Mobile Marketing:
Group items matching
in title, tags, annotations or url
2More
8More
Reaching The Untethered Consumer - Forbes - 0 views
-
-
That’s why we must abide by some ground rules:
-
Brands that master mobile marketing don’t think of it as yet another channel; they recognize that it’s part of an integrated, multi-channel brand experience.
- ...3 more annotations...
-
Rather than becoming mono-focused on a single tactic – the mobile app, for example – think about how your customers use their devices and how you can employ the breadth of mobile tactics to reach them – from apps and QR codes to SMS and mobile coupons to mobile payments and augmented reality
-
Let’s face it: the mobile device is our new functional appendage, like the prehensile tail for the digital consumer. We depend on it for balance, to maneuver and, well, simply to hang out. It’s the first thing we pick up when we rise and the last thing we put down before entering the analog slumber. In between, it’s our remote control of life. It’s made us universally connected and accessible.
-
You just cringed, which is evidence of the challenge that marketers face. Mobility makes consumers both infinitely accessible and utterly vulnerable. In life and in mobile marketing, ill-timed, ill-targeted contact is a personal affront. Like the infamous close-talker on Seinfeld, marketers with a tin ear will quickly find themselves alienated from their audiences. That’s why we must abide by some ground rules:
-
Here Forbe magazine offers some tips on how to do proximity/mobile marketing right and some of the advantages. Companies need another marketing avenue to reach customers in this diverse field where competition is so intense. Technological advances will help one stand out in this large crowd. -
This article give us an idear about use technology to promote marketing. In 21st century the mobile device is indispensable for everybody, for company, we have to keep forefront on technology.
18More
The power of partnerships | Green Hotelier - 0 views
-
Taking a partnership approach is often the most effective way to find a successful lasting solution to a problem that achieves ‘buy-in’ from all parties
-
A key partnership mechanism is the Global Compact, an international multi-stakeholder initiative which brings companies together with UN agencies, governments, labour and civil society to support universal environmental and social principles.
-
With specific regard to tourism, as far back as 1999, the United Nations Commission on Sustainable Development (UN-CSD) identified that sustainable tourism development ‘cannot be successful without a profound collaboration with all stakeholders’] It stressed the importance of involving small and large-scale tourism operators in solving problems;
- ...14 more annotations...
-
One of the most important issues facing the world today is poverty and how to alleviate it. The MDGs aim to eradicate extreme poverty and halve the number of workers living on less than one US dollar a day, among other aims. Tourism creates economic opportunity through employment business linkages, and other income-generating possibilities -and therefore has the potential to reduce poverty
-
This needs to be addressed so that traditions and local culture are carried through the generations and not watered down or commercialised
-
Despite its potential for negative impacts, tourism by its very nature also offers a mechanism through which to address issues and achieve positive outcomes.
-
No industry is more customer-focused than tourism -satisfying people’s needs, desires and dreams. But as well as ensuring the well-being of its clients there are others whose well-being is fundamental to the sustainability of any tourism enterprise:
-
Tourism can seriously damage the environment at both global and local level if it is not developed and operated responsibly:
-
The negative effects of poorly-planned hotel and tourism infrastructure development can place an intolerable strain upon natural systems, particularly in terms of demand for water and the effect of its treatment and disposal.
-
Too many tourists visiting fragile archaeological and architectural sites of historic and cultural significance
-
Various types of partnership have been formed to address the issues relating to sustainable tourism development and are supported by the case studies on these and the following pages:
-
To be successful, partnerships need:
-
appropriate stakeholders
-
organisations or individuals
-
mutually agreed goals and processes
-
sensitivity to the power balance between members
-
the ability to accept compromise
-
The power of partnerships The tourism industry is partnering with other organizations to solve problems on how to bring a more sustainable tourism. Global impact is an international multi-stakeholders consensus to bring together companies, UN agencies, government and communities to support environment. The project need not only for NGOs to facilitate contracts but also for governments to have the right legislations dealing with sustainable tourism. Tourism can affect three key areas: * Communities: Tourism creates economic opportunity but should not affect negatively traditions and local cultures. * Individuals: Tourism should be creating the right safe working environment. * Environment: Tourism should not damage the environment. Any waste should be disposed of properly. Tourism can achieve positive impacts on the region such as funding wild life conservations. There are se several partnerships that develop to better control the tourism industry and its impacts on the region. To be successful a partnership must have appropriate stakeholders, mutually agreed goal and process, and sensitivity to the power members among other characteristics.
