Skip to main content

Home/ Hospitality Technology/ Group items tagged beverage

Rss Feed Group items tagged

Amanda Alvarez

MobileDemand and Peak-Ryzex Begin Partnership to Offer Ruggedized Tablet PCs to Supply ... - 2 views

  •  
    MobileDemand and Peak-Ryzex have recently announced that they have partnered up to enable Peak-Ryzex to integrate MobileDemand tablet Pcs into their portfolio of supply chain and mobility solutions. MobileDemand is a worldwide provider of tablet PCs. They are better known for their ruggedized products. Peak-Ryzex is one of the top providers of supply chain and mobility solutions. This partnership allows for companies to make business decisions and complete business transactions in the mist of it all. With the tablet's special design, it has the potential to last longer than others with daily use. The tablet is built with the user in mind; specialized docks allowing for better productivity. Tools such as a tablet made to withstand harsh conditions is a particle and mush needed product in the hospitality industry, more so in the Food & Beverage industry. A ruggedized tablet would allow a chef to focus more on the meal they are creating rather than the tablet falling or breaking.
mandi6123

Clear Sky Software Reduces Cost and Labor at Hotel Nikko San Francisco - 0 views

  •  
    Clear Sky Software Reduces Cost and Labor at Hotel Nikko San Francisco The clear sky software is a program that gives a comprehensive, perpetual inventory system that tracks and controls the F&B products. The system can assist with purchasing, receiving, outlet transfer/issues/returns and physical inventory. Managers will never have to wonder if they have enough veal ordered to make it through a Friday dinner service again. The software will track historically how much veal one typically uses on a Friday night, what you have in inventory and order recommendations. By implementing this software managers will not need to worry about over or under ordering a product. This will save them countless hours and money. The system also has a feature to help with food costs and gives real time cost of the products one is purchasing. This will allow the company to stay ahead of the curve and have real time pricing. If this software is successful at Hotel Nikko it will revolutionize how a Food & beverage department is ran. It seems the main goal of the software is to make things more efficient and cost effective, which is every manager's goal. I look forward to seeing how this product does long term and what new features will be added.
krehman

Top 3 technology innovations changing the restaurant industry | FastCasual - 4 views

  • With technology evolving on multiple fronts in today's foodservice industry, restaurant operators are facing more pressure than ever to improve their business operations.
  • Grimes encouraged foodservice operators to not only take a comprehensive look at the types of technology affecting their industry but also how they could apply innovations being used outside foodservice.
  • ake Pepper the robot, for example, which a few airport restaurants are using to greet guests, provide menu details and offer menu recommendations.
    • krehman
       
      This article highlights the advice Robert Grimes, International Food & Beverage Technology Association president and CEO, gives to those looking to innovate their technologies in the Food & Beverage industry. In the article Grimes hits 3 main points: robotics, 3D printing, and Blockchain. He hits that robotics are being utilized already in food service outlets. How robotics are not only assisting customers with faster food times but also providing more variety to them within this decreased period. As well as assistance in the kitchen to execute orders faster. He discusses how 3D printing "will enable the food service industry to serve more fresh food - faster and with less space than traditional food service." For example, with cake decorating and pizza making. Within the article, Grimes also has an obscure idea, but yet one no one has thought about yet, of using a tracking service called Blockchain that can be readily available to customers to see where food from a restaurant is coming from (i.e. farm to table restaurants could show where they are receiving their products from exactly). Almost emulating the tracking service most use for packages being delivered to their homes. Grimes lastly explains the "seven Cs" of food service technology - clarity, convergence, connections, convenience, choice, consumer and commitment. "He placed clarity at the top of this list since the rapid growth of technology calls for clarifying what one refers" to, which he utilized to explain the 3 innovations. The rest of the article hits the rest of the C's and what each means to him and how it could help improve food service. However, the most important piece of information comes with the closing sentence: "To utilize technology, an organization must make a concerted effort to ensure that all employees are making use of it." Meaning that, you could implement everything and believe in it fully, but without belief of those working for you and with you, none of it will matter.
  • ...12 more annotations...
  • Grimes pointed out three specific technologies that foodservice operators should have on their radars: robotics, 3D printing and the blockchain.
  • Flippy, Miller said, is designed to work alongside kitchen staff.
  • Chowbotics Inc., a manufacturer of a robotic machine that uses 21 ingredients to create more than 1,000 types of salads in around 60 seconds,
    • krehman
       
