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ajean132

DoorDash is testing in-app reservations | Restaurant Dive - 0 views

  • DoorDash is piloting in-app reservations, the platform confirmed to Restaurant Dive in an email on Tuesday
  • DoorDash customers, in zones where the feature is live, can select “Reservations” from the menu at the top of the app. DoorDash then displays ne
  • arby restaurants offering reservations. Once a user selects a restaurant, the app lists available reservation times. After selecting a time, the app shares a “Reservation Confirmed” message with directions to the restaurant and a note that the message has been sent in partnership with SevenRooms.
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  • “To evolve alongside merchant needs, we’re constantly testing innovations to identify new opportunities for partners to grow, in turn enhancing how consumers interact with their business.
  • DoorDash has been adding features to improve the value proposition of its platform for small restaurants, including a product dashboard that debuted in August. Reservations — a key tool for managing traffic at full-service restaurants, small units and independents — may give DoorDash a competitive edge over other third-party restaurant delivery services, which generally do not offer in-app reservations. 
  •  
    DoorDash unveils that it is testing in-app reservations for local restaurants. It's emerging as a new restaurant technology in partnership with small local restaurants, DoorDash, and SevenRooms. This feature will give Doordash an edge over other food delivery services, while also supporting small restaurants.
jsmiranda22

The Future of Restaurants in 2022 & Beyond | SevenRooms - 1 views

  • what’s next for the restaurant industry? Which innovations and restaurant consumer trends will we see next? What will guests expect from restaurants, bars and nightlife venues?
  • Guests will expect moreThe digital experience will be more important than everConvenience will be a top priority for dinersOnline ordering is here to stayAutomation will be key to scaling hospitality effortsData will be critical to retaining guests
  • Guests will have high expectations, but restaurants will have a difficult time meeting them due to rising food costs, shifting pandemic-related situations and labor shortages. 
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  • 54% of guests believe that an online reservations system is the most important technology feature a restaurant can offer.
  • customers crave convenience, and they will continue to expect it in the years to come.
  • Personalized convenience is a restaurant consumer trend the hospitality industry will see in 2022 and beyond. Future-proof your restaurant:
  • Future-proof your restaurant
  • Online ordering is here to stay. If your restaurant doesn’t offer convenient takeout and delivery options, you can bet that your customers will satisfy their cravings with your competition.
  • In the very near future, automation will not only help restaurants keep up with demand and daily operations, but it will also help them do things that just aren’t possible otherwise
  • When you have information about your guests – such as their dining history and preference
  • You will be able to attract them with targeted marketing offers that speak to those habits and preferences.
  • Diners will crave a level of hospitality that not only gives them what they want, when they want it, but that also personalizes offers and makes it easier for them to decide when to make a reservation or what to order
  •  
    This article briefly describes predictions in trends for the future of restaurants in 2022 and beyond. The most commonly used trends to implement are: -Higher expectations in guest satisfaction -Digital platforms for things such as online reservations -Personalized convenience to feature relevant products to the consumer -Online ordering that offers both takeout and delivery -Automation in operations and marketing such as the usage of customer relationship management (CRM) -Guest data to target market offers
cborregomarsh

5 benefits of global distribution systems for hotels | Hotel Management - 0 views

