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Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ

The article "Ransomware attack on chip supplier causes delays for semiconductor groups," discusses the affects on a company due to a cyberattack that occurred February 3rd. The company is believed to have setbacks into March and that it would cost hundreds of millions of dollars in lost or delayed sales. The company also believes they will be unable to file its annual report on time and possibly have to resolve the issue by paying a ransom. This also cost a 15% decrease of shares for the Company.

The article "the pernicious side of electronics: the growing problem of e-waste," discusses e-waste and what we can do as a community to eliminate the issue. E-waste produces tonnes of toxic waste each year and it was predicted that within the last year around 2.13 billion PCS, tables, and cellphones were shipped worldwide. To eliminate this issue moving forward we must increase education on the harmful impacts of e-waste, improve designs for more sustainable electronic devices, and upgrade infrastructure where the consumer is able to recycle electronic goods safely.

The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.

This article discusses the most active cyber threats that exist today. I chose this article because it highlights a topic many industry leaders aren't aware of. Many view cyber attacks as crimes of opportunity, which they often are. However, we have to remember that there are also dedicated groups who are committed to acquiring data they shouldn't have. Knowing these groups, their signs, and what industries they target can help create a stronger team and plan to protect against them. These are especially common in hospitality and retail.

This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.

"AI is already changing the guest experience across the travel lifecycle, including the on-property experience."

Like other QSR, Veggie Grill uses a combination of cashiers and kiosks to take orders. Their kiosks, however, have an option to use facial recognition, which aids in recognizing regulars and is able to suggest add-on items. Responding to the often repeated claim that kiosks will cost jobs, they argue that there is always a demand for the guest-facing experience, and that kiosks could contribute to greater demand for BOH staff.

Automation helps Revenue Managers in many ways beyond just reducing manual work. It makes data-driven pricing easier and reveals emerging market trends in their earliest stages. It decrease the time you spend on back-and-forth communication and discussion.

Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing.

Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees.

This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.

Martin Goodwin and Bob Henry created the first POS software in 1992. The POS system has evolved into a powerful and user-friendly tool almost every business had adopted. Mobile POS has been a new attraction and can be the future for hospitality businesses.

Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.

This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.

Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?