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Five Innovative Technologies Hotels Use | Work in hotels, find hotel jobs and internshi... - 1 views

www.iworkinhotels.com/vative-technologies-hotels-use easily live hotels technology
shared by Diya ZHAO on 29 Mar 13 - No Cached
  • Every year they come out with new innovative technologies to make your stay at hotels all around the world easier and more comfortable than they have even been before.
  • All these things are possible and more with this easy to use remote technology at the Montage. Room personalization is a great way for guests to make themselves feel comfortable while they are away from home. No longer are you stuck with standard room temperatures or television settings. You can use this technology to make your stay a true vacation. 
  • This eliminates the time needed to spend at the front desk waiting for front desk staff to help you or logging on to your personal computer while you are at the hotel giving you quicker easier concierge service
  • ...3 more annotations...
  • Offering a new but desired technology the Ushuaia Beach Hotel in the capital of Ibiza has been able to help make your stay even more fun while sharing it with your friends.
  • You can now save yourself the time and trouble of checking into a hotel at the front desk. With the advanced technology the Clarion Hotel in Stockholm Sweden offers, you will be able to bypass the check-in process and head right to your room.
  • No more calling and requesting services at this high class hotel. The innovative technology at the Eccleston Square Hotel London allows you to order your services through your iPad. Using the touch screen you not only request your room to be serviced you can request what time your room be serviced. With a touch of your iPad screen you can easily make reservations at the spa.
  • Diya ZHAO on 29 Mar 13
     
    Every year hotels come out with newer more advanced ways to make your stay more comfortable. In some hotels gone are the days of getting up and turning off the light or calling and trying to get services via the telephone. Remembering to put out the Do Not Disturb sign is now a thing of the past combined with remote systems and keyless entry already out and being used it makes one wonder what they could possible think of next.
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Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

blog.beaconstac.com/...-proximity-marketing-campaigns
shared by ovila009 on 16 Nov 20 - No Cached
  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
  • ...35 more annotations...
  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
  • khadija2050 on 16 Nov 20
     
    the article gives examples of retail stores and how they use proximity marketing to promote their products
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What Is a Point of Sale? | Beginner's Guide To POS Systems - 1 views

www.merchantmaverick.com/understanding-point-sale-pos sale systems
shared by hankunli on 08 Oct 19 - No Cached
  • If you’re just starting up your small business, it is no doubt a daunting process. Before you can get to the fun part (selling your goods and services), there are a ton of decisions to be made.
  • selecting an appropriate point of sale system may be one of the more important decisions you’ll be facing
  • . Some small businesses may just use a cash drawer and/or a card reader to take payments.
  • ...24 more annotations...
  • However, POS systems have come a long way since then.
  • Cash Drawer
  • There are plenty of things you’ll have to keep in mind when it comes to selecting your POS. A good place to start is figuring out if you want a cloud-based system or one that is locally-installed. The difference between those types of systems is actually pretty easy.
  • Understanding POS Hardware Options
  • Types of POS Systems
  • Receipt Printer: T
  • Card Reader:
  • Barcode Scanner:
  • Tablet: 
  • Kitchen Display System: F
  • Scale: I
  • Restaurant? Retail? Or More Specific?
  • Retail-specific POS sy
  • Restaurant-specific systems
  • POS systems built just for that
  • 6 Common & Helpful Features In POS Systems
  • Inventory Management: 
  • Loyalty:
  • Customer Database
  • Reporting: 
  • Employee Management: 
  • Integrations:
  • How A POS Integration Or Add-On Can Simplify Managing Your Business
  • Quickbooks o
  • pvega018 on 08 Oct 19
     
    This article explains what a POS system is and it goes into details about what to expect and what you can use a POS for when at work. POS systems ultimately make our jobs far easier both from an employee and a managerial position because all data can be stored and processed through the same system. Different POS systems can be used for different properties as well as for different styles of businesses, you select the system that fits best for what your business consists of.
  • mserr078 on 23 Jun 20
     
