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sigomezsh

How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

www.restaurantdive.com/...594124

Restaurant COVID Tech Contactless

shared by sigomezsh on 17 May 21 - No Cached
  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
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  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
  • sigomezsh on 17 May 21
     
    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
yoevelyn

The Rise Of The Restaurant Robot - 0 views

www.forbes.com/...e-rise-of-the-restaurant-robot

shared by yoevelyn on 03 Feb 21 - No Cached
  • A study by the Center for an Urban Future found that the automation potential for waiters and waitresses is 77%. That figure increases to 87% when you factor in workers that prep food.
    • yoevelyn
      yoevelyn on 03 Feb 21
       
      I have never seen the hard date before, but according to this article, the automation potential for jobs in the restaurant industry could be as high as 87%. That is a massive exodus of workers leaving an industry.
  • This seems counterintuitive, but is influenced by the consumers’ desire to enjoy an authentic coffee shop experience that includes a handcrafted espresso drink with a touch of human interaction.
    • yoevelyn
      yoevelyn on 03 Feb 21
       
      It seems the biggest barrier to implement robotics and automation in restaurants is customers's expectations. Guests seem to think that the human touch gives more authenticity to the dining experience.
  • If you prefer a little more flair with an element of humanity, consider the Tipsy Robot, which uses two robotic arms mimicking a human bartender that will mix your drink, muddle your mojito, and even garnish your libation for a little extra pizzazz. 
    • yoevelyn
      yoevelyn on 03 Feb 21
       
      We have spoken in class a great deal about bartenders and servers and housekeepers being replaced by automation. This bar concept in Las Vegas offers a glimpse of what that will look like: Their selling proposition is a pair of dancing robot arms shaking your martinis. And it seems people are buying into it as the drinks are pricy.
davidclark33

Take 5: Barry Fieldman, Smart Bar USA - in the Mix Magazine - 0 views

inthemix.on-premise.com/...take-5-interview

shared by davidclark33 on 27 Aug 20 - No Cached
  • Barry Fieldman Co-Managing Partner Smart Bar USA
  • The primary users of the SmarTender are cocktail servers and waiters/waitresses.
  • Today we have installations in movie theaters all over the U.S., including many Regal Cinemas. We have installed numerous units in hotel casino gaming properties (both American Indian gaming and non-American Indian gaming). The SmarTenders are deployed at service bars, pool cabanas, theaters and restaurants. We have also placed our SmarTenders in private suites at major stadiums including those for the Cleveland Indians and Minnesota Twins. Cruise lines are currently looking into using our machines as well. Portable SmarTenders are also currently utilized in banquet and catering halls.
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  • The software also prevents unauthorized use by automatically locking the system after each user’s order is complete.
  • Each user is provided an access code or employee swipe card, and all drinks prepared by that access code are stored and recorded in the on-board management screen.
  • The SmarTender will not replace a bartender who serves those customers seated at the bar; that is part of the relationship a proprietor has with a customer. There are many applications where a customer orders a drink and never sees it made by a bartender. In these cases, a service bar is utilized and a “service” bartender prepares drinks for servers. SmarTender can eliminate the need for that extra bartender, thereby affecting labor costs. The servers do not share their tips with a service bartender because there isn’t one – this makes the servers happy. The customer gets their drink faster (keeping the customer happy and more drinks sold) because the server is in control and not dependent on a service bartender.
  • davidclark33 on 27 Aug 20
     
    This article is an interview with one of the managing partners of SmartBar. He speaks about some of the specific uses and that it was never intended to replace a bartender, so to speak, more of replacing a service bartender. Its worth the read.
jackyreis

Can You Use Your POS To Help Eliminate Restaurant Fraud? - Total Food Service - 0 views

