Reopening Las Vegas: Casinos, businesses open amid protests, COVID-19 - 0 views
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It was set for launch on Tuesday morning, two days before casinos planned to end the coronavirus shutdown and open doors to visitors for the first time in almost 80 days.
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things changed again when another violent night of unrest left a police officer shot in the head and a man dead outside a courthouse. The commercial was shelved
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Because of the passion and sensitivity and pain our community was feeling as well as every community in the country, we thought it would be more appropriate to show restraint."
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With intel from the Las Vegas Convention and Visitors Authority, Vassiliadis monitors room occupancy rates, bookings and visitor numbers at McCarran International Airport. The data, he said, has been promising – but nowhere near pre-pandemic levels.
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MGM Resorts International is only booking 30 to 35 percent of available rooms at the reopened Bellagio, New York-New York and MGM Grand.
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Las Vegas casinos delayed their anticipated reopening by several days due to civil unrest and protesting. Digital marketing including a new ad campaign was ultimately pulled due to the heightened sensitivity surrounding recent events. Once the strip was eventually allowed to reopen, preliminary data was promising, but nowhere near pre-covid numbers, and capacity at resorts like MGM was being kept under 35% for the time being.