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This article was about the trend of the industry going green. It talks about the difference in having the LEED stamp of approval and just being a green certified property. It also goes through the different mechanisms that are in place that conserves energy. Lastly it touches on the draw-backs luxury properties have with going green and why some of them have not changed.

European green movement is the fastest in the world. Through some green certifications and people's awareness, green hotel market is increasing. Hence, the green hotel can not only save utility cost but also extend the market by reputation.  LEED, GSTC or blue flag are the trends for hospitality. Sustainable tourism can be the only future direction for this industry. 

This article list some examples of how Las Vegas is "going green". In recent years, Las Vegas resorts have turned their attention and focused their efforts on becoming more environmentally conscious. From energy efficiency and water conservation to recycling and implementing greener practices, Las Vegas is doing its part to contribute to the sustainability of the planet. Several Las Vegas projects have even achieved LEED (Leadership in Energy and Environmental Design) certification by the U.S. Green Building Council. The process includes independent, third-party verification that a development's design, construction and performance meet accepted high standards for environmentally responsible, sustainable development.

This article talks about some of the creative ways hotels are going green. As more and more guests are looking to stay at environmentally friendly hotels, properties have to go beyond just offering a towel initiative or just using LEED lights. Hotel chains like Kimpton, The Charles Hotel, Starwood, and Calistoga Ranch are all coming up with new ways to be more eco-friendly. About five years ago Kimpton Hotels implemented a complimentary bike service. Guests are able to check out the bikes and use them to navigate throughout the city. As this service became more popular, Kimpton started investing in more bikes at each property. The Charles Hotel in Cambridge Massachusetts offers a similar program for guests. Their program started eight years ago when they purchased a property in Boston. The program enables guests to experience the city, all-while being environmentally friendly. Hotels are also finding new ways to be eco-friendly with their food and beverage options. The Charles Hotel actually operates a farmers market on-site with local fruits, vegetables, and meats. Other companies like Kimpton focus on offering sustainable seafood in their restaurants. Kimpton has removed whale, turtle, and shark fin from their menus due to environmental concerns. Calistoga Ranch in Napa Valley has come up with a creative way to reduce their carbon footprint when it comes to yard maintenance. About 11 years ago, they brought in babydoll Southdown sheep to graze on property in order to reduce their usage of lawn mowers. These babydolls help Calistoga Ranch reduce noise and reduce usage of gas-powered lawn mowers. Guests love to visit with the baby sheep, which is an added benefit. Hotels like Kimpton, Starwood, The Charles Hotel, Calistoga Ranch and other have to come up with more creative ways to be eco-friendly as more and more guests identify that this is important when considering where to stay.

Hyatt Hotels Corporation has been in the green initiative game for over five years now. Hyatt plans to set higher goals to benefit the environment by 2020. They have set up three focus areas which are done by each sole property. Firstly, they have goals regarding the consumption of less water, less waste and opportunities to recycle. Additionally, corporate sets goals for individual properties to follow. Secondly, Hyatt wants to make sure that they are building environmentally conscious hotels that are efficient. They will start new construction in 2015 and continue with renovations. They hope for every property to reach LEED certification. Thirdly, Hyatt wants to innovate and inspire, they want to create awareness about environmental sustainability and the benefits to society it can have. Hyatt hopes to create waves in the hospitality industry and at the rate they are going they should be seeing success in the future. Hyatt is definitely going in the right direction when it comes to green initiatives. Setting goals and reporting deadlines will help Hyatt and there large number of properties reach the goals they have in place for a more sustainable future.