totalfood.com/elp-eliminate-restaurant-fraud

shared by jackyreis on 06 Jul 20 - No Cached
  • Can You Use Your POS To Help Eliminate Restaurant Fraud?
  • Fraud comes up a lot in the restaurant industry. It’s with good reason. In a business where margins are always tight, customers literally walk in and out, fraud continues to be a constant concern.
  • But did you know your POS has other features to help in your efforts to keep transactions safe and your business secure? Scammers are a crafty lot.
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  • Auto-grat scams
  • Automatic tip calculation is a genuine convenience for large parties and those who have difficulty determining appropriate gratuities.
  • Your POS has the ability to determine which tables qualify for an automatic gratuity, so management can easily see which large parties in your dining room will be targeted. If you see cash left after a table has already paid a bill, you may want to intervene and remind the guest that gratuity was already covered, and additional cash should only be left if they intended to do so.
  • Coupon scams
  • Discounts are a fantastic marketing tool. But they’re only good if the customer is aware of the deal.
  • Thankfully, your POS system can ensure all active coupons loaded into the system, and that they’re applied directly to an order, rather than after a cash transaction is complete.
  • Voided transactions
  • Except there are no guests behind those transactions – just wads of unaccounted cash. In a slow restaurant bar, this would never fly. But in a thumping nightclub with high ticket table service bills throughout the facility, a “mere” $500 discrepancy is a drop in the bucket for management, and an easy target for scammers looking to pad their own pockets. Even worse? Serving up complimentary drinks for cash transactions and pocketing the money but adding a tip to the jar as a cover-up.
  • The “Wagon Wheel”
  • In this scenario, a waiter transfers an item like a soda from one check to another prior to closing the tab when a guest pays in cash
  • Then, the next time a guest orders that soda, the server starts the ticket on that tab and continue to transfer the soda while they pockets the cash. Sometimes known as the “revolving soda,” this frequently happens with items like beverages where the server or bartender is preparing their own.
  • To avoid this, restaurant owner’s can monitor activity and behaviors such as low sales of server-controlled items like drinks, compare bartender performance over the same shift, or set restrictions requiring a manager to authorize any transfers.
  • The list goes on. But, thanks to loss prevention features built into modern POS systems, hospitality managers now have the ability to get ahead of scams being run.
  • By leveraging algorithms to identify patterns and suspicious transactions, such as increases in coupon redemption or notably low cash totals, and help you bore down to the source of the problems, before they get out of hand.
cleon087

How technology is transforming hotel point-of-sale systems | Hotel Management - 3 views

www.hotelmanagement.net/...how-technology-changing-pos

hospitality pos

shared by cleon087 on 20 Jun 18 - No Cached
  • Technology has transformed point of sale into point of experience
  • elf-ordering via their smartphone by the pool or wherever they happen to be and increased guest satisfaction with guest payment
  • Because the staff members have appropriate intelligence readily in their hands, personalization can happen
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  • easy to summon service in “non-F&B” areas
  • The card data is processed only by the payment gateway to/from the acquiring bank and only the final transaction approval code is passed to the POS, without the card data
  • The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011
  • associated mobile apps have the potential to increase top-line [food-and-beverage] sales in hotels by 5 [percent] to 10 percent without significant costs
  • hotel food-and-beverage revenue per occupied room increased 1.6 percent during 2017. F&B RevPOR reached $105.56, up from $103.93 in 2016, according to STR.
  • POS vendors have moved away from storing card data on their application and network. Many vendors no longer pass through or process any card data on their POS systems. Rather, they link and integrate to certified payment gateways. Payment devices are encrypted and secured, and client card data is always encrypted and totally separated from the POS terminal.
  • Technology is allowing for an extreme and pronounced change in point-of-sale systems
  • Mobile POS provides several benefits for hotels and guests alike. With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property
  • POS technology has been a great partner in these efforts by making POS systems easier than ever to use, and mobility plays a role in impacting the increase in consumer spending, Wisell said
  • Call-for-service technology, deployed tableside and in under-serviced areas such as lobbies, coupled with mobile ordering apps, offer hotels an opportunity to increase sales
  • Mobile POS also lays the groundwork for future integration with artificial intelligence or customer-relationship-management systems.
  • “Hotels can spend millions of dollars on a remodel but if they don’t have the right point of experience, it can still result in a one- or two-star rating,” he said.
    • cleon087
      cleon087 on 27 Jun 20
       
      This shows that importance of POS, and how it can transform a business for the good or bad.
  • Mobile is now
    • cleon087
      cleon087 on 27 Jun 20
       
      People are starting to expect this, they even want more of a variety of different ways to pay that can be determining if you get business or not.
  • Hinojosa said
    • cleon087
      cleon087 on 27 Jun 20
       
      Were always looking for a way to make the experience more personalized and this is one way.
  • with
    • cleon087
      cleon087 on 27 Jun 20
       
      When guest get their food quicker and accurately this helps the experience and revenue.
  • they are the face of the property
  • u recognize them and are honored they are here with you again.”
  • “Whenever a guest is seated in the lobby and wants a take-away coffee, they can order one and not only when a staff member notices the guest in a restaurant,
    • cleon087
      cleon087 on 27 Jun 20
       