    In this Article it talks about the POS Systems, to help you understand the point of sales software in a small business.
  • hankunli on 24 Jun 20
     
    This article is a guide for business beginners to choose a POS. It firstly explains the basic definitions of a POS system and made explanations for its usage. A top-tier point of sale system can do everything from inventory management to providing detailed reports and analytics. It can even help with online sales with eCommerce integrations - and many come with built-in card processor services as well. Different kinds of POS includes cloud-based ones and locally-installed ones. Also, there are POS that are compatible with Android. iOS, or both. POS can sync with many hardware such as scale, card reader, and code scanner. This article also explains on how to select a POS system. It finally encouraged the readers to get a POS for their own businesses.
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Reopening Las Vegas: Casinos, businesses open amid protests, COVID-19 - 0 views

www.rgj.com/...3157398001 Las Vegas casinos protests covid reopening
shared by damanigoode on 08 Jun 20 - No Cached
  • It was set for launch on Tuesday morning, two days before casinos planned to end the coronavirus shutdown and open doors to visitors for the first time in almost 80 days.
  • demonstrations resulted in hundreds of arrests
  • things changed again when another violent night of unrest left a police officer shot in the head and a man dead outside a courthouse. The commercial was shelved
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  • Because of the passion and sensitivity and pain our community was feeling as well as every community in the country, we thought it would be more appropriate to show restraint."  
  • With intel from the Las Vegas Convention and Visitors Authority, Vassiliadis monitors room occupancy rates, bookings and visitor numbers at McCarran International Airport. The data, he said, has been promising – but nowhere near pre-pandemic levels.
  • MGM Resorts International is only booking 30 to 35 percent of available rooms at the reopened Bellagio, New York-New York and MGM Grand.
  • “While it was different, it was safe, it was fun, and it’s still the Vegas I know.’
  • damanigoode on 08 Jun 20
     
    Las Vegas casinos delayed their anticipated reopening by several days due to civil unrest and protesting. Digital marketing including a new ad campaign was ultimately pulled due to the heightened sensitivity surrounding recent events. Once the strip was eventually allowed to reopen, preliminary data was promising, but nowhere near pre-covid numbers, and capacity at resorts like MGM was being kept under 35% for the time being.
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How to Plan an Event: A Simple 8-Step Guide - 0 views

blog.capterra.com/-plan-an-event-a-10-step-guide
shared by jenelleforbes on 29 Jun 20 - No Cached
  • Planning an event is a massive undertaking. Before you get too far into it, think about why you want to host it
  • ou don’t want to pick a
  • date where there are a lot of other conferences in your target industry for a few reasons:
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  • There’s a lot of software out there. Some of it will be helpful for your event, and some of it might help with future events.
  • Once the general location is set, it’s time to pick the specific venue.
  • figure out how you’re paying for all the fun stuff
  • If you’re investing in multiple tools, make sure they all integrate with each other before spending your money.
  • Depending on the venue you choose, they might offer specials or have their own in-house caterers and A/V offerings. If you can’t bring in outside vendors, you should check to see if they offer any particular deals you can take advantage of
  • If you’re allowed to bring in third-party/outside vendors, shop around to make sure you’re getting the best deal.
  • What is it that’s going to get people to attend your event?
  • You need to develop a singular vision for your event theme and build your marketing campaign around that.
  • At the event, lay the groundwork for a future relationship by offering lots of free swag with your company’s information on it (e.g., pens, magnets, binders, totes, etc.).
  • Now start to think about your own goals. What’s the best way for you to achieve them? Welcome to step one. You can do this.
  • jenelleforbes on 29 Jun 20
     
