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slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

blog.hotelintelligence.io/keting-in-hospitality-industry

shared by slain006 on 19 Sep 22 - No Cached
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
  • ...11 more annotations...
  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
  • slain006 on 19 Sep 22
     
    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
ortiz004

Cloudbeds named Best PMS, Best HMS in 2022 HotelTechAwards - 0 views

www.hospitalitynet.org/...4108400.html

technology hospitality Software tech

shared by ortiz004 on 30 May 22 - No Cached
  • ortiz004 on 30 May 22
     
    Cloudbeds Best PMS and HMS in 2022 HotelTechAwards This 2022 the Hotel Tech Report honored Cloudbed with five awards. Cloudbeds is recognized as one of the industry-leading technology Hotel Tech Report provides. In addition, Cloudbeds won the Best Property Management System, Best Hotel Management Software, and many others. Cloudbeds was founded in 2012, and it is the hospitality industry's fastest-growing technology partner. Cloudbeds currently serves 22,000 independent properties in 157 countries with a global customer base. Cloudbed Hospitality Platform combines operations, revenues, distribution, and growth marketing tools with a marketplace with third-party integrations that helps hoteliers and hosts grow revenues and streamline operations. The HotelTechAward is one of the most contested, has 513,600 visits from hoteliers and 11,622 verified product review contributions; the competition is challenging, and Cloudbed won among the best out there. They proved to have a great integration compatibility system, organizational health, market share, partner network strength, and customer support quality.
cdamo003

Why hotels need to focus on sustainable technology | Hotel Management - 0 views

www.hotelmanagement.net/...o-focus-sustainable-technology

hotels focus sustainable technology hotel management

shared by cdamo003 on 16 Mar 20 - No Cached
  • HG and Marriott International have eliminated plastic straws in thousands of hotels worldwide, removing an estimated 1 billion straws from the ocean and landfills.
  • Both brands also are cutting out single-use bottles in the hotel bathroom, estimating to remove more than 500 million plastic bottles every year from the environment.
  • the largest hotel brands will be rolling out room controls within their loyalty platforms that enable guests to preselect the room temperature, lighting mood, TV, music, blinds and more
  • ...6 more annotations...
  • Using the digital device that guests already have, hotels can reduce (or eliminate) the use of paper—saving tons of water and chemicals used in paper processing—and reduce (or eliminate) wasteful plastic keycards
  • The future is keyless, paperless and has less plastic
  • sustainability is more than just a travel industry buzzword or term travelers drop to sound hip.
  • According to a recent survey of millennials, 87 percent would be more loyal to a company that helps them contribute to social and environmental causes and more than nine in 10 millennials would switch brands to one associated with a cause. 
  • More than 5 billion people are now connected to a mobile network, equivalent to roughly two-thirds of the world’s population. Mobile devices are a key enabler of sustainable economic growth and a major contributor to the delivery of the United Nations' 17 sustainable development goals. 
  • And as technology evolves to seamlessly link functionality within the hotel with guests' mobile devices, the synergistic forces of guest satisfaction, cost reduction and environmental sustainability will produce a greener planet for everyone to enjoy.
  • salmanalabiooani on 16 Mar 20
     
    This article shows how important sustainability is in the hotel industry and how innovation and technology can help companies sustainability efforts. Even though technology like the smartphone has a huge footprint on the environment, they can be used to help in sustainability such as hotels using the smartphones that guests already have to perform some functions without having to use paper. Mobile phones can also be adapted to help in running of smartrooms to improve customer experience and also reduce the footprint on the environment.
  • ...1 more comment...
  • jeanique13 on 09 Jun 20
     
    Hotel Management is the backbone of the future in development. Technology plays a huge role in the extensions of green technology in hotels. Many properties are now implementing reward systems that can help reduce waste, mobile extensions with the reuse of key systems and smart rooms with the control of light, temperature and TV systems to help with personalization while saving energy and costs.
  • jbjer002 on 17 Jun 21
     
