The Internet is the global 'network of
networks" of interlinked computers operating on a standard protocol which
allows data to be transferred between them. As an information exchange
system, the most important aspect of the Internet is its connectivity,
the ability to allow everyone to access the network (Young et al
1999). The potential of using the Internet for marketing activities is
derived from its general use as an information exchange system in the digital
age. The information can be stored, indexed, retrieved,
restructured and redistributed automatically by software and without
human intervention. The Internet connects companies
with companies, companies with customers, and people
with people without regard to time, space and hardware/ software platforms
(Mathur et al 1998).