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isabelladlp

Hospitality Marketing: 16 Must-Know Upcoming Trends for 2021 - 0 views

www.revfine.com/hospitality-marketing

technology hospitality hotel Software business travel mobile tech

shared by isabelladlp on 13 Nov 19 - No Cached
  • Hospitality marketing is centred on thinking about the business in terms of customer needs and their satisfaction.
  • If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels and be where your niche audience is.
  • One of the most significant hospitality trends to be aware of in the wake of COVID is the importance of highlighting safety procedures, hygiene policies and other decisions intended to protect your customers.
  • ...10 more annotations...
  • However, due to the restrictions on mass gatherings and increased focus on remote work and video calling, business travel has been hit especially hard by COVID and some travel companies are placing a renewed focus on leisure
  • Make sure your destination or property is visible on distribution and communication channels that leisure customers use and highlight associated facilities.
  • However, with COVID reducing international travel, one of the biggest hospitality marketing trends involves placing a renewed focus on local custom instead.
  • Some companies in the industry are having success through offering food delivery as an experience, combining well-presented food with add-ons, such as candles, music playlists or other freebies.
  • Which demographics are still interested and making bookings, and which have fallen away? Which market segments are growing and which are taking longer to return? Is there any relevant geographical data to consider? Once you have insights into how customers are really behaving, you can adjust your hospitality marketing efforts accordingly.
  • While many businesses compete based on pricing, the reality is that many customers are happy to pay more for guaranteed quality, excellent service or a unique experience. Think about some of the things you can throw into your offering, in order to make it stand out from what rivals are selling.
  • These bots allow for rapid responses to customer questions, regardless of staff availability, and can provide support for multiple languages too.
  • This technology can be used during the booking stage, in order to offer support and encourage completion of bookings. Bots may also be able to up-sell and cross-sell, potentially helping your business to maximise revenue.
  • n fact, this marketing trend could soon eliminate the need for Internet users to press buttons or type their search queries online. Hotel guests can book a hotel room via their smartphone by just speaking to the device.
  • y returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites.
  • anonymous on 13 Nov 19
     
    Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.
ldeur001

Using Location-Based Advertising with Text Message Marketing | Modern Restaurant Manage... - 1 views

modernrestaurantmanagement.com/ng-with-text-message-marketing

shared by ldeur001 on 25 Sep 21 - No Cached
  • optimize communications to specifically target people in close proximity with advertisements.
  • Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.
  • Brands can collect data about their customers’ buying habits and demographics
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  • Beacons use small physical objects located in specific areas. Programmed to detect signals from user mobile devices in range, the beacons trigger servers to send in-app or SMS ads.
  • Geo-aware targeting uses real-time location data from mobile service providers to deliver ads via app or SMS to customers within so many feet of the store. 
  • ldeur001 on 25 Sep 21
     
    Location based advertising is proven to be very effective. Brands can connect with customers in the area, offer discounts/sales, engage with them and collect data about buying habits and demographics.
xrive007

How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

www.forbes.com/...eliver-better-customer-service

restaurants technology customer service mobile

shared by xrive007 on 02 Oct 21 - No Cached
  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
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  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Diners
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Tabletop e-waiter & checkout
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
teresastas

Skullcandy Promises to Slash 1 Million Pounds of E-Waste - 0 views

www.environmentalleader.com/...ce-1-million-pounds-of-e-waste

shared by teresastas on 03 Oct 21 - No Cached
  • EPA says recycling, reusing or donating electronics prevents pollution and carbon emissions because fewer materials for items such as plastics or batteries do not have to be produced again. The energy saved from recycling 1 million laptops, for example, is equivalent to powering 3,500 homes in the US for a year, according to the agency.
    • teresastas
      teresastas on 03 Oct 21
       
      This comparison is really eye opening for me. I know. Sometimes we get lost in all the numbers but when you look at it this way it's crazy to think about.
  • Skullcandy also says it will eliminate the use of plastics entirely by 2023 and shift to using only FSC certified paper products.
    • teresastas
      teresastas on 03 Oct 21
       
      I think it is very important that companies that contribute to the e waste problem also help to fix the problem like Skullcandy is working towards doing. The idea of eliminating the use of plastics entirely on top of their e-waste pledge is making the right moves.
  • company has a partnership with environmental intelligence platform EcoChain, which helps the company analyze the carbon footprint of its manufacturing. One impact of that program is the development of a smaller battery.
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  • recycling by letting customers send any type or brand of headphones to the company to be properly recycled, giving them discounts for doing so.
  • Skullcandy Promises to Slash 1 Million Pounds of E-Waste
    • teresastas
      teresastas on 03 Oct 21
       