The hospitality industry is recognizing how imperative it is to run your hotel in a way where it will not only benefit you and your business but for the environment as well. Many hotels are making an effort to making an effort to become certified by means of having a going green business. In addition to certification, businesses in the hospitality industry are contributing to this go green effort by seeking specific goals and priorities. Hotels for example are focusing on how to save energy and water conservation, solid waste management, land use and indoor air quality. Changing basic hotel equipment such as toilets, solar heating, washing machines/dryers, refrigerators to "green products" can create a big difference in hotel energy costs and help save the environment as well. When a hotel owner applies for certification they are carefully inspected to verify compliance on how well the hotel manages their business efficiently by saving energy, water and disposing wastes properly for example. Even something so small as using the right cleaning supplies can have a positive impact on the environment. Not only does going green lower hotel costs but they also receive tax rebates, zoning permits and other incentives to persuade hotels to go green.

In todays world, where ecoturism is the fastest growing market in the hospitality industry, hotel managers and owners realize the importance of running their properties in an environmentally responsible way. These initiatives usually translate in to greater customer recognition and loyalty. Some of the ways they achieve this is thru certifications, such as LEED which focuses on improvements to buildings and structures in order to maximize operations such as energy performance, conservation of water and other resources.

In an effort to become more environmentally conscious, many hotels and resorts have taken major steps, from pre construction to customer requests, to reduce their "carbon footprint". These establishments understand the value of "going green" not just to increase their long term profits but also to cater to a growing demand for more environmentally friendly recreational outlets. Going green is more than just a fad. Therefore, it is imperative, to stakeholders, within the hospitality and tourism industry to make the necessary changes to maintain a competitive edge.

"Being "green" is more than just complying with local municipal codes; it's about going above and beyond the call of duty to make a difference."

As Peter Greenberg reports, it's simply not enough anymore for hotels to "go green." It is a hotel's responsbility to go above and beyond to help maintain a sustainable environment and limit the polution they are putting out into the world. I found how the initiatives by the Ritz Carlton in Charlotte, NC as well as the efforts from the Palazzo In Las Vegas particularly interesting as both hotels are in markets that one might not assume to be on the cutting edge when it comes to going green and receiving high marks for LEEDS certification. The Ritz-Carlton, a brand known for luxury lodging, might be expected to offer the highest level of service when offering valet parking to their guests. A typical guest might expect to see expensive cars utilizing the valet, however the Ritz has created a bike valet which encourages eco-travel amongst their guests. Personally I find this added "green" feature impressive. I think it allows guests to see just the lengths the hotel is going to in order to go above and beyond the standard green codes. Las Vegas, a city built on the ideas of excess, would not be a location where I would think of many hotels utilizing Green practices. The city is known to run 24 hours 7 days a week non-stop. The Palazzo uses solar panels, water conservation, as well as energy conservation to operate as a Silver LEED certified hotel. This hotel is able to make an impression on it's guests as they are able to operate successfully while conserving resources that will supply Nevada residents additional resources for years to come. I think Greenberg points out perfect examples of who the hotel industry should take notice of in regards to "Going Green." If these hotels are using it to their advantage, shouldn't everyone else?

This article outlines how hotels are trying to become eco-friendly sustainable and still able to paramount guest needs. With this initiative, modern consumers are showing a definitive preference for experiential purchasing over material goods.

Light Human Hotel Miami Beach is the first of eight properties to open.These hotels are engineered to go above and beyond being LEED certified. They will offer electric vehicle chagrining stations, farm to table restaurants, bicycles that generated additional electricity. The creators stated "hotels are designed for people and that's the reason why they are sustainable places with well-being as a key factor not only for guests, but for the staff and for the local community in the neighborhood also." Centering the human factor at the core of the business allows it exploits technology. They utilize bioclimatic processes in the orientation of the buildings and will adjust all hotels based upon surroundings. A hotel brand like this could utilize air conditioning cut offs, and flow meters in order to reduce waste. The opportunities are endless for a brand like this because guests have higher expectations than ever from hotels on environmental efficiency. Implementing smart technologies combined with the utilization of surrounding would create extremely efficient businesses.