  • The main purpose of a global distribution system is to help travel agents search for hotel accommodations that fit a set of criteria.
  • It is a business-to-business system used by companies to stay on top of real-time data about the availability of travel arrangements, such as hotel rooms, to sell them to customers planning to travel
  • The airline industry was searching for a way to automate the travel reservation and booking process for travel agents so that they could more efficiently access information about flight schedules, fares and seat availability.
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  • It was an invention of the airline industry that was first used in the 1960s.
  • There are several major benefits when it comes to global distribution systems within the hotel industry
  • Increased Access to Travel Agents for More Bookings
  • More Efficient Booking Process
  • travel agents are able to bundle travel deals for the same trip
  • Less Expensive than Marketing
  • While there is an initial fee in setting up a global distribution system for a hotel, this is likely much less than a hotel chain would have to invest in marketing costs to see the same increase in bookings
  • many of the leading distribution systems are capable of complete integration with the property-management system, which helps manage the daily operational tasks of a hotel
  • Three major systems used today for hotel bookings are Sabre, Amadeus and Travelport
  •  
    In this article, the author looks at the benefits that hotels derive from implementing global distribution systems (GDS). some of such benefits include an efficient booking process that alleviates administrative burdens in booking rooms. Besides, GDS is less expensive than marketing, and facilitates the integration of property-management systems with the daily operational tasks of a business. Thus, despite its challenges, it is a vital technology in hotels today.
  •  
    GDS is a technology used to help travel agents find real time data of availability of travel arrangements to be sold to customers planning travel. GDS allows agents to access information on pricing, benefit packages, availability of rooms, rental cars, etc. Access to this technology offers many benefits to travel agents, as well as helping to create a more efficient booking process.
sherylehlers

Spring Cleaning: Why Hotels Are Investing in New PMS Systems in 2023 - Hotel-Online - 0 views

  • PMS that can communicate with multiple departments and be mobile-friendly so to be accessed remotely
  • The hardest part of upgrading a hotel’s tech stack is often dedicating the funding towards it
  • IT professionals in hospitality continue to struggle with implementing new mobile solutions and partnered integrations using legacy systems. This issue remains a top challenge for operators across every chain scale, and it is something many hoteliers have chosen to tackle head-on by updating their PMS for improved capabilities and vendor services.
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  • modern PMS can provide guests with an expanded mobile reservation system supported by online pre-check-in services and a reliable pre-payment portal. These capabilities have improved the room reservation experience on both sides of the front desk, with operators benefitting from more accurate pre-check-in data. At the same time, guests gain the freedom to book and manage their rooms on their own terms.
  • Mobile check-in was popular before the pandemic, and while it is no longer a necessity for operations, it has nonetheless remained a draw for guests that want to self-serve or at least have the option
  • PMS will be able to maintain communications between multiple departments and more effectively store past conversations for clarification and training purposes.
  • PMS companies are teaming with access control solution and kiosk providers to offer not only online check-in and check-out, but keyless entry.
  • contactless technology movement that has cemented its place in consumer behavior is contactless payments
  • Hotels are becoming more competitive thanks to technology, and the PMS is the bedrock upon which these improvements are being made
  •  
    Hotels are investing in new PMS systems to gain a competitive edge with improving guest service, staff and property efficiency and profitability. The new PMS can provide lots of benefits including mobile reservations, online check-in and check-out, keyless entry, contactless payment and mobile two-way messaging. All of these benefits of the new modern PMS will help hotels meet their future goals.
earagon22

PCI and PSD2 Compliance: Why Are Hotels on the Hook? - 0 views

  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should
  • Established in 2006, PCI stands for the Payment Card Industry Data Security Standard, which contains guidelines for accepting, storing, and processing credit card information
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  • These days, cyber security and regulatory compliance aren’t just necessary skills for the IT team. Every hotel manager - even the “non-tech savvy” ones - must understand these crucial components of data protection in order to protect their businesses.
  • A few rules of thumb include using PCI-compliant POS and PMS providers, storing both digital and paper data securely, and limiting access to sensitive data to only the employees who truly need it.
  • Examples of these guidelines include using an online checkout/payment page controlled by a licensed 3rd-party service provider, storing credit card data via a 3rd-party “vault” provider rather than in your own system, and masking the full credit card number on receipts, showing only the last 4 digits instead.
    • earagon22
       
      As an example, if guests book through a 3rd-party like Expedia then I at the front desk see an Expedia card not the guest's card. The card I see is pre-loaded with the amount of the stay ONLY. Even then, I cannot see the 3rd party's full cc number. I only see the last 4 digits just like guest credit cards.
  • “The attack on Marriott was hapless and still has many gaps to fill on what actually happened. A popular entry point for adversaries is through email spoofing. This tactic is used in phishing in order to get malware onto a target network to then move laterally across all systems,” Ryan Cornateanu, Application Security Engineer @ CrowdStrike.
    • earagon22
       
