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Innovation in event management - a vision of the future - 0 views

investmentmonitor.ai/...innovation-in-event-management Technology hospitality Events solution
shared by kesca010 on 19 Oct 21 - No Cached
  • With video conferencing tools like Zoom and Google Meet quickly becoming part of our daily working lives, speakers have still been able to reach an audience, and conferences have still been able to take place.  
  • Singapore is well positioned to pioneer these new models.
  • “Hybrid events are expected to be the norm in the new Covid-19 environment, with a blend of virtual and physical elements, while retaining the ‘live’ aspect that fulfils the need to connect and network,” says Carrie Kwik, Singapore Tourism Board’s (STB) executive director, Europe.”
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  • Therefore, it is critical for our industry to pivot and adapt to new event formats and business models.” 
  • One thing is clear for the events industry: it will not entail jumping right back into pre-Covid norms.
  • According to Singapore’s Economic Development Board, the city state plays host to 59% of the Asian regional headquarters of multinational tech companies.
  • ttendees could be given an RFID token that blinks red when a person breaches safe social distancing guidelines, while movement tracking could take place via beacon or Bluetooth technology. 
  • For this reason, STB is developing a suite of initiatives to help tourism businesses in Singapore build the capabilities they need to succeed in the digital age.  
  • As digital/virtual becomes a key feature of many events in future, a successful venue may be one that can adapt its physical spaces and technological bandwidth to embrace this feature.” 
  • kesca010 on 19 Oct 21
     
    This article covers how Singapore is one of the leading countries in innovation when it comes to event management. It goes into discussing the new normal and how the Singapore Tourism Board's reacted to it. In addition, there is statement explaining how Singapore's largest venue is now being used as a hybrid broadcast studio. They have taken this time during the pandemic to pilot innovative schemes and use it to not only adapt to the current crisis but also think ahead to the future of events. With that said, COVID-19 has pushed for for a flow of disruptive innovators in the event management industry. This is shown in the hybrid version of events.
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Hotel Technology Conference - 0 views

hoteltech.questexevents.net emerging technology conference singapore
shared by martha villamizar on 03 Nov 12 - No Cached
  • The Questex Hospitality – Hotel Technology Conference brings together CIO’s, CTO’s, General Managers, Information Officers and Operations Managers of hotel properties to discuss how existing and emerging technologies can support and help grow new revenue sources, improve operational efficiencies and enhance customer service standards
  • martha villamizar on 03 Nov 12
     
    Recently, on October 2012, The Singapore Tourism board hosted a hotel technology conference to effectively inform to this growing industry how existing and emerging technology could be used. The highlights of the conference were how to understand, control, manage, and create the best guest experience. At this conference, they learned at firsthand how industry peers are implementing new technology in the hospitality and tourism industry. . By using technology effectively will support and help the aspects of growing revenue, improving operational efficiencies, and better customer services.
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EasyRMS, an Infor company, partners with Far East Hospitality to improve Revenue and Bu... - 0 views

www.hospitalityupgrade.com/...showNewsDetail-docID-5732.asp
shared by Yoshihiro Kanno on 28 Jul 12 - No Cached
  • Far East Hospitality’s current hotel portfolio comprises of eight distinctive hotels; Oasia Hotel Singapore, Orchard Parade Hotel, The Elizabeth Hotel, The Quincy Hotel, Landmark Village Hotel, Albert Court Village Hotel, Changi Village Hotel and the latest addition, East Village Hotel. All the eight hotels are now equipped with the EzRMS™ Product Suite.
  •  EzRMS™ has also helped the hotels’ sales teams in evaluating good selling opportunities for group business by using the Ez-QUOTE™ module to assess the viability of particular groups across our chain of hotels. In addition to this, they are able to access a myriad of detailed reports on historical and on-the-books production of Preferred Accounts and Market Segmentation.
  • Yoshihiro Kanno on 28 Jul 12
     