4More
shared by Laura Alonso on 14 Jun 13
- No Cached
Biometrics | Homeland Security News Wire - 0 views
www.homelandsecuritynewswire.com/of-the-boston-marathon-bombers
biometrics homeland security news wire technology tech solution
shared by Laura Alonso on 14 Jun 13
- No Cached
-
In a study which evaluated some of the latest in automatic facial recognition technology, researchers at Michigan State University were able quickly to identify one of the Boston Marathon bombing suspects from law enforcement video, an experiment that demonstrated the value of such technology.
-
Under controlled conditions, when the face is angled toward the camera and if the lighting is good, this technology can be up to 99 percent accurate.
-
While the technology has made great strides in recent years, it does not mean that improvements are not needed. Also, more police agencies have to put the technology to use.
-
This article talks about how with the help of Biometrics technology, one of the Boston Marathon bombers were identified. This is a great example as to why biometrics technology is crucial in today's society. It has helped law enforcement and government agencies track down and arrest criminals.
1More
The University of Maine - CenTRO - The Network of Tourism & Hospitality Education Train... - 1 views
-
Tourism has been proclaimed the largest and fastest growing industry in the new global economy and is recognized as one of Maine's most important industries. The State Planning Office (2008) estimated $10 billion in spending in 2006 with approximately 139,700 jobs supported by tourism, or 16.7% of Maine's workforce.
4More
TV Industry Disruption: Aereo's Threat and Promise - 0 views
-
the cable television model is old and broken, and the need for lower-cost alternatives is growing. The timing may be right for companies like Aereo to transform cable television the way Apple and Google changed wireless
-
Aereo uses a variety of technologies to get all the channels you want to watch. It uses antennas to capture local TV signals and store the broadcast content in the cloud. It makes other channels available over the Web. It provides live TV on smartphones, computers and tablets, in addition to your television, through a set-top box.
-
We may indeed be about to step into a new universe of ideas and products in the television industry -- at entirely new pricing models. This change will sweep the industry and affect us all. Many new companies will pressure existing market leaders. Those that can change can continue to lead. Those that can't will wither and die the way the long-distance industry did a decade ago.
-
The introduction of Web TV service by Aereo is going to lead to another serious threat to the cable TV companies by offering lower-cost choices to customers with the same channels you may get thru cable TV. In addition to your television, it provides live TV on smartphones, computers and tablets, through a set-top box. Aereo is going to change the cable tv industry, no matter Aereo succeed or not in pursuing this idea, the revolution will keep going, and cable tv companies cannot ignore the fact.
15More
Going Green Saves the Green in the Hospitality Industry and Guests Like It - 2 views
-
most consumers are inclined to stay at hotels that take steps to be environmentally sustainable.
-
most consumers are inclined to stay at hotels that take steps to be environmentally sustainable.
-
Water conservation is another area where simple changes can make big differences
- ...5 more annotations...
-
“The two the customers are most willing to do are water conservation and energy conservation. They are willing to turn off the light.”
-
He cited three categories that matter most to consumers: water, energy and waste reduction
-
“In a mega-hotel that has 1,000 rooms, imagine if just 10 percent of the guests said ‘No, I’ll reuse my towel.’ That’s 100 rooms. The hotels are saving not only the water and energy but also the waste,” Ogbeide said.
