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acarter001

Seven Mobile Marketing Opportunities For The Travel Industry - 0 views

shared by acarter001 on 15 Feb 17 - No Cached
  • 3. Enable location-based services and information. A 2014 Ipsos study commissioned by Google showed that 88% of people make local searches on smartphones, while 61% want mobile search results customized to their immediate location. Location-specific offers, driving directions and maps, and localized search results all play a role here. For example, if a person searches “Olive Garden” on mobile, chances are excellent that they are looking for a local restaurant. The brand can win more sales when it ensures that its local stores are in the mobile search results. The quickest way to do this is to buy search terms including location, i.e. “Olive Garden Birmingham AL.” Over the long run, you can boost your local SEO by claiming each location in Google and Bing, and then driving citations and ratings from users. 4. Help people avoid lines. Mobile check-in helps hotels, airlines and car services improve guest satisfaction. The Center for Generational Kinetics conducted a study that found that 40% of millennials prefer purely online customer service, supporting the overall trend that they prefer self-service experiences offered via mobile instead of in person. I recently had a four-day hotel experience in which I checked in, checked out, made requests and ordered room service, all via mobile and without speaking to anyone. It was simply an experiment for me, but self-service is the preferred way of doing business for many. 5. Offer local insight and options. Innovative travel companies now replicate concierge services through their apps. Hotel and airline apps sometimes offer local area guides and activity booking tools. These tools make travel experiences richer and boost loyalty. For example, my team and I recently stayed in a hotel in Philadelphia. We arrived after 10 p.m. and wanted a good nearby restaurant that was serving at that hour. After a few clicks, we had a reservation and walking directions.
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    It is important that the travel industry pays attention to the opportunities available to them with e-marketing. They are able to reach customers in ways that were not available previously. This technology allows hotels to offer their customers automated check-in, order automatic check in online, and even give their guests concierge services. It is also possible to suggest items and offer specials based on their location. These tools turn customer's phones into marketing devices that can really drive revenue.
Le Chai

Can New Technology Bolster HR Strategy? | By Douglas M Rosen - 0 views

  • The C-suite will typically respond to ideas that are innovative and cool, which are the cornerstones of cutting edge technology.
  • Employee engagement surveys are just one HR tool that has become internet-based. T
  • Another tenet of technology is that it helps save time, a precious commodity for senior executives.
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  • Platforms are not just employer focused but employee facing as well. Just like online portals such as Yahoo and MSN look to capture consumers, companies are looking towards having dashboards that capture their employees’ attention and are visited on a daily basis if not more frequently.
  • With these new technologies also come some risks.
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    This article discusses some of the advantages and disadvantages of technology in the field of human resources. An advantage is that it speeds up the process of employee training and adds to the useful HRIS. It also adds to the organizational factor to play. As far as disadvantages since some of the technology is new to this area and has caused some questioning of these tools by employees who are use to doing their work a certain way.
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    This article talks about the new technology that helps to improve HR efficiency. Several strategies with technologies can make big changes. It also can save time and is a precious commodity for senior executives. However, there are also risks in these technologies. 
Alejandra Kravets

Norwegian Breakaway to Feature Line's Largest Youth and Teen Areas | ehotelier.com News Archives - 0 views

  • “We know how extremely important it is for families to offer engaging, interactive programs for children and teens in a comfortable, well-equipped environment. Norwegian Breakaway will incorporate our biggest youth facilities with the best youth programming at sea with our new Splash Academy and Entourage programs.”
  • Entourage is Norwegian Breakaway’s high energy, exclusive teen zone for ages 13 through 17, located on Deck 16.
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    Norwegian Cruise Lines is launching a new ship next year "Norwegian Breakaway." Their main target market will be young adults and teenagers. It features the Splash Academy and Entourage that is a youth area dedicated specifically for three different age groups; teens, babies and toddlers, and a designated space where parents can play with their kids. Teenagers in the evening can enjoy the Entourage area that becomes a teens-only nightclub with a dance floor, large screen television and music, including a video jukebox. Using the latest technology Norwegian e-Youth tablet-based electronic registration allows parents to swipe their keycard and input a password to sign in their children to many activities and programs.
Yichuan Hao

Facebook as international eMarketing strategy of Taiwan hotels 10.1016/j.ijhm.2011.11.005 : International Journal of Hospitality Management | ScienceDirect.com - 1 views

