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In this article, TOPHOTELNEWS highlights three ways technology is reducing incidences of theft, assault, and data breaches in the hotel industry. Mobile keys allow guests and hotel staff to monitor who enters a room and when, limiting the chances of theft. Security cameras now offer low-light vision and facial recognition, and their decrease in size allows for discrete placement. Cybercrime initiatives are also working harder than ever to secure delicate information by developing advanced firewalls. Each of these advancements allows travelers to feel more secure in their "home away from home."

This article discusses three ways that hotel security is being enhanced by technology. One way is by mobile keys. Customers no longer have to use physical keys. They can simply use their mobile phone to open room doors. They don't have to worry about their keys going into the wrong hands. The second way is cameras. Modern cameras are smaller and are more easily hidden and can more accurately take pictures of the faces of persons who enter and exit hotels. The third way is to enhance the cybersecurity of the hotels' computer systems.

This article discusses the ways a hotel can implement security measures to keep guest information and company's data safe.

Before the pandemic hotels were using apps to allow guests to view hotels in their area and book hotels from the comfort of their phone. These apps also had incentives to make customers want to book through the app, now that the pandemic has caused individuals to not be able to be in contact as much, the hotels have taken advantage of these apps to allow guest to do more. Guests are now able to check in through these apps, open the door to their room without needing a key, ordering room service and towels and other toiletries through the app as well. The pandemic forced a lot of companies within the hospitality and tourism sector to become more technology friendly in the sense that they wanted less person-to-person contact, for the safety of external guests and internal guests. Like mentioned in the article smart devices have more of an influence on the guests experience overall, the article mentioned how hotels are using robots to clean rooms, deliver room service and toiletries to guest to increase social distancing standards within the properties. Hospitality was once known as an experience only able to be best delivered by humans but now it is an experience through technology that brings comfort to guests.

To provide safer environments to guests and avoid going out of business, hotels had to quickly adopt changes and innovations. Although the industry has heavily relied on human interaction for all customer service aspects, smart technology and automation has been crucial for hotels. In many hotels, all guests need is their smartphone to check-in and get in to their rooms. Marketing has changed and many hotels rooms now feature workstations and gym equipment to ease guests travel concerns.

The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.

This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.

In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.

Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.

Biometric Technology is being implemented in restaurants offering better health and safety, personalised dining experiences and efficient payment methods. Restaurants are using facial recognition for the following: 1. Contactless payments - scanning customers' faces for safe payment verification. 2. Social distancing and capacity measures - helps identify proximity between individuals and tracks number of people inside a store. 3. Loyalty programs and personalized dining - opted-in diners are recognized as VIPs giving them personalized service and suggesting past preferences. 4. Fast-food restaurants - customers don't need to remember a password or long into an app. Facial recognition is being implemented in drive-through lines to save time. 5. Employee systems - technologies can check body temperature and accuracy of mask wearing, it also simplifies cocking in and out and gives them login access to the POS terminals.

this article talks about how gamification is impacting the Hospitality industry.

In this article, you will find several practical applications to hotel data security. The most interesting point was the role staff plays in data security. Hotel staff needs to be trained on the proper way to handle sensitive data .

This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.

This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.

This article discusses a recent cyber-attack on ICH that is believed to have been a ransomware attack. It's stated that hospitality is the 8th most targeted sector for ransomware as of recently. The recent attack on ICH 4,053 users and 15 employees were compromised, which is actually far less than their last attack in 2016 that effected 1,175 properties. Hotels must take as much precaution as possible against cyber attacks because not only does it decrease their bookings, but they can also be charged millions in fines for information breaches.

This article gives the general basis of why it is important to have a security department for your front office. The front office is the communication center for the hotel. Therefore it is an area that breeds a healthy amount of human interaction for which you must have a secure, safe plan in the event of an emergency. In my opinion, I agree that front office associates deal with a lot of people on their job and having the appropriate knowledge for the appropriate situation is important.

Cloud based POS to combine scheduling, payroll, and more

This Article is about the ditial menu and the restaurant that benefits to have the ditigtal menu, which reduced workforce for the company and cheaper to have one compare the phsical menu. At the same time the restaurant could enhance their efficiency. The types of the digital menu are tablets, AR, interactive tables, are common opitions to the restaurant in order to upgrade their menu. In general, the the dital menu could help different type and levels of restaurants to enhancing their technological innovation in order to improve their services.

The digital menu seems having a lot of benefits for the restaurants. This menu is practical during the COVID-19 pandemic, when in person interactions are forced to be kept at minimal. However, I would expect more in person interactions at an upscale restaurant because I am paying more.

The article discusses what practices should hotels adopt to protect their guests, in a world where lodging accommodations are a primary target for criminals and where customers see security as an important factor in decision making. Data breaches can happen online and in the physical world, hospitality companies have to look beyond security software and put into place policies for data storage and disposal of sensitive information, as well as, properly training for employees in information security practices, like proper information handling, and the ability to phishing scams or suspicious emails. In order to ensure that physical or digital sensitive information won't fall on the wrong hands.

This article discusses the importance of data security in hotels and what makes it so attractive to hackers/thieves. The article mentions that about 36% of hospitality businesses don't deem data breaches a big deal. If this mentality continues, more and more data breaches will occur for the company that doesn't take data privacy seriously. The hospitality industry has tons of sensitive data about guests stored online and offline, making it a goldmine for data thieves. Organizations need to take precautions like adequately training employees in order to avoid costly security breaches.

This article talks about companies transitioning to multifactor authentication as an added layer of protection of cybersecurity.

This article explains how hotels are very prone to cyber attacks since they store personal information of millions of travelers every day. They need to win over the trust of the guests.

Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).

Facial recognition and the use of biometrics are going to be essential in the future. This article outlines several ways it can impact the hospitality industry in a positive way. The most interesting has to do with F&B capabilities. This system linked with AI will be able to streamline restaurant ordering and payment.

This article touches on the advantages of using biometric digital identity verification in hotels. Guests that have traveled a long way are going to be exhausted and irritated if they need to stand in a long check in line. Using digital identification can not only help speed up the check in process, but also make it more secure. Front desk workers will not have to worry about mixing up documents or mishandling the guest's sensitive information, and will also be freed up to focus on other tasks. This can also help the hotels avoid chargebacks or fraud, as they can prove the guest was there and the added encryption will help stop identity theft.

Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ

This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.