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nellyvero71

Twitter accounts of Joe Biden, Barack Obama, Elon Musk, Bill Gates, and others apparent... - 0 views

  • Twitter (TWTR) accounts belonging to Joe Biden, Bill Gates, Elon Musk and Apple, among other prominent handles, were compromised on Wednesday and posted tweets that appeared to promote a cryptocurrency scam.
  • Twitter's support account said: "We are aware of a security incident impacting accounts on Twitter. We are investigating and taking steps to fix it. We will update everyone shortly."
  • A little more than an hour after the attack began, Twitter apparently moved to prevent holders of verified accounts from tweeting.
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  • A hack like this is particularly concerning not just because of any financial scam that can be run, but because so many world leaders use Twitter -- and some, like President Donald Trump, use it to announce major policy decisions. A hack that took over an account belonging to one of those leaders could have devastating consequences.
  • "We are aware of today's security incident involving several Twitter accounts belonging to high profile individuals," the FBI's San Francisco field office said in a statement. "The accounts appear to have been compromised in order to perpetuate cryptocurrency fraud. We advise the public not to fall victim to this scam by sending cryptocurrency or money in relation to this incident."
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    The article is about what was happening today with some Twitter accounts, such as Former President Barack Obama, Mike Bloomberg, Bill Gates, Kanye West, Kim Kardashian West, Warren Buffett, and Jeff Bezos. Apparently the accounts were hacked and were asking people for money. It is a clear example of cyber attack with Twitter's account.
jamigovaerts

Capturing Travel Agent GDS Bookings in Challenging Times - 2 views

  • While the travel industry faces ongoing challenges from COVID-19, travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months.
  • To best capture the travel agent audience, use global distribution systems.
  • Even through this period of uncertainty, global distribution systems have consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these systems:
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  • They earn a commission
  • It’s more convenient.
  • It’s more efficient.
  • Optimizing your presence on the gds and boosting your visibility is essential to connecting with and winning bookings from the travel agent audience.
  • That includes rates on your website, metasearch, all gds, and online travel agencies. Rate parity is important to 89% of travel agents worldwide – if they see a better rate elsewhere, they’ll actively book away from your property.
  • Make sure your property is correctly geocoded or indexed.
  • Evaluate your photos.
  • Update any modified or additional hotel services and amenities
  • Revise cancellation, flexible rate, and rebooking policies for impacted travelers.
  • List your commission policy.
  • What is most important to travel agents booking hotels on global distribution systems?NORAMLATAMEMEAAPACProperty rating and photos59%57%53%58%Hotel Services57%54%52%51%Hotel Amenities65%45%45%46%Policy information53%36%43%30%Attractions/Points of Interest28%34%33%45%Other12%15%8%10%
  • GDS isn’t the only type of marketing that can help.
  • Ad spend via global distribution systems is only used when an impression is delivered to a travel agent actively searching for a property in your market.
  • Identify and target your top source markets
  • Select promotion dates that are 90 days in the future: 
  • Focus messaging on cleanliness and safety:
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    Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.
robfitzpatrick