      The innovation of robotics seems to be an outlet for quicker prep times while providing a larger variety of options.
  • will enable the foodservice industry to serve more fresh food — faster and with less space than traditional foodservice,
  • It prints food in a variety of many shapes and sizes from as small as 1.5 millimeters high for crackers or several centimeters for a tart.
  • By digitally recording the identity of goods, a blockchain can provide a permanent, immutable record for every food ingredient as it travels from farm to table.
  • how it was processed and a full accounting of its movement along the supply chain.
    • krehman
       
      Eliminates the guessing game of where your food comes from for customers. With the ability to track food from order to deliver, as if it were an amazon package, will help consumers understand exactly what they are eating. It could also help different restaurants within the same area compete with how fresh their ingredients compared to others based on where product is purchased from.
  • the "seven Cs" of foodservice technology — clarity, convergence, connections, convenience, choice, consumer and commitment.
  • Business organizations need to have a holistic view of technology for their different departments. If they fail to do this, they run the risk of choosing the wrong system.
  • "People want to be able to get to their technology however they want to get there," he said, be it via a kiosk, a smartphone, a watch or a desktop.
  • "If you want to lower the cost of technology, go with consumer technology," he said. Many businesses already use consumer smartphones and laptops for this very reason.
  • Grimes insisted that many businesses continue to view technology as an overhead expense instead of an opportunity to improve service and efficiency.
swhit133

he Most Common Types of Restaurant Theft - 0 views

Stealing food, beverages and supplies from restaurants can be coordinated by employees or in combination with vendors. There is outright stealing of food from the inventory, but there are also inst...

http:__www.cornwelljackson.com_common-types-of-restaurant-theft_

started by swhit133 on 10 Oct 18 no follow-up yet
ysuarez123

New app rates restaurant noise levels - 0 views

  • Consumers can use social media to rate a restaurant’s food, ambiance or speed of service. Now a new app will allow diners to rate the noise levels at their favorite eatery.The iHEARu app officially launched on Tuesday in San Francisco, the first city in what promoters hope will become a global network to help consumers find “ear-friendly” public places
  • More than 20-percent of the U.S. population has some hearing loss, and one in three people over age 65 have disabling hearing loss, she noted. But noise levels are also a concern for any guest looking to have a quiet business meeting, for example, or for a group looking to hear each other speak.
  • Users can open the app in any restaurant and map it, then press a button to make a recording to determine sound levels. Users can also add comments about their own subjective experience and share it through Facebook or social media.
  • ...3 more annotations...
  • The app is not designed to punish loud restaurants, but to give consumers crowd-sourced information about the most “ear-friendly” venues or best timing for finding a quiet spot.
  • Someone looking for a brunch spot, for example, could see how noise levels compare at 11:30 a.m. at a rated venue, compared with noon or later, Tremblay said.
  • In addition, restaurants can be certified as ear friendly based on commitment to certain practices, such as being willing to turn down music on request, having rooms or tables in quieter areas, using acoustical tiles or other sound-absorbing materials, sound isolation, table placements or other noise-reducing practices and, of course, being rated well by the app.
  •  
    Being in the food and beverage side of hospitality I tend to post mostly restaurant technology, this one specifically caught my eye as the restaurant I just recently left in New Orleans would always get complaints about how loud it was. With the new app iHEARu, users can measure the decibels in a restaurant as well as track how it changes at different times throughout the day. The app could help users find places to have business meetings, take someone who is hearing impaired, or even help families find a welcoming restaurant if they have younger kids or just patrons in their party who tend to be a bit louder. With the overgrowing effects of social media reviews on restaurants I found this rating system to be mostly beneficial. This would only lower the number of things a guest has to potentially complain about or upset other guests. Often diners don't realize how important noise level is to their experience until is it something that upsets them. Personally if I was going out with just my mom or sister, I might want something quieter so we could catch up, but if we are going out with my entire family we better pick a loud restaurant so we don't get dirty looks when we are inevitably yelling across the table. This app essentially helps all kinds of diners find the right fit for them.
lavendersheshe