      Headphone and Speaker company Skullcandy is making moves towards helping the fight against e-waste (short of closing it's doors of course). It recently pledged this month that it would eliminate one million pounds of e-waste by 2025 its new upcycling program. This program includes a few factors including a no plastic packing plan, an upcycling endeavor, and discounts to customers for responsible recycling of any headphone brands.
dlevine4195

Has COVID-19 Made Hotels More Sustainable? | The Manual - 0 views

www.themanual.com/...hotels-sustainability-covid19

sustainable hotels green tech

shared by dlevine4195 on 04 Oct 21 - No Cached
  • These changes have largely been in the form of eliminating that most universal embodiment of hotel amenities, single-use plastic bottles for things like shampoo and soap, and reducing water usage.
  • hotels are also being savvier with energy usage, like using LED light bulbs and taking steps to gain environmental certifications like the Leadership in Energy and Environmental Design (LEED) certification from the US Green Building Council.
  • But the pandemic boosted the necessity of being able to do things while having limited contact with other people, and many hotels implemented remote, contactless check-in, room entry, and even food or amenities access.
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  • Among its benefits, touchless tech is more energy-efficient and can eliminate the need for paper or the increased usage of non-ecofriendly cleaners. 
  • due to the lack of guests, there was a decline in the use of chemicals from cleaners and a reduction in carbon emissions.
  • This included a “dramatic increase in the use of disposable utensils, packaging, etc.”, that some sustainability initiatives were canceled or put on hold, and that “stronger, more toxic” chemicals were being used for cleaning and sanitizing.
  • Some hotels, though, took the pandemic as an opportunity to switch to more eco-friendly cleaning options
  • 2018, Hilton announced a whole host of environmental and social responsibility goals as part of its Travel with Purpose 2030 Goals
  • setting carbon reduction goals in line with the Paris Climate Accord, reducing water use by half, sending no leftover soap to landfills, and overall cutting its environmental impact in half by 2030.
  • However, that lack of guests allowed Hilton to start implementing other parts of their impact reduction plan, like having some of their hotels switch to using renewable energy. 
  • heir guests. Sustainability and eco-friendliness are more important for travelers and hotel guests than ever.
  • global travelers want to “travel more sustainably in the future,” and their 2019 Sustainable Travel Report highlighted that 70% of travelers are more likely to choose and book accommodations that are eco-friendly. 
  • Although current practices like using non-eco-friendly cleaning products and getting rid of unwanted waste may be cost-effective and save hotels money now, these and other findings show that travelers are willing to pay for hotels that go the extra mile for the planet, which will earn hotels loyalty.
  • dlevine4195 on 04 Oct 21
     
    This article discusses how the pandemic has strongly impacted many hospitality companies to be more "green" for the future.. From contactless key options, to minimizing food waste, to using technology to reduce unwanted waste like paper, it is helping set new green goals for the our planet and future of the industry.
ldevaul

How the travel industry can fight back against cyberthreats | SmartBrief - 1 views

www.smartbrief.com/...ight-back-against-cyberthreats

security malware spam training hospitality COVID-19 hotel travel cyberthreats phishing Technology