      This attack mentioned compromised cc details, passport numbers, and dates of birth for 300 million guests in their database. This happened in 2014. https://hoteltechreport.com/news/marriott-data-breach#:~:text=And%2C%20the%20financial%20burden%20is,the%20largest%20data%20breaches%20ever.
  • because of increased payment security, the amount of chargebacks will likely become much lower, which is something all hoteliers can celebrate.
  • In September 2019 the Payment Services Directive 2 (PSD2) went into effect and applies any businesses who could potentially engage with European customers. Even businesses with little international business should still comply, since regulations like these are often mirrored in the United States and other countries soon after.
  • PSD2 includes enhanced guidelines for online payments and the handling of sensitive data to reduce the risk of credit theft, fraud, and security breaches. One major change is the requirement of Strong Customer Authentication (SCA) for online transactions. With SCA, rather than simply typing in a credit card number and clicking “pay,” consumers will need to provide a second layer of authentication, which could be a PIN code or an SMS verification code, before the payment can go through.
  • Guests book nearly three-quarters of hotel reservations online, so PSD2 will likely impact every hotelier as Strong Customer Authentication (SCA) becomes a requirement for payment processing.
  • Are any charges processed after the guest has checked out, such as minibar chargers? To prevent any hiccups with payment after check-out, charge an authorization on the guest’s card for the full incidental amount and have the guest provide two-factor authentication in person, such as chip-and-pin, when the guest checks in.
    • earagon22
       
      A property rule where I work is that each guest must insert or tap their cc at check-in in order to follow this rule and we take an incidental hold each night. Guests that have not traveled for years are surprised by incidental holds which makes sense based on when this was implemented.
  • The key takeaway here is that transactions initiated by the hotel at a time when the guest isn’t present won’t comply with PSD2 requirements.
  • protect consumers’ sensitive data, and, as a result, every merchant that uses credit card information must follow these rules, from small businesses to large corporations.
  • By partnering with a trusted technology solution and investing in PCI and PSD2 compliance now, hoteliers can prevent the potential catastrophe that could come with the theft of sensitive data.
  •  
    PCI compliance is a crucial and necessary set of guidelines that all hotels must follow. The Payment Card Industry Security Standard was created in 2006 and outlines rules regarding accepting, storing, and/or processing card information. These rules were put into place to protect consumers sensitive information. For example, in 2014 Marriott hotels was attacked and 300 million guests information was compromised. This attack led to new regulations being put into place, the Payment Services Directive 2 (PSD2). These regulations take into account international customers and enhanced guidelines for sensitive data.
pjohn091

Hospitality security adjusts to COVID-19 constraints | 2021-02-08 | Security Magazine - 0 views

