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anonymous

Touchless tech: How short-term rentals are simplifying stays amid COVID-19 | PhocusWire - 2 views

www.phocuswire.com/ns-short-term-rentals-covid-19

rentals tech short-term Covid contactless

shared by anonymous on 27 Aug 20 - No Cached
  • Now that the coronavirus has made the world aware of the potential invisible risks associated with physical touch points, the goal of a hands-free experience has become paramount for both travelers and brands.
  • The shift toward contactless technology solutions has been developing for years, with short-term rentals around the world offering things like keyless check-in for some time.But COVID-19 has accelerated this trend,
  • many property managers are actually citing contactless solutions as their highest priority – above enhanced cleaning protocols
  • ...5 more annotations...
  • 49% of property managers feel that property care and operations software will be the most helpful technology over the next year to invest in
  • Digital solutions such as voice technology, he says, make the experience "about as contactless as you can get."
  • for property owners to invest in voice solutions, there needs to be a clear ROI to justify the expense.
  • there's also the question about security and privacy of guests."
  • contactless solutions such as voice technology will play a bigger role in host and guest communication, as well as in the integration of smart-home technology.
  • anonymous on 27 Aug 20
     
    This article is specifically related to the short-term rental industry (eg: Airbnb) and not to hotels. Property owners are increasingly using technology hardware and software to create a "contactless" experience that will foster a sense of safety and security with their guests but still allow them to personalize the experience. No dramatically new technology cited but interesting to read that property owners are planning to spend more on technology than on additional cleaning measures in terms of their anti-Covid measures.
shineal

Data privacy matters in the hotel industry - Insights - 0 views

insights.ehotelier.com/...-matters-in-the-hotel-industry

data privacy Technology hotel software solution

shared by shineal on 21 Feb 23 - No Cached
  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
  • ...9 more annotations...
  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
  • shineal on 21 Feb 23
     
    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
vriverol

Hoteliers: Prioritize Digital Identity Verification in 2023 | Hospitality Technology - 0 views

hospitalitytech.com/tal-identity-verification-2023

shared by vriverol on 12 Feb 23 - No Cached
  • In a digital age where travelers crave instant, one-tap experiences, no hotel can afford to isolate itself - and digital identity verification is a crucial cog in the mobile check-in experience.
  • Digital ID technology validates that an ID is authentic, further mitigating fraudulent activity and deterring bad actors. In addition to scanning their ID and providing biometric data, guests must take a photo of themselves which must fit specific criteria - including visible facial features and clarity of the image - which is then cross-verified for authenticity.
  • Digital identity verification eliminates the friction of another touchpoint in the guest journey, allowing travelers to bypass the front desk, check-in, and access their room key with a few taps on their device.
  • ...3 more annotations...
  • With the added encryption and authentication of digital ID verification, hotels can protect guests from malicious attempts at identity theft and ensure their own defense is in place to shield them from fraud.
  • Hotels have a legal obligation to keep paperwork of their guests on file. However, gathering details and scanning the ID of each guest is not only time-intensive, but also creates room for error. By integrating digital identity verification into the mobile check-in process, hoteliers can ease multiple pain points across their operations: first, by removing the need for front desk staff to check each guests’ ID against their profile; second, by automating what is a legal requirement.  
  • Mobile check-in and digital identity verification should perform the heavy lifting on mundane operational tasks - such as scanning IDs and handing out key cards - freeing up staff time to focus on other elements of the guest experience.  
  • vriverol on 12 Feb 23
     
    This article touches on the advantages of using biometric digital identity verification in hotels. Guests that have traveled a long way are going to be exhausted and irritated if they need to stand in a long check in line. Using digital identification can not only help speed up the check in process, but also make it more secure. Front desk workers will not have to worry about mixing up documents or mishandling the guest's sensitive information, and will also be freed up to focus on other tasks. This can also help the hotels avoid chargebacks or fraud, as they can prove the guest was there and the added encryption will help stop identity theft.
mandalysha