The GDS=Good, Darn Sense | TravelDailyNews International - 1 views

  • by focusing primarily on increasing their direct bookings
  • Today, hoteliers
  • GDS
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  • bring in high-value, corporate guests or other guests who decide to book with travel agents?
  • been overlooked by many hoteliers, the GDS is still a very viable booking channel
  • hoteliers
  • put
  • on the back-burner
  • GDS
  • when
  • success of the online channel.
  • The use of travel agents is, once again, on the rise -
  • now highly valued
  • expertise
  • ability to build complex, multi-stop itineraries quickly, affordably and with little fuss
  • appeal to the luxury segment
  • best possible experience
  • r.”
  • taking home anything less than 100% of the revenue from each booking has become unacceptable,
  • here is a fee associated
  • effective distribution channels just because they have a cost of acquisition
  • they eliminate
  • smaller percentage than what most hotels pay in commissions to the top OTAs.
  • you still use them
  • about the OTAs
  • gripe
  • and pay the high commissio
  • you know it works.
  • GDS
  • opportunity
  • corporate bookings!
  • bulk
  • ravel agents,
  • visibility
  • cost of acquisition of a booking from the GDS/travel agents is lower (than the OTAs)
  • visibility
  • o a whole new segment of travelers: corporate and/or luxury travelers.
  • leisure travelers
  • book
  • corporate travelers are less concerned about the rate
  • primarily on price
  • business travelers typically spend more money on-site
  • break-even on GDS bookings because the higher room rates PLUS the ancillary revenues
  • GDS is, once again, a viable distribution channel for your property
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    The article's main point ties into the third question on this week's discussion: is there a need for the GDS today? Hoteliers have recently been focusing on the OTA sales channel, which leads them to ignore their high-value, corporate guests, and guests who like to use traditional travel agents. The main reason for this is because hoteliers do not want to pay the fees associated with GDS's; however, they are still paying commission fees to OTAs. On average, hotels pay a 20% fee to a GDS when a room is booked, which is typically less than what is paid in commissions to the top OTAs. So why do they still use OTAs and pay the fees? Because they work, and GDS's work also. By eliminating a tried and true method such as the GDS, you are shooting yourself in the foot by getting rid of an effective channel that was bringing in revenue. The author argues that a GDS is still useful in creating more visibility and increased revenues from bulk bookings, travel agents, and especially from corporate and luxury travelers. Corporate and luxury travelers are less concerned about price and typically pay higher rates. They also spend more on ancillary charges in the hotel, which leads to recouping some of that money spent on fees. Given this perspective, I would agree with the points made in the article and how the GDS is still a viable system to be used today. It is especially important to gain exposure to corporate travelers, which is a big market that you don't want to leave untapped.
anonymous

5 Event Industry Trends To Watch Out For In 2015 | Ungerboeck Software - 1 views

  • 1. Content, Content, Content. Feed attendees’ hunger for knowledge and keep the event buzz alive in the digital world: Offering digital content is a wonderful way to magnify the effect of content generated at an exhibition,
  • 2. Innovative Event Formats. Audience engagement was a widely discussed topic this year and it is true that events have changed significantly by focusing more on attendees.
  • 3. Millennials & Generation Y. A new generation enriches the industry with different expectations and experiences: The so-called “Generation Y” often has a firmer grasp of technology.
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  • 4. Technology Trends. While everyone has been busy collecting data and understanding the “Big Data” picture in the recent past, now’s the time to analyze. According to meeting & IT expert Corbin Ball analytics tools, especially with regards to mobile apps, will be fundamental for organizations looking at leveraging data into opportunity.
  • 5. Social Media & Events. Closely connected with strategic content marketing, social media plays an important role in event marketing success.
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    Underboeck Software International, a hospitality industry-related watch group, discusses five industry trends to watch out for that were critical in 2014 and were expected to continue being important into 2015 and beyond. Its main focus appears to center around information technology and the path in which key target markets utilize this technology to perform functions associated with their hospitality needs.
Xueling Wang

protel to launch world's first PMS for the iPad - 4 views

  • Hotels can use iPads as "floating front desks", offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.
  • Hotels can use iPads as "floating front desks", offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.
  • Benefits for the user: Additional hardware and installations in the hotel are unnecessary as the sole requirement is an Internet browser.
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  • Data security is also taken care of by protel. With its extended range of functionalities and based on the latest technology, this easily scalable cloud application is the perfect solution for all hotels who value flexibility, reliability and security.
  • With protel Voyager protel presented a mobile app for hotel guests.
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    The article reveals how tablet devices offer many advantages to hotels, because many business processes become more and more independent of location. Allowing your employees to work more effective is the main objective for the hospitality and tourism business. A few examples: Hotels can use iPads as "floating front desks", offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks. The ability to having a floating front desk and being able to accomodate guest is beneficial." The app offers access to guest relevant functions of the property management system like booking services. It also offers access to location based services, advertising local events and facilities, and to the hotel's social networking sites" Having the application to allow guest to have 24 hour service is a convenience comparable to none.
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             This article introduce us a new hotel software technology, the iPad property management system. Nowadays the table devices offer many advantages to hotel. Ipad is a good example for the table device use in hospitality industry. A German company design a PMS on iPad for hotel, its name is protel Air. Use this device, hotel can provide the mobile service like check-in and check-out to support the employee's job. Protel Air is a full-service solution and a true "Software-as-a-Service" application, that is hosted in a secure data centre environment. The only requirement of this device is the Internet; it can update and maintain the date through Internet. It also protects the data by its security system. They also design an application called protel Voyager for guests. It offers access to location based services, advertising local events and facilities, and to the hotel's social networking sites. The protel Voyager will encourage guests to report positive feedback.          I think to use new technology to help the operation of hotel is a good idea. Even it will cost some money to purchase the equipment and training the employee. It will save time for the employee especially in the peak season. My only concern is the app for guests. Guests may not use to this kind of new technology. They prefer the human service more. But it is worth to try.  
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    German protel hotelsoftware presented the world's first property management system for the iPad. The tablet devices give hotel a lot of benefits.  It helps the hotel reduce demand peaks, and offer guests more convenience. Protel doesn't need the support of additional hardware and installation. it can run in the internet browser. One of Protel's product is Protel Voyager, which is designed as a web app, the customers do not need to install this app, because it can runs in the mobile browser. It offers access to guest relevant unctions of the property management system like booking services. It also offers access to location based services, advertising local events and facilities, and to the hotel's social networking sites such as Twitter, Facebook or You Tube.  
anonymous

