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Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.

Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.

digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.

Omni Hotels & Resorts is the latest partner to take advantage of Expedia's package solution. "Omni Hotels & Resorts is excited to further leverage our marketing partnership with Expedia to bring our guests the option to book their total vacation experiences directly with us," said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts.

Partner Loyalty Enrollment: Initially tested with Red Lion Hotels Corporation last fall, the technology has advanced to now allow hotel partners to enlist and sign up users from Expedia sites for their brand loyalty programs. This program has grown to include three other chains.

MICE Booking Technology: The MICE solution is the first tool that truly automates the booking process for meeting organizers and hotels in real time, making RFPs (requests for proposals) a thing of the past. Hotels can increase MICE sales efficiency by integrating the MICE online booking engine on their website, allowing customers to configure and directly book their meeting, including group lodging, online. This technology further enables hoteliers to yield prices for meetings and groups, based on multiple dynamic criteria to increase revenue. The MICE solution is currently live with Best Western Central Europe and the NH Hotel Group in Germany with promising results. A global rollout will begin soon.

With the growing trend towards social media marketing, it is now reflected as an item in some marketing budgets. These individuals in hospitality should always keep in mind the benefits of social media. With the advancement of technology, social media is and will be very much part of our daily lives. Online marketing can take place in several social media platforms, and that should be taken into consideration for the marketing strategy of a hotel. Each hotel is different and must be treated accordingly, so a blend of social media tools such as Twitter, Facebook , YouTube and Corporate Blogs should be used if necessary. Social Media Networks Contribution According to Burson-Marsteller Fortune Global 100 Social Media Study 2010, majority of global companies adopt a minimum of one source related to social media platform. To a certain extent, 79% of the top 100 companies in the Fortune Global 500 index are found to be applying at least one social media platforms (as shown in Figure 1): Twitter, Facebook, YouTube or Corporate Blogs (Burson-Marsteller, 2010).

The WUR findings highlight the incredible potential that scaling the use of Amphiro devices can have in other cities.  

At The Student Hotel locations in Rotterdam and The Hague, WUR found that students and hotel guests used an average of 20% less water per shower.  

laying the groundwork for shared solutions to consumption, decreased usage and smarter, scalable approaches to city living throughout Europe.

Promoted by Instagram influencers including Kendall Jenner, Bella Hadid and Emily Ratajkowski as a never-before-seen V.I.P. event, the gathering — with weekend ticket packages starting around $1,200 and topping six-figures with extras

On social media, where Fyre Festival had been sold as a selfie-taker’s paradise, accounts showed none of the aspirational A-lister excesses, with only sad sandwiches and free alcohol to placate the restless crowds. General disappointment soon turned to near-panic as the festival was canceled and attendees attempted to flee back to the mainland of Florida.

“Not one thing that was promised on the website was delivered,” said Shivi Kumar, 33, who works in technology sales in New York, and came with a handful of friends expecting the deluxe “lodge” package for which they had paid $3,500: four king size beds and a chic living room lounge. Instead Ms. Kumar and her crew were directed to a tent encampment. Some tents had beds, but some were still unfurnished. Directed by a festival employee to “grab a tent,” attendees started running, she said.

Although there is evidence of the importance of restaurant menus and theirdevelopment from past research

It can be described as the map that encourages easy navigation between hunger andsatisfaction for customers

The answer is you’ll need the advantage your competitors and travel agents have – a Global Distribution System (GDS). More than 600,000 travel agents plug into a GDS every day to book flights, hotels, car rentals and destination activities.

“It seems that every week there’s a new channel or emerging trend for hotel operators to keep up with, and decide whether there is a real opportunity or if these are just distractions.” He adds, however, that a GDS is “definitely a significant opportunity” for hotels.

If you want to be visible and bookable … your hotel needs to be on those supermarket shelves whenever and wherever your guests go shopping for a hotel booking,”

The Keys to Marriott's Success Long before the economy went south, Marriott had a reputation for finding creative ways to wrest the most value from every IT dollar.

