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obena010

Restaurant Menu Software 'eMenu' Ready to Wave Goodbye to Traditional Paper Menus | RestaurantNews.com - 0 views

  • which is the modernized restaurant menu software that incorporates advanced features to offer a great dining experience. No more delays in ordering with the latest interactive restaurant menu technology.
  • “Restaurants using the eMenu system have experienced an increase in customer satisfaction and loyalty, customer spending, and restaurant revenue by at least 10%”, according to the latest studies.
  • “The eMenu system is a simple, easy to use, modern digital touch screen computer or iPad with the restaurant’s menu on it. This wireless restaurant ordering system
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  • It is a fully customizable interactive menu with actual photos of the dishes displayed on a networked LCD screen located on each table or bar to offer customers a full range of ordering and interactive entertainment services.
  • With this modernized restaurant menu system, a customers waiting time will be minimized and waiter efficiency will increase.
  • which has proven to increase the revenue by at least 10%.
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    Shows the advantages of using an eMenu.
cmick006

RCCL, Carnival Corp. CEOs offer a glimpse of return to sea: Travel Weekly - 0 views

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    Carnival's and Royal Caribbean's CEOs agree that cruising will resume when "society decides it's ready for social gathering." They emphasized that the decision to resume cruises is not theirs alone, but will be guided by the CDC and other regulatory groups across the globe. Initially, they believe that shorter sailings will probably drive the markets. They stressed that that can and will establish screening and hygiene protocols but will be guided, once again, by the authorities in charge, as well as, by the people who actually do the traveling. In other words, when the people decide that the likelihood of contracting the virus has been mitigated and only poses a reasonable risk, then they will be more likely to resume traveling.
mmorr116

Virtual reality tourism ready for takeoff as travellers remain grounded | Virtual reality | The Guardian - 2 views

  • Experts say pandemic could provide watershed moment for technology, potentially leading to more sustainable tourism
  • With globe-trotting banned in the pandemic, increasing numbers of people are turning to virtual reality to relieve pent-up demand for travel.
  • As historic sites are damaged through mass tourism, recreating them in VR could help conserve them.
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    As an example of VR use for sustainable tourism, on October 16, the Boca Raton Museum of Art in Florida debuted the first of its kind, full-motion, 360-degree, interactive VR experience of the Machu Picchu and the Golden Empires of Peru exhibition. In order to preserve this historic site, less than one million visitors are allowed in each year. On-site use of VR tech for a synchronous guest experience is also being explored and has the potential to be disruptive to use of tour guides. Plus, VR technology provides such rich immersive travel experiences that traditional marketing tools like pictures or standard print ads cannot match.
earagon22

Disruptive Innovation? What Disruptive Innovation? - 0 views

  • The hotel room of the future is likely to be a combination of the high-tech and high-touch.
  • Wilhelm Konrad Weber, a partner at Swiss Hospitality Solutions, said technology is definitely driving the hospitality industry but it also poses a threat “because hoteliers are not necessarily early adopters”.
  • The online travel agencies or OTAs moved into the space, leaving hoteliers lagging behind.
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  • innovation in hospitality tends to be evolutionary (“something that everyone expects you to do”) rather than revolutionary and disruptive (“something nobody expected you to do.”)
  • using AI, to pair customers with call center agents to maximize sales.
  • Chishti calls himself a disruption and AI cynic.
  • I is just a set of statistical tools and various incarnations of this have existed for the last 40 or 50 years. It’s just that the machines in which these tools run have become somewhat more advanced and more powerful over the years, but this is not a seismic shift. There’s no dramatic and disruptive event happening here. It’s just the slow and steady emergence of a technology that’s been around for quite a while.”
  • What is more likely to happen is a re-distribution of work. So in many cases AI actually enhances human labor productivity and should increase labor demand.
  • we create a magical experience that borders on art and borders on beauty that enable our customers to come back. That just doesn’t get replicated by machines.
  • Weber of Swiss Hospitality Solutions says he gets somewhat nervous “if somebody is talking down AI”. Citing the MIT online experiment, Moral Machine, he adds that artificial intelligence, built into self-driving cars, may have to make life and death decisions on the roads.
  • there will be a shift from professors reading out research articles in a lecture theatre to a ‘blended’ learning approach which integrates digital teaching elements.
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    EHL Insights is a Swiss based company that dove into what leaders in the Swiss hospitality industry believe in regard to disruptive innovations for the global industry. The article interviewed a few different leaders and got their take, like Wilhelm Konrad Weber, who believes that technology is affecting the hospitality industry but also poses a threat because hotel leaders are not necessarily ready to adapt/adopt to ever-changing technology. OTAs were mentioned as an example of the industry falling behind as these websites help eliminate loyalty. Weber also mentioned that innovation in the industry is evolutionary rather than disruptive due to the demands and expectations from investors and analysts. One person, Zia Chisti, is a skeptic when it comes to artificial intelligence and works for a company that utilizes AI. He argues that AI is not disruptive as it has existed for awhile and is a slow and steady process. The argument made by Chisti is that guests expect a service with real people rather than machines. Overall, there will be technological advancements but it will be slow and steady. It's just up to hoteliers on how quickly they want to implement it.
Qike Chu

