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Yingjie Cao

Emerging New Technologies - Future Technology - Fogscreen - 0 views

  • The imagined possibilities for fogscreen technology, an emerging new technology, include the projection of corporate logos, messages and other images.
  • Caesar's Palace's objective was to showcase how they can change the environment of a static room, explained Reina Herschdorfer, executive director of catering/conventions and events for Caesar's Palace.
  • Fogscreen technology is an emerging technology that is dry, so attendees and guest will not walk through the fog and get wet.
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    The article show us that when planning a convention, meeting planners consider how to incorporate a range of emerging new technologies for the program. MPI used a fog screen. The imagined possibilities for fogscreen technology, an emerging new technology, include the projection of corporate logos, messages and other images. Event and meeting planners should know about future technologies and how/when to use them in various programs. As part of the MPI WEC 2008 opening reception sponsored by Meetings by Harrah's at Caesar's Palace, Las Vegas, attendees walked through a fogscreen of the MPI logo as they entered the opening cocktail reception. Caesar's Palace's objective was to showcase how they can change the environment of a static room, explained Reina Herschdorfer, executive director of catering/conventions and events for Caesar's Palace. Fogscreen technology is an emerging technology that is dry, so attendees and guest will not walk through the fog and get wet.
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    The FogScreen is an extraordinary display option that offers a seamless projection area made, as the name suggests, of dry fog. Using ordinary water, a flat thin layer of mist is created, onto which you can make high-quality projections - that you can walk through. The fog feels cool and dry to touch and, by varying the density of the fog, different effects can be created to suit the venue and your purpose.  The screen is created by using a suspended fog generating device with no frame around, and works with video projectors. The fog they use is dry, so it doesn't make you wet even if you stay under the Fog Screen device for a long time.  The fog is made of ordinary water with no chemicals what so ever. With two projectors, you can project different images on both sides of the screen. It is a display device which is the application of computer graphics. With Fogscreen, planners are able to make better visual effect and encourage more participation and engagement of attendees. However, Fogscreen hasn't been widely used in terms of high prices. 
Jennifer Mesa

The New York Palace Goes Bedside High-Tech || HotelChatter - 0 views

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    This new bedside technology controls lights, media, bedroom setting and also lets you know if someone is at your door waiting for you
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    This new bedside technology controls lights, media, bedroom setting and also lets you know if someone is at your door waiting for you
Adilen Alfonso

Google Hotel Finder distances itself from Hipmunk with transit data | Tnooz - 0 views

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    Google Transit, which uses data from over 500 global markets' transportation systems, is partnering up with Google Hotel Finder to make tourists' stays more time efficient. Google Hotel Finder added a new filter that shows consumers the maximum travel time from any point of interest to their hotel. It has placed a 20 minute default distance from point to point. Tourists can type a specific attraction, like Buckingham Palace, and it will show you hotels within 20 minutes of it. Google also allows you to choose the transit time; the smaller the time the smaller number of hotels within the range. Moreover, Google Hotel Finder can also search for hotels in selected areas for popular city locations. Prior to this, Google had Google Calendar, which allowed business consumers to choose hotels based on travel distance to their business meetings. Overall, Google's Hotel Finder targets both the leisure and business consumers. As a consumer searching for hotels in unfamiliar areas, this feature would be really beneficial because it allows me to plan my stay more accordingly. Usually, consumers choose a hotel based on travel time from the main points of interests, whether they are attractions or business meetings. Google Hotel Finder will now share this information with consumers before they actually even choose a hotel. I have a strong inclination that this type of consumer technology will drive hotels to use travel times as advertising tools when they use Google as an advertising medium.
ppate011

PowerHouse Growers | Green Hotels: Innovation in Sustainable Operations - 1 views

  • Green hotels are generally considered as going above and beyond standard operational practices so as to include environmentally friendly or sustainable standards. Green hotels can become designated and certified through certain associations such as the Green Key Rating Program.
  • Water consumption accounts for on average 10% of a hotel’s utility expenses.
  • Motion sensors can be installed in public restrooms, recreational facilities, and in meeting rooms so as to cut back on energy consumption
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  • Green hotels are designed to control and monitor indoor air quality which has been a growing concern within the hospitality industry. Many green hotels have opted to pursue LEED certification which addresses major design concerns in order to improve health and wellbeing while lowering operating costs.
  • Waste disposal is becoming a growing operational expense across many industries and these practices are not only environmentally friendly but they improve the bottom line of green hotels as well.
  • Not only does the system produce heat and electricity but it converts the food waste into a nutrient-rich fertilizer as well.
  • This open-source data sharing program has been pinnacle in gathering information and creating company-wide green solutions and practices that not only improve Fairmont’s value but unites their company globally.
  • The Rubens at the Palace hotel in London installed the city’s largest living wall in an effort to combat the chronic stormwater run-off problem they’ve been experiencing due to vanishing green spaces.
mayr0604

Data Mining: What is Data Mining? - 3 views

  • For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were sold at full price on Thursdays.
  • Data warehousing is defined as a process of centralized data management and retrieval. Data warehousing, like data mining, is a relatively new term although the concept itself has been around for years.
  • ata mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data.
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  • WalMart is pioneering massive data mining to transform its supplier relationships. WalMart captures point-of-sale transactions from over 2,900 stores in 6 countries and continuously transmits this data to its massive 7.5 terabyte Teradata data warehouse. WalMart allows more than 3,500 suppliers, to access data on their products and perform data analyses. These suppliers use this data to identify customer buying patterns at the store display level. They use this information to manage local store inventory and identify new merchandising opportunities. In 1995, WalMart computers processed over 1 million complex data queries. The National Basketball Association (NBA) is exploring a data mining application that can be used in conjunction with image recordings of basketball games. The Advanced Scout software analyzes the movements of players to help coaches orchestrate plays and strategies. For example, an analysis of the play-by-play sheet of the game played between the New York Knicks and the Cleveland Cavaliers on January 6, 1995 reveals that when Mark Price played the Guard position, John Williams attempted four jump shots and made each one! Advanced Scout not only finds this pattern, but explains that it is interesting because it differs considerably from the average shooting percentage of 49.30% for the Cavaliers during that game.
  • How does data mining work? While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two. Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities. Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes.
  • Size of the database: the more data being processed and maintained, the more powerful the system required. Query complexity: the more complex the queries and the greater the number of queries being processed, the more powerful the system required.
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    This article highlights the topic of Data Mining and the way in which companies use it to become informed and discover new ways to become more effective. Data Mining can be used to increase revenue, cut costs and identify growing trends. This article will feature key examples from major companies such as Oracle, Wal-Mart and the NBA, all of which use Data Mining to enhance their business performance. 
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
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    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
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    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
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    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
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    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
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    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
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