    A quick read but very enlightening statistics about generational feelings and loyalty to green technologies in hotels.
  • cdamo003 on 16 Feb 22
     
    It is becoming more common for hotels to become more sustainable and green in there business practices. Guests are finding these practices to be expected more often that none. Hotels are now becoming more efficient on there sustainability efforts by utilizing technology in order to reduce costs as well.
naxiang2001

The sustainability tech trend changing the meaning of 'new' - 0 views

sustainabilitymag.com/...nd-changing-the-meaning-of-new

Sustainability new technology

shared by naxiang2001 on 18 Apr 22 - No Cached
imgonnarecit liked it
  • naxiang2001 on 18 Apr 22
     
    This article discusses how new developments in technology are changing sustainability initiatives. However, in contrast to many of the discussions this week this article is not talking about sustainable trends in the technology industry but rather how technology can help encourage sustainability in other markets as well. For example, in this case the article is discussing how developments in apps and online sharing have created a whole new network of people buying and selling used and repurposed items on line. These kinds of applications are rewriting the meaning of a "new" item and helping to increase the useful life of items and decrease the amount consumed. Often times it seems people shop simply for the novelty of purchasing something new and exciting purchasing a used item from someone else can create this same feeling as it will be a new item for the person purchasing however this is a more sustainable supply line as the items are not simply thrown out after one period of usefulness. This new second hand market is also highlighting how much longer of a useful life many items have beyond that of their first owner.
Danaisy Abascal-Yero

Cloud Computing: Travel and Tourism Trends - 0 views

www.hotelmanagement-network.com/...ting-travel-and-tourism-trends

Hospitality tech

shared by Danaisy Abascal-Yero on 18 May 22 - No Cached
  • Danaisy Abascal-Yero on 18 May 22
     
    This article describes the various cloud computing trends in travel and tourism and how they could be beneficial for all travel companies to adopt. It further goes into detail on how cloud computing is becoming utilized by approximately 81% of the travel & tourism companies and how it creates a positive impact on the industry. It mentions the advantages that cloud computing brings to the table like a personalized experience for users as it facilitates data synchronization between channels, is more reliable than holding one singular framework so it lessens the security risks, is being more widely utilized on a global scale, provides scalability and flexibility throughout the peak season and low seasons, saves the company potential expenses that would have otherwise been spent on other infrastructures, software, systems, etc., and benefits tourism on a socio-economic degree which helps fight environmental degradation.
imgonnarecit

Cloud Computing Is Becoming the Default Setting for Enterprise Business - 1 views