-
“A good example right now is we have smoking rooms and non-smoking rooms in some hotels. As time goes on, hotels may have ‘green’ rooms and ‘non-green’ rooms,” he said.
-
Reading between the lines, most of the consumers, you can tell, are environmentally cautious. It’s intrinsic motivation,” Ogbeide said. “They want the future generations of children to have a good environment to live in.”
-
- ...4 more comments...
-
This article is a research study from Godwin- Charles Ogbeide about customer's perception when staying at a going green hotel. He mentions that there are three categories that guests are more likely to look for green hotel and those are: water, energy and waste reduction. He found on the study that guests are more energy and water saving, and he mentions that customers are working more on turning lights off when is not in use. He also makes reference to hotels that currently have "smoking" and "non-smoking" rooms; in the future they could have "green" and "non-green" rooms. The new trend of going green not only save money to the hotel , but also helps increasing their profit margin.
-
This article shows that one of the trends of hotel development is green hotel. Customers pay more and more attention to the green part of a hotel. At the same time, if hotels do a very good job on green part, they will earn more from customers. -
This article was about how going green saves money in the hospitality industry and how the guests like the hotels that are changing. University of Arkansas researcher, Godwin-Charles Ogbeide, found that most consumers are more likely to stay at hotels that take steps in becoming more environmentally friendly. The three things consumers said matter most were: water, energy, and waste reduction. These three things are also the biggest concerns for hotel operations. Air conditioners are used in most hotels and they use a large amount of water and energy. By leaving the units off until the guest arrives instead of leaving it on all day will save money, water, and energy. Another thing these hotels are doing for guests that stay more than one night is giving them the option to re-use their towels or not having the bed linens changed daily. This can save a large amount of water. These hotels place small signs in the room explaining that the hotel is "green" and what to do if they don't want their towel or linens changed. Going "green" can be expensive if you have a large hotel that needs new windows and door seals. But for smaller hotels the simply changes will save money. By turning off the lights and air conditioner when no one is in the room will save money. By following these changes and charging the same amount per room as non-green hotels, it will also help increase the company's profit margin. It also helps the future generations have a good environment to live in. -
Going green is a big step for a hotel to take. It takes a lot of planning and can be expensive to make the transition, however the benefits of going green on the back end are worth the initial expense. The facilities class the Ms. Scanlon teaches is a very good class for familiarizing yourself with the going green initiative and how to make it happen. -
go green is important not only for the industry but also for the whole earth, because pollution is one of the biggest issue for every countries' government. in this article, it also talk about the major concerns in hotel industry, AC system and water conservation. go green not only save hotels' money, but also increase profit margin. Go green is a important step for hotel to go, and it have to go green for the future step for hotels. -
I realy like this article because it talks about hotels that are trying to go green and customers like it and contribute to this cause. The hotels are trying to reduce the use of water, energy and waste, and they give the option to the customer to do it or not. For example to "reuse your towel" or turn off the A/C when you are not in the room. This helps the hotels to save money and increased their profit margin. Some hotels beleive this is costly for them, but in the long-run it will help. People are more conscious now and like that hotels are more environmentally responsible.
6More
DevOps and right-speed IT | Deloitte University Press - 0 views
-
Dupress
-
Forward-thinking CIOs are embracing delivery models that distribute agile experience more evenly across teams, seeking to optimize enterprise IT at a speed that’s right for the entire IT organization.
-
Leading organizations are building on the simple two-speed IT mindset and recognizing they must be able to support a continuum of speeds in order to dial in the right approach for a specific initiative, with the underlying disciplines, capabilities, platforms, and talents to appropriately support the actual breadth of business needs.
- ...2 more annotations...
-
Right-speed IT must address three broad categories: procedural, architectural, and organizational. Let’s move beyond rhetoric and dig into each area
-
Right-speed IT is an acknowledgement that IT departments need more ammunition to organize, interact, and deliver value to the business.