  • Providing effective online mechanisms for interacting with consumers reinforces the positive experience to enhance their enthusiasm towards the company and its products or services to support further sales.
  • With social networking sites, the possible reach of a positive experience shared on the site could be exponential (Holzner, 2009). The information can reach foreign markets when international travelers share their positive experience of the hotel. Social networking sites become an invaluable tool for the international marketing of hotels.
  • International leisure travelers staying at hotels in Taiwan comprise the potential network of hotels. In using social networking sites, such as Facebook with the biggest number of users, hotels can create an international social network through customers as fans and information sharers as well as strengthen the social network through its active presence in the site by providing information, addressing questions, and responding to comments.
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  • A broader definition considers eMarketing as the strategic process of establishing online connections with customers to understand their needs as well as employing online tools to create an interactive experience for customers to draw their interest, influence purchasing behavior, and affect voluntary sharing of the experience by satisfied consumers (
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    In hotels, international eMarketing is very significant because this service industry ensures sales by connecting and interacting with consumers across the globe. So the writer of this article introduse his/her opinion about that Facebook could be a international eMarketing tool, in order to attract international leisure travelers and increases potential sales. Also, the author mentioned that the internet exposure is a determinant of eMarketing adoption, the eMarketing is a kind of varying use of viral marketing, and the social networking websites which mapping social connections to widen relationships and spread information. There are seveal benefits and several ways of using the social networking website to promote the hotels.
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    I pretty believe that social medias are playing an important role in marketing of hotels, such as facebook. But something I have to say that facebook can not been accessed all over the world. The simple example is that we can not use it in China. The thing I mean that social media also have some negatives and we need to improve.
Gerson Dias

Axis launches an entry-level IP solution for easy-to-use video surveillance, AXIS Camera Companion: Hospitality security news - 0 views

  • Unlike analogue surveillance installations, AXIS Camera Companion does not require a central recording device - a digital video recorder (DVR), network video recorder (NVR), or even a computer.
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    This entry-level IP video solution is designed for systems from 1 to 16 cameras, and it is ideal for hotels or other small businesses that need easy-to-use and future-proof video surveillance with HDTV quality. This new solution allows small owners to use HDTV network cameras to help them clearly identify intruders, shoplifters and other incidents. Video can be viewed live and recordings played back from anywhere - on-site or remotely over the Internet. The system supports motion detection and pan/tilt/zoom control. Video clips and snapshots can be easily exported to colleagues and authorities, and the system supports third-party apps for viewing live and recorded video on leading smartphones and tablets, such as iPhone, iPad and Android. Furthermore, all images are recorded onto a standard SD memory card in each camera, and even if a network fails, the cameras keep recording. This reduces cost, simplifies installation, and makes the system more robust as there is no single point of failure.
Charlesque Moses

Accounting Jobs - Driving Force of Hospitality Industry - 0 views

  • "accounting" is the key drive of the hospitality industry as it has a crucial role to play if industry has to sustain its high growth.
  • accounting is very essential for smooth running of the business.
  • The hospitality manager can know the following information from accounting:- How much cash is available to pay bills? - What was the total amount on payroll last pay period? - What amount of food inventory is on hand at the beginning of the month? - What is the ratio of various departments, sale?
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    Accounting has a crucial role in the hospitality industry in money management, which is essential for any business to operate efficiently. It's the core of the business. No hotel, restaurant or any business whatsoever can get started without a good accounting system. So as the article mentions the success of the business depends upon an adequate return in its investments. All branches of accounting are used in the hospitality industry such as cost accounting and financial accounting. With a well running accounting system you will know: how much cash is available to pay bills, what is the total amount on payroll last pay period, what is the ratio of various departments and sales and what amount of food inventory is on hand at the beginning of the month, all of this is necessary information to the success of your business.
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    This article contains information about how accounting is a key force in the hospitality industry. The article continues with what accounting actually is in business and how it is significant in a business in order for it to run smoothly. The article concludes with information that can be accessed through accounting, such as the amount of available funds in the company and the payroll amounts. I agree that accounting is an essential part of a business. Accounting covers the important part of a business: the finances. When finances are accurate, the business runs smoothly. When finances are not balanced properly, the business will fail to thrive. Accounting can be somewhat considered as the lifeline of a business. Besides the finances, accounting links with many more departments and can provide answers to many questions. The accounting jobs should not be underestimated.
haojingting

