific app in order to push certain notifications to consumers when they are in proximity to the beacon — for example, a special offer for a product in the aisle in which they are browsing.
  • From marketers’ perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data?
  • These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app.
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    This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.
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    I found the information about the legal requirements very interesting. If a notification pops up on my phone to ask if I would like to share information, like location, I almost never do.
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    Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.
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    This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.
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Best Way to Display Photos in Weddings using Social Walls - 1 views

  • Technology has changed the way we interact with our weddings.
  • Most of the couples prefer having a website for a wedding combined with a Social wedding wall.
  • In Social Walls, Text, photos and video messages which are posted using the special wedding hashtag, are put together with the help of social media aggregator tool.
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  • after moderation, they are posted live
  • You can easily display a social media stream over an LCD screen or big plasma installed at the wedding location
  • The wedding hashtag you created for the posts should be placed somewhere where it is clearly visible
  • It’s a great way to see a wedding from multiple perspectives.
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    Hotel certified wedding planners and event and catering managers can promote social media walls to weddings, social groups, and business conventions to not only enhance the guests' hotel experience, but to also generate organic UGC (user generated content) to use in its social media marketing strategy. A relatively minimal amount of hardware is required as building a social wall can be accomplished with either an LCD projector or LED screens and a social media aggregator tool. Hotels can create new revenue streams for their F&B Department.
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The Property Management System (PMS) of the future is already here | By Max Starkov - 0 views

  • The traditional, legacy PMS is an on-premises software platform with features and functionality ranging from barebones to rich and very complex. These legacy platforms have a number of serious disadvantages: a) too expensive to install, train staff and maintain, b) their "all-in-one solution approach" stifles innovation and prevent quick adoption of new functionality needed to meet new guest requirements or sudden changes in the market conditions, like the contactless experience from last year, and c) as closed systems they are reluctant to open up to third-party integrations, applications and solutions, depriving the property and its guests from some very innovative and much-needed applications and services.
  • Some of the benefits of the cloud PMS are significant and timely: No upfront costs - its pay-per-use model makes it an operating expense (OpEx), which helps the constricted cash flow Easy to install, train staff and use which increases staff productivity Automation of many administrative tasks, saving the property team time and effort AI driven workflows and database management and intelligence Automatic software upgrades with minimum downtime and no extra cost No need for on-property IT support, which is getting quite unattainable in the post-crisis era Complete automation of redundant processes and tasks, allowing the property to operate with leaner staff The ever-changing data security requirements are handled by professional data security engineers at the cloud PMS vendor Provides guests with contactless guest experience and mobility. Upgrade and up-sell capabilities or easy integration with an upsells vendor, important in this depressed revenue environment Easy access to reporting and performance analytics from any device anywhere. Most importantly, an Open API for seamless, fast and free or low-cost connectivity with the myriad innovative third-party vendors out there. Ex. Oracle's legacy OPERA PMS has 400 API capabilities vs the OPERA Cloud PMS with 3,000 API capabilities.
  • he three main advantages of the OPERTA Cloud PMS over the legacy PMS:
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  • Ability to achieve more with fewer resources,
  • Security of data
  • Ability to be agile, adapt and evolve
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Flexibility:
  • According to Laura Calin from Oracle Hospitality, switching from a legacy to a cloud PMS has occurred traditionally when a) on-premises hardware reaches end-of-life and warranties are expiring, or b) when a brand affiliation comes to an end and a replacement system is required.
  • Connectivity:
  • I believe over the next 5 years the adoption of cloud PMS solutions will explode and this will be the highest growth component of the hotel tech stack
  • Why? Low costs, efficiencies, higher productivity and data security aside, in the near and mid-term a full-service 3-4-5-star hotel will need over 100 plus APIs with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's digitally-savvy travelers.
  • Ease and efficiency:
  • (PMS) is the hotel 's command center for rooms and F&B management, sales and catering, distribution, availability, pricing, reservations, guest interactions, issue resolution, housekeeping, reporting, billing, guest communications, etc. and is often described as "the central nervous system of the hotel operations."
  • Luckily for our industry, the future is already here in the form of a cloud PMS with Open API (application programming interface) integration platform, just on time in this most challenging era in our industry.
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Ever since the emergence of the cloud-first PMS platforms like Cloudbeds and Mews, there has been a monumental shift in the PMS vendor community's mindset: from closed system mentality to cloud PMS with Open API mentality. At Oracle Hospitality, with the adoption of the Oracle's self-service cloud technology tools, the OPERA Cloud PMS with Open API has become the most important innovation strategy
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    This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.
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    Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.
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    The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.
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Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
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  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
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    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
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Marketing hotels using: global distribution systems: hotel operators can gain room sale... - 0 views

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    This article is appropriate for those who want to gain historical knowledge of the evolution of Global Distribution Systems (GDS) over the last few decades. The whole history of airlines' creation of the system and how they adapted to insert the computerized reservation system in the 70s. The article offers, through didactic illustrations, the evolution of the system and future perspectives that have been implemented today. Furthermore, offering a brief description of the analog era, the implementation of electronic booking, and how travel agents adapted to new technologies. Overall, it is an excellent source of information that serves as a basis for a better understanding the system's evolution today.
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How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
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  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
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