-
This article expounds how important the speed of IT is in order to effectively balance business value, risks, and technical feasibility. The article continues to explain how the speed of IT should be as fast as possible unlike traditional single-speed delivery models that work well for high-torque enterprise operations did not work well for high-speed innovation. According to the article, a growing number of CIOs realize that projects often require additional gears that meet their specific needs and cadences. With investments in foundational and flexible procedural, architectural, and organizational domains, right-speed IT can help turn simplistic models and philosophical discussions into concrete value. In conclusion, CIOs are finding a balance between high torque enterprise IT and high-speed innovation IT can allow companies to optimize technology operations.
3More
HNN - Hoteliers adjust to new accounting guidelines - 0 views
-
One goal of the new guidelines was to recognize the increasing globalization of the hotel industry, Temling said. “Many of the changes are reflective of what’s happening in the world in our industry,” he said. “Chains based in the (United States) have generally adopted the guidelines; that’s not the problem. But we also hope chains domiciled outside this country will accept the changes outlined in the book.” Some of the changes are small, but symbolic, Temling said. In previous editions of the book, accounting for some employee benefits reflected terminologies used by U.S. companies. “Up through the 10th edition, we called it FICA or social security for employees’ benefits,” Temling said. “This time around we call it social benefit contribution, which is more universally acceptable.” Large hotel companies might have more difficulty adopting the new guidelines than will smaller ones, said Michelle Russo, founder and CEO of Hotel Asset Value Enhancement, a hotel asset management and real estate advisory company. She is a member of the financial committee that created the latest edition. “It’s actually harder for larger operators because they often have many divisions,” she said. Examples she cited affect reporting of telecommunications, labor and segmentation data. “We created a new (information technology) department, and in a large company that is worldwide that operates on multiple accounting platforms, the mapping process is massive,” she said, adding that some companies have decided to defer adopting the new IT department guideline until 2016. The new guidelines created more detail in labor cost reporting, which is important for ownership but a daunting task for management, Russo said. “Previously, the rooms department (category) had one line called ‘Labor’ and 43 lines called other things, and that included printing, stationary, stamps and other stuff,” she said. “While labor is 60% of that department, previously there was no breakdown of housekeeping labor versus front office, etc.”
-
This article explains the changes and increasing globalization in the world and hotel industry. It explains the new guidelines and the procedures large and small hotels take. -
This article explains the changes and increasing globalization in the world and hotel industry. It explains the new guidelines and the procedures large and small hotels take.
1More
Hospitality management studies - Wikipedia, the free encyclopedia - 0 views
-
Hospitality management is the academic study of the hospitality industry. A degree in Hospitality management is often conferred from either a university college dedicated to the studies of hospitality management or a business school with a department in hospitality management studies. Degrees in hospitality management may also be referred to as hotel management, hotel and tourism management, or hotel administration. Degrees conferred in this academic field include Bachelor of Arts, Bachelor of Business Administration, Bachelor of Science, Master of Science, Master of Business Administration, and Doctor of Philosophy. Hospitality management studies provides a focus on management of hospitality operations including hotels, restaurants, cruise ships, amusement parks, destination marketing organizations, convention centers, country clubs, and related industries.