It is hard by nature for hotels to be green. Between the constant washing of linens, chemicals being used to clean and the amount of products and waste they throw out it is hard for hotels to keep up. But good news is here as hotels step up their "green game". Hotels are starting to put more money into green savings and hoping to get more travelers in return. Green hotels bring in a much higher occupancy rate on travel websites than hotels who are not. These guests are looking for green hotels not only for what they believe in but for the experience the hotel is providing. Hotels that are going green with new cutting edge technology is something more other hotels are trying to jump on board with.

This article Danny King, discusses how hotel operators are increasing choosing green options for their hotels. While some companies chose to invest on cutting energy, water and waste; some brands are being created with environmental sustainability as part of their core values. It is estimated that the 5 million hotels rooms in the U.S. racked up almost $4 billion in energy bills in 2011. Hotels contain an estimated 30% - 70% of public spaces that need to be heated, cooled and cleaned daily which consumes chemicals and energy. Most guests, would guess that hotels leading the green initiative are in areas such as Portland or Seattle; but surprisingly, Las Vegas is leading the trend! Las Vegas is home to the two largest LEED-certified hotels in the world, Sands' Venetian and Palazzo. CityCenter hotels, the Aria Hotel Tower, Mandarin Oriental and Vdara, have been able to recycle 50% of their waste in 2011. Most brands now have green options for their guests. Starwood, for example, has a Make a Green Choice option where guest opt out of housekeeping services and receive 500 points towards their SPG account or in some areas $5 credit towards Food & Beverage. Element Hotels has about 90 hotels, most of which are LEED-certified and although most of their guests do choice their hotels because they are green, they continue to return for that reason.

Cornell gathered a few industry design and green tech experts to discuss the future of sustainable technology in hotels. Modular hotel buildouts can save construction waste and shorten build times, but developers can rarely afford the investment in sustainability practices that exceed code requirements. I see this daily in my career. The benefits are more long-term and if developers are not holding onto the asset long-term, they will not really see an ROI on LEED certifications, etc. CRMs can be used to track guests' digital breadcrumbs and build guest preferences in its database. Building data collection systems into the infrastructure of the hotel will give owners an overall view of where it can improve its sustainability practices.

This article suggests that Facility Managers should keep the door open to new technology. It gives an example of Marriott Hotel to demonstrate this point. Moreover, this article shows us several ways to evaluating new options. This methods are shared by  managers with great experience.

Choice Hotels International has selected Foulger-Pratt Companies to be the "owner, developer, and general contractor of its new global headquarters." According to the article, the 135,000 square foot facility features cutting edge technology and connectivity that ensures associates and guests can work and relax throughout the building and outside on the patio. The check-in desks at reception, stylish lounge, and business center help maintain the" feel of a hospitality company" throughout the building. The new facility is designed to meet the guidelines under the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED). Not only has water consumption been reduced by 40%, but the building materials have been locally sourced and lighting and thermostats are energy efficient. Energy consumption will be further offset through the use of wind power.

This article discusses a couple of ways in which hotels are extending themselves to go green. Specifically the article lists three ways in which these hotels are initiating themselves into going green, which are through low water consumption Power saving, and solid waste disposal. The article also discusses energy efficient lighting.  Along with discussing these processes, the article explains that its not easy to be green in this sector, but the hotel industry now has a new environmental conscience. This being great for hotels. its one step in opening a new way to help get our environment back to where it needs to be and with there being such a large scale of hotels why not get them in the best order that we can get them. 

As the article states"The hotel industry has long been associated with excessive waste: using powerful chemicals for cleaning and wasting energy for maintenance rather than being environmentally friendly. Moreover and as result of tourism industry growth, the demand for resources from the hospitality sector has exponentially increased. However, the new popularity of Eco Tourism has encouraged hotels to adopt new green practices that allow them to reduce their negative impact on the environment" The hospitality industry can help improve the environmental problems we are going through at the moment by simply adding: low water consumption, power saving, energy-efficient lighting and solid waste disposal. Furthermore, the guest are starting to become more aware and loyal to brands that are making changes to become green and there is where eco tourism starts and its getting bigger. In the future, all hotels will have to follow the LEED requirements which makes them follow certain rules to help reduce energy and go green. This will help the hotel managers and industry save money and at the same time help the environment.