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers an Innovative Way to Reach Guests & Increase Revenues | Global Travel Media - 3 views

  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
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  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
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    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
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    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
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    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
elena zhebrun

INTERACTIVE ORDERING SOLUTIONS › E-TABLE - 0 views

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    inamo™ is like no other restaurant anywhere in the world. Located in central London inamo and inamo st james are pioneering Oriental fusion restaurants where the control of the dining experience is placed firmly in the customer's hands. At the core of inamo™ is its interactive ordering system, E-Table™. With an E-Table™ system, diners place orders from an illustrated food and drinks menu projected on to their table surface. Customers also set their table ambience, discover the local neighbourhood, and even order a taxi home. The Content Management System makes Restaurant management easy. All E-Table™ ambience and retail activity is conveniently connected to a central management system. It has been specially developed for E-Table™ and designed so anyone can intuitively control the management process. Features include: Easily update and edit Names, Images, and Descriptions of products. Create and modify food and drink menus. Instantly create paper menus and website copy direct from the Management System. Update images and patterns with direct upload from your computer to change the look and feel of the tables. Create new permanent and seasonal sets of images and patterns. Set up a private dining room. Create custom configurations and apply any combination of themes, menus, images and patterns, to groups of tables on the system. Change your menus according to the day of the week, season, time of the day, special events. Create and modify "where next" maps. Guests can see what they and their group have ordered at any time, call a waitress over to attend to them and request the bill when they are ready to go. A host of extra functions are available - guests can view a live video of the kitchen, order a taxi home, or see what's on at the local cinema.
Yujia Xie

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers an Innovative Way to Reach Guests & Increase Revenues - 0 views

  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media", it is clear that the future of hotel marketing is ready to evolve.
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers. Not a sign, and not a text-based advertisement, this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment - and at moments of maximum influence.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. Proximity marketing provides a new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction – all through their mobile devices and without leaving their hotel room or the property.
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  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. Two of the fastest-growing marketing channels today are mobile devices (19.4% growth by 2016), and digital out-of-home (DOOH with 15.2% growth by 2016). By combining these advertising channels, instead of just simply displaying advertisements to guests-hotels can now make a connection, tap guests on the shoulder, and give them something exclusive that entices them to act on the advertisement.
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction and exclusivity. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend.
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
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    As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.
Yujia Xie