    EzRMS is expanding its reach to Singapore, which has been significantly growing in the hospitality industry.  I always had a feeling that countries in Asia were being late in adopting technology to revenue management practice.  As more hospitality tech companies in western countries go into the Asian market, it is expected that the usage of RMS will become more ubiquitous.
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Innoviti Introduces Cloud Payment Reconciliation Technology for Restaurants | Hospitali... - 0 views

hospitalitytech.com/liation-technology-restaurants hospitality technology
shared by salmanalabiooani on 20 Apr 20 - No Cached
  •  Innoviti Payment Solutions announced that after successful pilots, it will now start extending its newly introduced cloud-based reconciliation technology to full-service restaurants, that require payments to be collected at a customer's table with automatic reconciliation with the bill.
  • The new technology works in a simple way. In a typical restaurant example, the central billing server first uploads every new bill generated to Innoviti's cloud-based integration server. Thus, the Innoviti Integration Server maintains an updated real time list of all pending bills that are yet to be paid. When a patron calls for his check, the waiter assigned to the relevant table simply uses the table's id to 'pull' the correct pending bill from cloud-based integration server on to the portable POS terminal in his hand. Once payment is completed on POS terminal, it generates an on-spot charge slip and updates back the necessary payment details against the specific pending bill on cloud server and then onwards to the restaurant billing server which initiated the bill.
  • Across India, Innoviti processes over US$ 6.5Bn of payments annually from over 1000+ cities, with a throughput per point of acceptance of 7000$, 2X of India's average (as per RBI data). Innoviti's payment solutions help merchants, banks and brands influence commercial transactions happening in offline commerce more efficiently than possible otherwise, through unconventional use of payment terminals.
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  • Innoviti is backed by marquee investors including Bessemer Venture Partners, USA, SBI Venture Capital, Singapore and Catamaran, India
  • salmanalabiooani on 20 Apr 20
     
    Innoviti Payment Solutions announced that it will start extending its cloud-based reconciliation technology to full-service restaurants, that need payments to be collected at a customer's table with automatic reconciliation with the bill. Innoviti processes over US$ 6.5Bn of payments annually from over 1000+ cities in India and is backed by major financial investers like Catamaran, India, Bessemer Venture Partners, USA, and SBI Venture Capital, Singapore.
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Disruptors in the hotel industry | Colliers - 2 views

www.colliers.com/...y-disruptors-in-hotel-industry Hospitality hotel software business tech travel solution mobile green
shared by armanyleblanc767 on 26 Aug 21 - No Cached
  • Underpinning this is an intermeshing of technology development, shifts in demographics, and globalisation which has also brought about rapid urbanisation
  • This in turn has led to a change consumers’ expectations and needs
  • Although disruptions are commonly perceived by incumbent players as threats to their businesses, disruptors could also be sources of significant opportunities for incumbent players to create newer and better services as well as experiences for their guests, hence entrenching themselves even more within the industry. 
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  • In addition, whilst this may well serve high volume and ‘business’ hotels,
  • consumers’ increasing desire for personalised experiences is expected to continue for years to come.
  • use of biometric technology such as the facial recognition technology to speed up guests’ check‐in time and thereby improve the customer experience, make processes more efficient and enhance security.
  • By eliminating the process of performing manual checks on travel documents, the amount of check‐in time is expected to be reduced by up to 70%.
  • its use in luxury hotels, where the personal touch matters, may well have to be adapted to ensure it is seamless and less impersonal.
  • use of hotel robots may yield operational and cost efficiencies to hotels, it is however critical that a balanced approach is adopted by hoteliers to ensure that automation does not supplant quality service hence alienating hotel guests as a consequence
  • Voice assistants ‐ such as Amazon Alexa, Siri and Google Assistant – are one of the fastest growing technological fields today, becoming commonplace as a feature of the internet of things
  • According to Hospitality Technology’s 2019 Lodging Technology Study, nearly eight in 10 respondents named voice‐enabled technology as the top choice when asked to identify technology that has the most potential in the near‐future, and 62% of the respondents listed voice technology as a transformative technology that makes an impact.
  • voice assistants could potentially be used by hotels to gather actionable insights and feedback
  • the data gathered can be analysed and utilised to enhance the hotel offerings
  • Separately, hotels could potentially streamline operations processes and thereby improve operational efficiency and achieve cost‐savings through automating some of the daily hotel operations via the voice assistant.
  • The use of robots within the hotel industry is a form of automation that is becoming more prevalent as hotel chains and individual hotels have become increasingly cognizant that the concept of automation and self‐service is playing an increasingly vital role in the customer experience
  • pop‐up hotels have the agility of providing on‐demand accommodation in locations that traditional hotels could not and/or travelers would not necessarily have access or ease of access to alongside customisable accommodation settings, thereby delivering an entire bespoke guest experience.
  • New technologies, online platforms and markets are seen manifesting in new initiatives of all sorts ranging from metasearch engines evolving into one‐stop reservation options, chatbots, and robots providing butler services to alternative accommodation options. 
  • In Asia, Singapore had its first shipping container hotel in operation in January 2020. Targeting millennials as its primary consumers who are more adventurous and looking for an experience
  • Key players of the pop‐up space are predominantly boutique groups although major brands such as Marriot and Accor have started to experiment with pop‐ups
  • applicable
  • it is imperative that hotels recognise and make it a top priority to address these privacy concerns and adhere to the applicable regulations concurrent to ensuring the quality of the stored data and system
  • Check‐in and check‐out services; provision of tourist information; butler service to deliver amenities such as towels; transport luggage; and meal deliveries.  
  • svail001 on 26 Aug 21
     