Plum's Wine on Demand Amenity Installed in All 226 Suites at Star-Studded London West H... - 0 views

  • “Being a high-end, high-touch property, we are always looking for ways to exceed guest expectations and personalize their stay,” explains Piero Procida, Director of Food and Beverage at The London West Hollywood at Beverly Hills
  • “Being a high-end, high-touch property, we are always looking for ways to exceed guest expectations and personalize their stay,” explains Piero Procida, Director of Food and Beverage at The London West Hollywood at Beverly Hills
    • lavendersheshe
       
      Personalizing customer experience is a proven way for a customer to be happy with the service offered and many chances of them sharing there experience to draw new customers.
  • upscale hotels like The London West Hollywood are looking for creative new lifestyle opportunities and symbiotic relationships with local brands to make their properties stand out
  • ...1 more annotation...
  • Plum units house two bottles of wine, preserved for up to 90 days using argon gas, and automatically tracks, bills and alerts staff to replace an empty bottle using cloud technology. With the high cost of labor for room service and low capture rates of mini-bars, Plum is a welcome evolution to drive F&B profits.
  •  
    This is great example of a hardware technology that has been implemented in London West Hollywood hotels to improve and personalize customer experience. This technology also helps in driving F&B profits while reducing labor costs. The customer gets to enjoy a quality glass of wine at their own convenience.
lvela051

Shaping the Events Industry - THISDAYLIVE - 1 views

  • An industry that contributes conservatively over N100billion to the Gross Domestic Product (GDP) of Nigeria annually and potentially has about N1trillion in turnover clearly needs to regulate itself.
  • This prompted the convener of Events Market Nigeria (EMN), Temitope Amodu, to bring all the players together such as wedding vendors, stakeholders, entrepreneurs, make-up artistes, DJs and event market enthusiasts among others who gathered for a day of networking, mentoring and discussions on pertinent issues about Nigeria’s ever growing event industry.
  • The 10th edition of the Event Market Nigeria Meet and Greet was the largest free gathering of participants in the event industry in recent times,
    • lvela051
       
      Have a free gathering of over 700 attendees.
  • ...16 more annotations...
  • said a country that has a population for almost 200 million people and a reputation for an ostentatious culture, it is a no-brainer that the events industry is a rough diamond
    • lvela051
       
      None seem interested in such a profitable industry with potential.
  • to share industry related insights and emphasised the importance of collaboration as the new completion within the event cycle.
    • lvela051
       
      Collaboration is needed to create a successful event.
  • He noted that since people love events and have fun, they look for any excuse to throw a party (it is the only thing that can make people sane in a recession or in a volatile emerging market). Thus, it is a no-brainer to set up a business or be involved in any trade or activity that cashes in on this idiosyncrasy.
  • The recent growth in the events industry has contributed to the spontaneous growth in many business verticals e.g. event planning, venue, photography, food and many more services along this massive value chain.
    • lvela051
       
      All contributors in the success.
  • the hospitality industry has been a source of optimal returns for investors.
    • lvela051
       
      event management being a part of that industry.
  • The events industry has grown at an average pace of 6.2 per cent each year globally since 2003.
  • 7 million dollars was spent on parties in Lagos over a five months period in 2013.
  • Nigerian company or middle-class family spends over 15,000 dollars per event.
  • The goal is to create an ecosystem that allows growth and development to take place, one that identifies, creates and drives excellence within the youths and veterans of the event industry.
    • lvela051
       
      Main goal within the event industry.
  • It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
    • lvela051
       
      Event Management:
  • Basically, there are two types of events, namely; corporate and social events.
    • lvela051
       