How Biometrics Helps Modernize the Hotel Guest Experience | - 0 views

hoteltechnologynews.com/...ize-the-hotel-guest-experience

biometrics hotel

shared by mandalysha on 11 Feb 23 - No Cached
  • biometrics links a user’s I.D. and credit card or payment card info with individual biometrics data like a photo or fingerprint. Hotels can easily identify guests before they arrive and apply the same profile data at other points throughout their stay
  • Many hospitality providers and hotels are using biometrics technology to verify user identity and secure payment information for a variety of guest services: in-room tablet apps, premium on-screen entertainment services, high-speed internet service, and access to amenities like the pool and gym
  • The streamlined ID process frees up staff so they can spend more time and resources on other activities, allowing them to fully commit to their role as hosts
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  • For companies that already have a content management system or guest platform, it’s easy to integrate secure optical character recognition in the form of biometrics facial recognition technology that matches a face with an ID to generate a QR code
  • Case in point: Hoteza, an interactive, guest-facing platform, is using biometrics to verify photo-based identification for mobile check-in. Over 500 hotels around the globe including Hilton, Radisson, Wyndham, Kempinski, IHG, and Accor look to Hoteza’s cloud-based content management system for online check-in solutions, Internet Protocol Television (IPTV), mobile and in-room tablet apps, digital signage, and high-speed Internet access
  • Biometrics not only helps recognize users when they attempt to log in to the hospitality guest platform, but it also reduces operational costs by enabling self-service capabilities
  • Hotels and resorts each offer a unique personalized experience when greeting customers as they walk in the door, but if there is one common thread in the industry it’s that hospitality professionals constantly go the extra mile to create a superior experience. Biometrics is advancing that by blending familiarity and ease-of-use with modern, secure, and innovative technology
  • mandalysha on 11 Feb 23
     
    Biometrics usage in the hotel sector have been ramping up. Biometrics links a user's I.D. and credit card information with biometrics like a photo or fingerprint and this tech can be used throughout the hotel for things like in-room purchases and access to the gym and pool. Using biometrics allows the hotel staff to focus on being hosts.
cnburke22

Toast Helps Hotels Streamline Food and Beverage Operations, Increase Revenue and Delive... - 0 views

pos.toasttab.com/...-and-deliver-great-hospitality

shared by cnburke22 on 01 Mar 23 - No Cached
  • cnburke22 on 01 Mar 23
     
    At this moment the majority of hotels and resorts are using disconnected technology to manage check-in/checkout, billing and on site food and beverage charges. Toast POS provides an integrated platform which allows guests to pay bills more efficiently all with one payment. "Toast for Hotel Restaurants will deliver a more efficient way to let guests pay bills by charging them to their room, making the payment process faster and more efficient for both hotel and restaurant staff across full service restaurants, in-room dining, grab & go, bar & cocktail, event venues and poolside dining."
amoon008

Tech roundup: New POS systems want to do it all for restaurants - 0 views

www.restaurantbusinessonline.com/...ems-want-do-it-all-restaurants

pos systems restaurants tech

shared by amoon008 on 31 Jan 22 - No Cached
  • Toast, went public last week in an offering that valued it at around $30 billion. Meanwhile, two other providers unveiled their own all-in-one systems. Here’s a look:
  • Presto Flex:
  • The company’s new front-of-house ordering tablet can be used to enable pay-at-the-table or as a server handheld, ordering kiosk or drive-thru line buster. It is also voice-enabled, allowing guests or servers to place their order by simply saying it out loud.
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  • he cloud-based system allows servers or guests to initiate the ordering process and guests to pay at the table using their phones. It also integrates with GoTab’s other products such as online ordering and delivery software.
  • GoTab POS:
  • The delivery provider is bringing its technology to the Washington Football Team’s FedExField, allowing fans to order concessions through the Grubhub app or by scanning a QR code at their seat
  • Uber Eats made it easier for users to find nearby food.
  • Councilmember Cherelle Parker has introduced legislation that would remove the end date from the city’s 15% limit on what delivery companies can charge restaurants (10% for delivery and 5% for any other fees). If passed, Philly would join San Francisco and New York as the only U.S. cities to make their pandemic-era fee caps permanent. Delivery providers have sued both cities over those laws. 
mmoutsatsos

Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

www.bu.edu/...on-in-the-hospitality-industry

hospitality software technology

shared by mmoutsatsos on 31 Jan 22 - No Cached
  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
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  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  • mmoutsatsos on 31 Jan 22
     
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
georgemacintyre

The Demand for Contactless Technology is Here - and Here To Stay | By Jasmine Seliga - 0 views

www.hospitalitynet.org/...4108835.html

shared by georgemacintyre on 13 Feb 22 - No Cached
  • While hospitality technology is my passion, a pre-pandemic snapshot of our industry proves that adoption was on the slower side
  • Serving guests is the heart of our industry, and there are risks with automating processes that could potentially disrupt the seamless guest experience we have worked so hard to establish.
  • I am seeing an evolution of hospitality like I've never seen before, and it seems it is here to stay.
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  • Our industry has been uncharacteristically receptive to new development and technology since the onset of the pandemic.
  • We are seeing the need for automated solutions to support staff in a way we never have before.
  • We must start looking to invest our dollars in a solution that handles everything from booking and contactless check-in, seamless guest communication all the way to business intelligence t ools that track the guest experience.
  • What should you be looking for if you haven't adopted an integrated solution already? Your system should give guests options to personalize and take control of their experience with online reservations, mobile check-in and check-out, self-service kiosks, communication through a guest portal, and support for online and mobile payments. The more convenient self-service options you can provide, the greater your guest satisfaction will be.
  • Be open to the agility of a product that can do more than take a reservation and check a guest in. And most of all, stay engaged. Stay engaged in what's going on in and around our industry.
  • georgemacintyre on 13 Feb 22
     