shared by ldevaul on 11 Oct 21 - No Cached
  • Travel and hospitality businesses have become lucrative targets in recent years for cybercriminals who have stolen from the industries in attacks that often take more than half a year to identify.
  • In the past three years alone, the hotel industry has faced 13 serious attacks, according to an IntSights study.
  • The travel and leisure sectors suffered a 155.9% year-over-year rise in suspected online fraud attempts worldwide in the second quarter, according to a TransUnion study, compared with a 16.5% increase in overall alleged intrusions.
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  • The hotel industry attracts cybercriminals because it handles so many financial transactions in so many countries.
  • The top threat to hotels is phishing, a scam in which hotel guests may receive fake phone calls claiming to be from the front desk. The caller could claim that there is an issue with the credit card on file and that they need to re-verify the payment method. 
  • DarkHotel hacks are another significant threat. These target travelers via hotel Wi-Fi. Digital certificates are sent to guests, like a familiar adobe update, which will retrieve sensitive information. Hotel chains are combating these hacks by suggesting that guests use a virtual private network.
  • Malware (malicious software) is something criminals email employees, under the guise of the attachment or link looking innocent or legitimate. But when the user opens the file or clicks on the link, their system (and more) can be hacked into by the criminal.
  • IT department should routinely update operating systems and back up data and files, and every employee should double-check sources when asked for software administrative permissions. Also, strong firewalls can limit bad traffic and provide security. 
  • Software and hardware can help prevent breaches, but employee training is also an essential part of any hotel’s cybersecurity.
  • only around 35% of airlines and 30% of airports are prepared for cyberattacks.
  • “Guests can enroll in a service called WebWatcher, which monitors the sites where personal information may be shared and alerts guests if evidence of their personal data is found,”
  • Hotels are not alone in being targeted by cybercriminals: The airline industry has faced serious cyberattacks as well, and many airlines still aren’t equipped to handle them.
  • In 2018, a Marriott reservation system was hacked. More than 500 million customer records, including credit card information and passport numbers, were stolen. The company said the hack went back four years prior to the discovery and, when it was noticed, the company started using computer and mobile device monitoring software.
  • "The proliferated effect of the attack on SITA is yet another example of how vulnerable organizations can be solely on the basis of their connections to third-party vendors,"
  • The aviation industry faces dangers such as ransomware and distributed-denial-of-service attacks. Following the SITA attack, HackerOne solutions architect Shlomie Liberow stressed that airlines need to prepare for the worst. 
  • traditional enterprises like airlines have always been an attractive target since few are digital-first businesses, and therefore have relied on legacy software, which is more likely to be out-of-date or have existing vulnerabilities that can be exploited."
  • The airline industry needs to keep third-party vendors in check when it comes to protecting information. Given the high stakes involved, experts suggest that blind trust is not an option. 
  • “You simply cannot know whether your third parties meet your company’s security controls and risk appetite until you’ve completed a full vendor security assessment on them,
  • It’s important to note that the best practice is not a ‘one-and-done’ activity, but through real-time, continuous monitoring.”
  • In 2015, hackers targeted Polish airline LOT’s ground operations system, affecting 1,400 passengers. The hackers made it impossible to create flight plans and flights. It was the first attack of its kind, and it caused concern about cyberattacks one day remotely taking control of planes.
  • To address the threat, the standard advice is to back up and store data in multiple places, including off your physical premises, and have one copy of it be offline
  • Multifactor authentication and long, complicated passwords will take longer to crack. Updating and patching systems regularly helps companies avoid being victimized when a new exploit is discovered.
  • Treating cybersecurity as a companywide concern, not an IT concern, encourages each employee to take ownership of their actions and knowledge and to seek help proactively instead of making an “innocent” mistake that costs the company millions of dollars.
  • Finally, companies should avoid simply throwing money at the problem: Not all cybersecurity solutions work together, which wastes money and increases the risk of a breach.
  • ldevaul on 11 Oct 21
     
    This article discusses ways that the travel industry can combat cyberthreats. The main cyber concern for hotels' is phishing, which is a scam that collects credit card information by pretending to be apart of a hotel's front desk staff. The article mentions that IT departments should do routinely updates to operating systems and back up data and files. Employees should also be trained to help prevent data breaches. The author briefly touched on what to do when your hotel system is hacked and even dives into how the airline industry is still very unequipped to handle cyberattacks and threats. This is a great read to learn how to keep up with best security practices in the hospitality and tourism industry.
ivonneyee

Yum Brands Is Adding Disruptive Technologies Across Its Global Restaurant System. Here'... - 0 views