The devil is in the details—success is in the system.-The Spirit to Serve Metrics drive Marriott. Talk to an IT associate on any given day, and he can tell you exactly how much business the company processed via its systems that week per second ($3,568 when this reporter visited).When implementing the PeopleSoft enterprise service automation module for project tracking and time reporting within IT, for example, programmers developed a tool so that project and productivity metrics are automatically computed after time is entered. Another rule for metrics is to make sure that the right people get the right data in a form that’s meaningful to them. "You need to measure a lot of things, but the trick is to publish the right information to the relevant audience," says Melnick. "Having Marriott.com up and running is not as important as the dollars running through it," explains Keppler. Melnick adds, "For each system we try to focus on the core metrics. And that changes. What might have been important the day you go live becomes a nonevent a few weeks in." For example, five years ago the critical metric for Marriott.com was uptime. Today, it’s how much business the website books. Last year, metrics fueled the IT department’s decision to invest in an upgrade to the site that would make it easier to reserve rooms. Today, more than 75 percent of rooms booked online come through Marriott.com, saving the company $12 million annually.Keeping its eye on the numbers lets Marriott revisit business cases for IT projects each quarter. "The project itself may not change that much, but something external may happen—something like SARS, something from the competition," Melnick explains. "Just because you start a project and it’s on track doesn’t mean you want to keep the same pace. There may be something that comes up that’s even better." Success is never final.-The Spirit to Serve Though the IT department’s resourcefulness is helping keep Marriott afloat during hard times, Wilson and his peers aren’t taking anything for granted. They say they can’t let their culture of resourcefulness wither away when the economy turns around. They’re reminded of how easy it could be to let their guard down each time they flip through Mr. Marriott’s book in which he quotes Somerset Maugham: "The unfortunate thing about this world is that good habits are so much easier to give up than bad ones."But Wilson believes the principles and procedures put in place for prudent and resourceful IT decision making should keep the company on the straight and narrow and ahead of the competition."I have a firm belief that the only real sustainable competitive advantage we can get with IT is making sure our people understand conceptually what IT can and can’t do and apply it better than competitors," Wilson says. "Anything we do in IT, a competitor can install. What they can’t capture that quickly is having a team of people throughout the company that really gets this and follows it all the way through. That’s sustainable."Marriott has valued resourcefulness—on paper if not always in practice—for decades. But resourcefulness is not an end in itself. It’s a tool one uses in the ongoing construction of value, a project that’s never finished. Or, as Mr. Marriott says succinctly in his book, "Success is never final."

In recent years, technology has become a vital component of the accounting and bookkeeping industry.

Today’s technological advances have surpassed the thought of outdated financials, lack of real-time data, remote control sessions, and even basic desktop-based software.

In addition to the general ledger, traditional payroll practices have also evolved into full-service payroll options through online services such as Gusto, formally known as ZenPayroll.

Smart technology is transforming the events industry, making planning easier and events more exciting

Organising an event is a logistical nightmare and one of the biggest developments is software to assist with tasks such as registration and email responses.

The second is around the collection and analysis of data.

The global distribution system can be defined as a network that helps with the connectivity of different travel agencies to multiple different organizations such as hotels.

Global distribution systems have not only made the lives of travel agencies easier, but it has also helped them to capture more business and reaching out even more to their potential clients.

here is also some drawback that should be taken into consideration by the organizations employing these systems.

More than 80 OYO hotels in the UK, representing more than 2,500 rooms, are now connected to all major GDSs through Sabre's advanced hospitality solutions.

SynXis Central Reservations optimizes global distribution channels and enables greater scale and operational efficiency by delivering rates and inventory to all major GDS systems and online travel agencies (OTAs) through direct connections and switch partners.

This first collection of OYO independently-owned UK hotels to be made available on Sabre range in size from 10 to 110 rooms and cover a wide range of areas and price points.

Digital marketing is an industry that exists within the prism of the digital world.

digital marketing became essential.

It exists as a lifeline between the isolated customer and the stranded retailer, connecting the supply and demand chain. 