      This is really good because it is hard as a front desk agent to give attention to the guest since the moment they step in but with this they can request their snack or drink that they want.
  • While there is interest in the potential of AI and chatbots for roomservice and self-service ordering, these are not yet ready for a widespread rollout at this time, Wisell said.  
  • “Data scientists can be used in the back of the house on the kitchen side, too—optimizing the production line,” he said. “Looking at the analytics behind the performance will reduce the wait times in the front of the house.”
    • cleon087
      cleon087 on 27 Jun 20
       
      This will optimize performance
  • hotels don’t want to cross the line into creepy.
  • anonymous on 20 Jun 18
     
    Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.
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  • aycasa on 25 Jun 18
     
    This article was about how technology has had a great influence on point of sale systems within the hospitality industry. According to a senior director of product manager at Agilysys, Mike Hinojosa, he states that technology has transformed point of sale into point of experience. I personally agree with this because lately I expect hotels to have the latest in technology when it comes to POS and when I encounter a poor POS I automatically think they lack in providing the best for their guests. This article talks a lot about how mobile POS provide benefits for both parties and how it has increased guest satisfaction. "With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property." According to this article, POS systems help boost F&B spending growth and they have become more secure throughout the years. "The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011, according to Technomic". It's said that mobile POS has helped F&B growth because it gives users the ability to into quicker sales and in different areas throughout the properties. For example, a waiter walking around a pool taking orders instead of having the guests walk to the poolside bar to place an order. Collecting payment has also become safer and easier with POS systems because of the PCI standards.
  • chinneegyyal on 02 Oct 18
     
    Technology is allowing for an extreme and pronounced change in point-of-sale systems. The speed of service for the guest in a hotel has dramatically went up because of point of scale systems. It is more convenient and quicker for guests to get things or to order things.
  • zxu009 on 24 Apr 19
     
    This article is about the employment of technology in the hospitality industry.
  • anonymous on 03 Jun 19
     
    This article is about how technology is transforming the POS experience by providing a more advanced security solution and a mobile platform. The article highlights how this new technology supports both the client and staff experience. The technology also provides a financial benefit in increasing sales by 5% and reducing cost by 10%.
  • jeanique13 on 19 Jun 20
     
    POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.
  • cleon087 on 27 Jun 20
     
    This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.
obena010

Restaurant Menu Software 'eMenu' Ready to Wave Goodbye to Traditional Paper Menus | Res... - 0 views

www.restaurantnews.com/bye-to-traditional-paper-menus

restaurant menu software

shared by obena010 on 28 Jun 20 - No Cached
  • which is the modernized restaurant menu software that incorporates advanced features to offer a great dining experience. No more delays in ordering with the latest interactive restaurant menu technology.
  • “Restaurants using the eMenu system have experienced an increase in customer satisfaction and loyalty, customer spending, and restaurant revenue by at least 10%”, according to the latest studies.
  • “The eMenu system is a simple, easy to use, modern digital touch screen computer or iPad with the restaurant’s menu on it. This wireless restaurant ordering system
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  • It is a fully customizable interactive menu with actual photos of the dishes displayed on a networked LCD screen located on each table or bar to offer customers a full range of ordering and interactive entertainment services.
  • With this modernized restaurant menu system, a customers waiting time will be minimized and waiter efficiency will increase.
  • which has proven to increase the revenue by at least 10%.
  • obena010 on 28 Jun 20
     
    Shows the advantages of using an eMenu.
xrive007

Robots Replacing Humans Leading to Big Job Losses: Report | PEOPLE.com - 1 views

people.com/...mans-job-loss-uncertainty-oecd

losses technology restaurant

shared by xrive007 on 26 Aug 21 - No Cached
  • Rapid Rise in Robots Replacing Humans at Work Leading to Big Job Losses in Next 20 Years: Report
  • whirring robotic machine has replaced baristas
  • these non-human replacements
  • ...12 more annotations...
  • are rapidly changing the workplace
  • expected to erase or greatly change half of all jobs within the next 20 years,
  • This,
  • may lead to a worsening of social and economic tensions
  • Those who will be particularly affected by changes in the way we work
  • automated cooking pots have replaced chefs
  • robots have replaced bartenders and waiters
  • Some of the robotic changes are already in plain view worldwid
  • are low-skilled, part-timers in the gig-economy or the young
  • tremendous impact machines have had on job loss.
  • The OECD Employment Outlook does not envisage a jobless future. But it does foresee major challenges for the future of work
  • An antidote to this, suggests the OECD, is more training and governments increasing worker protections
  • xrive007 on 26 Aug 21
     
    This article is about how far we are getting with technology in the restaurant business. It shows some examples of places that have acquired some of these innovative technologies.
xrive007

