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How to Strike a Balance Between Automation & Personalization in Hospitality | Hospitali... - 0 views

  • From apps and facial recognition to robotic butlers, technology is rapidly moving in on the very human world of hospitality.
  • Studies show that 75% of guests still value face-to-face interaction alongside other communication channels.
  • Ultimately, technology and personal service need not be in conflict if you focus on enhancing your guest experience.
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  • It’s less about gimmicks and more about giving guests the option to choose how they want to interact and when. It’s about greater convenience and efficiency. It’s about building connections that optimize guest experience before, during, and after their visit. 
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    With proper management, the perception of AI/robotics as a block to personal touch can change to a perception of convenience and luxury. The key is to use the right mix of technology and person-to-person interaction giving guests the option to choose how and when they want to interact. Both should help to enhance, not only operational efficiency but, build stronger guest connections before, during, and after their visit.
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    In past discussions we discussed how the hospitality industry is moving forward with advanced technology in property and restaurants. The article discusses how important it is to have a smooth transition of those services but also striking a good balance of high-tech and face to face that can ensure and build confidence with guest and provide long-term loyalty.
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Semiconductor Technology Trends | Technology Vision | Accenture - 0 views

  • Bringing together digital interactions with human attention are what successful semiconductor companies are doing to design a collaborative digital experience. An evolution of individual expectations, everyone wants an up to date digital interaction, but quickly become disappointed as most companies use legacy methods
  • Advances in sensors, speech recognition and computer vision are combining with lower hardware costs to make robot technology more accessible for the semiconductor industry, and the rollout of 5G networks is set to unlock new opportunities outside of controlled environments. But finding the right way to introduce robots into the world includes challenges around talent, questions of human-computer interaction and a global testbed.
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    The stakes of getting innovation right have never been higher as leaders in this industry are weaving technological building blocks together to set a course for their conpany's future. The path forward begins with renewed focus on the transformation of technology.
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Why is Artificial Intelligence so important in hotels? - AI Hotel robots hotels chatbot... - 0 views

  • In essence we can say it is about computers, robots or machines performing tasks that traditionally require cognitive function to carry out.
  • Artificial Intelligence is also about big data. It is about finding out all about consumers and use comprehensive data management systems and procedures to meet the customer dreams.
  • This is the example of Hilton Hotels, creating “Connie”. It is a robot providing touristic information to customers who interact with it. It happened last year. Connie is able to interact, learn from humans and adapt to individual requests and needs.
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  • As already Marriott Mobile App allows guests to access their room skipping hotel front desk protocol.
  • Hotels should have by now a connected system that is acquiring, processing and analysing guest data. Turning it into predictive and actionable insights to create a better guests experience.
  • And the entry of new business models such as alternative accommodation models (Airbnb, house trips, etc.…) which are changing the consumer perception of traditional hospitality. But it is time now to take on board technology that other industries had already integrated and create a better hotel experience.
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Robot Butlers Are Taking Over Hotels - 0 views

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    This article discusses the disruptive tech in which robotic butlers have replaced human interaction for simple tasks such as delivering sundries to a guest room. While some of these innovations are good for the business and the bottom line, it is interesting to think of how this will affect society as a whole as computers replace humans in certain jobs. This technology is becoming more rapidly adopted and consumers are giving the technology high marks
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Marriott International Commits to Continued Innovation in Hotel Guest-facing Technologi... - 1 views