this is a good article that goes over some trend changes in events, such as the Super Bowl, with regards to green initiatives. the Super Bowl committee developed a list of programs to make the event more sustainable; donating carbon credits, recycling, free bike programs, and more. I specially found it interesting that they recycled all the promotional material by collecting it and making it into other consumer products such as bags and wallets. I've always wondered why events as big as this one dont have recycling programs for the incredible amounts of wasted promotional items. When you think about it, not only does this help reduce waste but also helps generate some revenue from the products that are eventually sold. The article also shows that this trend seems to be happening at all levels from the committees, to the teams, and even the consumers! 

The financial crisis of 2007-2008 is considered by many economists to be the worst financial crisis since the Great Depression. It resulted in the threat of total collapse of large financial institutions, the bailout of banks, and downturns in stock markets around the world. The bursting of the U.S. real estate bubble, which peaked in 2006, caused the values of securities tied to U.S. real estate pricing to plummet, damaging financial institutions. Prior to this crisis strategies to develop new hotels or acquire existing assets with a small percentage of cash out of pocket were plentiful. Today to secure funding it may take 30%-40% of hard cash to move a deal forward. The Small Business Administration (SBA) is offering a way to leverage funds at well below market rates for major renovations and new construction with as low as 10% cash down. The catch? Some money-saving energy efficiency or renewable energy measures must be in the mix. Millions of dollars in SBA 504 loans have been available for decades to help small businesses grow. The greening of the program began when the Energy Independence and Security Act of 2007 added 3 public policy goals that could qualify businesses for a loan for construction, renovation, or refinance to: 1.Build a new facility (or retrofit an existing building) that consumes at least 10% less energy. 2.Incorporate sustainable design such as LEED into the new construction or renovation projects or building purchases. 3.Incorporate the production and use of renewable energy onsite for the business and/or for the local utility. Another area the 504 green loan program can assist the hospitality industry is to bring cash to the table for major renovations. Hotel franchise companies have been lenient over the past several years on product improvement, as not many hoteliers have had the financial ability to perform major renovations. In the past several months the need for franchise companies to protect their brand have

In today's society, being green is very important to many consumers but not all. The green conscious consumers have come to expect that the companies they do business with have the same beliefs. A companies green initiatives could be the deciding factor for some whether or not they frequent a business. Hospitality businesses must be aware of these green expectations from their consumers. They also must know how to communicate specifically to their green consumers explaining their specific green practices.. The article supports this when it states: "Green consumers are reasonably distinct in terms of identifiable characteristics and behavior patterns. Targeting specific marketing strategies to potential green consumers is likely to be more effective than directing these strategies to the entire population by assuming that all members of the population are potential green consumers," Unfortunately, it sometimes can be rather difficult to target green guests. It is much harder to identify these types of guests in comparison to non-green conscious guests. Also about 75% of green conscious guests aren't willing to really impact the comfort level of their stay to save the environment. Green guests may be green conscious but studies have shown they aren't really willing to give up the comforts such as daily housekeeping, high-pressure showers and fresh linens instead of reusing sheets during an extended visit. The article supports this when it states: "Although industry research has shown that a significant percentage of hotel guests would prefer to stay in a hotel that cares about the environment, guests are not always that predictable. Barber noted that a study by a major national hotel operation opposite findings: 75 percent of their guest respondents said they would not give up daily hotel room service activities." This is why green initiatives specifically targeted at green consumers are essential. The green consumer even though they may no

I would like to share an article I just read. It's related to the topic of Sustainability, which I am really interested in, and is very important

The article talks about the new green hotel, which is currently under construction, but will soon be opened to public. Everything in this hotel will be constructed from the green-wise point of view: starting from water heating systems, ending eco-packages and special offers. A must stay for every ecologist.