Proximity Marketing: Ultimate guide to proximity advertising in 2019 - 0 views
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kmert005 on 14 Apr 20This article talks about how to come up with the ultimate proximity advertising. Proximity marketing refers to communicating with customers at the right place, the right time, and with highly relevant and personalized messages, on their smartphones - be it greeting at the entry points, special offers in the store aisles, or getting feedback on a new product. Businesses, especially retail and real estate, have been focussing immensely on location for the last decade. This is because reaching out to customers without being sure of the location is just digital marketing, which is not very practical for local businesses. However, marketers and business owners now realize that the targeting needs to be more specific than just GPS and geofencing. Location-based marketing, in simple terms, means communicating with potential customers within a range.