Oracle Hospitality's New Boss Sees Gaps in Its Hotel Tech Portfolio - Skift - 0 views
-
Oracle’s signature product is its hotel property management system, or PMS. This is a central database that keeps a master record on guest data.
-
A wave of smaller rivals have been wooing hoteliers to cloud-based services billed via a subscription. Some say Oracle Hospitality has been slow to adopt that model because it cannibalizes its profitable sales of hardware and upfront license fees.
- ...18 more annotations...
-
how a hotel company gets its inventory onto the right point-of-purchase at an optimal price with technology that doesn’t need heavy amounts of integration and that has real-time synchronization of data.”
-
Less than 15 percent of Oracle Hospitality’s customers, such as hotels and restaurants, have some sort of cloud product from Oracle
-
Protel is the largest rival and appears to be faster at adopting the cloud and new ways of exchanging data with hotel tech vendors.
-
Similarly, some hospitality technology brands have acquired or developed property management system technology
-
A.I. [artificial intelligence], which we means we can give hoteliers chatbot technology and data analytics and the best-available security.”
-
For example, it has approached revenue management software companies to do pilot tests. Oracle streamlined the technical integration work for faster onboarding, Alt said.
-
SynXis, a booking engine that hotels can add to their website or app. Tens of thousands of small groups and independents use it.
-
This article talks about how Oracle has hired a new CEO who is trying to grow their hotel property management system (PMS). It currently has a 16% share of available hotel rooms globally. However, the article talks about how Oracle is facing competitors who are adopting cloud-based services with subscription models. Oracle is hesitant to do so because company executives believe that it will affect their hardware sales and upfront license fees. Oracle's customers also complain about the lack of integrating ability of their programs with other existing programs. The CEO says it is a priority that they improve on this but denies that there is a prevalent existing problem. The article talks about one of their competitors, Protel, which is actively using the cloud in its programs. Protel has become very popular because its open to integrating the cloud in their systems, along with other start-ups that have been successful as well. The CEO seems determined to defend the company and not admit it's defects. He won't even say he's turning the company around. He simply says that he is continuing to implement the same priorities that Oracle had before. This seems a little ignorant. But it was cool to examine how PMS systems with cloud integration have become increasingly popular in the hospitality industry.