    This article discusses some of the technological disruptors in the hospitality industry and provides a couple examples specific to hotels. Some of these examples include pop-up hotels, facial recognition, and robots. The article provides a couple reasons why each of these innovative technologies could be beneficial or negative for hotels. Overall, the article provides some good insight into the future of technology in hotels.
  • acole066 on 21 Jun 22
     
    This article covered various disruptors in the hotel industry from the check in process down to automation & self service for guests. Implementing facial recognition to speed up check ins for guest, using voice assistants to substitute daily hotel operations, & using robots for automation are all things that can become more prevalant amongst the hotel industry as it may seem more cost efficient.
  • armanyleblanc767 on 16 Jan 23
     
    Every year, technological advances are made in each industry, including the hospitality industry. These advances are often seen as threats according to this article, however, they might also pose as great opportunities for the industry and its stakeholders. The article highlights some of the major disruptors in the hospitality industry. Trends such as facial recognition and robots were among those mentioned. I found that both of these trends have negative and positive aspects to them. Facial recognition would reduce the time spent checking in significantly, however guests would still be concerned with the storage of their personal data. Additionally in regards to robots, they aid in operational efficiency in check in and check out services also but they could possibly omit the human touch factor of certain roles that guests appreciate.
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Bay Hotel Singapore Launches Mobile Check-In Service - 2 views

www.asiatraveltips.com/...194-BayHotel.shtml technology hospitality software business solution travel
shared by Jennifer Beatriz Hernandez on 19 Apr 12 - No Cached
  • Jennifer Beatriz Hernandez on 19 Apr 12
     
    The Bay Hotel in Singapore has launched a new mobile phone check-in and checkout service. The new technology named QIKINN, and provided by UbiQ Global Solutions, enables guest communications via SMS and browser before they even arrive at the hotel.
  • Wei Ding on 19 Apr 12
     
    It is true that this new technology can improve work processes and operation flows, empowering and enabling us to offer even better levels of service and value to the guests.
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New airport tech could shrink security checks to 5 seconds -- Government Computer News - 0 views

gcn.com/...econd-security-iris-scans.aspx
shared by Cecilia Lucas on 28 Mar 12 - No Cached
  • new contraption June 7 that could get you through an airport security line in five seconds
  • Instead, airline travelers would pass through one of three 21-foot tunnels based on the passengers’ status as known travelers, normal travelers or enhanced security travelers
  • TA and the Homeland Security Department have not commented on the cost of collecting and storing millions of travelers’ iris scans. According to IATA, the association is working with the Homeland Security Department on DHS' Checkpoint of Tomorrow program to revamp a tedious and often contentious security process at airports.
  • Cecilia Lucas on 28 Mar 12
     
    The International Air Transport Association introduced a new security system at the 67th Annual General Meeting and World Air Transport Summit in Singapore in 2011. This new system would divide travelers in three different categories: known travelers, normal travelers and enhanced security travelers. Each level would have different security procedures and then passengers would pass through different tunnels, one for each category of traveler. For example, if you are a known traveler you would need to pass a iris recognition system which would confirm your identity and you would pass through a tunnel with minimal scanning technology. The scanning procedures get more invasive for normal passengers and even worse for enhanced security travelers.
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At Singapore Airport, iPad-toting team eases fliers' frustrations - 0 views

travel.usatoday.com/...1 technology travel ipad solution hospitality
shared by Jennifer Beatriz Hernandez on 30 Jan 12 - No Cached
  • Jennifer Beatriz Hernandez on 30 Jan 12
     