HR Technology Group - 0 views

  • There's nothing more frustrating then installing an HRIS system and not being able to get information out of it. You need to be able to manage and provide data for managers and human resources to make decisions. We help you develop systems that work for your needs including excellent report writers that help you get the information out of your system
  • HRIS-Pro provides comprehensive employee and applicant tracking, including qualifications, compensation, flex benefits and time off data. Our Screen Painter allows you to add and modify screens to maintain information unique to your organization. Smart HR means flexibility in data maintenance and output. HRIS-Pro provides powerful reporting with a variety of import, export and customization options. A Payroll interface can be customized to in-house or third-party payroll systems. Special interfaces may be customized to your other in-house or third party databases. HRIS-Pro allows you to provide any form of strategic information your management team needs, quickly and easily.
  • HRIS-Pro (Version 5.5) is built in Microsoft's FoxPro for Windows, a well-known, widely used technology with a reputation as an industrial-strength development platform for enterprise-critical applications. HRIS-Pro runs on Microsoft Windows 3.1/95/NT/98, is completely compatible with Novell and other popular networks and is Year-2000 ready. FoxPro features Rushmore technology, which makes reports and queries among the fastest available. FoxPro also includes Power Tools that make it easy to modify screens, data fields, tables, reports and queries. Visual FoxPro, which comes with a comprehensive set of Internet/intranet tools, is the development platform on which HRIS-Pro Net is built.
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    As this article mentioned, HRIS mainly assists you to keep record, report and manage your data in a web-based solution. It introduces the advantages of HRIS, and makes suggestion for installing it in your companies. It is very convenient and easy to access data. It is very flexible for you to change them. In my opinion, it is very well to install in hospitality industry because it makes everything easy. It can help HR Department to manage their daily events, strategic planning and easier data searching. The biggest benefit is to save a lot of time for HR staff.
Hana Musilova

Housekeeping communication gets more efficient, high-tech - 1 views

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    With the occurrence of new technologies, hotel and resort are constantly looking into running their operations more efficiently, reducing labor costs and enhancing guests' experience. According to the article Housekeeping communication gets more efficient, high-tech The Umstead Hotel and Spa has implemented tray detection technology from Axxess Industries that allows the staff at the hotel to track trays from room service that are passed by the entrance door of rooms giving a signal to the room service staff that they are located outside of the room now and needs to be picked up. Staff also is alerted when a room is available for cleaning. Guests click a button, which sets off another sensor, to indicate they are gone and the room can be cleaned. Another very beneficial technology is the REX system by M-Tech that works in conjunction with a property's PMS system using iPod touch technology. he iPod will show each house-keeper his or her list of rooms for that day, and once a guest checks out-or even leaves the room unoccupied-the housekeeper is notified a room is ready to be refreshed or turned over. Using the REX system allows hotels for more efficient communication between staff and helps tracking all the assigned rooms for the day that need to be serviced. There are many opportunities for hotels to cut enhance guest experience using technologies that allow for better tracking and communications between department resulting in the end of enhancing guest experience and even though hotels might be reluctant to the initial cost of implementation, I am strongly convinced that these solutions are the solutions for the future and will provide hotels with competitive advantage.
Dongyun Oh

First Hotel in U.S. to Recycle All Soaps - 0 views

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    Laguna Beach welcomes more than 6 million visitors annually to its sandy shores. Now visitors who stay in the beachside city's 22 hotels and lodging establishments will be inadvertent participants in a citywide effort to recycle all of the soaps, shampoos, hair conditioners, lotions and bath gels that are left over after a night's stay. Starting Monday, Laguna Beach becomes the first city in the nation to have all of its hotel properties with more than 20 rooms participate in Clean the World -- a Florida-based nonprofit that provides recycled hotel soaps and hygiene products to those in need. Montage Laguna Beach, Pacific Edge Hotel and Best Western Laguna Brisas are among the 18 participating hotels, along with four of the city's six bed and breakfasts, for a total of 1,229 rooms. In an average year, with an estimated 75% occupancy rate, Laguna Beach hotels generate 336,000 bars of soap and a slightly lesser number of shampoo, conditioner, bath gel and lotion bottles, all of which were previously thrown in the trash. Working with Clean the World, those hygiene products will be reclaimed by the housekeeping staff and set aside in a separate receptacle to be shipped to a Las Vegas processing facility. The bars of soap are cleaned of hair and paper, sterilized, ground into pellets and pressed into new bars of soap that are distributed to non-governmental organizations in 45 countries that do not have ready access to soap. The bottled amenities are likewise reclaimed. If they're full, the bottles' exteriors are sterilized and redistributed to homeless shelters and soup kitchens inside the U.S. If the bottles are 25% empty, the plastic is recycled or potentially upcycled for use in other products. Founded in 2009, Clean the World has 1,200 partner hotels across the U.S. and Canada, 126 of which are in California, including the Disneyland Hotel, Disney's Grand Californian Resort & Spa and Disney's Paradise Pier Hotel in Anaheim. Since joining the Clean th
Mikaela Vourtsis