    The author of the article breaks down event planning in 8 steps. He states that you should know why you are having this event and when. You should also know how much money you have to spend for the event then knowing where your event will be. Event planning is big undertaking so you want to make sure that you have the correct software weather it be for ticket and payments or signs or live streaming etc.You should do your research for vendors if you can bring outside ones in, if not see if the venues vendors have deals that you can utilize. You need to know why people are coming to your event and what it will take to motive those people to come and how to get them to come again.
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Fortnite's Carbon Emissions Are a Problem - 0 views

earther.gizmodo.com/e-ruined-by-reality-1844805539
shared by robfitzpatrick on 02 Sep 20 - No Cached
  • n April alone, game play resulted in 140,800 metric tons of carbon.
  • It turns out having 12.3 million global players for a single event has a serious impact on the amount of carbon released
  • All digital services
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  • require power.
  • When players are online, it can be rough on the planet but especially when they all log on at once to stream a gaming event and download new digital items.
  • the 140,800 metric tons of carbon is equivalent to consuming more than 15 million gallons of gasoline or burning some 155 million pounds of coal.
  • nearly 90% of the global population by 2030.
  • the energy powering these data centers needs to be clean if this service is going to expand sustainably.
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6 Hotel Brands Leading the Way with Robot Technology - 0 views

www.socialtables.com/...hotel-brands-robot
shared by teresastas on 16 Sep 21 - No Cached
  • Robots in Hotels: 6 Hotel Brands Leading the Way
    • teresastas
      teresastas on 16 Sep 21
       
      In this article we learn about 6 different hotels and the way they are using Robots to take on different tasks. In these examples all the Robots are guest facing. They are primarily used to dispense information, do deliveries and act as a bell hop. All of their tasks are some what simple tasks for their human counterparts but their usefulness comes from freeing up valuable staff to do more crucial tasks. I have experienced the robot delivery first hand and it was so much fun to have my food delivered to me by robot. I honestly prefeed it since it relived me of that awkward moment when I'm in my pajamas having food delivered to me by a stranger. The examples here won't be replacing any front line workers anytime soon but they can assist in replacing tasks.
  • To put it simply, hotel robots provide a competitive edge over the competition.Robots can free up the time of human staff and help personalize a guest’s stay.
    • teresastas
      teresastas on 16 Sep 21
       
      Besides the novelty of being served by a robot the main reason for robots in hotels would be to free up hotel staff to take on other tasks.
  • Aloft Hotels became the first hotel brand to use robot technology, introducing A.L.O — robotic butler or Botlr — in its Cupertino location. The robot can travel the entire hotel to make deliveries. Its primary purpose was to surprise guest with room delivery.
    • teresastas
      teresastas on 16 Sep 21
       
      I was surprised to learn that the first hotel to use a robot was Aloft hotels in 2014. This simple delivery robot is the most common used robot in hotels.
  • ...3 more annotations...
  • When you enter, a robot velociraptor greets you at the front desk. It then asks you to check-in on a touchscreen. When you get to your room, you’ll unlock the door with face recognition. A robot in the room (named Churi San) controls the heating and lighting, tells you the weather, and more.
    • teresastas
      teresastas on 16 Sep 21
       
      I kind of feel like a robot in your room might be asking for trouble! I would be very interested to know how user friendly this "robot" is. Because I really wanted to see how this works I went onto the website for this hotel and there was video showing you how to check in...if you are interested here it is https://www.h-n-h.jp/en/guidance
  • he robot in its New York hotel — fondly called Yobot — automatically collects and elvers guests’ luggage.
    • teresastas
      teresastas on 16 Sep 21
       
      It looks like Henn Na in Japan has the same luggage robot as Yotel in NY.
  • Cleo and Leo fulfill guests’ needs by delivering whatever they need: an extra towel, a snack, a toothbrush. All in all, they’re a stand-in for when their human counterparts are not available
    • teresastas
      teresastas on 16 Sep 21
       