    The Hospitality industry has been somewhat hesitant to adapt to new technologies. This may be the case of hospitality companies being scared to go away from what we consider good customer service. The pandemic helped to jumpstart the hospitality industry into accepting new forms of technology. Technology is on the rise in the hospitality industry and is only going to continue to be more and more prevalent.
sarahcarniglia

Pandemic Has Changed The Future Of Cloud Computing - 2 views

medium.com/...of-cloud-computing-1155e94d97d

shared by sarahcarniglia on 16 Mar 22 - No Cached
  • sarahcarniglia on 16 Mar 22
     
    This article talks about cloud computing and how the pandemic has increased the demand of internet. The demand has came alongside employees working from home, education being brought online and e-commerce activities. Cloud computing is being integrated into businesses because of this flexibility, cost efficiency, and security.
lflor087

Advantages Of Cloud Computing For Hotel Industry - Hotelogix - 0 views

www.hotelogix.com/...d-computing-for-hotel-industry

shared by lflor087 on 23 Mar 23 - No Cached
  • businesses don’t have to burden themselves by storing data in traditional in-house servers
  • they can opt for a cloud service that would store their data in secured data centres.
  • Not only the big hotel chains but today, even independent and small hotels have strong management tools within their reach. There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
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  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.
  • some of the major benefits of cloud computing in the hospitality industry
  • Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations.
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Direct Bookings Are Made Easy With Cloud Computing
  • Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible
  • when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • Outlook
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • lflor087 on 23 Mar 23
     
    This article talks about some of the advantages that cloud computing offers hotels and their guests. Cloud computing saves money for hotels. Is easier, more efficient, and more cost effective.
bingkunwu

Hospitality Technology: Trends Shaping the Industry | UCF Online - 1 views

www.ucf.edu/...hospitality-technology-trends

technology hotel hospitality tech travel trends

shared by bingkunwu on 16 Nov 22 - No Cached
  • bingkunwu on 16 Nov 22
     
    With the advancement of technology in the hospitality sector, much has been adopted to fit the new environment. And as technology aid, the interactive sense of technology across hospitality, some of the major trends that have begun to manifest are shaping the industry and the sector. Technology modified the advancement of utilities and different facilities to transition from electronic to digital in the 21st century. And thus, evoking the need for keyless entry. Hotels with integrated technology can allow guests to access their rooms through smartphones, kiosks, and sometimes plastic cards as keys. The initialization of voice command services such as Amazon's Alexa has been brought to offer a comforting experience as guests can interact and request reservations through Alexa. Robots have been used to adjust the scenes and operations of smart hotels. Thus, every facility within the environment becomes accessible in a digital way. This is also supported by advanced security and digital amenities, which offer numerous growth opportunities.
lflor087

Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

www.cvent.com/...ial-media-marketing-for-hotels

shared by lflor087 on 16 Apr 23 - No Cached
  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
  • ...52 more annotations...
  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
  • lflor087 on 16 Apr 23
     
    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
anonymous

The Top 8 Event Technology Trends to Watch in 2020 - Accelevents - 1 views

www.accelevents.com/8-event-technology-trends-2020

shared by anonymous on 08 Oct 20 - No Cached
  • technologies are making life easier for event planners, and attendee experiences are being elevated
  • The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event
  • transform their virtual event, trade show, expo, or conference into a full 360-degree experience.
  • ...20 more annotations...
  • growing audience in the virtual event space
  • speaks directly to their interests and needs.
  • Facial recognition technology is a software tool that tracks and logs a person’s facial features
  • streamline check-in, and provide contactless entry to your event.
  • Facial recognition allows for a contactless registration
  • becoming increasingly concerned about their privacy and may be turned off by this option
  • enhance your cybersecurity
  • Through the use of event platforms and social media, you can deliver content to people who may have been unable to attend in-person while increasing brand awareness and messaging.
  • accessibility for event-goers who may have difficulty attending live events.
  • A positive attendee experience is one of the hallmarks of a successful event
  • event app or platform to create personalized communications.
  • “build your own agenda” option
  • Whether you use translation software or a remote translation app, you will improve accessibility and allow all attendees to feel connected to and engaged with what you are presenting.
  • Artificial intelligence can analyze data collected from event attendees and turn it into personalized recommendations.
  • provides a clearer picture of attendee behavior allowing for adjustments to be made mid-event that will streamline and improve the overall experience.
  • sponsor can understand their target demographic and the more value they will gain from their participation.
  • Gamification is one way to facilitate audience engagement and encourage active participation and networking.
  • project management tools and event technology to save them both time and money.
  • integrates with social media, CRM, and email marketing platforms to make event promotion and marketing a breeze.
  • automate some of your administrative tasks
  • anonymous on 08 Oct 20
     
    Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences

shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
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