  • While COVID-19 has slowed the hospitality industry, security plays a more pivotal role than ever and the ongoing pandemic is challenging security professionals to adjust and adapt to new rules and procedures.
  • “The things people do in hotel rooms are things they would never do at home: prostitution, drug abuse. Suicide is huge, people kill themselves in hotel rooms because they don’t want to do it at home,”
  • The hotel industry came to a halt in the early months of the COVID-19 pandemic and things are only slowly starting to pick back up. Yet the burden on security is no less than it was before, and in many ways, the job has gotten harder.
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  • Occupancy levels dropped 90% for several months and have only recently returned to a consistent 40%, with many hotels still closed,
  • “Despite the low occupancy levels, we continue to have a significant number of incidents resulting in a much higher incident-to-occupied-room ratio than we have historically seen. We have seen a dramatic increase in heart attacks and suicides over the past few months, and continue to have increased numbers of fraud and guest-on-guest type incidents.”
  • Even as the need for security persists, many hospitality chains have pared back their security budgets.
  • Eventually COVID-19 will recede, but new risk categories will likely continue to unfold in hospitality. Security professionals can help to steer a course by reminding upper management that risk is more than just a monetary calculation.
  • Under these emerging policies, security is striving to put more active eyes on guest rooms — right at a time when COVID-related staff reductions are making it harder for security even to sustain normal operations.
  • Even if there’s only one person working the front desk, “they still need to be making the rounds,” Perman says. “They need to be knocking on doors and making contact, making conversation. You need them to keep up that level of human intervention.”
  • “A passive infrared detector can also be used to detect temperature in human beings, so a video camera that is infrared capable can detect fever in a human, and that is being done in a lot of places,”
  • Through COVID-19, though, technology can be a double-edged sword. For example, some hotels have turned to mobile-phone-based check-in to provide a touchless experience. “From a security perspective there are unintended consequences there,” Danson says. “Now you never have to go to the front desk, you never have to encounter a person.”
  • In some cases, entire corporate departments are being eliminated, so there is no centralized security department. There is no one providing corporate guidance, no one providing policies and procedures.”
  • With the onset of COVID-19, things have gotten even more challenging, as hotel security is increasingly tasked to do more with less. 
  • Even in this strained environment, other common risks persist in the hospitality world. Prostitution is a perennially complex issue for hotel security, for example, while human trafficking is an increasing area of concern.
  • When allocating resources in support of operational safety and security, “the chief of security needs to be informing corporate leadership of the potential risks, so that it becomes a risk-based decision and not just a budget decision,” Slotnick says. “Security has to make the case for risk, whether it’s a risk to brand reputation or other forms of risk.”
  •  
    This article goes into great detail about how Covid-19 is affecting hotel security. With budget cuts, security personnel are being limited, but the need for security is more important than ever. The article talks about how suicides in hotels are higher than ever as well, making it all the more important to have a solid security presence.
  •  
    In this article, it discusses the decline of the hotel industry following the COVID-19 pandemic, and how things have only slowly begun picking up again. However, the security burden is as great as it has ever been, and in many ways, it is even harder. Despite hotels closing their doors amid the pandemic, occupancy levels have only recently recovered to a consistently high 40%, with many still closed for months.
mmdmd99999

Video: Making 1,043 Cocktails In One Hour - Gothamist - 0 views

  • where to go for a fast drink. Sheldon Wiley, a bartender at Riff Raffs on 26th and Park earned the title of Fastest Bartender in the World from the Guinness Book of World Records on Sunday at an event at The Empire Room. To do so he had to make 1,043 drinks in one hour using at least four ingredients and without making the same drink twice. The previous record holder made 938 cocktails in one hour.
  • check out video below.
  •  
    Fastest bartender in the Guinness Book of World Records. Sheldon Wiley made 1,043 drinks in one hour using at least 4 ingredients and without repeating any drinks.
lande070

AI could save hospitality businesses £26k a year, says new report - 0 views

  • £26,000 a year.
  • £26,000 a year.
  • A new report has found that the use of artificial intelligence (AI) could save hospitality businesses up to £26,000 a year.
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  • £26,000 a year.
  • adopting AI, such as chatbots and automated financial reporting, businesses can save an average of nearly 40 hours each week, or 2,075 hours per year.
  • leaders in the sector are among the least confident with AI, with more than a quarter (26%) of hospitality business leaders not confident to use the tech in their business.
  • A further quarter (24%) stated that a lack of expertise is preventing them from using the tech, highlighting a need for upskilling in the sector.
  • fears about the impact of AI on the workforce, with 67% of UK business leaders stating they were concerned that more AI will result in job losses.
  • As for consumers, one in 10 would actually like more AI-driven personalisation,
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    Research estimates that AI can save £26,000/$32,000 per year. The article specifically mentions chatbots and automated financial reporting as AI areas, but it also mentions that hospitality leaders lack confidence in implementing new tech and also fear job losses. The study also asked consumers - 1 in 10 would like more personalization which can be driven by AI tech.
mmdmd99999