www.cmswire.com/...should-be-your-default-setting

technology cloud computing hotel covid-19

shared by imgonnarecit on 18 May 22 - No Cached
  • imgonnarecit on 18 May 22
     
    " It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.
alo328

Electronic Waste Is Becoming a Global Environmental Problem | Time - 1 views

time.com/...world-electronic-waste-problem

shared by alo328 on 23 Sep 20 - No Cached
  • s a tech-hungry nation flush with cash gets ready to upgrade to the next generation of lightning-fast 5G devices, there is a surprising environmental cost to be reckoned with: a fresh mountain of obsolete gadgets. About 6 million lb
  • Workers with hammers hack at the bulkiest devices, while others remove dangerous components like lithium-ion batteries
  • That cycle of consumption has made electronics waste the world’s fastest-growing s
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  • “In our society, we always have to have the new, best product,” said Aaron Blum, the co-founder and chief operating officer of ERI, on a tour of the facility
  • 5G promises faster speeds and other benefits. But experts say it will also result in a dramatic increase in e-waste, as millions of smartphones, modems and other gadgets incompatible with 5G networks are made obsolete
  • But less than a quarter of all U.S. electronic waste is recycled, according to a United Nations estimate. The rest is incinerated or ends up in landfills
  • Environmental concerns aside, compacting flammable lithium-ion batteries with paper recycling can be dangerous; recycling centers have reported an uptick in fires
  • Even when e-waste rules exist, it’s left up to consumers to handle their old devices prop
  • ly. But recycling them can be a
  • We don’t necessarily have the measures to make sure people aren’t throwing it away,” Walters said.
  • One solution is to make electronics last as long as they once did. At ERI’s facility, Shegerian showed TIME dozens of televisions from the 1970s and 1980s that stopped working only recently
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us in
  • o shorter and shorter upgrade cycles,” said Kyle Wiens, the founder of iFixit
  • Some environmental groups say multibillion-dollar companies like Apple and Samsung should pick up the cost of recycling the devices they sell. Lawmakers in parts of Europe and Canada and in some U.S. states have passed so-called Extended Producer Responsibility (EPR) laws, which require manufacturers to establish and fund systems to recycle or collect obsolete products
  • Even so, some companies are increasing their recycling efforts on their own, whether for the economic benefit or the public relations boost (mining fresh materials has financial, environmental and human costs of its own). For instance, Apple in 2018 introduced Daisy, a smartphone-recycling robot that can take apart 200 iPhones every hour, and says it diverted 48,000 metric tons of electronic waste from landfills that year
  • About 6 million lb. of discarded electronics are already processed monthly at recycling giant ERI’s Fresno plant.
  • Americans spent $71 billion on telephone and communication equipment in 2017, nearly five times what they spent in 2010 even when adjusted for inflation, according to the Bureau of Economic Analysis. (Apple alone sold 60 million iPhones domestically last year, according to Counterpoint Research.)
  • That stream is expected to turn into a torrent as the world upgrades to 5G, the next big step in wireless technology.
  • Part of the problem is regulatory. Only 19 states have laws banning electronics from the regular trash. In states without such rules, like Nevada, electronics often end up in garbage and recycling bins, said Jeremy Walters, a community-relations manager for waste collector Republic Services
  • Our products today don’t last as long as they used to, and it’s a strategy by manufacturers to force us into shorter and shorter upgrade cycles,”
  • nbakir on 23 Sep 20
     
    Advancement in technology every day has led to the dumping of electronic gadgets no longer wanted to the environment. Heaps of unwanted electronic waste, hazardous containing substances like lithium-ion batteries, are dumped into the ground with all their toxicology. As the world upgrades to 5G, it will end in a rapid surge in e-waste. According to John Shegerian thinks people are yet to see the magnitude of the transition to 5G, it is tremendous than changing from analog to digital (Samuels & Calif, 2019). However, it comes with many advantages; its outcome is a drastic rise in electronic waste. The ERI recycles less than a quarter of the United States' e-waste according to the estimate made by the United Nations, and the other dumped in landfills. This waste contains harmful metals such as beryllium and mercury, that have adverse environmental dangers. Among the 50 states in the United States, only 19 States have imposed a law to bun electronics from regular trash (Samuels & Calif, 2019); the rest of the states, like Nevada they are incorporated in recycling and trash bins, according to Jeremy Walters's manager for waste collection. The consumers are left to handle their e-waste even though there are e-waste rules. Multibillion companies should the responsibility and cater for the cost of recycling for the products they are manufacturing. Companies like Apple and Samsung, nonetheless the United States is repelling modifications to the prevailing laws, according to Scott Cassel Product Stewardship Institute found. However, some companies are improving through increasing their recycling efforts. For instance, Daisy, a recycling robot introduced by Apple, can collect more than 200 iPhones for recycling every hour. But this is not enough since e-waste generated annually globally is more than we can imagine, which almost 50 tons (Samuels & Calif, 2019). In a nutshell, technology can bring many benefits to society. Still, it can also harm both the environment and the p
  • khadija2050 on 28 Sep 20
     
    the article explores the dangers of elctronic waste and give suggestions on how to better monitor this issue and resolve.
  • alo328 on 21 Feb 21
     