4More
shared by Michelle Wilson on 05 Apr 12
- No Cached
Ping Identity Shares Best Practices for Securing and Managing User Access to UltiPro at... - 0 views
eon.businesswire.com/...Single-Sign-On-to-UltiPro
HRIS SSO HR payroll employee satisfaction identity security
shared by Michelle Wilson on 05 Apr 12
- No Cached
-
ing Identity solutions for human resource applications help companies get the most out of their HR technology investments. The company’s cloud identity management solutions allow employees to securely access UltiPro and other Web-based HR applications using Single Sign-On (SSO), while making it easier for Human Resource Information Systems (HRIS) to provision and manage user accounts. Whether a customer chooses PingFederate cloud identity management software or PingOne cloud identity management as a service, Ping Identity’s products are designed to work with existing HRIS systems, as well as a wide variety of Web-based environments and business applications. Connections—The Ultimate Partner Forum is Ultimate Software’s annual customer conference. Each year, a dynamic group of more than 1,000 HR, payroll, and talent management professionals come together to learn about UltiPro product enhancements, industry best practices, and compliance regulations. On March 29, 2012, at 10:45 a.m. PDT, Ping Identity Senior Technical Architect Paul Madsen will join Ultimate Software’s Vice President of SaaS Technology Jim Jenson and Director of Strategic Alliances Jennifer Brafman Staffen in a track session for UltiPro Enterprise that will cover “The Advantages of Single Sign-On and How to Get There.” The session will repeat at 4 p.m., PDT, March 29, 2012, in a track session for UltiPro Workplace. To learn how Ping Identity’s cloud identity management solutions work with UltiPro and other HR applications, please stop by the Ping Identity booth. The Ultimate Connections Conference begins today and continues through Friday at the Bellagio Hotel in Las Vegas. About Ping Identity | The Cloud Identity Security Leader Ping Identity provides cloud identity security solutions to more than 800 of the world's largest companies, government organizations and cloud businesses. With a 99% customer satisfaction rating, Ping Identity empowers more than 42 of the Fortune 100 to secure hundreds of millions of employees, customers, consumers and partners using secure, open standards like SAML, OpenID and OAuth. Businesses that depend on the Cloud rely on Ping Identity to deliver simple, proven and secure cloud identity management through single sign-on, federated identity management, mobile identity security, API security, social media integration, and centralized access control. Visit pingidentity.com for more information. Contacts fama PR for Ping IdentityWhitney Parker, 617-986-5011pingidentity@famapr.comFollow Us on Twitter: @PingIdentityJoin our LinkedIn Group: Ping Identity CloudSubscribe to our YouTube Channel: PingIdentityTV Recent Stories from Ping Identity UNC’s Kenan-Flagler Business School Turns to Ping Identity to Solve Identity Management Complexity April 04, 2012 DENVER--(EON: Enhanced Online News)--Ping Identity today announced that the University of North Carolina’s Kenan-Flagler Business School has selected PingFederate to ease the management of identiti... more » Ping Identity Partners with Macnica Networks April 03, 2012 TOKYO--(EON: Enhanced Online News)--Ping Identity®, The Cloud Identity Security Leader™, today announced that it has partnered with Macnica Networks Corp., the leading value-added distributor in Ja... more » Ping Identity Launches Certified Service Partner Program April 03, 2012 DENVER--(EON: Enhanced Online News)--Ping Identity announced its Certified Service Partner Program. more » More Stories class
-
Ping Identity solutions for human resource applications help companies get the most out of their HR technology investments.
-
allow employees to securely access UltiPro and other Web-based HR applications using Single Sign-On (SSO), while making it easier for Human Resource Information Systems (HRIS) to provision and manage user accounts.
-
This article shares some information about a Ping Identity that was demonstrated at the Ultimate Connections Conference in Las Vegas which was held at the end of March. Ping's experts were on hand to discuss how Ping Identity can help eliminate multi-employee passwords, increasing security. Ping uses cloud identity management solutions which will allow employees to access web-based HR applications using SSO (single sign-on), making it easier for HR managers to monitor user accounts. Pings systems are designed to be used with a wide array of products already in use. This is very interesting and will help the HR department, making their job a little easier by not having to worry about misuse of employee sign ons.
3More
Shift4 supports Google Wallet | Hotel Management - 0 views
-
Shift4 Corporation now supports Google Wallet on four newly integrated Ingenico PIN pads.The Shift4 interfaces for these four new devices – the Ingenico iSC250, iSC350, iPP320, and iPP350 – also support swipe-ahead functionality, meaning customers can swipe their cards (or touch their phones) and then enter their PIN (or signature) before the merchant finishes ringing up the order. Once the order is completed, customers simply approve the amount, get their receipt, and are on their way. In busy retail environments, the short time saved by this option quickly adds up.