Royal Caribbean and the Enviornment - 0 views

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    Twenty years ago marked the beginning of a new period in Royal Caribbean Cruises Limited (RCCL) and helping the environment. They proposed a Save the Waves program, which allows guests to choose when towels and linens are ready to be washed saving numerous amounts of water and energy as well as reducing, reusing, and recycling. Today, their green initiative goes even further, and as the arictle discusses RCCL is implementing a plan to improve their waste, power, and most importantly, their future. Protecting and conserving the environment is a priority this company is willing to stand for. They constantly plan their efforts to maintain environmental protection and to continue to be environmentally responsible.
Scott Kane

Aptech Financial Solutions Selected by Eight Hotel Companies with 120+ Properties | hospitalityupgrade.com - 0 views

  • Execuvue enables hotel companies to make informed decisions based on accurate, current data. It gathers and utilizes data from third-party source systems including PMS, time & attendance, general ledger, Smith Travel Research, and guest service scores into a single datamart for ‘right-time’ reporting and individual investigation. Execuvue creates and delivers actionable mobile-ready reports and dashboards that enable clients to make intelligent business decisions based on facts. The system’s versatility enables operators to build and automatically distribute interactive reports customized for a variety of property and corporate roles
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    The company Aptech Financial Solutions software has been recently chosen by eight different hotel companies. The software is back end accounting software which its investors believe to be the best in the business. The company has brought along over 120 plus new hotels in their recent acquirement including Summit Hotel Properties who has over 80 hotels. The company offers three different solutions to all your back end hospitality industry needs; Profitvue, Targetvue, and Execuvue.
LU DENG

Benchmark Powers Expansion with Centralized Accounting Platform - 0 views

  • 3 October 2012 Benchmark Powers Expansion with Centralized Accounting Platform Management by the Numbers: Benchmark Integrates New Properties into Company Management Processes Quickly with ‘Private-Cloud’ Back Office System
  • Successful management comes from by-the-numbers decisions
  • Basing day-to-day management decisions on the numbers is another big part of successful management in today's economy. At one time, we had to wait until month end or later to see property financials. We do not have that luxury today, so we built a centralized 'private cloud' technology hub and data gathering platform. Now our managers make decisions based on month-to-date performance every morning.
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  • Benchmark uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer Systems to centralize property accounting
  • Pinkham said. "For example, we use the Profitvue back office accounting system at all our properties, which include luxury resorts, hotels, and conference centers. The system is Internet-enabled, so the only back-office hardware our hotels need is a PC. The same is true for our front office systems. This is a great savings for our owners."
  • This means when we take over a new property we can quickly integrate it into Benchmark's processes. We simply bring in financial team members from our other properties. They are familiar with the system and chart and G/L. It is a simple process for them to logon to Profitvue and create a new entity. We can have the new property up and running quickly without the usual hardware and software installation, and staff training. This saves time and money, and we can turn the property around much faster.
  • Our private cloud strategy benefits our financial stakeholders, management teams, and guests," Pinkham said. "Aptech is an important part of our strategy and operations at all our properties. They understand hotel accounting and Benchmark's business process and are always ready to support our innovations."
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    Having a clear understand of what makes a great hotel, resort, or conference centre and how to run it profitably is an essential part for a successful management company. Benchmark Hospitality International win the market through its day-to-day management decisions on the numbers. They built a  centralized 'private cloud' technology hub and data gathering platform based on which the managers can make decisions every morning while not wait until month end or later to see property financials. The private cloud helps to reduce its ownership costs and to protect data. Benchmark also uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer System to centralized property accounting.  This is technology plays an important part of hotel operations. The Profivue back office accounting system is internet-enabled, so a PC is the only back-office hardware. The same for the front office systems. It is a great saving for its owners. Since Profivue is flexible enough for Benchmark to have a standard chart of accounts and general ledger for all its properties, Benchmark can quickly integrate a new property into Benchmark's processes. It just bring financial team members from other properties, who are familiar with the system and chart and G/L. So a new property can be ran very quickly without the usual hardware and software installation and staff training. Another advantage of this system is that Benchmark's financial stockholders, management teams, and guests benefit a lot from it, so they always support these innovations, which can later stimulate the company's success. Applying new technology in operation management can help company win a larger market share and develop fast.
Rohit Mudgal