    This article explains how the rapid advancement of technology has impulsed an increase in the use of technology, however has resulted in a rise in ewaste percentage. This happens because companies have opted for creating products that do not last for long periods of time, since they want to sell future products.
armanyleblanc767

The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views

freshmindideas.com/...a-in-hospitality-industry-2022

social media hospitality branding marketing industry hotel travel tech

shared by armanyleblanc767 on 20 Feb 23 - No Cached
  • Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
  • Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
  • . And create a connection with your guests so that they can become familiar with the team.
  • ...18 more annotations...
  • Give your hotel a face using your social media channels
  • In exchange for a reward, encourage guests to add location tags to their photos or include you in videos based on your location
  • Facebook remains an important channel for social media marketing for hotels because there are no word or video size limits
  • Now that Instagram and Facebook have merged, you can create paid campaigns and promote them across both platforms
  • Your followers will be more likely to continue their relationship with your hotel if they are involved with your messaging
  • Instagram has undoubtedly become one of the most influential channels in our day and age. It’s an excellent tool for keeping your users engaged with your brand since Instagram users are constantly engaged
  • You must create a hashtag unique for your hotel because it’s an essential tool for planning trips in advance.
  • No social media marketing plan is complete without a YouTube strategy
  • The use of YouTube can help you drive traffic to your direct channels.
  • LinkedIn is a great platform for sharing content and networking within the hospitality industry
  • It is an excellent tool for promoting your space for special events and conferences.
  • Influencers have a lot of power, don’t underestim
  • ate them
  • Connect with the influential people in your area who can influence your target audience.
  • nowadays, with so many images bombarding us, a video can be worth a million
  • videos increase engagement, increase time spent on the page, and are more likely to be shared and go viral.
  • Always respond to both positive and negative comments so that customers get the sense that the hotel is interested in their feedback.
  • The most important thing is to share awesome reviews with your followers. Positive reviews are the best social media marketing for hotels. 
  • armanyleblanc767 on 20 Feb 23
     
    This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.
vriverol

The Power of Social Media in the Hotel and Hospitality Industry - UP Hotel Agency - 1 views

uphotel.agency/hotel-and-hospitality-industry

shared by vriverol on 20 Feb 23 - No Cached
  • According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. 
  • By providing engaging content that encourages interaction from followers on these channels – such as photos or videos of hotel amenities or local attractions – hotels can make a lasting impression on prospective guests even before they step foot inside the lobby.
  • Using targeted ads on social networks like Facebook allows hotels to reach potential customers who may not be aware of their business yet
  • ...3 more annotations...
  • It’s also important to not just talk at people, but engage in conversations where possible – this helps build relationships between potential customers and creates loyalty towards your brand over time
  • You can also leverage influencer marketing by partnering with relevant influencers who have already built up a large following among potential guests
  • By responding quickly to inquiries through channels like Instagram Direct or Facebook Messenger, hotels can demonstrate excellent customer service skills which will further strengthen relationships with existing customers while also attracting new ones.
  • vriverol on 20 Feb 23
     
    Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

www.proquest.com/...2533423793

hospitality tech software business travel hotel Technology

shared by emilywest5 on 26 Feb 23 - No Cached
  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  • emilywest5 on 26 Feb 23
     
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
deranique

Experts at Davos 2023 sound the alarm on cybersecurity | World Economic Forum - 0 views

