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Cloud computing has created a very hacking prone storage system because companies have not been paying as much attention to security as they should. Thus, by not taking the logical measures such as not uploading credentials to cloud storage systems, they are becoming prone to hacker raids. However, with the turning of the tide, new methods of security have presented themselves in the form of online tools such as HashiCorp's Vault Microsoft's Azure Key Vault, and Amazon's AWS Secrets Manager, which stores sensitive credentials in very limited access windows, as well as UpGaurd's BreachSight which detects online data leaks containing exposed and volatile client data, and Amazon's Amazon Macie, which learns the access patterns of your cloud storage,

Today we will discuss the 6 ways that a cloud based system could change the impact of retail forever. This update will make specific information available in real time, and make the experience better for the guests and the staff members. 1. The system will be able to track the live data from the actual floor of the store. For example, it would be able to tell the items that are actually being tried on, and the ones that are bought. This will be a great advancement in marketing, because it helps the business to figure out what it is that their demographic is attracted to. Second, the employees will have access to this data while they are working. This will make it easier to market items to guests, instead of wasting time trying to figure out what it is that they might be looking for. Third, have a track record of their inventory. Employees will have in depth information of their inventory and the inventory of other stores, all real time. This will allow for custom orders and greater guest satisfaction. Four, the system will be able to track the sales associates who are creating the best sales. The store can use this to create contests and provide rewards to the winners. This increases employee motivation and will to work. Five, mobile point of sales system. We had discussed the convenience of a mobile system with the cloud PMS, and now we can see it with a POS. This will have associates engaging more with guests on the floor, and the guests might not even have to wait a line to receive their products anymore. Lastly, it works for any sized company or store. Pricing and accessibility adapt to the size of the location, and is indeed less expensive than bulky software and hardware.

Module 2: Hardware/Software (Berkley Alessandrini) The following article compares the current top/trendy management software programs within the hospitality industry - specifically within lodging operations. Obviously manually updating your hotel's information is no longer an effective way to do things. The following article breaks down certain software programs like; My Cloud PMS, Oracle, roomMaster, etc, and gives information on each that differentiates them. I can relate to the article because I have experience working with a few different types of software programs and I know first-hand how important it is to have a software that is convenient, organized, and user friendly. Depending on the program, they have the ability to be customised based on needs of the hotel and can even add certain features if necessary. After analysing the article, I believe that it is vital to compare the different programs available to find a PMS that fits best for your specific hotel. In some cases, maybe your property will not benefit from the "top" management software system; therefore you must compare and find one that will work best with your needs, requirements, budget, etc. It is important for the Lodging Industry to take full advantage of the technology that is provided to them and as technology is constantly evolving - you must (as a business) evolve with the changes and update your current technology to lead and stay ahead of the trends. Having a software that provides your hotel with the best features, availability, etc. is a must!

ROI is not the only consideration for a business when updating technology and software; employee productivity is also a factor. Employees that feel that they have the tools to do their jobs are more likely to be productive during the work day. By increasing employee productivity and happiness, ROI already increases beyond the benefits of having better, quicker technology and software.

This article features 11 new tech features that cruise ships have implemented.Technology is transforming these floating hotels into smart cities. From remote check-in, wearable technology, to geo-locating your children aboard. These tech gadgets are helping cruisers enjoy their time aboard as stress free as possible. As stated by the author "Once on board, it didn't take too long to figure out how the MSC for Me app, public interactive screens, cabin TV and wearable bracelet, available for the first time on Meraviglia, all worked together to streamline and enhance life on board."

I agree. I think this technology will be very beneficial for not just guests but also for the cruise lines. This helps collect data and help personalize the guest experience. This will have guests coming back time and time again. This also provides an incredible guest experience since they won't have to wait in long stressful lines. I think this technology is very beneficial for both the guests and employees.

Cruise ships have really stepped up their game when it comes to technology. I wrote a paper last semester about Princess Cruise Line's latest technology, the OceanMedallion. This little wearable device allows guests to unlock a whole new level of different features such as room key, tracking system, and a bunch of different amenities. It will be interesting to see what other cruise lines come up with to compete with this.