Computer Network - 0 views

  • Computer network security should be a concern for all
  • A computer network can simplify one's technical capabilities if they own multiple computers and the various technical equipment used to enhance computer functioning. When computers talk to each other through a network, tasks can be more efficient and people can save time and money, streamlining systems. Computer networks are great for home or small businesses, and can also be wide area networks (WAN) reaching across the world to bring shared technology to large corporations or global industries. Another important facet is computer network security which operators should be aware of when looking at networking through a WAN.
  • Computer networks are great for home or small businesses, and can also be wide area networks (WAN) reaching across the world to bring shared technology to large corporations or global industries. Another important facet is
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  • a network will allow the system operator to share a single Internet connection for all of home computers.
  • Networking will also allow a family or business to share various files. Windows allows for easy entry to another computer's files, making it possible to access information from one desktop to another.
  • A firewall may be implemented to filter the information coming through the Internet connection into the private system in the home or business.
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    This article gives a brife introduction of the functions and advantages of computer networks. There are also discussions about the computer network security issues.
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    This article gives a brife introduction of the functions and advantages of computer networks. There are also discussions about the computer network security issues.
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    Computer networks are great for home or small businesses, and can also be wide area networks (WAN) reaching across the world to bring shared technology to large corporations or global industries. Another important facet is computer network security which operators should be aware of when looking at networking through a WAN. Networking will also allow a family or business to share various files. Windows allows for easy entry to another computer's files, making it possible to access information from one desktop to another. Other computer network activities include: sharing a printer, playing games that allow multiple users on different desktops, and sending output devices to other computers in the home. There are different levels of security, and the reason for use of computer networking will determine how much security should be installed. The highest levels of security will block out everything coming into the desktop, even email, with the lowest levels of computer network security allowing in email spam and undetected viruses.
Chenchen zheng

Using Facebook for Travel & Tourism Marketing: Terms & things you should know - 1 views

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    Facebook is one kind of computer network. This article talked about how to use facebook for travel & tourism marketing. First, you must pay more attention to your copyright. You can control who sees what by grant them a royalty-fee license to use it. Second, Facebook can make your source of the product be your own information on the website. Third, you should play by their rules. You should create profile for a email and a page for the business within that profile. Then, you can set the page privacy. Fourth, you must try your best to attract people to your place.
Linlin Mo

Hotel guest-only social networking app launched in NYC - USATODAY.com - 0 views

shared by Linlin Mo on 07 Sep 12 - No Cached
  • NEW YORK - Wyndham's first, Euro-style Tryp hotel in the USA wants to make sure you feel connected - whether to other guests in your group, helpful hotel staffers or other guests you've never met.
  • LobbyFriend - an app designed specifically for registered hotel guests - creates a network that you can tap into on your smartphone. You can also see it in action on prominently displayed, lobby TV screens.
  • Some of the screens play live TV news, but two of them show content that looked vaguely familiar in a Facebook-sort of way. They contained the Tryp logo and a logo for "LobbyFriend," with the headline, "Join the conversation."
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  • The app has many uses, she told me. For instance, if I was exploring the city and couldn't find a specific shoe store I was looking for, I could post a message and one of the hotel staffers would reply with an answer.
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    The article introduce a social networking app that used in the hotels. Guests can connect to the networking and know any other guests in the lobby. It's a Facebook-like networking app for the hotels. Users can make new friends and it's also a good way of knowing nearby restaurants and shops. However, the app mainly has employees on it so it crushes the chances of social networking with other guests.
Yichen Yang

Personal cloud subscriptions expected to reach half a billion this year - 0 views

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    Nowadays, more and more consumers use cloud-based resources. The article predicted that there could be a half-billion personal cloud storage subscriptions be the end of this year. HIS company did a research and posted that the increasing number expected to 625 million next year and to 1.3 billion by 2017. Also, they are expecting various formats of the materials, such as photos, music and videos. However, the business model of the cloud company become a problem indicated that they cannot generate money from the market. HIS believes that the mobile network operators are in a better space than that of cloud company because they do not need to mine the data for marketing purposes. The mobile operators claim that they have the capability to offer cloud-storage services and may need to offer pure-play cloud offerings. Also, they are in the better position to attract consumers by more options.
Jia Zhu

The hyper-competitive landscape of travel The heat is on: five online travel trends set to explode ... - 0 views