Hotels and Resorts Ramp Up Sustainability Efforts - The New York Times - 0 views

  • Hotels and resorts have started to act by ramping up efforts to reduce or eliminate completely their resource and energy consumption.
  • “Sustainability is more than energy conservation or recycling; it is about sustaining communities for the tourism product.”
  • While Marriott International and other large chains have promised to eliminate items that never fully decompose, like plastic straws, there is still a lot more work to be done.
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  • The 114-room Conrad Bora Bora Nui resort in French Polynesia has developed 17 different underwater coral structures around its resort with the mindset to regenerate them. This is done using a “Biorock” technique (passing a low-voltage current through electrodes in the water) developed by the marine biologist Denis Schneider. The process is currently considered among the best ways to fight coral mortality.
  • With assistance of the tour leader, they help transplant the coral to the sea bottom to ensure it is able to continue its growth.
  • The resort also designed open-air rooms to allow natural breezes to cool the areas, eliminating the need for air-conditioning.
  • Solmar Hotels and Resorts in Cabo San Lucas, Mexico, heats water (including in its pools) using photo-thermal panels.
  • this energy savings translates into fewer emissions into the atmosphere (or the equivalent of pulling 198 gasoline-run cars out of circulation).
  • The Spectator Hotel in Charleston, S.C., recently established a food waste diversion program where half-eaten food items such as fruit and pastries are put into a digester that turns them into reusable water.
  • The Palms Hotel & Spa in Miami Beach organizes three-hour-long beach cleanups every three months.
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    Sustainability has been a primary focus for many hotel companies around the world. There are many initiatives that are being created other than your everyday recycling. Fairmont Mayakoba has implemented a tour in which guest can assist in the transplant of coral to help their growth. Hosteling International USA has also become the first of it's kind to develop a system that monitors shower to last at most seven minutes in it effort to conserve water. These are just some of the many ideas that are taking into effect to further progress sustainability within hotel operations.
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    As guests are getting more environmentally friendly, being sustainable is an important aspect of hotel operations. Before they book a hotel, a lot of guests will look for or read about the hotel's social responsibility program. Hence, going green would bring in more revenue by attracting more guests.
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    This article explains several ways that hotels and resorts are helping in the fight for sustainability. Some resorts have completely eliminated the use of air conditioning and other ways to get energy for running electricity. For example, the Jade Mountain resort in St. Lucia has designed all their rooms to be open-air rooms which allows for breezes to come through the rooms and ultimately cool down the rooms. This, in turn, eliminates the need for air-conditioning all together. Some hotels are even offering classes on how to live a more sustainable and eco-friendly lifestyle. Hotels and resorts have worked towards saving coral reefs, energy and water conservation, preserving food and re-purposing waste, and creating eco-minded communities.
blevi022

Rwanda's Tourism Seeks Innovative Minds to Recover from Covid-19 Shock - KT PRESS - 1 views