      Its important to determine which events are mostly going to be catered too.
  • It is not a very organised industry; particularly because there is no specific legislation regulating this sector of the economy.
  • A common complaint from customers/clients of the industry is the issue of liability.
  • when disputes arise between a professional in the events industry and a client, there are no regulations on the applicable dispute resolution mechanisms
  • the industry is too fragmented.
  • Protect your business via written contracts, create a proper corporate structure for your business, adhere to the simple principles of corporate governance (e.g. have a board of directors or advisors etc), retain a good audit and tax firm to examine your books annually and make your business tax efficient, retain a legal partner to mitigate your legal risks. Run a business and not a hobby!”
    • lvela051
       
      Important to Protect the business legally.
  •  
    The focus of the article is to highlight how the event industry is becoming more popular among the hospitality industry in Nigeria. It mentions the Events Market Nigeria (EMN) group aims to provide a places that allows for growth and development within the event industry with the newcomers and experienced event planners. The event that was hosted by the EMN, provides free gathering that offer different speakers to offer advice and their experience to those attendees willing to listen. Throughout the article, it states that the country of Nigeria has a population of "almost $200 million people and a reputation for an ostentatious culture", which makes it a perfect place to invest in the event industry. Especially due to the fact that the industry is a source of a more favorable return on investment even though other sources in Nigeria are considered more attractive. What makes the event industry profitable, is the ability to venture with other businesses such as venues, catering, event planning and more. But with all the good, the article does point out the issues such as liability and the lack of rules that are set for the industry. I think that it's an important topic to consider because hotels are implementing a source of revenue with renting out meeting spaces and catering services to outside companies. With more and more events being planned, I think it's a great business to venture in. The ability to have an events department within a hotel or even a restaurant gives the establishment to produce more revenue within other departments. Such as a hotel, the planning of a meeting not only brings in the revenue of the space being rented but also to Food and Beverage with the catering aspect and the front desk with the rooms being occupied by the clients and attendees.
mmorr116

MSC Cruises' robot bartender will working on the MSC Virtuosa ship - 0 views

  • MSC Cruises has unveiled Rob, a humanoid robot bartender.
  • MSC Cruises has been creating Rob and the MSC Starship Club for almost six years, well before COVID-19 and the resulting emphasis on contactless amenities.
  • Rob can also interact with the its patrons with its expressive face and a conversation.
  • ...1 more annotation...
  • Rob can speak eight languages, allowing international patrons to order and converse with the robot in their preferred language.
  •  
    In The Proven Principles Podcast, Ron Swidler explains the future of hotel bars and food & beverage operations - it's robots! This is a part of a larger presentation on the Hotel of Tomorrow" - https://www.hospitalitynet.org/video/69001240.html https://hoteltechnologynews.com/2020/09/the-hotel-of-tomorrow-project-showcases-future-design-and-technology-concepts/ Clearly MSC Cruises anticipated this and included a hefty chunk of capital expenditure budget for this technology investment. They also tried to incorporate the 'human touch' so ingrained in hospitality interactions.
danakissane01

How contactless technology is defining the customer experience post-COVID-19 - 0 views