  • Expedia reports that 65% of hotel bookings within this last 24-hour window are via mobile, and 15% for flight bookings. Vegas is a particularly striking example of this last-minute mobile booking trend, with 32% of all bookings coming in via mobile,
  • does this mean that traditional travel companies and online travel companies should
  • rush into launching a mobile app?
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  • there is a risk that firms focus too much on one particular channel at the expense of others
  • what the industry really needs to do now is focus on how the customer got to that point, how they moved through and interacted with each channel, and what role each channel played in getting the customer to book.
  • India, Brazil, and Russia are growing,
  • marketers need to identify those channels that are helping to drive more conversions, or can influence the conversion funnel.
  • Increasingly, revenue management needs to integrate with all the disciplines – sales, marketing, channel optimization, loyalty marketing, and operations.
  • China, where the number of outbound tourists rose by 70% in the first 6 months of 2012.
  • Big data, personalization, and being relevant is key in the marketing battle.
  • By 2020, about 50 million Indians are expected to travel overseas, according to estimates drawn up by Tourism Australia, which has been actively targeting this market.
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    This article gave us a five new online travel trends.Because travel is a hyper-competitive industry, the most pertinent emerging themes in onine travel are considered and experts insights and predictions are provided in the Las Vegas TDS North America event. First trend is the travel industry need be ready for a mobile-only world. Researches indicates that the mobile sales will increase extremely. Because it is expensive to develop mobile app, so traditional travel companies and online travel companies do not such into launching a mobile app in a short term. Convergence, commerce, content and how these impact customer behavior will be an ongoing theme. There is a risk of firms focus too much on one channel, Customers are using a range of different devices to plan, research, book and review their travel experiences.  Revenue management became essential for the business. It needs to integrate with sales, marketing, channel optimization, loyalty marketing , and operations. Think new markets and new customers like China, India, Brazil and Russia. Firms need to be actively targeting this market and make adjustment such as develop local website etc. Last trend is that there are lots of new development in the industry. Facebook start to monetize travel. Google and Apple are also developing their travel related products. This social travel planning tools become successful. Technology develops and standards emerge, mobile bookings may not just be for the last minute.
Gyujin Chae

Top ten technology gadgets for the modern cruise ship | Tnooz - 0 views

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    Unlike many articles here, this article focuses on modern technology for cruise ships. What it talks about is top ten cabin technologies which will enable cruise liners to increase guests' experience and its profits. Among the top ten, there are some remarkable technologies. First of all, biometrics will play an important role onboard because it will enable both cruise liners and guests to save great time with facial recognition, touchless palm and iris scanning. Guests will no longer have to wait in line to get into/out of the cruise ship. Second, RFID, Radio Frequency Identification, will be another key technology. This is also beneficial to both sides, guests and cruise operators. With RFID wristband or ankleband, guests do not have to bring their key cards and wallets while doing activities. Also, in-cabin sensors could detect whether guests are present, helping room stewards figure out when they need to clean the cabin, and conserving energy. The last notable cabin technology is cell phone. With wireless-enabled cell phone, guests will soon be able to open the cabin door, make a reservation for restaurants and other facilities such as spa, massage, and shore excursion. As cabin technology has greatly advanced, guests would rather spend their time in the cabin than going out to the decks and public spaces such as casino, bars, stores, ets., with their wallets. This is definitely not good news for cruise operators, but all of these great technologies make guests' experience onboard better and easier, increasing in guests repatronage and revenues.
Ligia Elizondo

4 Consumer Technologies That Could Change Your Enterprise - 1 views

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    With the advances of technology organizations can create a competitive advange by implementing them to their services and products. In the past companies were looking for remote desktop software solutions such as "VDI and Citrix to hardware solutions like Clear Cube and HP. Now with OnLive Virtual Desktop which is a full window and office desktop shows how technology has advanced very rapidly in the last couple of years making easier the use of systems "The service has been in use for the last year and while I've seen issues in hotels and areas with older or bottlenecked networks, in homes with high-bandwidth connections or businesses with well managed networks it has worked well - granted with few people on OnLive." Some companies would like to apply the advantage of Kinect which is a motion interface for Xbox designed to play without a controller. With Windows Kinect will make more comfortable to managers and directors giving presentations without the need of a keyboard or mice. Windows 8 will allow users to control a computer cursor with their eyes. "These technologies could, using different vectors, address usage models for PCs that have been unsafe or impossible before now and better allow existing hardware to use Microsoft's next operating system." With the implementation of water Block ( HzO) applied during manufacturing hardware would be more protected " Given that moisture is often what causes electronics to corrode and decay over time these solutions could be the equivalent of a Fountain of Youth, significantly extending the useful life of hardware that operates in moist or humid environments." This new advances in technology can bring to organizations more opportunities to expand their market, obtain a competitive advantage and protect their assets.
Ligia Elizondo