2020-01-31-Restaurant-Chain-Case-Study-EU-ONLINE.indd - 0 views

  • A large restaurant chain wanted to ensure that the IT systems that are critical to seamless operation of its business, including point-of-sale systems, fi nancial systems, employee management and payment transactions, would perform seamlessly across all its locations
  • GTT provides internet connectivity utilizing a mix of broadband and Dedicated Internet Access circuits, with 100Mbps download and 10Mbps upload speeds for each connection. GTT also managed the deployment of new circuits to ensure access redundancy and resilience. The service is monitored 24/7 by GTT’s Network Operations Center and backed with a response time SLA for any repairs.
  • by eliminating the need for returning to the point of sale to complete orders, the kitchen receives orders faster and servers have more time on the fl oor to attend to guests.
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  • service has enabled the restaurant chain to move cost-eff ectively from a low bandwidth network to a higher-speed, dual broadband solution across all its sites
  • in-restaurant and online experience for customers include deploying guest Wi-Fi networks, individual entertainment systems for diners and leveraging new networking technologies such as SD-WAN for optimizing bandwidth utilization. Better connectivity can directly infl uence the dining experience, for instance, by supporting servers in using handheld devices to take table orders.
  • the company is now able to reach and train many more staff through the use of video content shared and streamed across its new, high-speed network.
  • 60% of American adults agree that restaurant technology such as smartphone applications, tableside tablets and order kiosks increases con v enience
  • In the U.S., more than six in 10 millennial diners would like to see restaurants use technology to make ordering and payment easier.
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    Network upgrade for POS, financial systems, employee management systems and payment transactions. SD-WAN
henderson_goh

5 Advantages Of A Global Distribution System (GDS) - STAAH Blog - 0 views

  •  
    Highlights: -Reach Market Segments Globally -The GDS can help hotel managers uncover new market segments to promote their products. -More revenue -Growth opportunities -more agents are realizing that this is the best way to easily connect with hotel properties from around the world. -Instant updates -The agents have access to live rates and availability, and they can easily book rooms for their clients. -Grow The Lucrative Corporate Segment -GDS is an important mix of larger properties' distribution channels. -Saves time and will lead to greater exposure
  •  
    This article talks about the advantages of hospitality companies involving in Global Distribution Systems (GDS). One of the obvious advantages is that the GDS will be able to help hospitality companies reach their market segments globally, which will lead to more revenue and growth opportunities. The GDS also gives travel agents instant updates, as they will have access to live rates and availabilities. As so, it will increase satisfaction of their clients. Furthermore, the GDS will help travel agencies and travelers save time, as the GDS tends to "bundle everything together." The GDS will likely be more useful for non-seasonal travelers, as booking everything a la carte might be a hassle for them.
streeter61

Genesys Offers IHCL Enhanced Customer Experiences with Genesys Multicloud CX - 0 views

  •  
    This is a very interesting article. It discusses the journey of Genesys, a global cloud leader as they join forces with Indian Hotel Company Limited in digital transformation. Genesys Mullticloud CXTM is an omnichannel solution. It helps companies provide a consistent customer experience across all channels. It can access real-time customer data from any channel and connect with customers on any channel through automation.
mmdmd99999

Compare WebRezPro to Hotel Technology Vendors - 0 views

  • Compare WebRezPro vs Oracle OPERA PMS vs ResNexus PMS Property Management Systems vendor comparison between WebRezPro vs Oracle OPERA PMS vs ResNexus PMS. Find out which Property Management Systems is right for you based on realtime data from 407 verified hotelier reviews across 55 countries.
  • ResNexus
  • WebRezPro
  • ...10 more annotations...
  • Oracle Hospitality
  • Monthly Subscription - Yes ( $7/room/month - $10/room/month ) - Yes ( More than $10/room/month ) - Yes ( $3/room/month - $6/room/month )
  • ut too old tech stack and too much corporate complexity
  • ResNexus doesn’t have any recent company updates
  • Avoid if at all possible, poor service and sales
  • View all integrations (9)
  • View all integrations (166)
  • View all integrations (466)
  • imple to Use Inexpsensive PMS with a TON of Interfaces Available
  • WebRezPro Partners with Google to Help Hotels Drive Direct Bookings
  •  
    Compare WebRezPro vs Oracle vs ResNexus and more to see pricing, reviews, integrations, and other options for each
mmdmd99999