  • The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest were replaced in February with the launch of the Marriott Bonvoy app. The app was designed to make it even easier for people to search and book hotels across Marriott’s portfolio of 6,700 participating hotels across 30 brands in 130 countries, engage in mobile check-in (with an alert sent when the room is ready), use mobile key (in select hotels) to enter the room, submit mobile requests for service and amenities, and chat with representatives before, during, and after their stay.
  • The app also uses chatbots, enabling guests to ask questions, make simple requests, and receive instant responses.
  • Sorenson makes it clear that Marriott remains committed to adopted innovative technologies and digital capabilities that enhance the guest experience.
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  • The company also seems to understand, as discussed here, that technological advancements will never replace face-to-face human interaction. Rather, technology can help free up hotel staff to better serve its guests through more relevant and personalized experiences.
  • Given all this, it’s no surprise that Marriott International has received widespread accolades for its technology innovation and, in fact, was ranked as the only hotel company in the top-25 list for the past two years on Forbes World’s Most Innovative Companies
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    Marriott International has become successful in using technology to improve the guest experience. They have launched a considerable number of high-profile technology-enabled initiatives including the Marriott Bonvoy app, ChatBotlr, Alexa for Hospitality, and Realy robots. Marriott, however, emphasizes that technological advancements should not replace face-to-face interaction. Although these technological advancements were able to replace members of their hotel staff, the staff's duties were altered to provide personalized experiences with the guests instead.
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5 tech trends revolutionising the hospitality industry - 1 views

  • 64% of U.S hotel guests said that it is “very or extremely important” for hotels to continue investing in technology to enhance the guest experience
  • In the last 20 years, we have seen technology impacting the travel industry more than it has in the former 100 years
  • The threat of a bad social media review became a highly powerful tool for the visitor
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  • VR became a replacement of the traditional brochures, hotels can offer more immersive experiences like 360º videos or VR presentations which provide a more personalised tour of the hotel. In short, VR helps leaving little to the imagination — in this particular case that is a good thing
  • Robots help staff to be more present for the guests by reducing several time-consuming tasks. Many agree and believe that they are a great addition to the industry
  • 35% of guest said they would like the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned — a chatbot could easily fulfil these desires
  • NFC has proven its capabilities to improve the ways in which consumers make transactions, exchange content or connect to other devices. This technology is ideal for self-check-in or as a smart room key. Besides payments and check-ins, NFC can also be used to personalise a guest’s experience at a hotel or track loyalty points
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    This article illustrates how advancing technology has dramatically affected the hospitality landscape and what the guest experience looks like for hospitality customers. Guests are increasingly demanding more customization in their experience, less waiting, and increased access to information and their specific preferences. Technology allows all of this and has given hospitality companies greater access to information, particularly customer information and preferences. Social media gives hospitality companies the inside information on what guests want and feel in relation to a hotel, robots are allowing simple, redundant, and sometimes time-consuming tasks to be done much more quickly and with no human interference or interaction, and VR and chatbots are enabling hospitality guests to have more personalized and individualized experiences. Technology is not going away and it is the companies that are able to effectively utilize it to its full potential that will succeed well into the future.
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    This article talks about 5 tech trends that are being brought into existence. It speaks on the importance of guest experience around technology. These five trends have now changed the game in term of a personalized guest experience. Technology, whether we like it or not has changed our world  indeed, it has revolutionized the way we plan our vacations. There can only be a few areas that have been transformed by technology quite the same way as travel.The Robot by far is the most interesting in terms of being able to carry out request from the guest.However, I believe that this will fill the void of an actually employee. There are pros and cons to the different trends that are coming about. Hotels will really have to evaluate if these trends will fit in with their brand.
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Meet the Soaring Demand for Unattended POS in the Restaurant and Retail Verticals - Dat... - 0 views