How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

www.forbes.com/...eliver-better-customer-service

restaurants technology customer service mobile

shared by xrive007 on 02 Oct 21 - No Cached
  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
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  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Tabletop e-waiter & checkout
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Diners
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
laboygrisell

5 Essential Benefits of E-Menu for Restaurants | HashMicro - 1 views

www.hashmicro.com/...fits-of-e-menu-for-restaurants

Hospitality eMenu Trends Technology

shared by laboygrisell on 02 Feb 20 - No Cached
  • 4. Boost Sales with Cross-Selling
  • E-Menu helps restaurateurs provide outstanding experience to their restaurant guests through an attractive menu display and ease in adding or removing orders, addressing waiters, and finding special menu choices.
  • The E-Menu enables them to view the menu of the day, the customer’s favorite menu, or chef’s recommendations.
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  • You no longer need to replace your old menu books with the new ones whenever there are changes in your menu items or prices
  • You don’t even need to be physically at your restaurant to update the menu.
  • 4. Boost Sales with Cross-Selling
  • Boost
  • you can determine any food and beverage items you want to promote
  • If your competitors have invested in software to automate their restaurant operations, then you must too
  • restaurants have provided mobile applications to make it easier for their customers to place orders. Many also have joined food delivery applications such as DoorDash, GrubHub, UberEats, and many more.
  • ustomers, especially millennial ones, cannot be separated from technology
  • They want to keep connected with technology even when they are eating out. This is why many restaurant owners have switched to E-Menu.
  • E-Menu is one of the most effective ways to retain your current customers and acquiring new ones.
  • Your restaurant guests can also add or delete items from their order lists and place orders in just a few clicks.
  • E-Menu helps you modernize your restaurant and make it more advanced than other restaurants.
  • When your restaurant guests are happy with the service you provide, they will most likely share the great experiences with their peers and post good reviews on Google, Yelp, Instagram, or Facebook.
  • dlcrawford on 02 Feb 20
     
    This article describes a few of the pros of using unattended POS systems in restaurants. While many of them are things that I mentioned in my personal discussion post, I did not mention the ease of making menu updates, and I think that's a great point to mention.
  • laboygrisell on 15 Sep 20
     
    The article from HashMicro mentions benefits on having E-Menu's in the restaurant and how it helps boost the hospitality industry because of its unique attraction.
kellym64

The 9 Most Important Types of Restaurant Technology and Hardware (2023) | Toast POS - 0 views

pos.toasttab.com/...types-of-restaurant-technology

shared by kellym64 on 06 Jul 23 - No Cached
  • Touchscreen Point of Sale TerminalsOrder and Pay at the TableHandheld Point of Sale SystemsContactless PaymentsSelf-Order KiosksKitchen Display ScreensPrinters for RestaurantCash DrawerIntegrated Online Ordering Solutions
    • kellym64
      kellym64 on 06 Jul 23
       
      Types of restaurants technologies to look for
  • Modern point of sale (POS) technologies, like touchscreen terminals, exist to increase efficiency
    • kellym64
      kellym64 on 06 Jul 23
       
      The common way now when people pay, they would use this system and way.
  • Toast Mobile Order & Pay™ gives your guests the ability to order and pay for their meal from the convenience and safety of their own device.
    • kellym64
      kellym64 on 06 Jul 23
       
      Personally, I have not seen this form a payment many times probably once. I did like it but the wifi was a bit spotty so it made it hard to pay and I ended up asking the waiter to check to see if it went through because it was processing so long.
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  • Beyond these operational improvements, handheld POS devices let your employees create a better guest experience. How? Because instead of trying to remember orders or running back and forth to a terminal, they can spend more time engaging with guests.
    • kellym64
      kellym64 on 06 Jul 23
       
      Handheld devices, especially at restaurants I feel are more useful. You can have every customer check their order once you placed them all to ensure you did not miss anything or feel like you may have added something twice.
  • During COVID-19, 34% of guests said that contactless / mobile payment availability is now extremely important to their dining experiences.
  • They allow restaurants to meet diners' expectations with a top-notch digital experience and easy-to-use interfaces. They also give guests more control over the ordering process, making it easier for them to review the menu and customize their orders.
  • The restaurant kitchen can be a hectic place, so, depending on your restaurant’s needs, printed tickets might not be your best option.
    • kellym64
      kellym64 on 06 Jul 23
       
      I personally have not used a kitchen device but I have used a paper device and I prefer paper. If the restaurants wifi goes down or is slow then this effects the process of making and delivering the food to the customer.
emilywest5