PCI Compliance: What Every Hotelier Should Know and Do | hospitalityupgrade.com - 0 views

  • Payment Card Industry Data Security Standard (PCI DSS) compliance has become a very important consideration for hotels.  Some hotels are not in compliance and don’t even know it.  There are significant penalties associated with non compliance including lawsuits, audits, fines and even losing the ability to process credit card payments.
  • PCI compliance is about network and computer security
  • such as securing paper documents, proper shredding of documents and document retention
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  • Network segmentation and the use of firewalls is very important.  No email or Web surfing should be done on the secure side of a network.
  • “How to be compliant,” that has additional links to each credit card brand.
  • There are levels of merchant compliance.  A level 1 merchant processes more than 6 million transactions annually.  This level requires an annual onsite security audit and quarterly network scans.Level 2 merchants process between 1 million and 6 million credit card transactions annually.  This level requires an annual self assessment and quarterly network scans.Level 3 merchants process between 20,000 and 1 million e-commerce transactions annually and have the same compliance requirements as level 2.Level 4 merchants process fewer than 20,000 e-commerce transactions a year and require annual self assessments and network scans.Data security breaches can cost a hotel an average of $182 per compromised record.  This does not include the cost of defending a lawsuit, if one is brought, or fines for non-compliance from individual credit card brands.
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    PCI compliance, what is it, how to make sure you are compliant, why do we care?
akopp008

How the Cloud is Changing the Hospitality Industry? - CloudTern Solutions - 0 views

  • hospitality industry revenues are increasing at a rapid pace.
  • ‘Mobility solutions’ is a key aspect of cloud services. This is what the hospitality industry needs the most as its target audience comes from different parts of the globe.
    • akopp008
       
      mobility solutions has made it easier on hotels to have clients access their information all over the world
  • Regardless of the size and nature of the traffic, hotel and resort management can seamlessly scale operations on-demand and only pay for the resource used. 
    • akopp008
       
      It si ideal for hotels to be able to scale to high or low operations with flexibility. This is why clound computing can be so important to help ease the operations for hotels
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  • Cloud solutions augmented with AI analytics help organizations identify customer preferences, purchasing trends and browsing behaviours to offer personalized and customized offers.
    • akopp008
       
      With the cloud hotels can access customers information and provide them with a unique and personalized experience. This not only helps hotels in one specific property but with the cloud the information can be shared with all those hotel properties around the world to ensure they deliver always the personalized experience with the customers preferences.
  • can concentrate on delivering a superior customer experience instead of worrying about property management. 
  • only pay for the resources used. There is no heavy upfront payment. During a peak season, the platform automatically scales up and down to meet traffic spikes. As such, operational costs are significantly optimized. 
  • simplify IT management.
  •  
    The cloud has made hotel operations run smooth and seamless. Cloud computing has made hotels be able to reach their customers all around the world with their rates and information. it has given hotels the opportunity to scale up or down depending on the online traffic they experience in certain seasons. It has facilitated hotels to provide customers with a unique and customer experience by sharing their preferences across different properties using the cloud. It has helped reduce costs and simplify IT.
artandmer

The augmented reality game is afoot at Moxy Hotels: Travel Weekly Asia - 1 views

  • The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.
  • this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.
  • The “live in the moment” concept
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  • They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.
  • At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.
  •  
    AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  •  
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
angelacolas9