Are we really improving technology for hospitality with only IT for ordering service? W... - 1 views

I have few questions in my mind. I would feel happy if someone can answer them since i dont know any experienced professional in hospitality Technology. My email id is rohit.mozotek@gmail.com 1) H...

Technology hotel hospitality solution Business tech

started by Rohit Mudgal on 23 Oct 12 no follow-up yet
anonymous

Future of Global Distribution for Airline Travel - 1 views

  • Imagine if every airline used a separate reservation system to distribute flight information, instead of the familiar global distribution systems (GDS) in place now
  • As travel professionals are aware, Southwest Airlines are not available in most systems for booking reservations. However, they do not negotiate with distribution companies to sell their product.
  • Then travel companies would be charged to have the Direct Connect system in the long run, thus paying for the opportunity to sell American flights.
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  • American suggests that distribution companies begin using Direct Connect, powered by Farelogix. Travel professionals view this alternative concept as having to use a separate system for American Airlines reservations, possibly complimentary on a trial basis to the travel management company.
  • This may be the biggest travel industry news in the United States and beyond, since the deletion of travel agency commissions. There is also the possibility that more consumers will begin relying on travel agents to locate the best airfares.
  • They suggest it will make ancillary fees, such as priority seat and meal fees easier to track for business travel.
  • Imagine if every airline used a separate reservation system to distribute flight information, instead of the familiar global distribution systems (GDS) in place now. Individuals and travel professionals would have to compare flight costs on every reservation website or call each airline separately.
  • If every airline decides to utilize a different system and charge for their product to be sold, then travel companies may have to forward their costs to travelers, hence driving up the price of airfares.
  • American Airlines airfares can no longer be found on Expedia or Orbitz websites, or any site powered by Orbitz. These are two of many airline distribution sites that consumers can compare and book flights they choose. Each did not come to an agreement with American Airlines for a new contract to distribute American Airlines' product.
  • The contracts for the global distribution systems, Worldspan and Sabre, will be up for renewal soon this year. What will happen with American flights and air fares in those systems? Will American not be offered in those systems as well, if an agreement cannot be made? What happens if other airlines decide to join with American? This may be the biggest travel industry news in the United States and beyond, since the deletion of travel agency commissions.
  • Though this is a major obstacle for travel agencies and other travel management companies, travel agencies, being fearful of the outcome for consumers, are ready to stand their ground and protect themselves and consumers alike.
  • As travel professionals are aware, Southwest Airlines are not available in most systems for booking reservations. However, they do not negotiate with distribution companies to sell their product. For the most part, Southwest is self-contained and stands on their own, as far as distribution methods go.
  • As travel professionals are aware, Southwest Airlines are not available in most systems for booking reservations. However, they do not negotiate with distribution companies to sell their product. For the most part, Southwest is self-contained and stands on their own, as far as distribution methods go.
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    It appears that American Airline is about to remove itself from the tradition global distribution system and introduce its own distribution system. American Airlines is advocating for distribution companies to utilize AA direct connect which is a direct link into AA's host reservations system. Currently American Airlines fares are no longer available on Expedia or Orbitz sites. This is because no contractual agreement was reached for the distribution of AA products. Travel professionals are waiting to see the result of this bold move by American as this has great implication for the future of airline distribution systems. If American Airlines pulls away from the mainstream GDS, consumers and travel specialist alike will be faced with the inconvenience of going to a separate reservations system to compare fares. Although travel professionals are now urged to use direct connect on a trial basis, the general feeling is that eventually they will be charged to sell