Clock POS Electronic Menu - Please Savvy Guests and Cut Cost - 0 views

www.clocksoftware.co.uk/...avvy-guests-and-save-cost.html

technology hospitality tech software business solution

shared by emilywest5 on 27 Jan 23 - No Cached
  • In today's visual and digital world, more and more restaurants are looking for ways to make their offering more attractive and respond to the changing expectations of their customers.
  • In Clock POS, you can see for which tables there are eMenus activated. If you are already using tablets as order-taking devices, you sure know that you can also offer your guests to sign their bill digitally on the tablet and have it transferred to their hotel room or company folio. To close the bill, the waiter can just take the tablet, sign in to the standard operation mode and proceed with any bill splits and payment transactions.
  • First of all, it is the way you present your menu
  • ...8 more annotations...
  • You are able to give each dish a display name to make it sound even more tasty, like you would do in paper menus
  • Electronic menus are a great cost-saver
  • They let you easily and quickly update your whole digital menu or only a separate item, rotate seasonal specials, promote holiday-specific dishes or just change the price of a dish at a moment's notice. Actually you can also do so from any place on this planet that has Internet connectivity.
  • What you get with e-Menus is free instant changes of your offerings to relieve the burden of costly and time-consuming new prints. What is more, if you have set "Happy hour" campaigns in your restaurant, the electronic menu will display the discounted price in the specified days and hours. Automatically.
  • The service is faster
  • This saves your waiting staff a lot of time and footsteps and the customer can get their food and drinks served in less time.
  • engage with customers
  • This said, digital menus do not replace the human service and touch but only leave your employees more time and space to be creative in the serving process
  • emilywest5 on 27 Jan 23
     
    This article breaks down all your pros to e-Menus. I didn't think about cost saving when thinking about e-menus but it has now made it a lot more appealing from a business owner point of view. This article also explains how the way your e-Menu looks can be appealing to the customers eye. These e-Menus make it a lot easier for food to be prepared quicker as well as drinks.
lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy

restaurant marketing beacon proximity tech mobile

shared by lande070 on 18 Feb 18 - No Cached
  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
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  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
  • gulsevim on 18 Feb 18
     
    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
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  • anonymous on 14 Jun 21
     
    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
  • avanzado on 10 Feb 22
     
    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
  • lande070 on 25 Jul 22
     
    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
carine_elie

Service Robots and AI: What impact on the future of Hospitality - 0 views

hospitalityinsights.ehl.edu/e-robots-future-of-hospitality

shared by carine_elie on 19 Sep 22 - No Cached
  • Humans and robots working together The question might sound futuristic, yet the use of Artificial Intelligence (AI) is rapidly revolutionizing the business-as-usual model of the hospitality industry. It has the potential to disrupt the customer experience as we know it, and could provide powerful tools to help humans in their decision-making processes, which will impact the industry’s entire workforce. The challenge is to ensure that companies integrate AI and frontline service robots in a fair and equitable way. For that, we need to consider several dimensions such as: The ethical considerations linked to the use of robots in a service delivery context (replacement, responsibility, trust/safety, privacy/data protection, autonomy, and human cues). The customer experience (customer-robot interaction). The optimization of robots’ usage by employees (employee-robot interaction/co-creation with a robot).
  • How AI can improve customer experience By allowing robots to perform repetitive human tasks, AI is redesigning the customer experience. But to what extent? The question remains an open one. However, robots can now provide support to employees or even replace them in some cases. Robots are increasingly being created with specific features that allow them to perform some of the essential tasks of the industry. For example, service robots can perform some of the functions of a waiter, a barista, or the housekeeping team.
  • How the Hospitality sector can take advantage of futuristic opportunities Robots have come a long way since then, and the robotization of the industry is accelerating rapidly as technology and connectivity improves. The use of AI in the field of robotics has also opened up enormous opportunities for the hospitality sector, with a growing range of uses that can improve customer experience, brand awareness and customer loyalty.
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  • Getting service robots and customers to co-exist In addition, a key question still needs to be addressed: How will customers adapt to this trend? Do they expect or want their service to be provided by robots? Or, do they still want to be welcomed by smiling humans? The question doesn’t seem to be settled yet. For some guests to accept the implementation of AI enabled service robots more easily, the robots must be able to show empathy and be able to interact, which remains a major technological challenge. At the same time, a whole new generation of travelers is growing increasingly accustomed to a humanless service experience. The future might bring a combination of both.
  • carine_elie on 19 Sep 22
     
    This article is enjoyable to read. It offers a distinct viewpoint on how teamwork and ai technologies are beneficial to the hotel sector. Additionally, it provides good insight into the key lessons learned regarding the development and significance of artificial intelligence in the hospitality and tourism industries.
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