The event today is not only between planner and organization; it's more like the communication and interaction among attendees. The technology assists the needs and expectation of attendees, which allows them to engage more during meetings and events. Besides, App or other online software facilitates attendees to get full knowledge of location, content and activity in one event. In addition, Audio-Video equipment mentioned in article also emphasized that lighting plays an important role to make one event stand out. In another words, creating great experience is definitely what technology is for.

This article talks about how technology has changed the world completely, especially Event Management. For example, the FiFa world cup puts out cool application so people could know the highlight, real time schedule of the games and result. Some other example are the stage show, this drastic change improved in the Audio - video equipment, stage and lighting. Technology has change in Live Meeting. Live Meeting webinar and live meeting are use halfway around the world. Also, the Social Explosion like facebook and Twitter is the big thing around the world. Even the Mobile Application are used now in iPhones, Androids, and Blackberrys has become the next -gem platform for Event Management

Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely.

The Hotel Industry has not kept up with the state of the art technology to the degree other industries have. It's at a point where a great investment is needed to upgrade technology they use both in communications as well as the unseen hardware that make hotels function on a day to day basis. The cost of replacement and and expansion of business data centers and security is very large. But who bears the cost?, since guests have come to expect ammenities such as high speed internet, but aren't necessarily willing to pay for it. This is an inevitable cost hotel corporations are going to have work in to their budgets in order to stay relevant and competitive

Event planning and in-person meetings have been affected by COVID-19. Event planners and venues are taking major efforts to begin hosting in-person group functions again. To begin safe meetings again, industries have implemented increased levels of safety precautions. One of these steps industries are taking is thermal scanning. Thermal scanning is a product that gives an indication of COVID-19 symptoms. Venues are industries are expected to provide this service to stay ahead of the game. Hotels such as Wynn Las Vegas have implemented thermal cameras at entry points throughout the hotel. At my office, we have also added thermal cameras at entrances to the building. Majority of events have shifted virtually until there is a vaccine. Event diagramming tools can provide event planners with photo-realistic site tours in 3D. Event diagramming can also display to potential clients a diagram of thermal scanning stations, and social distancing floor signs. Event diagramming is a diagramming tool where you can update existing layouts. Overall, it can provide future clients with the satisfaction that events can deliver their vision while maintaining safety guidelines.

This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.

Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.

According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.

Hotels have been lax on keeping up with the technological advances that have come about in the past few years. This article talks about how a few different hotels all over the world are starting to use these technologies to their benefit. Some hotels have hosts greeting guests with an ipad and making room keys etc.. while they have a drink at the bar. Others have given their guests capabilities to play the movies or music they've purchased on their ipad or iphone directly on the room TV as opposed to purchasing movies from the hotel. It seems like hotels are starting to grasp what their guests really want which is quick, paperless and technilogical convenience.

Hotels are catching up with the technological advances

The financial crisis of 2007-2008 is considered by many economists to be the worst financial crisis since the Great Depression. It resulted in the threat of total collapse of large financial institutions, the bailout of banks, and downturns in stock markets around the world. The bursting of the U.S. real estate bubble, which peaked in 2006, caused the values of securities tied to U.S. real estate pricing to plummet, damaging financial institutions. Prior to this crisis strategies to develop new hotels or acquire existing assets with a small percentage of cash out of pocket were plentiful. Today to secure funding it may take 30%-40% of hard cash to move a deal forward. The Small Business Administration (SBA) is offering a way to leverage funds at well below market rates for major renovations and new construction with as low as 10% cash down. The catch? Some money-saving energy efficiency or renewable energy measures must be in the mix. Millions of dollars in SBA 504 loans have been available for decades to help small businesses grow. The greening of the program began when the Energy Independence and Security Act of 2007 added 3 public policy goals that could qualify businesses for a loan for construction, renovation, or refinance to: 1.Build a new facility (or retrofit an existing building) that consumes at least 10% less energy. 2.Incorporate sustainable design such as LEED into the new construction or renovation projects or building purchases. 3.Incorporate the production and use of renewable energy onsite for the business and/or for the local utility. Another area the 504 green loan program can assist the hospitality industry is to bring cash to the table for major renovations. Hotel franchise companies have been lenient over the past several years on product improvement, as not many hoteliers have had the financial ability to perform major renovations. In the past several months the need for franchise companies to protect their brand have

POS systems have become a key in the hospitality industry. With these invention the hospitality industry, is able to provide the best and efficient service to their guests. Also, POS systems allows to have the correct information on profit, inventory, etc. In the market, we have hundreds of companies that are competing in providing the best prices and services....