  • Rwandans with tech or innovative business solutions will this June have an opportunity to pitch their business ideas that could help the country’s tourism and hospitality sector recover from the coronavirus (Covid-19) crisis.
  • Rwanda Development Board (RDB), Private Sector Federation (PSF) ICT and Tourism Chambers will this June 4, host an online conversation and workshop to identify innovations and solutions the technology sector currently has, or could build to support the recovery process.
  • The digitalisation of tourism will play a big role in leading the needed recovery for the economy just like it is helping in other sectors like trade, education and healthcare as global economies face-off the Covid-19 pandemic,”
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  • focus on digitalisation of the tourism sector as the new driver of the economic recovery for tourism businesses, which have been one of hardest hit in the country as a result of closed travel for local and international visitors.
  • We want to be inspired with new ideas. Not only digital way to also expose more ideas, answering the potential challenges that we have, not locked to one way (digitalisation) but many more alternatives of improving the sector going forward,” Kariza told KTPress today. 
  • session will expose the sector to listen into new concepts and ideas that they (participants) have, so as to tackle different challenges emerging from Covid19 but also for the overall sector.
  • government has embarked on starting up a Rwf100billion Covid-19 economy recovery fund, which will largely support the tourism and hospitality, industry, and water, electricity, road infrastructure projects among other income-generating activities.
  • online workshop aims at opening up new opportunities for technology companies to better understand the need in the tourism sector and in doing so develop solutions fit for driving the sector’s growth.
  • largely focus on strategies that could leverage technology to encourage domestic tourism covering but not limited to travel and hospitality sectors.
  • ICT Chamber has been working with the Chamber of Tourism to promote digitalization of the industry, by supporting companies that are serving in the industry through incubation programs at the ICT Innovation Center in Kicukiro district.
  • accelerate digitalization of the tourism sector through public private dialogue. 
  • RDB’s intent is to leverage technology and the solutions we have to stimulate domestic tourism and help the sector’s recovery. Taking lessons from what has been done with e-commerce and the online e-learning platforms. RDB will also present to us their challenges that tech companies can turn into monetize-able opportunities
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    Rwanda is seeking to engage the technology industry in a conversation to generate ways that e-commerce can be used to help the Tourism and Hospitality sector recover in the wake of COVID-19. This will be an online conversation on June 4 to find ways the technology already has or could create to help tourism. It notes how digitization has been important to other sectors of the economy during the pandemic including sectors such as education and Healthcare. By leveraging technology it is hoped that ways can be found to stimulate the tourism industry
jessielee214

A Brief Look at the History of Hotel Technology | INTELITY - 0 views

  • Rapid developments within the field of hospitality technology have been getting a lot of attention within the past 10 years, but innovation has been taking place since the industry began.
  • General changes in society have led to new expectations that redefine what it takes to satisfy guests and remain competitive in earning loyalty.
  • Mobile technology has shaken up the travel and hospitality industries, unlike any other innovation in quite some time. Telephones took nearly 80 years to reach half of U.S. households. Smartphones took less than 10.
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  • Smartphone penetration and mobile use are higher among global travelers than in other groups.
  • Travelers are setting standards across the globe when it comes to leveraging the latest mobile services. Not only do travelers have the highest rates of smartphone adoption, but they’re also doing more with their devices like booking, payments, and check-ins,” said Clinton Anderson
  • “So their expectations for intelligent, personal experiences via mobile are high and continue to rise. Travelers are setting the bar for mobile services and will drive new innovations in the travel industry and beyond.”
  • 2009 – The first mobile hotel app for guest service and operational enhancements is introduced by Intelity.
  • 2007 – The release of the iPhone marks a change in views on mobile technology and apps.
  • 2003 – Hotel WiFi begins a steady increase, as more than 6,000 hotels make it available to guests.
  • 1994 – This year marks the debut of the first online hotel catalog (Travelweb.com).
  • 1994 – The first hotel chains launch websites on the Internet (Hyatt Hotels and Promus Hotel Corporation).
  • 1986 – Teledex Corp. introduces the first telephone specifically for hotel guestrooms.
  • 1958 – Sheraton introduces Reservatron, the first automated electronic reservation system in hospitality, and the first toll-free reservation phone number.
  • 1947 – Westin establishes the first hotel reservation system.
  • 1894 – The Netherland Hotel, NYC, introduces the first in-room telephones.
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    This article is talking about the history of hotel technology. Also, it records the significant innovation of the invention in hospitality. And I recognize the technology changes our life a lot. We are always moving forward without any notice.
ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
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  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
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    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
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    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
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    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
bruss031

Vaccine mandates and restaurants: Arizona hospitality groups respond - 0 views

  • The plan mandates that all employers with 100 or more workers must require COVID-19 vaccinations or weekly testing.
  • The president's plan requires companies to provide paid time off for employees to get vaccinated.
  • companies that are not in compliance could face fines of up to nearly $14,000 per violation, CNN reports. 
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  • Employees were given the choice of when to return to work. They were also required to get tested for COVID-19 weekly. 
  • When vaccines became available, Genuine Concepts held a vaccination event at Ladera Taverna y Cocina and encouraged all employees to get their shot.
  • Not all of these shots were given to Genuine employees, as the team extended invitations to other local restaurant and bar employees. However, a large percentage of Genuine's employees were vaccinated at the event.
  • "It's important because if we protect our employees, then it protects their families, our customers and their families, the vendors that go on site to our places and their families," Cramton says. 
  •  
    After a recent announcement by President Biden, new mandates are being put in place requiring any U.S. employer that employs over 100 people to require vaccines within the establishment. This new action plan was developed in response to the widely spreading delta variant and is hopefully going to be curb the infection and hospitilization rates. Although many of the specifics have not yet been revealed, it can be assumed that organizations will be required to maintain current and up to date records of vaccine status for all employees for the coming future.
sdavi111