American Airline flights. To defend this move American Airline is only saying that direct connect will make it easier for them to tract ancillary fees like priority seating. It was noted in the article that Southwest Airline for the most part is a stand alone reservations system but they do not negotiate with the GDS companies to sell their flights. It is therefore quite evident that this move by American is really to reduce expenditure by eliminating the middle GDS companies while increasing revenue by charging travel partners for utilizing direct connect. American Airlines clearly wants to globally control their distribution system and maximize revenues. Contract renewal for both world span and sabre are due and the experts are waiting to see if American will renew with them. Sabre is owned by American Airlines so its a wait and see game to see how all this will be panned out. The real problem for the consumers and travel specialists are that if other airlines are to follow this move by American the tra
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    Global distribution systems (GDS) are used within the travel industry for the booking of flights a service that was once performed by travel agents. With the introduction of GDS many jobs were loss. Because GDS are contracted services with World- span and Sabre renewal and renegotiation of contracts may pose a problem. There are many pros and cons to the GDS for consumers such as booking of flights anytime and the loss of personal relations with the travel agents. According to Bonnie Burgess, the renewal of the GDS with world-span and Sabre is eminent which might create a problem for consumes if the negotiation falls apart. There was a similar situation Direct TV and the provider of many channels to Direct TV when they could not come an agreement, and, in the final analysis the consumers were the ones who suffered. Southwest and American airlines are two airlines who defended why they felt that booking directly at the website is the best options for travelers. The conclusion, is that there are advantages and disadvantages to the GDS. one of the overarching disadvantage is when there are difficulties with meeting of the minds in contractual negotiations.
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    The article highlighted reports how hard would be for travel agents to work without and Global Distribution System due to difficulty to generate price comparison reports to customers. It is also mentioned that American Airlines Airfares are no longer posted to the two majot websites for price comparison (Expedia and Orbitz). American Airlines will be using another website called Direct Connect which will be complimentary on a trial basis. In order to have full access, customers or travel agents would have pay for a membership. The process will have a higher cost and will be more time consuming. Southwest Airlines is acting the same way. The intention is to avoid comparison and encourage direct booking with the airlines. This difficulties presented by hotels and airlines may require more usage of a travel agent to do research for consumers. GDS's contracts are up for renewal and the concern is whether or not airlines will get into an agreement where rates will still be posted on the system avoiding several searches in multiple sources.
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    This article explains the distribution route American Airlines is taking to sell their flights. Due to not seeing eye to eye with the two most probably used websites for travel, Expedia and Orbitz, American has now taken their products away from both airline distribution sites. American suggest that all travel agencies and distribution companies begin using Direct Connect, which is a system for only American Airlines flights. If this would happen, travel agencies and companies will then begin having to pay for the system in order to sell Americans flights. At the moment you can still book flights through other distribution sites, but until when will that be? They already stopped Orbitz and Expedia, what's not to stop the others. The future of global distribution systems will be up in the air if all airlines choose to sell their own systems to be able to sell reservations. The only positive that was pointed out in this article was that if this system takes over, then more consumers will have to go back to using travel agents to secure the best reservations for flights and such.
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    With the contracts for major global systems, Worldspan and Sabre, being up for renewal in the near future, this article analyses the possible outcomes for airlines, and alternatives should they choose not to forgo continuing use of GDS
mrive258

How future mobile device usage can give your hotel a competitive advantage | By Maria Franco - 1 views