www.forbes.com/...al-restaurant-system-heres-how

yum brands adding disruptive technologies restaurant system

shared by ivonneyee on 25 Oct 21 - No Cached
  • Those moves set the ball set in motion to integrate technology-centric solutions across its four brands across the world with an objective of elevating both the customer and team member experiences.
  • “What Covid has done is change our mindset. We don’t have to have everything perfect to launch something. For example, in Pizza Hut, U.S., we launched contactless curbside and carryout in two weeks. In the previous environment, it would have taken months, committees, testing protocols. Now we don’t have the luxury of time. We don’t have to wait until we have sharpened the blade to perfection. Our strategy is the same, but our pace is faster,” Felder said during a recent interview.
  • “Digital Innovation Lab,” led by Park, a partnership with the Plug and Play platfo
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  • rm for startups and plans for a physical innovation lab to open later this year
  • The digital lab is unique in that it translates restaurant operations–be it at KFC, Pizza Hut, Taco Bell or Habit Burger–into a cloud “facility.”
  • Park’s team takes all digital inputs from Yum’s restaurants, like closed-circuit television footage of cars in the drive-thru, point-of-sale data or drive-thru audio, and puts it into the cloud
  • Plug and Play, which claims to be the world’s largest global innovation platform for startups and corporations
  • Automation can free up employees’ time spent on manual back-of-house tasks so they can focus more on customer-facing tasks, ideally providing more speed and accuracy in the process.
  • Some of these ideas–like voice, artificial intelligence, computer vision, IoT–have popped up in the restaurant industry here and there. None, however, have proliferated at the global scale Yum Brands offers. This is where the true disruption could happen. Yum has over 50,000 restaurants in more than 150 countries and territories, and employs 1.5 employees and franchise associates. Few food and beverage companies have this kind of global footprint.
  • Restaurant companies are no longer dabbling in technology efficiencies, they’re relying on them for their very survival. In fact, because of the pandemic, digital sales are now expected to make up more than half of limited-service business by 2025–a 70% increase over pre-COVID estimates. 
  • “The big lesson for us is we’ve got to be where the customer is. We have several restaurants at the moment trying to take consumer ease to the next level,” Felder said. “I don’t think we’ve ever seen a more fertile time of innovation in the history of the restaurant industry. We’re about to hit a wave of transformative innovations.”
  • ivonneyee on 25 Oct 21
     
    Yum Brands, which runs restaurants KFC, Pizza Hut, Taco Bell and Habit Burger, is integrating technology-centric solutions across its four brands around the world, which could result in an acceleration of disruptive technologies on a large scale. This Digital Innovation Lab then adds information from thousands of Yum Brand restaurants into a cloud facility. The information includes closed-circuit tv from a restaurant's drive-thru and point-of-sale or drive-thru audio. Hundreds of startups then get access to the data to compare their technologies in the lab. They're able to use that information to create more automated services like artificial intelligence, computer vision and the Internet of Things. Yum's idea is by improving automation back of house, employees can focus more time on customer-facing tasks, resulting in more speed and accuracy.
kbroo026

Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An India... - 0 views

journals.sagepub.com/...0972150920939753

AI technology hospitality India

shared by kbroo026 on 24 Jan 22 - No Cached
  • Scholars and practitioners alike, backed by strong empirical evidence, attribute this rising trend in the use of AI-related technologies to the fact that AI-driven applications and robots demonstrate superior information processing and enhanced, cognitive and task capabilities when compared to the ones that are demonstrated by traditionally used mechanisms
  • customers are likely to accord much importance to the process of appraising AI devices and related technologies by comparing them with the services that human employees are likely to deliver
  • past studies have shown that the factors such as customers’ service quality features, frontline assistance, customers’ expectations of AI devices (Stock & Merkle, 2017), device aesthetics, appearance, perceived usefulness of AI devices and service robots and social capability (Song, 2017) influence the acceptance and adoption of AI devices and the related technologies.
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  • AI-driven technologies are considered to be intelligent devices; therefore, customers exposed to AI are not expected to learn many new aspects of these devises upfront so as to operate them effectively.
  • Notwithstanding the benefits of AI, it is also probable that an ill-planned transition into AI will lead to unprecedented levels of disruption in the sector if such transition happens without a clear understanding of what facilitates customers’ willingness to accept AI.
  • kbroo026 on 24 Jan 22
     
    This study looks at Indian hospitality consumers' willingness to accept AI and its associated technology. Being that hospitality consumers are most interested in "fun and indelible stay experiences," AI for hospitality must provide service as great as or better than human professionals. Over time, it is the conclusion that AI can be welcome by most consumers of hospitality products and services.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
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  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
fischerc014