Post COVID-19 Hospitality: 8 Proven Digital Marketing Strategies For Smart Hoteliers - 0 views

  • share on social media
  • Planning and conducting web sessions can be an effective way to answer frequently asked questions about your hotel
  • y images that can be reused on other channels
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  • website, start sharing user stories and important updates using the blog session to drive social shares
  • analyze the traffic on your site
  • optimize your call to action and keywords to make it simpler for users to make reservations
  • Apart from being entertaining, they are great for search engine optimization or SEO
  • high-qualit
  • If webinars aren't for you, create an FAQ video and post it on platforms like TikTok, YouTube, and other social portals
  • . It is equally important to teach your staff how to respond to negative reviews. Direct your staff on how they can report legitimate customer service issues to the right people
  • Having a strong digital footprint as part of your marketing strategy is critical to the success of your busines
  • Try to maintain a relationship, but steer clear of crisis-related advertisements
  • . Review your online analytics and sales or lead data
  • Compare offline and online trends and find out what you can fix today that you never had time to do.
  • Holdings booking, the parent company of Booking.com has reduced its marketing budget by 56% in 2020
  •  
    In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.
joshli2022

How AR/VR Enriching Hospitality Industry and Where does it Fit? - 0 views

  • Although the use of artificial intelligence within the hotel industry is still in its relative infancy, it already has numerous practical applications, some of which are outlined in more detail below:
  • artificial intelligence and the potential for this technology to grow is enormous. Already, it is able to deal with basic customer-facing situations.
  • The best example of this so far has been an AI robot called ‘Connie’, adopted by Hilton.
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  • By using this technology, the companies are able to sort through data collected via surveys, online reviews etc. and the AI has been able to then analyze this to draw conclusions about overall performance.
  • Through this, users can experience a virtual recreation of different aspects of travel, from the flight to arrival to some of the key sights.
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    This article was about the AR and VR enhance hospitality. First, the AI service robot called connie is used by Hilton corporation. The chatbots and messaging system help the hotels to provide adequate service to the guests. Second, the data analysis has a significant impact on the hospitality industry; enhancement and improvement of the services need good analysis ways to help the management team enhance their business strategies and planning. Third, VR in the hospitality industry could help the guests to preview and review the property and help them get to know the facilities deeply so that they could have more choices during their stay. Also, this way, the potential consumers could discover the services and marketing packages through AR and VR experiences. Lastly, the activities that the hotels can be more resilient and diversified.
streeter61

https://www.getwebee.com/en/resources/latest-news-from-webee-and-hotel-industry/using-t... - 0 views

This article argues that for hotels to be competitive and relevant in todays evolving market, they must offer a more individualized guest experience. They discuss how the pandemic accelerated the u...

hospitality mobile business hotel Technology

started by streeter61 on 15 Jul 22 no follow-up yet
Amanda Acosta

What Are The Benefits of Proximity Marketing? - Digital Doughnut - 0 views

  • useful and modern form of marketing
  • location-based advertising.
  • wireless localised distribution of content used for advertising purposes.
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  • helps to guarantee that the right ads are sent to the right customer for more accurate results
  • use this information to send digital ads to consumers on their mobile devices
  • gather information from local ISPs to find out what products local customers wish to purchase.
  • most reliable forms of advertising.
  • improve your company’s visitor to customer conversion rate, and you have the opportunity to engage more with your customers and gain their trust.
  • enhance the client experience
  • you have the option to improve your offline to online conversion rates.
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    Proximity marketing is a technologically advanced form of businesses advertising. This type of marketing is used to gather information on customers, such as purchase behaviors to see what they are buying and what they want to push ads to them on their devices. This "helps guarantee that the right ads are sent to the right customer for more accurate results". This can lead to increased sales, repeat business, and customer satisfaction. Proximity marketing will also aid in being able to engage more with your customers, instilling trust and improving conversion rates. This is the latest form of modern technology in marketing and creating personalized ads with business success in return.
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