      Again this seems to be the most common use of hotel robots.
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Wendy's and Google Cloud Partner to Enhance the Wendy's Restaurant Experience | Hospita... - 1 views

hospitalitytech.com/e-wendys-restaurant-experience restaurant cloud hospitality technology
shared by mmorr116 on 28 Oct 21 - No Cached
  • Wendy's® and Google Cloud announced a partnership to enhance the Wendy's restaurant experience and unlock new customer, restaurant, and employee experiences through data-driven insights.
  • Wendy's intends to leverage Google Cloud's data analytics, artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to create new ways customers can order food in the drive thru, on their mobile devices and through other touchpoints.
  • Google Cloud's AI/ML and data analytics solutions will enable Wendy's to innovate ways to create fast, frictionless, and fun interactions that redefine the way customers visit and enjoy our restaurants."
  • ...1 more annotation...
  • By bringing together Wendy's commitment to innovation, with the best of Google technology, we can help build the quick service restaurant of tomorrow that redefines speed, convenience, and quality.
  • mmorr116 on 28 Oct 21
     
    Wendy's plans to 1) reimagine the restaurant experience for customers and employees by improving business analytics and reporting 2) create new ways of ordering food through mobile, web, and other touchpoints at the restaurant 3) provide a next-gen restaurant experience.
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Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

arpost.co/...g-augmented-reality-technology hotels augmented augmented reality technology hospitality business Tech travel mobile
shared by ecast038 on 10 Nov 21 - No Cached
  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
  • ...3 more annotations...
  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
  • ecast038 on 10 Nov 21
     
    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
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4 Ways to Leverage Social Media for Your Hospitality Brand | Hospitality Technology - 1 views

hospitalitytech.com/l-media-your-hospitality-brand
shared by barbaraw12 on 30 Sep 22 - No Cached
amdelgad liked it
  • Advertisement
  • Be on the channels that matter - Instagram, Facebook and Twitter will be the most beneficial. Don't spread yourself thin by being on social platforms that will have little or no impact.
  • Post social coupons - Whether it's for food or rooms, these coupons and promo codes should be exclusive only to your channel's followers. If customers want a discount, they have to follow your page.
  • ...6 more annotations...
  • Whether
  • Encourage
  • Set up event pages - Hosting live music, trivia or conventions? Set up an event through your Facebook page. When customers mark that they're interested or attending, their followers will see it and hopefully spread the word.
  • Encourage
  • Advertisement
  • These tips should help attract more new patrons and increase repeat visits. Above all, remember to have fun on social media. Going to a restaurant or hotel should be an enjoyable experience. So be creative and use your social channels to show everyone why your place is better than the rest.
  • barbaraw12 on 30 Sep 22
     
    with technology progressing everyday many business can grow along with it with just making upgrade with using social media. by using IG, Facebook, or even Twitter to show off everything from food to drinks can bring in more customers.
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Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

www.optimove.com/...arketing-and-less-bubbly-soaps hotel technology proximity marketing Travel solution
shared by claudecole on 25 Jul 22 - No Cached
  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
  • ...16 more annotations...
  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
  • anonymous on 25 Jul 22
     
    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
  • claudecole on 20 Sep 22
     
    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
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How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences
shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
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The 4 Most Important Event Technology Trends for 2017 - Capterra Blog - 2 views

blog.capterra.com/ent-technology-trends-for-2017
shared by sharene25 on 14 Oct 17 - No Cached
  • sharene25 on 14 Oct 17
     
    Event planning is the process of managing a project such as meeting, convention, trade-show, ceremony, etc,.This includes budgeting, establish timelines, food and beverage, developing theme, etc, which is time consuming. Thus, it is important to invest in a technology that support your day to day operations.Investing in a technology as great benefits such as it will save time when using an event management software it automatically records and tabulates data. It also keeps a track of your guests and help to eliminate human errors. A customer relationship management (CRM)platform can be use to keep notes on the guests attending the event. Overall it makes your job more fun. The article focus on the technology trend in event planning such as measuring engagement, facial recognition, viral reality and crowd screening,
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