    When it comes to airports that stand out in offering a welcoming, helping hand to passengers, Los Angeles, Pittsburgh and some other airports are notable for deploying customer-service representatives trained to be N.I.C.E. - "Neutralize Irritations Customers Experience." This is a great article on how iPads are revolutionizing the travel industry.
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Scoot signs new GDS deal with Amadeus | Travel Daily Asia - 0 views

www.traveldailymedia.com/...igns-new-gds-deal-with-amadeus GDS
shared by Amanda Alvarez on 20 Jan 14 - No Cached
  • Amanda Alvarez on 20 Jan 14
     
    Scoot, a low cost carrier based in Singapore, has signed a distribution agreement with Amadeus. Amadeus, according to their website, is the world's leading supplier of IT solutions that enable success in the travel and tourism industry. Scoot hopes with this partnership that they are able to "…deliver more budget air travel options via [their] network in the region."
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Proximity Marketing : Future of Retail? - Centareum - Medium - 0 views

medium.com/...-future-of-retail-39965e5cda7c proximity marketing future retail
shared by mellakygg on 18 Feb 19 - No Cached
  • Digital is a way of life now.
  • Due to methods like ecommerce, show-rooming and ‘brick-&-click’, the lines between the physical and virtual marketplaces are getting blurred.
  • With omnichannel browsing and buying patterns of consumers, proximity marketing seeks to provide marketing solutions that are relevant as well as personalized.
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  • Techniques such as NFC, geofencing, beacons, social check-ins and retargeting are being used nowadays to achieve the perfect blend of digital marketing and offline purchasing.
  • One of the most important aspect of Proximity Marketing is to provide the right promotions to the customer at the right place and time for the right price. This translates to not just reach, but conversion.
  • The ads must get delivered to the customer when they are near the store and the possibility of the conversion is the highest. Statistics show, ads served in the vicinity of the store tend to get 5x more conversions.
  • The deep analytics of the profile of the most loyal customers and their corresponding buying pattern must be kept in mind.
  • Marketing platforms have a high cost and with the increase in cost and decrease in sales volume, retailers are in dire need of cost cuts.
  • mellakygg on 18 Feb 19
     
    Digital technology has revolutionized our way of life, our very existence. With the prevalence of smart phones, the lines between physical and virtual market places are getting blurred due to e-commerce, show-rooming and brick and click. Typically to find a local business, customers use a smart phone, social recommendations, opt-in push notifications and retargeted ads from websites previously visited. Enter Proximity Marketing: It describes location technologies for attracting customers by direct communication on their smart-phones or Bluetooth or GPS enabled devices. It provides the right promotions at the right place and time for the right price. This not only reaches customers, it converts them. Statistics show, ads served in the vicinity of the store tends to get 5X more conversions. With omnichannel browsing, personalized buying patterns of consumers are used along with techniques such as NFC, geofencing, beacons, social checking and retargeting to capture business. Using this 4R principle, Centaream, the new Proximity Marketing mobile marketing platform will start facilitating business for merchants by October 2018 in the U.S.A, Singapore and India. In my opinion, proximity marketing makes sense and should be a big success.
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General OneFile - Document - Firefly chooses Sabre as first global distribution system - 1 views

go.galegroup.com.ezproxy.fiu.edu/...i.do
shared by alhmcr on 27 May 19 - No Cached
  • alhmcr on 27 May 19
     
    Sabre, a long time leading technological provider for the travel industry has recently partnered with the Southeast Asian regional carrier Firefly. This allows for expansion to destinations such as Malaysia, Southern Thailand, Singapore, and Indonesia.
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11 new hotel wonders - CNN.com - 0 views

www.cnn.com/...index.html
shared by Alejandra Kravets on 16 Apr 12 - No Cached
  • The 11 hotels on our list all opened within the last four years, and each is an example of awe-inspiring design in its own right.
  • Yas Viceroy Hotel (Abu Dhabi) This 499-room hotel was the first to be built straddling a Formula 1 racetrack
  • The structure consists of a pair of 12-story towers joined by a sweeping, 700-foot curvilinear skin of glass and steel -- actually 5,800 pivoting, diamond-shaped glass panels that reflect the sky by day and are illuminated up by an LED system at night.
  • Alejandra Kravets on 16 Apr 12
     