  • Organisations that aren't actively making use of technology trends will find themselves increasingly struggling to compete as their competitors capitalise on the advantages that technology offer, and new, more innovative players enter the space making technology core to the experience.
  • For hotels, we have already seen the ability to make room reservations from mobile devices become commonplace, but by 2017 PwC predicts that at least two-thirds of hotels will allow mobile check in. And from there, the sky's the limit.
  • But most importantly, when the user is making use of their mobile to interact with a hotel, they are providing that hotel with data on their preferences, for example, how they use the hotel's facilities. This information can then be used to personalise the experience – perhaps by offering discounts to favourite services or hotel restaurants, or providing the customer with a favourite drink ready-chilled in the bar fridge on their return visit. This personalised level of service is shown to resonate with customers and improve their experiences.
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  • The hospitality industry is investing a great deal of time and energy in learning how to track, monitor and interact with customers on social media.
  • For smaller hotels and chains, cloud computing such as SiteMinder's Channel Manager and TheBookingButton can handle a large proportion of the technical side of things for a low, flat monthly cost. For larger organisations that might want to handle the technology internally, the ability for technology investment to strengthen guest loyalty, incentivise return customers, increase average daily rate (ADR), and improve the revenue from hotel services is a proven return on investment that can't be ignored.
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    Being ahead of the curve in IT investment can assist in an increase in ADR's and occupancy percentages, which translates to revenue. Mobile technology can assist streamline the guests' check-in/check-out process and offer other amenities via mobile technology. Social media technology offers a plethora of information for marketing and revenue management purposes as well.
anonymous

Top 5 Digital Marketing Trends for Hospitality Industry in 2015 | Ravish kumar | LinkedIn - 0 views

  • In hospitality industry, it’s important to be vigilant and on the move - take a closer look at how hoteliers embrace the upcoming challenges with the latest technology
  • Adapting digital marketing plans and gain the advantage over your competitors
  • eMarketing- Marketing, sales, public relations and advertising are some of the key elements of emarketplace.
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  • Content is still the King- Content will lead the way, as long as you create smart & high quality content for visitors coming to your website.
  • Customer Experience Wins over the Sales Pitch- It’s the fact that prospects turn down those hotel marketers who do nothing else but just sell!
  • Call to Action- A strong call-to-action is what engage the prospects and drives them to make further bookings.
  • Be Mobile Ready- The immense growth of mobile world (smartphones and tablets) is s quickly surpassing the age of desktop, laptop and personal computers
  • Put together these five key pointers and stay on top of all the latest developments in digital marketing.
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    Online marketing consultant and social media strategist Ravish Kumar shares five necessities for hospitality industry succcess when marketing in the digital age on LinkedIn. Of particular note is that this article was created in 2015, and likewise mentions the very critical transition from the popularity of desktops/laptops to the rise mobile phones as a crucial element to current emarketing.
katya zelinskaya

10 Trends for Online Marketers in 2012 | Entrepreneur.com - 0 views

  • attract shoppers with unbeatable deals. Then seek profits by generating repeat sales and referrals from your new customers
  • Mobile pull marketing means giving consumers ways to interact with your advertising over mobile devices, and pulling them closer to a purchase decision
  • onsumers can allow the use of location detection technology on their phones or check in to a physical location with their phones
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  • Use a social-media monitoring tools such as Trackur or Google Alerts to find out what people are saying when they mention your company or products.
  • more people will go online in 2012 than ever before.
  • Get your point of sale ready by accepting payments through PayPal or by enabling Google Wallet or a proprietary point-of-sale option.
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    this article talks about the trends int he marketing that are happening now, or are about to happen in the near future. Author compares new trends to an air travel. Trends that already have a lot of people being into are about to start, and there are some that exist but more people need to accept it before they will become successful.  
Sasha Bravo

