19 Event Trends You Need to Know for 2020 | Social Tables - 0 views
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Planners should adjust budgets to a
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This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
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In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
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Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
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Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
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These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
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Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
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For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
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According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
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At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
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A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
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While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
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Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
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Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
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Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
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be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
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Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
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It’s also the spontaneous conversations that come with serendipitous networking.
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nticipate higher rates, and book event space as early as possible.
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At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
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Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
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Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
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Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
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“I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
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Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
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Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
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everage lobbies, rooftops, and other communal areas for networking events.
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Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
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0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
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That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
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. Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
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you’re providing any personnel, such as security, custodians, and administrators.
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reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
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Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
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Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
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The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
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Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
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This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.