Case Studies | | Hospitality Magazine (HT) - 0 views
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Applying this rigor to group housing, Fairmont has leveraged technology to not only streamline its group operations, but to boost revenues and enhance service levels.
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Fairmont Hotels & Resorts has fully transformed the meeting experience with the adoption of Passkey's GroupMAX as its group solution, enabling its hotels to achieve measurable performance improvements and to deliver an enhanced meeting experience to its group guests and meeting planners brand-wide.
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This article introduces a outstanding group solution, GroupMAX, invented by Fairmont Hotels & Resorts. This solution has improved hotel's group services and boosted revenues and performance. This article explains its advantages from 4 aspects: Guest Online bookings: with the build-in automate function module, GroupMAX has reduced call center costs of Fairmont, and also create a new way to advertise their promotions to customers. Adding unforeseen revenues: GroupMax is also very skillful in targeting potential extra sales. It helps hotels generate more revenue by selling potential customers room upgrades, extended stays and amenity throughout the booking process Self-managed meeting planners: With GroupMAX's live dashboards and reporting tools, planners can have access and edit to information of the meeting anytime. A synchronized data system: GroupMAX data will be synchronized immediately if there is any modification in Fairmont's CRS system. This feature avoid the information delay, keep GroupMAX system stay productive.