    This article emphasizes the importance of building structure in 11 Hotels around the world. How customers are attracted and willing to pay to stay in this unique hotels based on their inspiring architecture. Seven out of the 11 hotels are under $200 a night! The famous Marina Bay Sands in Singapore just opened in 2010, this trio of 55-story towers consists of 2,561 hotel rooms, plus a casino, museum, convention center, waterfront promenade, shops and restaurants. The towers are connected at the top by the cantilevered, two-and-a-half-acre SkyPark, home to gardens, 250 trees, a public observatory and a 492-foot swimming pool -- all perched high in the sky like a fantastical cruise ship forever suspended in midair
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Philippines lags behind ASEAN neighbors in competitiveness as a tourist destination | B... - 0 views

www.bworldonline.com/content.php travel tourism communication business
shared by Deborah Fromer on 04 Jun 12 - No Cached
  • THE PHILIPPINES is lagging behind most of its neighbors in Southeast Asia in terms of its competitiveness as a tourism destination, a recent report by the World Economic Forum (WEF) showed, citing insufficiencies especially when it comes to business environment and infrastructure.
  • Based on the Association of Southeast Asian Nations (ASEAN) "Travel and Tourism Competitiveness Report 2012," the Philippines ranks seventh out of the eight ASEAN member countries included in the report.
  • The country
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  • trailed behind Singapore, Malaysia, Thailand, Brunei, Indonesia and Vietnam.
  • In ranking the countries, WEF used three subindices that include several categories.
  • In the second subindex of business environment and infrastructure, the categories are air and ground transport infrastructures; information and communication technology infrastructure; and price competitiveness.
  • The Philippines lagged behind the most in the second subindex.
  • It was, however, offset by the ratings the Philippines got for the other categories in that subindex, which ranged from 2.5 to 2.8.
  • Tourism Secretary Ramon R. Jimenez, Jr. said "the figures are not consistent with the continuous growth (average of 16%) of foreign tourist arrivals." "Be that as it may, we are determined to improve country competitiveness in all aspects," he said in a text message yesterday. -- A. E. Barrameda
  • Deborah Fromer on 04 Jun 12
     
    The World Economic Forum (WEF) has indicated that the Philippines is lagging behind in tourism travel due the lack of business environment and infrastructure. There were four millions visitors in 2011 to the Philippines; but based on a Travel and Tourism Competitiveness Report in 2012, by the Association of Southeast Asian Nations (ASEAN) the Philippines is behind in tourism and one of the reasons is the information and communication infrastructure. It is behind countries like Malaysia and Indonesia ranking very low. The Tourism Secretary Ramon R. Jimenez, Jr. indicated, by text, that the figures don't match the growing tourist arrivals and they will improve their countries' competitiveness in all areas.
  • Deborah Fromer on 04 Jun 12
     
    This is interesting since this country is very familiar with the English language, something Americans prefer when traveling, and the travel by Philippine Americans back to the Philippines is frequent for business purposes, but it seems that helping to build a better communication infrastructure is not on the top of there business agendas.
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London restaurant claims fame with touch-sensitive tables, colorful menu projectors - 3 views

www.engadget.com/...h-touch-sensitive-tables-color restaurant menu
shared by Joe Cilli on 03 Sep 13 - No Cached
  • A chic London restaurant and bar called Inamo is making patrons' dining experiences digital by projecting colorful menus and aesthetic patterns onto touch-sensitive tabletops.
    • Dibakar Desouza
      Dibakar Desouza on 04 Sep 13
       
      Actually, this is a great concept as we all know people eat with their eyes... If they like what they see they will eat it. Great innovation...
  • Joe Cilli on 03 Sep 13
     
    This article is about touch-screen use in restaurants.
  • Bing Kwok on 04 Sep 13
     