-
The new NFC functionality integrates seamlessly with Shift4's existing DOLLARS ON THE NET® features including TrueTokenization® and 4Go®. It is now available to Shift4 merchants running the most recent version of Shift4's Universal Transaction Gateway®. Currently, the aforementioned devices are supported with no modification required to the Point-of-Sale (POS) system.
-
Shift4 develops payment technology for various types of business. The hotel I work in uses it to process gift cards. This article describes the company's newest endeavor with emerging technologies, in this case Google Wallet. Companies using Shift4 will now have the functionality of letting customers use Google Wallet, paying for a purchase by tapping or swiping your cell phone on a special screen, in a seamless integration with their current POS. Google Wallet or the iPhone Square Card Reader are technologies that businesses need to take into consideration when developing or enhancing their POS. Shift4 seems to be the front runner in offering this add-on. I imagine other payment developers will follow suit.
1More
IDS - Innovation of technology in Hospitality Industry - 2 views
-
In this article, it said that IDS software has expanded its portfolio into IDS NEXT, and transformed from a software partner into a Holistic Hospitality Partner for its global customers. IDS NEXT will equip customers with the latest innovations in hotel technology, providing consulting and other business enhancement solutions. IDS NEXT's offerings are reflection of IDS's commitment and desire to be in the 'center' of customers' business universe. It wants to offer guests true world class experience. Meanwhile, IDS NEXT will provide strategic consulting focused on improving efficiency, maximizing revenue and enhancing guest guest experience. Currently, it provides technology solutions to over 3000 hotels, across 40 countries, and 18 support centers across the globe.
6More
Ariane Systems Integration of Hypercom's SmartPayments Wynid Payment Solution Provides ... - 0 views
-
Ariane Systems, the worldwide leader in self-service check-in / check-out kiosk technology for the hospitality industry, and Hypercom Corporation (NYSE: HYC) announce that Hypercom's SmartPayments Wynid integrated payment solution has been integrated into the Ariane System's service offering.
-
hospitality industry in France, Ariane now offers an extremely secure universal payment system to maximize security and offer flexibility to hotel chains.
-
Reliable and Cost-Effective
- ...2 more annotations...
-
Single Client/Server Architecture for all Points of Sale
-
Modular and Scalable
-
Companies Ariane Systems and Hypercom Corporation announced that Hypercom's SmartPayments Wynid integrated payment solution, has been incorporated in the Ariane System's services offering to properties in the hospitality industry in France. The SmartPayments Wynid integrated payment solution service offers customers with the secure option to process their payments from a number of centralized payment solutions such as check-in/out kiosk, payment terminal at the front desk or by e-payment. The article suggest that by offering the following, SmartPayments Wynid integrated solution service, it will benefit both the organization and it's customers by reducing cost associated with each transaction, reduces the risk of errors and decreases the length of each transaction to little amount of time. In providing this service an organization must have multiple points of sales.
3More
Wi-Fi firm looks to hotels, universities|Business|chinadaily.com.cn - 3 views
-
The United States wireless network provider Meru Networks Inc is eyeing the Chinese market with the company expecting its revenues in the Asia-Pacific region to double in the next two to three years. The country's thriving hospitality industry and higher education institutes will be the biggest customers for Meru, which entered China two years ago.
-
the rapid-growing hospitality industry in China is likely to become another gold mine for Wi-Fi providers. The number of five-star hotels in the country hit 651 in January and there are another 500-plus luxury hotels waiting to open, data from the China Tourist Hotel Association showed. The number of top-tier hotels enjoyed a year-on-year increase of 15 percent over the past three years compared with the average increase rate of 6 percent in China's hospitality industry. The association estimated that the nation's five-star hotels could exceed 1,000 by 2015.