Examples abound. Hotelier Sonder launched its Miami operations pre-pandemic and its model provides a smooth, touchless experience. Booking, sign-in, even contacting customer service at its properties is done via app, Artmann said.

“Knowing that everything from now on is unknown the elevation this season we are in will remain a type of normal and adapt as we do,” he said. “Covid-19 for any hotelier has been a rollercoaster of everlasting changes. The key has been to remain flexible and open to creating new ways of doing old tasks. We aren’t re-inventing the wheel, but we are accelerating with it.”

Many relied on technology already in place. Loews Miami Beach Hotel had contactless applications in place, including a live texting service that connects a guest with team members on property for various needs and informs guests about events, promotions and other happenings on property.

hotel industry finds itself scrambling to inspire consumer confidence while also working hard to safeguard both guests and employees against COVID-19.

accelerated the infusion of new technologies and applications into hotel operations.

As we move into the ‘new normal’ and hotels reopen for business, the expectation for customer experience is higher than ever.” He foresees that moving forward, guests will expect enhanced tools like live-agent or AI-powered support channels, and personalized communications, not to mention heightened hygiene standards. “Hotels that cater to these consumers' needs will win brand loyalty as we embrace the new normal and for the long term,”

The customer experience in particular is facing major changes. In large part this is due to the events of 2020. The expectations for quality customer experience have gone up tenfold. So it’s more important than ever for companies to find new ways to meet their clients’ needs.

The rise of remote work was a hot topic throughout the COVID-19 pandemic. The customer service sector was no exception. Companies quickly found that agents could answer inquiries and solve customer problems just as effectively from home as from the office. There are many reasons that companies will want to continue this model even after the COVID-19 threat passes. For starters, a remote team can be a lot cheaper than a group of in-house employees. That’s because you don’t have to pay for the physical office space. Plus, call center software solutions allow agents to ask questions and share experiences in an instant.

he prefix omni- means “all.” For example, someone who is omniscient knows everything. So omnichannel means that customers can reach you through social media, email, phone, video call, or text message. All of those messages will be received in the same location.

The hospitality, travel, and tourism industry is one of the leading sectors which have witnessed more modifications introduced approximately with the aid of using technology.

This is very similar to the digital tourism or e-tourism (electronic tourism). For example nowadays, in the pandemic times, people are preferring virtual tours!

How Technology Changed Travel Industry?  Technology gives environmentally friendly and less time-taking travel plans  Saves time by minimizing packaging via technology  Surpassing luggage barriers by using applications like Google Translate  One-Click and Book applications via social media channels and chatbots applications  Samsung Pay, Apple Pay, or Google Wallet electronic payments make digital money accessible everywhere.

When China banned 24 kinds of solid waste last September, countries such as the U.S., the United Kingdom, Australia, and Japan realized they had a big problem. Until last year, China accepted 70 percent of the world’s electronic waste—discarded computers, cell phones, printers, televisions, microwaves, smoke alarms, and other electronic equipment and parts.

After China stopped accepting this e-waste out of concern for its environment, Europe and North America began shipping more of it to Southeast Asia—but now Vietnam and Thailand, whose ports have been overwhelmed, are curbing imported e-waste as well.

“We really wanted to immerse guests into our interface, allowing them to browse hotels with a relevant immersive background of the location they are searching. We allow the customer to explore the hotel almost as if a hotel manager is walking with you, giving you a tour and telling you a story. That is an important part here; storytelling in VR is the key to creating these immersive experiences that people are looking for and enjoying the most.”

It’s straightforward: the user downloads the app onto his or her VR device and will then have the ability to browse for hotels by location and date and view live deals.

Especially now, having VR available is quite possibly the closest way guests can experience the joy of traveling and staying at a hotel.

Global sales of electronics and electrical equipment took a hit during the first three quarters of 2020, according to a U.N

more than 5 million tons of future e-waste were avoided during that time period

n recent years as more people in developing nations gain access to modern technology, product life cycles become shorter, and device repair becomes more difficult.