4 Consumer Technologies That Could Change Your Enterprise - 6 views

With the advances of technology organizations can create a competitive advange by implementing them to their services and products. In the past companies were looking for remote desktop software so...

http:__computerworld.co.nz_news.nsf_technology_4-consumer-technologies-that-could-change-your-enterprise

started by Ligia Elizondo on 21 Jan 12 no follow-up yet
Marla Baldomero

Why are we getting ripped off for wi-fi? - 0 views

  • Survey after survey reveals that, if we’re away from home, the accommodation we’re in must have the internet and many of us will avoid anywhere that doesn’t.
  • Thirty-eight per cent of travellers reported that free wi-fi played a part in their decision as a "must" to stay at a specific hotel
  • 31 per cent said they wished it would become a standard in all hotels in 2012
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  • 35 per cent reported it was the simple amenity they wanted to see more in hotels
  • more and more hotels overseas regard free wi-fi as essential if they are to be competitive
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    This article discusses the importance of having wifi available in hotels. Based on a survey completed by hotels.com, a prominent site for booking travel accomodations, travelers highly base their hotel decision on whether wifi is available and if its free to guests. The internet is an important part of traveling, whether it's used for business, researching local attractions or connecting with family and friends. I agree that wifi should be offered for free to hotel guests, perhaps provide a passcode for it to be used; however, from a manager's point of view, I understand why they charge. Guests will pay whatever it takes to get connected which in turn results in revenue for the hotel.
Gerson Dias

Digital iRiS Sommelier - 0 views

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    The iRiS Sommelier is an application that turned the iPad into a digital Sommelier. It allows diners to browse through the wine list in their preferred language, view each wine label, and narrow the selection according to the type of wine, color, size, grape and region, as well as price. The iRiS Sommelier does not just lead to more informed dining experience, but also reduces wine selection time. Furthermore, this application helped to increase wine sales by 21% at the Kepinski Hotel in Budapest. In regards to the operation, the great feature is that restaurants are able to update their wine lists instantly, as well as change prices and availability. In addition, wine menu printing costs are minimized and environmental benefits are maximized. In my opinion, the iRiS Sommelier is not just a great new way to introduce the wine menu and update the inventory, but also to educate diners and give diners more time to enjoy their wine and food.
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    I think that mobile devices (smart phones) are playing an important role in the lifestyle of the restaurant goers, this applicaton not only educate the consumers about wine and food, but also keep them up date of the new trends.
Fang Shu

The 5 Most Important Requirements for Successful Staff Tech Training - 6 views

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    These five requirements are basic for staff tech training. I think the last one is more important than other four. Trainers must have experience in hospitality industry before, then they can understand what tech knowledge they can teach and train others.
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    In the staff tech training, the trainer plays a very important role. I think the basic factor is the trainer should have rich knowledge about the new technology and the working experience in the hotel. The most important factor in my mind is trainer should know how to adapt the technology to the hotel. The new technology can't be used by every hotel, so the trainer should know which technology can bring more benefit to the hotel.
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    Agreed, the training typically is better for the users if they have a trainer that can relate to their specific needs. I also think #3 is of great importance as workers often times get so used to working with a previous system, they are opposed to a new one simply because of how unaware they maybe of how the new system will increase productivity and make their workday easier.
Fang Shu