    Great idea but not new... Sakae Sushi Chain here in Singapore installed flat screen monitors with mouse on each table in their 36 outlets, and that's way before iPad came out. They have upgraded all to iPad now. http://www.ipadforums.net/chinese-dedicated-ipad-forum/46640-excuse-me-menu-please.html
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Robot wok chains 'good example of innovation' - 0 views

www.spring.gov.sg/...le-of-innovation-20101207.aspx hospitality tech solution
shared by Bing Kwok on 04 Sep 13 - No Cached
  • Bing Kwok on 04 Sep 13
     
    Business facing a short supply of workers should increase output through innovation - just like the restaurant which uses robot woks, here in Singapore. Labor shortage is a constant problem that F&B sectors are facing. Through the government arm of SpringSingapore where you can get funding for being innovative in your business. Ruyi Restaurant which showcase their robot wok at their outlet at Resort World Sentosa, The machine cost around S$18,000 or US$14,000. It does make a really good fried rice though.... Here is the Youtube Link: http://www.youtube.com/watch?v=aOj_6b-GfQU
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No reservations? Technology, ticketing ease the pain - 1 views

restaurant-hospitality.com/...technology-ticketing-ease-pain hospitality Software technology solution
shared by Bing Kwok on 26 Aug 13 - No Cached
  • Bing Kwok on 26 Aug 13
     
    It's the eternal question every restaurant faces: Which dining room seating policy delivers the most revenue while causing the fewest problems? Reservations are the default choice for many, but some operators are experimenting with alternative methods, including prepaid tickets and an iPad app that takes much of the pain out of a no-reservation policy.
  • Bing Kwok on 26 Aug 13
     
    OpenTable is a great alternative to book a restaurant reservation. You just need to have all your favorite restaurants to be in their system (Only 4 restaurants are listed in Singapore), or otherwise.. pick up the phone.
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TravelShark Secures $5 Million in Funding - 0 views

www.hotel-online.com/...Jun11_TravelSharkFunding.html hospitality technology network
shared by jyu003 on 08 Jun 14 - No Cached
  • jyu003 on 08 Jun 14
     
    TravelShark is the largest online travel network of the world which has more than 12,000 location-based travel websites for destinations and facilitate transactions from more than 100 countries with more than 600 hospitality companies participation in more than 20 different countries. Recently, TravelShark invest $5 million which raised a totall $8 million to date. They providing a new direct online distribution channel for the hospitality industry and they already got impressive revenue growth. Recently, the DLA Holdings company which is a Singapore-based private equity determine to invest the TravelShark and TravelShark announced that it has closed a $5 million round of financing to further accelerate the company's already impressive revenue growth and global sales since its public launch in 2010.
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Biometric Technology to be Used to Promote Safer Travel | TravelPulse - 3 views

www.travelpulse.com/...d-to-promote-safer-travel.html
shared by brobb009 on 09 May 19 - No Cached
  • The program’s ultimate goal is to create a travel landscape in which travelers won’t need to provide the same information or passport multiple times
  • The two organizations have committed to working together to make “the best use of new and emerging technology and established border management principles” to deliver an improved international passenger experience globally across borders.
  • “Travel and tourism employs one in ten people on the planet today and over the course of the next 20 years we will witness a doubling of the number of travelers and the creation of as many as 100 million jobs around the world,” said Gloria Guevara, president, and CEO, WTTC
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  • Border agencies are dealing with more international passengers than ever before
  • brobb009 on 09 May 19
     
    This article explores the a new partnership between the World Travel & Tourism Council (WTTC) and the International Border Management & Technologies Association (IBMATA) to provide a new, faster traveling experience using biometric technology worldwide. This process would potentially eliminate wait times by eliminating frequent use of passports at multiple check points. I believe it could be epic for TSA wait times. The article failed to mention any possible flaws in the security measures for the system. We should expect to hear more after the first pilot program.
  • chefaroy on 10 May 19
     