What Can We Do About the Growing E-waste Problem? - 0 views

news.climate.columbia.edu/...growing-e-waste-problem

technology Hospitality e-waste circular-economy

shared by fischerc014 on 17 Apr 22 - No Cached
  • Why the upsurge in e-waste? Technology is becoming more and more integrated into every aspect of our lives.
  • Companies intentionally plan the obsolescence of their goods by updating the design or software and discontinuing support for older models, so that now it is usually cheaper and easier to buy a new product than to repair an old one.
  • The U.S., the second largest producer of e-waste after China, produced 10 million tons of e-waste in 2012
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  • only 29 percent of this was recycled—the rest is usually landfilled, incinerated or stuck in a closet.
  • 40 percent of the e-waste supposedly recycled in the U.S. was actually exported. Most of it ended up in developing countries—usually in Asia
  • With the flood of e-waste growing around the world, recycling alone will not be enough.
  • A circular economy is one that aims to keep products and all their materials in circulation at their highest value at all times or for as long as possible.
  • imagine a system where the provider or manufacturer retained ownership of the device through the contract so customers would pay a lower monthly fee and be expected to return the device for an upgrade. The value could be recaptured in the form of parts for remanufacture or materials for recycling, and customers would still get their upgrades.”
  • fischerc014 on 17 Apr 22
     
    E-waste (electronic waste) has continually risen due to technology being part of our everyday lives. Upgrades for technology happen e very year and so the life span of devices becomes shorter due to new technology being available. Only 29% of e-waste is recycled in the U.S. There has to be better solutions to combat e-waste. The concept of circular economy can help with the e-waste problem.
liz649

Hospitality wins with biometrics; getting gamblers to the table; travel credentials' fu... - 0 views

www.biometricupdate.com/...vel-credentials-future-plumbed

shared by liz649 on 19 Jul 23 - No Cached
  • match passport photos to guest faces, validating the stay plans of international visitors against the nation’s Immigration & Checkpoints Authority
  • second-generation cashless technology
  • enhances the omnichannel consumer journey, reducing the customer’s “time to play”
  • ...5 more annotations...
  • update introduces biometric authentication, remote identity verification and enrollment for loyalty and payments, as well as a single digital wallet user experience
  • first omnichannel cashless wallet to use the biometric features on the patron’s mobile device for enhanced security and ease of use.
  • Resorts World Las Vegas’ Mobile+ app
  • believes they will eventually replace physical passports.
  • enting and picking up a car using qualified electronic signatures
  • liz649 on 19 Jul 23
     
    The article discusses the future of biometrics in the hospitality and travel industry. It predicts that biometrics will soon cause the physical passports to disappear. As well as how hotels and casinos are moving towards a cashless and app only business.
liz649

How AI is Transforming the Travel Industry | Eastern Peak - 0 views

easternpeak.com/...ases-in-travel-and-hospitality

shared by liz649 on 16 Jul 23 - No Cached
  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
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  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
  • liz649 on 16 Jul 23
     
    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
priscillamuniz

Why You Need A Travel Agent Now More Than Ever - 0 views

www.forbes.com/...travel-agentnow-more-than-ever

travel agent advisor

shared by priscillamuniz on 08 Jul 23 - No Cached
  • There are a ton of reasons to use a travel advisor at any time, but even more today in a chaotic world of uncertainty, cancellations, fast evolving border rules and last-minute changes. But at the end of the day, the best reason of all is because you will have a better trip, and that’s why you travel in the first place. Again, words I wrote years ago here at Forbes still ring true: “They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net. Having a top travel agent can make you an instant VIP, certainly will save you time and hassle, and quite possibly money.”
  • priscillamuniz on 08 Jul 23
     
    Travel advisors are more important than ever for a successful trip. Such advantages like priceless advise on your destination. The advisor becomes an advocate on your travel and time. This is especially helpful for delayed flights and cancelations. They will make adjustments as these unexpected snags can happen during a trip and most of all, they can save you money.
kellym64

Generative AI Will Change Your Business. Here's How to Adapt. - 0 views

hbr.org/...ur-business-heres-how-to-adapt

shared by kellym64 on 29 Jun 23 - No Cached
  • you’ll just see: “What do you want to do today?” And when you tell it what you want to do, it will likely offer some suggestions, drawing upon its knowledge of what you did last time, what triggers the systems knows about your current context, and what you’ve already stored in the system as your core goals, such as “save for a trip,” “remodel our kitchen,” “manage meal plans for my family of five with special dietary needs,” etc.
    • kellym64
      kellym64 on 29 Jun 23
       
      Now this will help with various things in the future and help search be narrowed down by past search bar items.
  • For example, for an airline brand that leveraged AI to decide on the “next best conversation” to engage in with customers, we set rules around what products could be marketed to which customers, what copy could be used in which jurisdictions, and rules around anti-repetition to ensure customers didn’t get bombarded with irrelevant messages.
    • kellym64
      kellym64 on 29 Jun 23
       