  • One of the latest trends that have made it necessary for solutions providers businesses to adapt is the booming unattended POS trend. The global interactive kiosk market saw record growth in 2018, reaching $9.22 billion and a 17.6 percent growth rate — which exceeded the growth rate in 2017.
  • Last year, McDonald’s announced a plan to install self-service kiosks in 1,000 of its stores per quarter.  Taco Bell planned kiosk installations in more than 6,000 locations, and Subway included self-service kiosks in its “Fresh Forward” initiative to transform customer experiences.
  • Furthermore, 60 percent say they’d visit restaurants more often if they had self-service kiosks.
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  • Erba Collective, a Los Angeles cannabis dispensary, installed self-service kiosks that accepted cashless payments to reduce wait times and increase customer turnover.
  • It’s the right solution for today’s consumers: Consumers value their time, and waiting in line can destroy an otherwise great customer experience.
  • It’s the right solution for today’s businesses: Merchants are facing mounting challenges ranging from rising labor costs to new competition. Self-service kiosks can help businesses do more with the same staff, minimizing the labor required for order taking or checkout.
  • o provide unattended POS solutions, you will need to speak with your vendors or find new partners that offer the types of hardware you need. It’s also vital that you work with a payments partner with expertise in managing unattended POS transactions.
  • EMV chip technology will help prevent card fraud.
  • part of their omnichannel strategies
  • If your goal is to be a total solutions provider and meet all of your customers’ needs
  • one-stop shop.”
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    Unattended POS is growing global trend which industry leaders will soon have to adapt in their business place. Quick service restaurants are quickly adapting to this change as it reduces wait time and increase in customer return rate. Other key benefits for businesses are the decrease in labor costs & minimal errors when processing guests' request. Ideally, merchants must speak with vendors to customize the self-service kiosk and to ensure they are in compliance. In the end this will expand revenue and efficiency.
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    Unattended POS machines hit a global growth of $9.22 billion in 2018 from 2017, and is still climbing. The unattended POS machine has shown to be particular popular in the quick service restaurant sector. McDonald's has announced a plan to put 1,000 self-service kiosks in their stores per quarter. Taco bell and Subway have also announced they will be adding the kiosks in their stores as an initiative to offer a heightened customer experience. The machines have come with the benefits of reduced wait time and faster customer turnover. POS growth is attributed to aligning with today's consumers' expectations. Customers value their time and rising labor costs can be eased with the machine as it expedites transactions and covers tasks not relied on by human interaction.
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Top 10 Hospitality Technology Trends for 2018 - 0 views

  • Mobile device as door key
  • Some hotels have already starting using implementing this, whether it involves NFC technology or visually scanning a code like many airports now do with plane tickets.
  • Service automation
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  • Today, many guests prefer technology over human interaction for simple tasks
  • Fixed-mobile convergence
  • The room phone of the future may serve as a hub for a larger connected experience.
  • Guest apps
  • Battle for bandwidth
  • Location-based service
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    Phones essentially, and unfortunately, are going to be around for peoples time at hotels. People usually go away to get away from real life, but unfortunately everybody likes to be on their phones still. The first four examples of this article highlight how phones are important with recent technology updates. Your new phone can now serve as a phone key, concierge, and do so much more with an app. Robots and other technologies are being implemented to replace human interactions.
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    This article was a great read. For the most part I have either witnessed some of these advancements or heard about them in some form or fashion. The trend that intrigued me the most, of course, was #9 - Tech Enabled Meeting Spaces. This is ALWAYS a demand for my clients. Will they have wifi, will they have a polycom, adapters for their laptops, etc. Some clients, especially tech groups, that I have want their own entire network created and work hand in hand with our IT department to configure all that needs configuration. I think these trends are great, and positive, trends that if done correctly can meet the guests' expectations and as a result increase GSR (Guest Satisfaction Rates).
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How is the Hotel Industry using AI to provide an awesome User Experience? - 0 views

  • Ever since the artificially intelligent system has crept into the hotel industry, the hospitality sector is abuzz with AI’s ability to learn about customers using its data analytics platform that helps hotel staff create a better frame of customers.
  • A dedicated mobile app empowers customers’ stay, giving them the luxury to unlock their room, adjust room temperature, and operate curtains, order drinks and many other things using their smart mobile phone.
  • Hotel guests can use hotel’s special mobile device to interact with chatbots to perform all relevant tasks
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  • Through virtual interactions via mobile app, chatbots can bypass hotel staff and be a service representative just like a human at the other end.
  • Intelligent Travel companions
  • Knowing your customer
  • Thanks to Big Data element powering the Artificial Intelligence required to take care of everything customers would need. Its information classification and management system that helps learn a great deal of customer’s behaviour. AI can then use the wealth of data to address individual needs of customers and offer custom guest service.
  • From the front desk where AI-powered robotic concierge service stands in the hotel rooms where voice-activated assistants accelerate customer experience, Artificial Intelligence is seen successfully driving hotel industry today. The technology enables personalized concierge services and offers real-time recommendations and easy service requests management.
  • AI is working far beyond imagination for hotel systems, a breakthrough we all have been anxiously awaiting.
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    "How is the Hotel Industry using AI to provide an awesome User Experience?"
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Future of Hospitality with Artificial Intelligence. - Artificial Intelligence + - 0 views