POS systems have revolutionized the Hospitality industry. The deployment of these systems have decreased service times and increased efficiency of the orders.As a result, the hospitality industry is able to provide better and efficient services to their guests. Further, these systems help the hosts differentiate themselves from their competition; thereby increasing their market share and improving their revenues. Moreover, these systems help the industry in managing compliance & regulations into their business practices. Hospitality is the act or practice of reception and entertainment of guests with kind and generous liberality. It is a relationship between a guest and a host. The hospitality industry includes hotels, restaurants ,casinos,catering, resorts, membership clubs, conventions, attractions, special events,and other service for travelers and tourists.

POS systems have revolutionized the Hospitality industry. The deployment of these systems have decreased service times and increased efficiency of the orders.As a result, the hospitality industry is able to provide better and efficient services to their guests. Further, these systems help the hosts differentiate themselves from their competition; thereby increasing their market share and improving their revenues. Moreover, these systems help the industry in managing compliance & regulations into their business practices. Hospitality is the act or practice of reception and entertainment of guests with kind and generous liberality. It is a relationship between a guest and a host. The hospitality industry includes hotels, restaurants ,casinos,catering, resorts, membership clubs, conventions, attractions, special events,and other service for travelers and tourists.

This article looked at the views on IT investments of Hospitality Technology's Editorial Advisory Board. The Board represents a variety of hospitality industries. The article focused on areas of improvement, emerging technologies, IT priorities for 2012, "wish list" IT investments, and more. Among the areas for improvement, guest Wi-Fi and mobile apps, loss prevention technologies, and social media targeting older clientele topped the list. Older guests connecting to and understanding social media are a worry among many of the Board members as well as lack of standardized, secure payment methods. Many also mention that their current systems (POS in particular) tend to hold them back from implementing new IT technologies because they would not be compatible.  Most Board members listed having mobile devices that could be used for a variety of purposes on the guest end as well as on the business end would be top on their "wish list" for IT implementations. With almost everyone owning smartphones today, I think this would be the smartest and most effective IT implementation to invest in. Many customers and guests are looking for easy and accessible ways of navigating through the hotel and restaurant environments without extensive help from others. Since many people, especially the generation coming up, are more and more attached to their phones and tablets, mobile apps for nearly everything seems like the smart way to go.  Cloud-based servers were a close second in terms of what they wanted in invest in. Many of the Board members pinpointed technologies that have been around but are still new, especially in their respective areas, when speaking of useful emerging technologies. Mobile apps, tablet and 73456

this article gives a great overview of the steps leaders in the Hospitality industry are taking towards new technology. In this article members of the industry were interview regarding weaknesses in the current hospitality market as well as emerging trends that each believe is in rapid increase. Some of the answers give very interesting approach towards technology. Although, overall it seems that the number one emerging technology is the use of cloud-based/mobile-based services.

The thunderbolt will have high-speed data connection technology that provides a maximum of 10 GBPS transfer rate. This will be the first thunderbolt motherboard to be certified by Intel. By having a motherboard as unique as this one, computers will be able to operate a higher speed, which can optimize work performance. This motherboard will also have six USB ports, 4 PCI Express slots and much more accessories. I believe having a Computer with this hardware can be beneficial to any company, especially when working with various projects and software. How do you feel this motherboard can impact a business on a day to day basis? below i have included the webpage for you to check out the articles on this motherboard.