      This will also help the hotel industry if a front desk agent is having trouble finding a way to connect with guests. It can help narrow down appropriate questions to ask the guest.
  • Some companies have created new positions for chief customer protection officers, whose role is to stay ahead of potential risk scenarios, but more importantly, to build safeguards into how product managers are developing and managing the systems.
kyleemcroberts

Why Tablets on Restaurant Tables Are Here to Stay - Eater - 0 views

www.eater.com/...s-applebees-outback-steakhouse

Technology business emenu solution profit tech

shared by kyleemcroberts on 31 Jan 19 - No Cached
  • tabletops at numerous restaurants, from fast-casual burger chains to pillars of the casual-dining sector like Olive Garden and Chili’s.
  • Putting tablets on tables is intended to speed up service by enabling diners to perform various tasks such as ordering food or paying their check without having to wait for their server to appear. I
  • restaurants to turn tables more quickly and serve more guests
  • ...10 more annotations...
  • Outback Steakhouse franchisee in the nation operates more than 100 stores, said that the tabletop tablets enable their restaurants to cut labor costs by “one or two percent,” and run fewer servers per night who are each making more money.
  • 15 percent of diners use the tablets to play games during their meal, but all those small transactions add up — and mean that the tablets basically pay for themselves.
  • tablets are a valuable tool in their technology arsenal.
  • There’s been a fair amount of concern that tablets would put human servers out of jobs, but thus far Outback and other casual dining chains say they are using tablets as server’s assistants:
  • Human servers still interact with the tables and lead service, but diners can use them for common requests like ordering drink refills and closing out their tab.
  • tips have stayed steady or even increased, thanks to the ease of tipping via tablet:
  • automatically apply a tip of the industry standard 20 percent, which is easier than manually entering a smaller tip. Tips are likely also higher thanks to diners’ increased satisfaction with service
  • increased check averages when tablets are in use
  • tablets are also serving as a valuable data gathering tool.
  • restaurants with useful feedback on food and service, and in some cases guests who want to provide more specific feedback
  • gigijeudy on 31 Jan 19
     
    The rise of tablets.
  • kyleemcroberts on 29 Jan 23
     
    Tablets have become a success in faster casual and casual-dining restaurant and seem to be better for all around service. Customers like how fast they are able to order, servers are happier because they see a trend of getting more tips at the end of the night, and businesses are profitable because less servers on shift and more profit in business pockets. People tend to spend more money with games to play and ability to order more food in less time. There is a benefit for data collecting on experience at the restaurant as well that helps the companies out on what they need to focus on. Tablets are showing great promise and will most likely be on almost all casual dining tables.
llibe010

Short-circuiting the electronic-waste crisis - 1 views

www.nature.com/...d41586-022-03647-y

technology software e-waste computers laws

shared by llibe010 on 23 Nov 22 - No Cached
  • According to the Global E-waste Monitor, a project backed by the United Nations Institute for Training and Research, people disposed of 53.6 million metric tonnes of e-waste in 2019 — a quantity that is expected to increase by nearly 40% by 2030
  • “This is an opportunity to stop thinking of it as waste,” says Clara Santato, a chemist specializing in electroactive materials at Polytechnique Montréal in Canada. But making electronics more sustainable will also require a more radical evolution of the industry as a whole, as well as the consumers who crave their products
  • Not everything can be readily recycled, but there are opportunities to create ‘green electronics’ that can be produced and disposed of in a more environmentally friendly way.
  • ...9 more annotations...
  • E-waste contains these hard-to-find elements in abundance.
  • as of 2019, only around 17% of the world’s e-waste was being properly managed for recycling in the countries that generate it
  • In an initial demonstration, this method recovered more than 80% of the precious metals, such as palladium and silver, that were present in an e-waste sample4, while also enabling easy isolation of toxic compounds such as mercury and lead.
  • Standard building blocks such as silicon, iron and copper are typically joined by more exotic elements. These include highly conductive precious metals such as platinum and gold, as well as rare-earth elements such as neodymium, which possess unique magnetic and electrical properties.
  • Conventional circuit boards are built on fibreglass, which is non-biodegradable and typically laced with potentially toxic fire-retardant compounds. Martins’ group is working on paper-based boards that could offer an environmentally friendlier alternative.
  • recyclable or compostable electronics could become invaluable in devices intended for short-term use, or in narrow-purpose devices such as wearables or environmental sensors that don’t have to meet the same rigorous performance standards as the processors found in smartphones.
  • But more-aggressive measures will probably be necessary, including tighter regulations.
  • Manufacturers should also pursue practices that promote circularity.
  • Planned obsolescence by manufacturers is part of the problem, but resolving this issue will also be a matter of public education and policies that boost civic-mindedness and environmental consciousness
  • llibe010 on 23 Nov 22
     