Industry Outlook | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Steve Barrow, VP of IS, Luby’s Inc
  • have seen some next generation hotel management systems that are truly cloud-based (no thin client installs). They have the ability to integrate with social media outlets, CRM and all the other major management modules, allowing the guest to ultimately have a better interaction with their online hotel profile and booking abilities.
  • I believe a mobile payments standard such as Google Wallet or NFC on smartphones is an emerging technology with profound implications. The service will allow a customer to access all of his account balances and payment methods
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  • I hope to see a single mobile device be your unique and secured identifier for everything from loyalty programs to payment transactions, to hotel room entry. This might be NFC or something else. Such a large percentage of our guests are carrying mobile devices, we should be able to identify them uniquely and have them authorize the sharing of this information for multiple purposes. Personally I hate having to carry 30 cards in m
  • I would expect apps to be available to give the guest a new, unique experience to their guest room, not only from the booking side, but also the experience once they have entered your hotel; much more than just a booking widget.
  • Tech is experiencing an innovation boom, and many in the hospitality industry are ready to replace the “slow to adopt” mentality with strategic IT investments. From cloud computing to mobile devices, hotels and restaurants are monitoring, testing and deploying new solutions that improve the guest experience, streamline operations across vast franchise networks, and bring greater security to their enterprises.
  • y wallet for varied functions. I know there are multiple vendors doing some facets of this chip-based ID, but the entity that standardizes and creates buy-in from consumers will be huge in the future of hospitality and retail markets.
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    This article looked at the views on IT investments of Hospitality Technology's Editorial Advisory Board. The Board represents a variety of hospitality industries. The article focused on areas of improvement, emerging technologies, IT priorities for 2012, "wish list" IT investments, and more. Among the areas for improvement, guest Wi-Fi and mobile apps, loss prevention technologies, and social media targeting older clientele topped the list. Older guests connecting to and understanding social media are a worry among many of the Board members as well as lack of standardized, secure payment methods. Many also mention that their current systems (POS in particular) tend to hold them back from implementing new IT technologies because they would not be compatible.  Most Board members listed having mobile devices that could be used for a variety of purposes on the guest end as well as on the business end would be top on their "wish list" for IT implementations. With almost everyone owning smartphones today, I think this would be the smartest and most effective IT implementation to invest in. Many customers and guests are looking for easy and accessible ways of navigating through the hotel and restaurant environments without extensive help from others. Since many people, especially the generation coming up, are more and more attached to their phones and tablets, mobile apps for nearly everything seems like the smart way to go.  Cloud-based servers were a close second in terms of what they wanted in invest in. Many of the Board members pinpointed technologies that have been around but are still new, especially in their respective areas, when speaking of useful emerging technologies. Mobile apps, tablet and 73456
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    this article gives a great overview of the steps leaders in the Hospitality industry are taking towards new technology. In this article members of the industry were interview regarding weaknesses in the current hospitality market as well as emerging trends that each believe is in rapid increase. Some of the answers give very interesting approach towards technology. Although, overall it seems that the number one emerging technology is the use of cloud-based/mobile-based services.
Ganna Gorbachuk

Is Your Hospitality Property Ready for An ERP? - 0 views

  • Benefits of an ERP · Information consistency and accuracy across hotel departments · Simplified cross-departmental coordination and workflow execution · Streamlined tasks, which frees hotel staff to focus on activities that require personalized attention · Easier goal setting and monitoring of goal achievement · Agile infrastructure that identifies and fixes problems rapidly
  • The advantages of a single integrated solution are: · Investment in single server to run application · Investment in single software license · Does away with dedicated IT personnel to manage ERP · Maps entire hotel operations in an efficient manner from financial accounting, inventory, payroll, supply chain management, production planning, CRM etc · Cost effective A hospitality ERP is an advanced version of a PMS, designed for data to be entered at a single point and that can be accessed by managers on the go.
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    This article talks about the constantly evolving and upgrading technology requirements for the hotels. Since hotels are expanding, these technologies make it easier to operate from different geographical locations, and also enables decision making based on revenues, guest services, and other factors. So today, if you are a hotel with a PMS, then one should invest in the era of hotel ERP's and cloud based management solutions. Enterprise Resource Planning (ERP), is an excellent tool to increase performance, productivity, reducing operational expenses, etc. This will provide the operators with constant visibility to hotel operations with single database and can be accessed through all the departments. it could be a good investment tool as ERP allows for hotels to interact with single vendor, as there is a single solution for multiple operations, and the fixed costs become more manageable.
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    This article tells us about an alternative to PMS an ERP. The software for hospitality is upgrading and developing everyday, and the requirements for them became more differentiated, strict and variable. The Hospitality industry is spread all over the world so hotel properties are getting larger and need to be managed easily. The number of services offered in the industry is enormous as well so hotel owners need to have appropriate software for all those multiple tasks as maintenance, payroll, CRM, accounts payable, front office and so on. So ERP can be a good thing to invest in with its cloud based management solutions. What can it offer to us? - consistency and accuracy of information - simplified coordination between departments - easier goal settings - new infrastructure that can easier and faster solve problems - really cost effective
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