-
According to Meru Networks Inc, US wireless network provider, a wireless network market in the Asia Pacific region, especially Chinese, will be doubled in the next few years. The rapidly growing hospitality industry in China is part of the reason why the wireless network market has a need to grow. There are 651 five-star luxury hotels in the country as of now and 500 luxury hotels are waiting to be opened in the near future. What we need to focus on are the customers who go to these luxury hotels. Nowadays, Wi-Fi is not just one of services that the guest enjoys. It is a part of life and a necessity. Providing high quality Wi-Fi service is a big portion of showing the quality of hotel. Therefore hotels strive to have a system that could offer the most reliable product with the lowest price.
8More
Tech Trends: In-Room Telephones | Hotel Management - 2 views
-
Although much in-room telephone development has focused on the move to VoIP technology, there are still ways to upgrade the telephone hardware to continue to satisfy guests and protect the bottom line.
-
Bittel Americas is the integration of the phone, alarm and dock with USB port.
-
“I’d rather leave my iPhone on the nightstand than on the desk. We recognized this as a universal issue for all hotels and figured there’s something we can do to provide an integrated device that includes a phone, alarm, mp3 iPhone dock and so on.
- ...3 more annotations...
-
adding a desktop device, but it takes up too much space
-
very little revenue comes from phones. The less money hoteliers spend maintaining phones, the better.”
-
That’s people’s content on there, they have almost all their info at their fingertips on that device. … An in-room device probably makes more sense if we were to design our product in such a way that works well with these smartphones instead of trying to compete against them.”
-
This article talks about how hotels are trying to upgrade the in room phones to better serve the guest they receive. They have started to think of ways to integrate the phones to have USB ports for charging smart phones or thinking of ways to actually have a tablet available on the night stand. Some companies have even decided to downgrade their phones to save on maintaince cost since most people have smart phones or tablets with all their information on it. -
I think this is a great article that you found. It is true that people do not really use the in-room telephones anymore unless it is to call down to the front desk and then still the hotel is not making money on it. If they had an all-in-one phone, alarm, USB port, mp3 people would get a lot more use and be happier with it. These devices should start to come to major hotels and see how they work and then go from there to be everywhere
1More
Get Ready For 'Super Wi-Fi' To Be A Big Thing In 2013 Read more: http://www.businessin... - 0 views
-
By this time next year, thousands of people will be using a new, longer-range kind of Wi-Fi, commonly called "super-Wi-Fi". Super Wi-Fi isn't used like regular Wi-Fi. It uses underused spectrum known as white noises and this allows the Wi-Fi to run at lower frequencies, thus causing it to run at a lower cost and at greater distances, and through obstacles, such as trees and buildings. It is being championed by companies such as Microsoft and Google, and got the final okay last December after original opposition from broadcasters. Although not many strides have been made in the super Wi-Fi industry, Spectrum Bridge, a key company in the development of super Wi-Fi, just announced a new program to help equipment makers get white spaces radios approved to be sold, so they will be more readily available in 2013. Many universities have already announced that they will deploy super Wi-Fi on their campuses across the country. Super Wi-Fi is exciting because it is more powerful than existing Wi-Fi. I would have to agree with this because it is unbelievable the strides technology has made. They are able to take something and make it more powerful and at lower cost. This is also great because if they are able to extend it to greater areas, more rural areas will be able to receive high speed Internet for the first time in history.
5More
AirTight Rated "Strong Positive" in Wireless LAN IPS Marketscope Report by Leading Indu... - 1 views
-
Gartner has rated AirTight "Strong Positive" in its 2012 Marketscope for Wireless LAN Intrusion Prevention Systems.
-
"Just like wired networks, wireless networks need to be monitored to both proactively detect vulnerabilities to accelerate mitigation and to quickly detect security incidents to support rapid incident response."
-
organizations will continue to struggle to embrace Wi-Fi access and various smartphones and tablets while tackling the security challenges of these unmanaged devices.