7 Steps to Securing Your Point-of-Sale System | PCMag - 0 views

  • Consider how the Target store hack in 2014 was one of the biggest point-of-sale (POS) system data breaches in United States history that exposed more than 70 million customer records to hackers, and cost the retailer's CEO and CIO their jobs. It was later revealed that the attack could have been avoided if Target had just implemented the auto-eradication feature within its FireEye anti-malware system.
  • the reality is that most POS attacks can be avoided.
  • be sure your company has a virtual private
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  • network (VPN) in place to safeguard data that's traveling back and forth on your company's
  • network.
  • Most of the aforementioned attacks have been the result of malware applications loaded into
  • the POS system's memory.
  • important point to note here is that a second app must be running (in addition to the POS app),
  • This is why iOS has traditionally facilitated fewer attacks. Because iOS is only able to fully run one app at a time, these types of attacks rarely occur on Apple-made devices.
  • otherwise the attack can't occur.
  • Companies such as Verifone offer software that's designed to guarantee your customer's data is
  • never exposed to hackers.
  • These tools encrypt credit card information the second it's received on the POS device and once again when it's sent to the software's server. This means that the data is never vulnerable, regardless of where hackers might be installing malware.
  • install endpoint protection software on your device.
  • Employees can steal devices with POS software installed on them, or accidentally leave the device at the office or in a store, or lose the device. If devices are lost or stolen, anyone who then accesses the device and the software (especially if you didn't follow rule #2 above) will be able to view and steal customer records.
  • Systems that connect
  • to external networks are more susceptible to attacks from hackers
  • Consider keeping things internal and secure, use a corporate network to handle critical tasks like payment processing.
  • you'll want to comply with the Payment Card
  • Industry Data Security Standard (PCI DSS) across all card readers, networks, routers, servers, online shopping carts, and even paper files. The PCI Security Standards Council suggests companies actively monitor and take inventory of IT assets and business processes in order to
  • detect any vulnerability.
  •  
    Even though this article is from 2019 it is still extremely relevant today. POS systems are found in most hospitality outlets and the chances for a security breach are high. I have often thought when I had my credit card to a waiter and they are gone for 10 minutes are they copying the number, is it being added to a database that can then be hacked? The importance of having the proper securities in place, the proper malware and security software is really important. Having had a catering company for 20 years I had to do PCI compliance tests every 6 months and for years I just handed it over to my IT to do the test. He would suggest things to make us safer and since it usually cost money I would shake it off. It wasnt until the credit card processing company i was using had a security breach that I realized how important these PCI rules were. It is something going forward I will always pay attention to!
melnetra112

Disruptive Innovation in Hospitality Human Resource | Journal of Tourism and Hospitalit... - 0 views

  • Technological disruption in HR may cause a robotic service experience for the customers
  • The term Human Resource is used to the people those who work for the organization and also the department who is responsible for managing the required resources for the employees to facilitate their job.
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    Disruptive Innovation in Hospitality Human Resource has been introduced in the new market more than the existing. The Researcher acknowledges the disruption that may have an effect on customers. However, the author references justify that disruption allows a better way of hospitality human resource
alomariee98