Google Hotel Finder revisited - 7 views

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    This is an interesting article about Google, who is quickly becoming a big name player in just about every business segment out there. The article addresses Googles new search tool called Hotel Finder, which is still in testing phases. This tool is designed to make it easier for users to find, compare, and book hotels, by drawing on a map around an area they want to stay in a certain location or city and it lists the hotels in the search area, with prices, availability, star rating's and reviews. In addition it lets you filter the results by price, price compared to usual, Hotel class, and user reviews, and allows the user to book directly through the hotel or through an intermediary site with a click of a button. This article also talks about a possible downside to Googles new service in the online travel agency segment. The article explains how some are concerned, because Google is placing comparison ads in premium space on top of the Google search results for hotels, which when clicked by a user takes the them to the full Google site and pushes OTA sites like Expedia, Hotels.com, and Orbitz and hotel websites farther down the search results list, which is making them pay more for premium Comparison Ads. Also the OTA's are concerned about how the Price Per Click may go up, making the OTA's pay more to Google. I went on and played around with Hotel Finder, and I have to say it is very easy to use, and allows you to really customize your experience and pick exactly where you want to stay. http://www.google.com/hotelfinder/#search;l=miami+florida;d=2012-01-22;n=1;v=l;r=0;s=m;fv=
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    I love the part of the Google Hotel Finder about the comparison ads that help me know how much I would pay if I book the same hotel from other websites by only visiting one Google Hotel Finder website. I hate to search the same hotel on different websites to choose the best price. It costs me much time to make a plan of travel. The page of Hotel Finder is clear and easy to understand how to use it. All results of hotels would be sorted by price and I could get best price fast. Yesterday was my first time to use Hotel Finder and I used it just like I already knew how to use. I don't need to spend much time to study the search website and the page has several recommended words to help me get what I want.
Jeremy Fairley

Hotels.com Survey Finds Free Wi-Fi is the Make it or Break it Factor in Hotel Booking | ehotelier.com News Archives - 1 views

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    Hotels.com recently conducted a hotel amenities survey where they asked potential travelers insight as to what amenities mean the most to them when booking a hotel room. An overwhelming response for free wi-fi in their hotel rooms indicated how important this perk is to travelers. "35 percent reported it is the simple amenity they want to see more in hotels, with 31 percent wishing it would become a standard in all hotels in 2012." Other interesting aspects of the article were that guests also stated their favorite modern in-room amenity was the use of iPads for guest services, local information and personal use. There is a bit of irony in the fact that widespread use of these devices in hotels amongst business travelers may contribute to poor free and paid wi-fi networks. What would be interesting to me is what quality of wi-fi do these respondents expect for free wi-fi services, as as we discussed in another article the quality of these wi-fi networks even at a paid level are not performing to the standard of the average business traveler. Often times in a scenario where something is free, you can expect to get what you pay for.
Carolina Alfonso

The Cloud is Fast Approaching - What This Means to You - The Hotelier / Terence Ronson / August 2011 - 1 views

  • Without doubt, the latest trend to grip the global technology industry is The Cloud
  • Traditionally, a Hotel has housed all of its technology on-property - in the building, or on campus. You may know this as the local Data Center - a.k.a. the Computer Room or Server Room.
  • Hotels, depending on size and complexity, can have
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  • anywhere from 10 to 50+ systems to manage and maintain, an increasing cost burden to the business
  • First, systems (that includes Applications and Data) will be moved off-property and housed in an external DC (Data Center
  • quickly free up increasingly expensive manpower resources
  • much-needed physical space as well as reduce energy consumption and costs.
  • there are commonly three types of Cloud
  • these systems will be DC based, your connection to them will be via the fragility of the Internet
  • Businesses constantly strive to increase efficiencies, streamline costs, have continuity in systems
  • SaaS - Software as a Service This removes the need to own software - you just pay for it as you use it - a kind of demand-based billing - a utility
  • when computing requirements escalate, the Cloud service providers can balance your processing needs by tapping into additional computing resources. Both of these help control costs.
  • This means that as properties are acquired (flagged) they could simply plug n play into the Network with little fuss or hardship to the operation.
  • PaaS - Platform as a Service  Mostly used by Developers - these are development systems for creating Applications.
  • IaaS - Infrastructure as a Service This is where you place your systems in to DC - and pay rental for the associated services.
  • IT strategists believe that moving data processing off-property to The Cloud will help with all of these
  • concerned over the following business issues
  • Firstly, you need to mitigate risk
  • Being off-site, and having a single connection to all of them via the Internet, logically means that the likelihood of some kind of failure is increased - so a well thought through Business Continuity plan is essential.
  • there will be a cost, financially and operationally. Expenses move from Capex to Opex and all concerned need to be aware of the ramifications.
  • know that support and system management is now out of your-day-to-day control, and some would argue placed into the hands of experts, who are more adept at managing and fixing those systems
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