    The article recommends tighter regulations and corporate accountability as means to limit e-waste production and facilitate a cultural shift. E-waste production is set to increase rapidly and will see a 40% increase in quantity by 2030 unless checks are put in place. Creating green electronics has been discussed as an important step as manufacturers have been urged to use biodegradable components in their devices. The article further encourages businesses to promote circularity while highlighting that the responsibility also falls on consumers to adopt better practices. Public education is discussed as a critical tool to make populations aware while consumer electronics brands have been urged to make devices that are easy to disassemble and repair to increase longevity.
carine_elie

Traditional Marketing Vs Digital Marketing : What's the difference? - Eggfirst - 0 views

www.eggfirst.com/marketing-whats-the-difference

hospitality technology

shared by carine_elie on 26 Sep 22 - No Cached
  • Pros of digital marketing: Digital Is the Only Sure way to Reach Generation Z- Born with a smartphone already clenched in their tiny hands, Gen Z is the only generation that’s never known life without the Internet. For them, the radio is an antiquity, the TV set is something that their grandparents watch ‘programs’ on. They pay little attention to printed papers and think about billboards as scenery. If you wish to develop this age demographic as customers, then you need to be online so they can find you. By 2022, they will become the largest generation of consumers. Even as youths, they are making an impact – 93% of parents say that most of their purchasing decisions are influenced by what their kids have to say. Budgets Are Easier to Redistribute with digital marketing- budgets are mostly placeholders. You can plan to spend Rs10000 on Facebook ads every month, running branding campaigns, only to figure out one week later that those campaigns are underperforming. So, seeing this, you immediately pause the campaign. Spending stops. At the same time, your content marketing team had been allocated a budget per month. There’s nothing stopping you from diverting money from those Facebook branding campaigns to where it can make a difference today. An Abundance of Data to Pinpoint Your Ideal Customer- Facebook, Google, Twitter, and other platforms and service providers earn money by knowing everything there is about their users. When running digital campaigns, you get access to this analytics data and learn a lot about your ideal customers. By looking into Facebook or Google analytic tools, you will be able to generate several buyer personas to describe each segment of your customer base. We use the concept of persona to clearly define to whom we are speaking, in order to be hyper-focused in our content creation. The goal is to understand the problem that your product or service solves by walking a mile in their shoes. The persona that you’ve written up will serve as a powerful tool for writing laser-focused copy and content that will speak directly to each customer segment that you’re targeting.Cons of digital marketing: Digital ads can be deemed as annoying- Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting. Less permanent- Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
anaferia

Proximity Marketing: How It Can Help Your Small Business in 2022 | Beambox - 0 views

beambox.com/vertising-for-small-businesses

shared by anaferia on 20 Sep 22 - No Cached
amdelgad liked it
  • Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before
  • nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.
  • with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique
  • ...16 more annotations...
  • This tactic has been proven hugely effective for a wide array of businesses and industries, and is especially well-suited for drawing in punters to your restaurant, cafe or bar
  • Proximity marketing hones in on potential customers in your area, and lets them know what you do best.
  • proximity marketing is set to become part of the ‘new normal’ for restaurant bar promotion.
  • Making Use of WiFi for Proximity Marketing
  • proximity-based marketing is part of the rising trend for hyper local marketing - both the oldest and newest form of marketing there is.
  • The benefits of this approach are abundantly clear, and many businesses of many types are leaping on board the proximity marketing bandwagon
  • This approach is also great for boosting engagement levels with existing customers. Nothing tempts diners back to a restaurant they’ve already enjoyed like the promise of a discount, free appetiser, or loyalty program, and proximity marketing techniques will achieve that swiftly, efficiently and with all the power that hyper local advertising can achieve.
  • proximity advertising comes in several different forms, each with their own advantages which may suit your business better.
  • proximity marketing is all about making use of your customers’ and potential customers’ location in order to market your business.
  • Beacon Marketing
  • Proximity Marketing with GPS
  • RFID - The Cutting Edge of Proximity Marketing
  • almost everybody is a potential customer
  • By increasing your potential traffic in this way, proximity marketing techniques generally bring about a strong ROI that cannot be overlooked.
  • With plenty of savvy planning, a keen knowledge of your customer base and their various needs and desires, and a bit of modern technical wizardry, proximity marketing for restaurants can boost your bottom line.
  • a trend likely to continue growing for the foreseeable future.
  • anaferia on 20 Sep 22
     