  • hospitality industry has been among the industry’s hit hardest by the coronavirus pandemic over the past two years
  • AI is the future of hospitality
  • The researchers foresee a 10% compound annual growth rate (CAGR) over the course of their forecast period from 2021 to 2026. 
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  • As customers prefer limited human interaction to minimize transmission of the coronavirus, AI is the best alternative.
  • Personalization  Occupancy and Room Optimization  Booking and Staff Interaction  Updates and Maintenance  Reputation Management
  • But as the concierge retired or moved on to another job, the information required to deliver this personal touch would often be lost. 
  • No matter how friendly the staff is, waiting is annoying.
  • AI-driven check-in counters that use facial recognition to greet you by name and take you through the check-in process faster. 
  • It may not seem obvious, but according to UCLA housekeeping staff has one of the highest injury rates not only in the hospitality industry but in the entire private sector.
  • AI-driven software not only produces numbers but also shows trends.
  • That means, as a manager you receive an accurate prediction of when occupancy is likely to drop.
  • Chatbots are the ideal tool to deliver a personalized answer in a timely manner.
  • Combine that with AI’s language translation capability, and you will also avoid misunderstandings which t
  • hen lead to awkward situations later on
  • Hotels dealing with international guests no longer need to struggle with translations. Instead,
  • , but AI can also analyze the tone of the conversation. As a result, it can function as a type of early warning system, letting you know when there are critical comments you need to address.
  • At the same time, when your bots find positive comments, they can reply by thanking the customer for those comments whilst at the same time referencing those in your database
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    This article addresses the future of AI in hospitality. It starts by addressing COVID 19 and how this affected AI in the hotel industry. They then go on to talk about all the benefits that AI can bring. One thing I learned form this article that i didn't know was that housekeeping has the highest rate of injury in the hospitality industry. I was shocked to learn this.
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8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
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  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
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    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
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    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
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    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
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    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
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    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
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Impact of Artificial Intelligence in the Hospitality Industry - Djubo - 0 views

  • Artificial intelligence in the hospitality industry is quite popular among many prominent hotel brands.
  • The collection of your customer data, coupled with vast improvements in computer technology, simply means that AI can be used for improving the functions of the business.
  • Here’s how Artificial intelligence in the hospitality industry is growing
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  •     Improving hotel operations
  • By effectively training your staff to perform like robots, your service levels will decrease too.
  • Your front desk staff can comfortably answer guests at the front desk, while the chatbot takes care of online queries from potential guests
  • This means that both the tasks are being performed simultaneously without the hassle of adding extra stress on your staff.
  •     Effective revenue management
  • Moreover, a cloud-based property management system will give you numerous other benefits (hyperlink to our cloud-based PMP article).
  • Artificial intelligence in the hospitality industry has made it possible for your channel manager to compute complex data to give you the best rate.
  •     Personalization gets a whole new meaning
  • While a small hotel might be perfectly satisfied with a Facebook chatbot to drive additional sales, a hotel chain with hundreds of rooms at each hotel will need more than just a chatbot.
  •   Data analysis
  • AI technology can be used to quickly and efficiently categorize your guest data as per room preference, budget, amenities your guests use etc to lure them with attractive loyalty programs and offers for their next stay or perhaps even reach out to potential guests.
  • Multilingual booking experience
  • These chatbots are programmed to create a simulated conversation through natural language processing (text) and generation (voice) in your guests’ native language; the result being clear and concise interactions between the human and the machine.
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