- ...1 more annotation...
-
to automatically detect and classify all wireless devices on the network in order to apply appropriate security policies to prevent any unauthorized device access to the network regardless of authentication credentials.
-
AirTight that is the provider of wireless intrusion prevention (WIPS) rated very positively in 2012 Marketscope for its prevention systems. In today's developed Internet based society, wireless networks are getting significant and using universally with the people's demand for convenience. Wireless networks are, of course, more convenience networks than wired networks, but they are obviously less secure. Because of this fact, the wireless networks users need to consider the security vulnerabilities, and take a proactive approach to detecting the vulnerabilities and responding security incidents quickly. This is AirTight who provides the tools called WLAN IPS for the users in order to help them solve these growing concerns. To be specific, AirTight systems provide both on-premise and cloud WIPS and secure WIFI access to detect and classify all wireless device on the network automatically. By doing so, they can forbid unauthorized devices from accessing the network. I feel that sometimes, the companies or people try to overlook the significant risks because of the conveniences. The wireless networks security might be also one of these kinds of risks. Therefore, I think the systems offered by AirTight are helpful for the companies or people to keep their sensitive information safely.
4More
University Library: How to drive revenue through property-management systems - 1 views
-
"We don't get incremental revenue from using the PMS, but there is information in there you can use if you want to," said Graham Dungey, SVP of ecommerce, revenue and distribution for Concorde Hotels & Resorts. "The theory is fantastic. You identify the people who spend the most money and where they spend it. Some hotels are quite forward-thinking; they'll make a study of the minibar, see who is buying what items, put corner-store food into a dozen minibars and sell it for twice as much. There is so much opportunity inside the PMS to increase incremental spend on property.
-
"We don't get incremental revenue from using the PMS, but there is information in there you can use if you want to," said Graham Dungey, SVP of ecommerce, revenue and distribution for Concorde Hotels & Resorts. "The theory is fantastic. You identify the people who spend the most money and where they spend it. Some hotels are quite forward-thinking; they'll make a study of the minibar, see who is buying what items, put corner-store food into a dozen minibars and sell it for twice as much. There is so much opportunity inside the PMS to increase incremental spend on property.
-
"We don't get incremental revenue from using the PMS, but there is information in there you can use if you want to," said Graham Dungey, SVP of ecommerce, revenue and distribution for Concorde Hotels & Resorts. "The theory is fantastic. You identify the people who spend the most money and where they spend it. Some hotels are quite forward-thinking; they'll make a study of the minibar, see who is buying what items, put corner-store food into a dozen minibars and sell it for twice as much. There is so much opportunity inside the PMS to increase incremental spend on property.
-
Use of property management system PMS cost money in terms of upfront investment or maintenance or fees for using a vendor's system but the money generated by the use of the system outweighed the costs. Hotel rooms are perishable and any empty room means waste of resource and therefore using PMS to fill up as many rooms as possible is wise. Likewise empty restaurant costs the owner money to cover the fixed cost including the minimum labor to keep it open.
6More
shared by Minghui Zheng on 15 Sep 12
- No Cached
Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views
blog.milestoneinternet.com/...ecommerce-initiatives-for-2011
ecommerce initiatives hotel technology Mobile
shared by Minghui Zheng on 15 Sep 12
- No Cached
-
Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
-
It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
-
Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
- ...2 more annotations...
-
Google has recently announced that the mobile market is their priority. We are seeing a steady growth in traffic coming to our client sites from mobile phones and smart phones. Hoteliers can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social, and local.
-
As a hotelier, it is important to decide where to focus your energies given the increasing opportunities and channels where you can market your hotels. It is key to evaluate ROI across all traditional online and offline channels and to capitalize on the immense advantages that new emerging media offers. These tips can help you market smarter and help you embrace innovative tools and technologies to stay ahead of the game and improve your returns! We wish all the readers the very best with their eCommerce strategies in 2011.
-
Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.