    To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.
tashaemunnings

Why the Adoption of Biometrics Will Rise - TheStreet - 0 views

www.thestreet.com/...option-of-biometrics-will-rise

shared by tashaemunnings on 22 Sep 22 - No Cached
  • Biometrics allows for automated check-in and re-check-in at any venue
  • The adoption of using consumer fingerprints or their faces instead of tickets comes with its risks.
  • "Biometrics is a double-edged sword when it comes to security," he said. "On the one hand, it’s a better and more reliable way to secure your identity or account, rather than having to remember a password and passwords get hacked all the time. Even two-factor authentication is proving to be much more vulnerable than many people thought."
  • ...7 more annotations...
  • Another concern is that biometrics could also contain information about your health and genetics.
  • "The good news is that biometric data theft still has only a limited real-world potential, since it’s not easy to spoof somebody’s biometrics, although it is possible
  • comes
  • Several hospitality venues have already started using facial recognition, including cruise ships
  • Some cruise ships take a photo of passengers at embarkation and that data is used from contact tracing to selling consumers photos they appear in and ensuring everyone disembarks at the end of the journey.
  • "Hotels likewise have experimented, with Marriott planning to eventually use facial recognition across all their properties."
  • "This is easier and more cost effective than other forms of authentication, it allows for greater efficiencies and it’s better at preventing fraud,
  • tashaemunnings on 22 Sep 22
     
    Using biometrics to allow people access to events and keep track of their whereabouts is becoming more and more common across several industries including hospitality. Although seemingly helpful and more efficient that regular tickets or keys, there also seem to be concerns about the security. However, many believe that although these concerns exist, the use of biometrics is one of the safest verification routes currently.
bbalthaser

U.S. Hotels - Controlling Telecommunications Costs - By Robert Mandelbaum and Michael K... - 0 views

www.htrends.com/trends-detail-sid-116427.html

telecom hospitality cost Technology solution hotel

shared by bbalthaser on 16 Jan 23 - No Cached
  • Telecom costs increased at a greater pace than total operating costs across all chain scale categories except luxury hotels.
  • undergoing IT audits and consolidating telecom vendors across portfolios
  • upgrade certain technologies
  • ...2 more annotations...
  • an IT audit and evaluation.  This is designed to detail an organization’s current technology landscape, how it performs and what additional needs exist.
  • Additionally, as portfolios become larger through acquisition across the globe, being able to limit disruption and deploy the best technology becomes even more important.
  • bbalthaser on 16 Jan 23
     
    Expenses relating to telecommunications in the hospitality industry have seen an increase despite a decline in returns for products offered to guests like fees for phone calls and internet. The article explains the rising costs and how operators can control costs regarding telecommunications. "Between 2015 and 2019 telecommunications costs went up faster than operating costs across the board." One reason was due to the complimentary phone and internet offered at some properties. IT Audits, consolidation of telecom providers, and technology upgrades are three ways organizations can manage costs. IT audits involve looking at an organization's current tech plan and its performance. What does it need beyond what it has? Then consolidating the vendors used. Controlling costs especially when technology is changing will benefit owners and operators as it helps them "limit disruption and use the best tech".
  • bbalthaser on 16 Jan 23
     
    Coming from a culinary background controlling costs is everything especially when it comes to food. In tech, it's way more than just what the customer sees or eats. I think IT audits would be a must nowadays in the hospitality sector as it provides a clear view of what is being utilized and a road map to where we can go and how we can skim the fat to make a better product for management and customers. I suppose consolidating tech would be like using one provider for a variety of tech solutions or software that includes many BOH applications in one place. That would be handy to have and management effectiveness would increase as you wouldn't need to educate employees on multiple platforms.
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