www.weforum.org/...ity-storm-2023-experts-davos23

Hospitality Technology Cyberattacks Internet

shared by deranique on 26 Feb 23 - No Cached
  • 2023 will be a consequential year for cybersecurity.
  • "There's a gathering cyber storm,"
  • "This storm is brewing, and it's really hard to anticipate just how bad that will be."
  • ...17 more annotations...
  • cyberattacks such as phishing, ransomware and distributed denial-of-service (DDoS) attacks are on the rise.
  • Cloudflare
  • a major US cybersecurity firm that provides protection services for over 30% of Fortune 500 companies
  • "There's been an enormous amount of insecurity around the world,"
  • "I think 2023 is gonna be a busy year in terms of cyber attacks."
  • Experts warned that cyberattacks are increasing in sophistication and frequency.
  • “This is a global threat, and it calls for a global response,”
  • “This is a global threat, and it calls for a global response and enhanced and coordinated action,” Jürgen Stock, the Secretary-General of the International Criminal Police Organization (INTERPOL),
  • “The key to winning the battle against cybercrime is, of course, to work together to make it a priority across the geopolitical fault lines.”
  • This concern has been raised particularly around critical infrastructure sectors like energy, public transportation and manufacturing. SecurityScorecard, a US cybersecurity rating and analysis firm, reported recently that 48% of critical manufacturing companies surveyed were at significant risk of a cyber breach.
  • “Vulnerabilities within the critical manufacturing sector haven’t gone unnoticed by cybercriminals either,” said Aleksandr Yampolskiy, SecurityScorecard's CEO.
  • The Forum's report also notes that the potential targets for cyberattacks are increasing. Today, targets include not only government agencies or major corporations, but largely any organization that handles consumer data—no matter how small.
  • There is no such thing as a hundred percent security. It's about resilience in the face of insecurity.”
  • “
  • Consumers, too, need to increase their cybersecurity awareness in 2023, experts say.
  • As more things get connected to the internet there's just more risk. ”— Matthew Prince, Cloudflare CEO
  • Zero Trust approach to cybersecurity, which creates a framework that eliminates implicit trust and ensures that any user—even those who are supposed to be inside an organization's network—is authenticated and validated at every turn.
mattiebell

The Top 6 Cyberthreat Actors: Today's Most Active Groups - 1 views

blogs.blackberry.com/...the-top-6-cyberthreat-actors

shared by mattiebell on 26 Feb 23 - No Cached
  • ALPHV is a relatively new and rapidly growing cybercrime group. First observed near the end of 2021, the ALPHV group gained attention for innovative extortion tactics, and unconventional attack methods.
  • To date, BlackCat ransomware has struck retail, financial, manufacturing, government, technology, education, and transportation, across a range of countries that includes the U.S., Australia, Japan, Italy, Indonesia, India, and Germany.
  • Some of the ransomware it utilizes includes Cobalt Strike, Mimikatz, and AdFind. One of the most dangerous aspects of APT29 is that they have been known to develop their own set of custom tools for hacking campaigns.
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  • TA505 is a significant player in the global cybercrime scene, and has been a driver of global trends in the cybercriminal underworld. The group targets education, finance, healthcare, hospitality, and retail worldwide. It is also known for its long-term cyberattack lifecycle, sometimes persisting in a target's network conducting reconnaissance for weeks — even months — successfully avoiding detection as it patiently identifies the highest-value targets in the victim’s environment.
  • mattiebell on 26 Feb 23
     
    This article discusses the most active cyber threats that exist today. I chose this article because it highlights a topic many industry leaders aren't aware of. Many view cyber attacks as crimes of opportunity, which they often are. However, we have to remember that there are also dedicated groups who are committed to acquiring data they shouldn't have. Knowing these groups, their signs, and what industries they target can help create a stronger team and plan to protect against them. These are especially common in hospitality and retail.
waldjustin13