Nobody likes self-checkout. Here's why it's everywhere - CNN - 0 views

    • alomariee98
       
      It is really good to know that customers are not the only ones that experience issues with self-check-outs at the stores. They are machines that need to be maintained every so often. I have had my own experience with self-checkout and can see both sides of the story. In my experience which just so happened to be yesterday I did self-checkout in 2 different places. In one of them a customer tried to get away with theft by hovering the scanner over the item and not really scanning anything. In the other instance I kept getting the error message that did not let me keep scanning until the system reverted back to the scanning page. I get how it can be frustrating but I also see that sometimes it is the quickest option. Now with the pandemic like it says on the article some people prefer the no contact option and rather do the things themselves. This disruptive innovation just shows if there are stores that do not have it, they may fall behind because it has already become normal whether you use it or not. It gives people the choice whether or not they want to use it. Bad thing is that it does show less employees working on the floor because of these machines depending on the store. Now its a competition everywhere to have self check-out. An example I know of is the Disney Stores at Disney Springs and inside the parks. If you have the My Disney Experience app you can do mobile check-out without having to make a line for the register. Less contact with an employee.
  • The machines are expensive to install, often break down and can lead to customers purchasing fewer items.
  • higher losses and more shoplifting
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  • 29% of transactions at food retailers were processed through self-checkout, up from 23% the year prior
  • work from paid employees to unpaid customers
  • was designed primarily to lower stores' labor expenses
  • Customers scanned their items and put them on a conveyor belt. An employee at the other end of the belt bagged the groceries. Customers then took them to a central cashier area to pay.
  • 52% of shoppers considered self checkout lanes to be "okay," while 16% said they were "frustrating." Thirty-two percent of shoppers called them "great."
  • required regular maintenance and supervision
  • self-checkout leads to more losses due to error or theft than traditional cashiers.
  • Other customers take advantage of the lax oversight at self checkout aisles and have developed techniques for stealing.
  • Stores have tried to limit losses by tightening self-checkout security features, such as adding weight sensors
  • It may simply be too late for stores to turn their back on self-checkout.
    • alomariee98
       
      It really is too late to turn their back on self-checkout. It is already part of the store and those who do not use it will get left behind. Sometimes self-checkout is faster but it can be a bit frustrating due to the error messages it may give you. After all, it is still a machine.
  • Store owners have also seen competitors installing self-checkout and determined they don't want to miss out
  • "It's an arms race. If everyone else is doing it, you look like an idiot if you don't have it,"
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    Disruptive Innovation: Self-checkout
rosedelice

How to Combat the Negative Side of Consumer Behavior With Societal Marketing - 0 views

  • Some companies treat corporate social responsibility primarily as a form of branding. For instance, a company that donates 10 percent of profits to cancer research might develop a marketing plan to let the public know about its good works so customers will feel better about buying its products. A more comprehensive approach to societal marketing would include an examination of the company's products and services and what effect they have on the customer and the society.
  • Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible, but that doesn't translate to actual sales if the product costs too much or doesn't perform as well as its rivals. It might seem as if there's a gap between what customers say they want and what they really want, but in reality they want it all. An unpleasant-tasting, expensive brand of fair trade coffee is not going to outsell a delicious and affordable rival just because it is fair trade. However, a delicious and affordable fair trade brand could do very well. The fact that the coffee is fair trade is a benefit to the consumer, but only if the coffee meets the customer's other requirements for taste and price. Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product.
  • Sometimes a company can make its marketing campaign more socially responsible by making relatively small changes to a popular product. For example, if a restaurant offers a children's meal option including a grilled cheese sandwich, chips and a soda, it could improve the menu by offering fresh fruit and milk or juice as options. Some parents will still decide to order the chips and soda, but some will choose the fruit and milk. The company is giving customers what they want either way, but by including healthier options the company is doing what it can to have a positive impact on society.
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    Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.
chadidscha

Cyberattacks are surging. CT's workforce isn't keeping up - 0 views

  • A growing wave of cyberattacks is threatening governments, businesses and everyday residents. Across the globe, there is a critical shortage of skilled professionals to guard against these criminals.
  • The state’s cybersecurity workforce increased by only 1 percent between 2015 and 2020, which was the seventh slowest rate in the nation, according to data from the Bureau of Labor Statistics. By comparison, the ranks of these key professionals more than doubled in a dozen states over that timeframe.
  • Globally, cybersecurity experts are in extraordinarily high demand. An analysis from Cyberseek, a public-private partnership that measures cybersecurity workforce shortages in the United States, notes the talent gap is severe in every state besides Maine.
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  • Nationally, the number of unfilled cybersecurity jobs is estimated to be 464,000, including 3,800 in Connecticut, according to Cyberseek, which is backed by a subdivision of the U.S. Department of Commerce.
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    Cyber-attacks has become an increasing problem within the US and the lack of unfulfilled jobs regarding cyber security poses just as big, if not bigger, of a problem. All states, besides Maine, are in dire need to fulfill jobs across the private business sector and government related positions. At this point, many companies, including the government, offer free training (acquiring proper certifications) in hopes of gaining more employees to help with the fight against cyber war.
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