    This is already happening in Singapore and China. Face recognition is all part of how I entered and left South Korea too. Even expats living there could register. Cameras are everywhere in that country and it shows it when you lose a wallet and the next day someone is knocking at your door. The USA could benefit from the "eye in the sky" as it is a better and more efficient way than threatening with the death penalty that hasn't worked ever.
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ContentServer.pdf - 0 views

diigo.com/0hzzwh
shared by marble_bird on 07 Jul 20 - No Cached
  • The development of technology has made it easier for the traveller to book hotel rooms by the website. The number of online websites that provide services for the hospitality industry is on the rise.
  • According to Quinby and Jain (2012) (which research the OTA market in Australia, China, Japan, India, Indonesia, Malaysia, New Zealand, Singapore and Thailand), the Asia Pacific’s online travel booking on 2011 is estimated to be US$ 1,6 billion/year and predicted to rise 30% to 40% on the next periods
  • In the hotel industry, the internet has had a big impact on the evaluation of the distribution channel, which pushed the industry from a traditional operation (offline) to an online operation system
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  • The use of the internet has changed the hospitality industry by helping organize, promote and market tourism products and services, as well as helping communication, online transaction, and distribution systems for hoteliers and consumers
  • With the growing number of hotels in Indonesia, the number of online websites which offer hotel rooms also increases.
  • this study examines the process of online hotel decision making by focusing on the effect of website quality on the customers’ e-Trust.
  • The two key issues we wish to examine are: (1) whether customer’s perception of the website’s usability influenced e-Trust; and (2) whether customer’s perception of the website’s ease of use influenced their e-Trust.
  • Nowadays there are more travellers than ever that search the internet medium for information of the tourist destination and the process of booking the trip, as evidenced by the increase of information access through the search engine and social media and also online hotel booking
  • A hotel’s website is not only an information channel but also a trading form, where it not only provides news and data, creates a brand image but also works
  • as a sale tool. But this ease does not come without a weakness. Communication by the internet creates uncertainty and risks have become an intrinsic attribute of e-commerce from them complexity and anonymity of online purchase.
  • A good website must be easy to use, understandable, and navigate well (Aziz, 2014). The easiness of using the website’s features can influence the customer’s interest in using the online service and push their booking intention
  • Because OTAs are such an important channel for hotel distribution, the industry should pay close attention to the way hotels are presented on OTA web pages.
  • The level of usability of a website will determine whether a user will stay or leave to find another website
  • website quality becomes the main factor in e-commerce because the perception of the website quality will trigger the customers’ purchase intention directly.
  • The ZEN Rooms website effectively delivers information and adopted a good interaction design to make sure consumers can easily navigate the website and find useful information.
  • Usability refers to whether a hotel’ s website can provide sufficient information about the product and the service, while ease of use showed the level of which a hotel’s website is easy to navigate and customer-friendly.
  • e-Trust is the consumer’s trust or confidence that the seller will not abuse the consumer’s vulnerability .
  • Sparks and Browning (2011) found that consumers depended on the easiness of information processing while evaluating a hotel based on online reviews.
  • risk-taking behaviour based on consumer’s positive expectations of a hotel’s website was called e-Trust. E-Trust plays an important role in online booking because of the risk that comes with online service
  • A hotel’s website that has good usability has a significant result on the consumer’s e-Trust. This finding is in line with previous study from Bai et al. (2008) and Wang et al. (2015) which also stated the significant impact between the usability variable towards online booking intention, where the higher a website’s usability was, it automatically affected customer’s e-Trust and willingness to make an online hotel booking.
  • The effect of usability of the website and ease of use of the website on e-Trust among participants of this research is elaborated upon in Table 1. The data in this table display the outcomes of a multiple linear regression analysis.
  • The other variable in this study, which is the ease of use, did not have any significant result on consumer’s e-Trust. This finding is different from previous studies conducted by Shen and Chiou (2010) and Venkatesh and Agarwal (2006) which stated that a website’s ease of use could help consumer’s online booking intention.
  • There is no significant impact between genders and e-Trust. The findings of this research propose that gender does not play a significant role in the attention of guests toward e-Trust and both genders are highly confident of having online booking purchase of hotel rooms.
  • The current study is not without limitation, such as the scope of the research. Future studies could conduct similar research but through a mobile application instead of the website. The internet keeps developing and there are changing platforms from website to mobile application so the use of mobile in the hotel industry is unsurprising and expected
  • The importance of having information towards the relationship between a website’s usability and consumer’s e-Trust is essential to help maintain the attributes of a website’s quality to keep consumer’s e-Trust of the hotel.
  • marble_bird on 07 Jul 20
     
    This article covers an Indonesian study performed to study factors that influence online bookings of consumers. The main factors considered in the study were the perceived usability of the website and the ease of use. The study found that perceived usability influenced the decisions of the consumer, while the actual ease of use did not.
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