Hospitality and tourism education in an emerging digital economy - 1 views

hospitality tourism education PMS POS GDS

shared by waldjustin13 on 21 Mar 22 - No Cached
  • PMS and integration of multiple properties across the globe
  • It is well known that industries are moving with the flow of advanced technology and this is causing disruption in their daily business operations and processes.
  • At present, there is no alternative to digital disruption and businesses large and small must adapt to the changes that are occurring
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  • Technology has been a key driver for hospitality businesses for several decades and it has drastically transformed how the industry operates
  • Every industry has specific software applications that are unique and integral to the management of their daily operations. In the hotel industry, property management systems (PMS) or hotel operating systems are platforms that “enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing” ( Oracle, 2019).
  • These systems have also evolved to incorporate functionality that supports food and beverage operations, housekeeping and maintenance management, as well as revenue management.
  • Applications such as Cloudbeds, Preno, Hostaway and Lodgify have become a staple in most hotels today, allowing for the efficient management of hotel fun ctio ns.
  • Similarly, in the restaurant industry, practitioners often rely on restaurant management systems (RMS), POS software designed for the food service industry to make bookings, capture transactions, record orders and manage inventory (FinancesOnline, 2019).
  • At the broader tourism management level, GDS, also known as automated reservation systems or CRS, are computerised networks that centralise services and provide travel related transactions for products such as airline tickets, hotel rooms and car rentals ( Kelly, 2018)
  • GDS serve as a conduit between travel bookers and suppliers and help communicate product offerings, pricing and availability to travel agents and online booking engines.
  • Their functionality and applications are often limited to a specific industry (e.g. hotel, restaurant and airline)
  • Internally, cloud computing allows managers to access data collected from proprietary applications (e.g. RMS, PMS) which can be shared across departments.
  • This data can be accessed from anywhere around the world on demand
  • waldjustin13 on 21 Mar 22
     
    This paper discusses the role of PMS, POS, and GDS in the hospitality and tourism industry. It identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism sector.
anonymous

The Top 8 Event Technology Trends to Watch in 2020 - Accelevents - 1 views

www.accelevents.com/8-event-technology-trends-2020

shared by anonymous on 08 Oct 20 - No Cached
  • technologies are making life easier for event planners, and attendee experiences are being elevated
  • The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event
  • transform their virtual event, trade show, expo, or conference into a full 360-degree experience.
  • ...20 more annotations...
  • growing audience in the virtual event space
  • speaks directly to their interests and needs.
  • Facial recognition technology is a software tool that tracks and logs a person’s facial features
  • streamline check-in, and provide contactless entry to your event.
  • Facial recognition allows for a contactless registration
  • becoming increasingly concerned about their privacy and may be turned off by this option
  • enhance your cybersecurity
  • Through the use of event platforms and social media, you can deliver content to people who may have been unable to attend in-person while increasing brand awareness and messaging.
  • accessibility for event-goers who may have difficulty attending live events.
  • A positive attendee experience is one of the hallmarks of a successful event
  • event app or platform to create personalized communications.
  • “build your own agenda” option
  • Whether you use translation software or a remote translation app, you will improve accessibility and allow all attendees to feel connected to and engaged with what you are presenting.
  • Artificial intelligence can analyze data collected from event attendees and turn it into personalized recommendations.
  • provides a clearer picture of attendee behavior allowing for adjustments to be made mid-event that will streamline and improve the overall experience.
  • sponsor can understand their target demographic and the more value they will gain from their participation.
  • Gamification is one way to facilitate audience engagement and encourage active participation and networking.
  • project management tools and event technology to save them both time and money.
  • integrates with social media, CRM, and email marketing platforms to make event promotion and marketing a breeze.
  • automate some of your administrative tasks
  • anonymous on 08 Oct 20
     
    Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

www.bizbash.com/...33107

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
      rnobl005 on 15 Jul 18
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
  • ...4 more annotations...
  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
      rnobl005 on 15 Jul 18
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
JIACHEN LI

Mobile Application for Events, Conferences and Trade Shows - 2 views

www.webspiders.com/event2mobile

hospitality network software mobile application events conferences solution

shared by JIACHEN LI on 31 Mar 13 - No Cached
  • JIACHEN LI on 31 Mar 13
     
    today i want to introduce the event2mobile. it is an industry-leading platform that allows event managers to give attendees a clear understanding, acquire the events information and participate the events through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. people can install this app in their mobile phone. they can create a account and update your personal information in the app. you can invite other friends in this app like facebook. also you can comment the events and give some advises through the app. moreover this app can support the events survey after you attend the events and you can evaluate the events. also, the app provide the location of events and events details. finally, this app can make the guests enter the events more easily.
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