This article talks about the nexus reservations software and how it makes the lives of hotel managers much easier. Some of the things mentioned within the article are that the system is a quick and simple way to make reservations, saving the hotel manager time and money. Another great thing that this system is able to do is keep in touch with people that have already stayed at your establishment. Nexus reservations has the function of emailing previous clients and keeping in contact with them by sending birthday wishes or letting them know about upcoming events. Another important aspect of this article is that it talks about the company service that Nexus provides. Reservation Nexus is 100% web based and can be accessed at work, at home and on vacation. There are no additional costs for having it on more than one computer in your business. There is no software to install so there is no limit to its potential. It removes the headache of dealing with updates and the fear of possibly becoming obsolete. Reservation Nexus is a living system, with new innovations every quarter. With Reservation Nexus , you avoid having to buy a new software version every couple of year

The article I read was called, 'Why the Future of Online Hotel Marketing is Cloud-Based Utility Computing.' In the article, it says that technology is moving super fast these days and companies are trying everything they can to keep up, for example building websites and starting blogs, but they feel that it's not enough. Up until now companies could not manage all of their marketing efforts from one place but now they can and it's called utility computing in-the-cloud. "Utility computing is a broad concept that encapsulates cloud computing and software as a service (SaaS)."Some hotel owners feel intimidated because a website does not seem as permanent as owning something. One example that I really liked that they gave in the article was, "When I rent a movie from Blockbuster, I have a limited selection (whatever fits in the store) and when I'm done with the video, I have to return it and rent it again to watch it again." Compared this to Netflix, where you have access to hundreds of thousands of videos and you can watch them as many times as you want and for any long as you want for no additional cost. When you embrace SaaS, you gain million dollar technology that never grows outdated, compare this to a website that is only built on thousand-dollar technology and can get outdated, and it sounds like a great investment!

In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry

This article talks about how more and more people in the hospitality industry are using a POS based-cloud instead of hardwire systems. According to some experts in some years most of the hospitality industry would have change into using the cloud. For now most of the users of the cloud are single unit restaurants as it is an easy system to adopt and cost efficient. On the other side for chain restaurants to make this change can be costly; therefore it is believed that it will take some time for them to change. Still some people believe that this can be an unreliable and unsecured system. Some of the reasons for this are: -The lack of privacy; as the data will be in the hands of somebody else. -This system relies on the internet so when a connection problem occurs a downtime would take place creating complications for the restaurant operator. According to experts and users both of these ideas can be debated. Leaving the data handling in the hand of experts can bring advantages and lower the costs. On the other hand when the internet fails if the correct backup measures are taken it has no difference with the hardware system.

This article talks about the benefits of POS in cloud, and eliminates some misunderstanding about its downtime and security concerns. The author start selling POS in cloud by pointing out the trend that it is becoming more accepted. CEO and president of the Retail Solutions Providers Association (RSPA) says it will be mainstream in the next two to five years. Though POS in cloud would be a easy set up and cost saving solution for a starting up single-unit,"Large chains are more likely to turn to cloud applications for business intelligence solutions first because there is not as much investment or change in infrastructure compared to the POS" says Dave Matthews. But since multi-unit chains have already invested lots of money in the old POS, they are going to wait for those POS pay back before they switch to POS in cloud. Then author switched to what concern people most about cloud computing, downtime and security. A cloud based POS can have as reliable backup plan as a hardwired system. Although POS in cloud does not have backup servers in the location which should be provided by vendor, it can have several connection backups, like wireless, 3G or 4G, phone line. And about the security concern, just ask yourself is you have the security system than a technology vendor.

This article says about the right mobile solution to maximize bookings. It is apparent that having a mobile site is critical to having a successful hotel marketing campaign. Most hoteliers have to design a mobile-friendly site, it's not an option. The more positive user experience created, the more bookings expected. User friendly application surely influence the users' purchasing decision. Thus, the hoteliers need to optimize various devices in order to keep users engaged from the moment of searching to researching and to booking. Two kinds of solution was introduced. One is Responsive design solution which enables one site to fits all kinds of device from desk top, lap top to smart phone or tablets. It is not necessary to optimize teh contents for each device so easy to manage the contents and images on the site. Second type is Multiple site solution or traditional mobile site. This solution is ideal for hotel sites that have many pages within the site. Building a seperate site in order to cater to mobile users who are interested in specific information. It is important to acknowledge that which device the guest is using to optimize the contents. To be short, providing an optimum user experience is very important to convert visitors into guests.