  • Contactless technologies have proven to be a game-changer for the air transport industry and beyond in recent months.
  • touchless technology remains a high investment priority between now and 2023.
  • Amazon and Disney have implemented in order to minimise the spread of viruses and reduce the interaction between passengers and staff – ranging from contactless check-in and security processes, to ‘Zero-Touch’ IFE and contactless food & beverage pre-ordering.
  • ...8 more annotations...
  • in April Etihad became the first airline to trial new contactless self-service technologies, which can estimate a passenger’s vital signs, to allow for touchless health screenings at airport kiosks and bag drops.
  • AirAsia also quickly followed suit and in May the airline introduced several contactless procedures for essential travel including contactless kiosks, Passenger Reconciliation System (PRS), contactless payments at the airport, as well as enhanced features on its mobile app to help ensure a smooth and safe travel experience.
  • Biometrics technology also has a major part to play in creating a touchless travel experience. The implementation of the technology in the aviation industry has been well underway in the past few years, but its potential to facilitate a more contactless travel experience has accelerated the adoption even further in the wake of the COVID-19 pandemic.
  •  Southwest Airlines, for instance, launched a series of improvements across its Inflight Entertainment Portal, which allows customers to stream inflight content without having to download an app before they board.
  • Qatar Airways announced plans to offer passengers touchless technology for its Oryx One inflight entertainment system (IFE) across its A350 fleet. The Zero-Touch technology, introduced in partnership with the Thales AVANT IFE system, will enable passengers to pair their personal electronic devices (PEDs) with their seat-back IFE screen by connecting to ‘Oryxcomms’ Wi-Fi and simply scanning a QR code displayed on the screen. They can then use their PEDs to navigate and enjoy more than 4,000 options on offer through the airline’s Oryx One IFE system.
  • in Europe, Schiphol Airport launched a pilot which allows passengers to pre-order food and drinks at Schiphol’s food & beverage outlets after security control. Passengers can now scan a QR code from one of the physical banners or media screens located at and after the airport security check. The QR code will allow them to place their order, pay online and choose a time to pick up their order after going through security.
  • The MagicBands let customers do everything seamlessly – from unlocking their Disney Resort hotel room doors and entering the theme parks, to making food and merchandise purchases. Since the COVID-19 pandemic hit, Disney has brought even more contactless engagement, by using signage with QR codes throughout the park to encourage guests to use features on the park’s mobile app.
  • Disney has also highlighted that last year food and mobile order utilisation skyrocketed from 9% to 84%, and nearly 90% of all payments are now cashless. The company is also implementing contactless security screening using artificial intelligence at its theme parks and Disney Springs centre.
  •  
    This article explains how due to Covid-19 more and more companies for developing and investing in contactless technology for customer experience.
danakissane01

Kitchen Tech: The Trends Transforming The Industry In 2021 - 0 views

  • having a digital allergen management and tracking system is going to be essential for businesses within the food and beverage sector. This will ensure that the seller can always prove that they have clearly labelled all allergens within the food they produce for direct sale.
  • With the ability to monitor customer trends and forecasts, improve data collection and check stock levels,
  • Household brands such as Samsung are integrating new technology into their kitchen appliances, so it is now essential that brands and businesses within the food and beverage sector follow suit.
  • ...4 more annotations...
  • Utilising SmartThings technology, these fridges allow people to see what is inside their fridge, wherever they may be.
  • COVID-19 may be the pandemic that has taken over the world recently, but there are a number of other crises that will continue beyond the effects of coronavirus. Food waste and, of course, global warming are just two of them.
  • By introducing technology into kitchens, this will help contribute positively to both of these incredibly important issues, as well as reducing the UK's carbon footprint.
  • 2021 is the year to go digital and food businesses need to do more with less. Consumers are going to be even more sensitive to food hygiene standards and will choose not to dine with businesses if they feel they are not conforming to the highest levels of safety. Aiding safety and transparency, remote technologies such as in-app ordering and digitised menus should be continued to help limit the need for human contact and disease transmission. By going digital, food businesses can focus on the customer experience and let technology innovate, and take care of, many food safety procedures.
  •  
    How technology will help kitchen in the UK.
alhmcr

Academic OneFile - Document - Cruise Lines Serve Up Better Dining Experiences with Oracle - 0 views

  •  
    Oracle Hospitality, a leader in digital food and beverage solutions for the hospitality industry, has unveiled their new cruise oriented service known as "Oracle Hospitality Simphony" . This POS system is fully integrated with Oracle Hospitality's PMS system and strives to create a cash free environment that allows real time management of food orders, reservations, and special packages. This is done through the use of portable MICROS compact work stations and MICROS Tablet hardware.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
  • ...71 more annotations...
  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  •  
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
  • ...2 more comments...
  •  
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  •  
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  •  
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  •  
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
jfuen093

7 Most-Popular Hotel Management Software for Small Hotels - 3 views

  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience. For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • 11 most popular hotel management software
  • Easy-to-use interface Customizable availability calendar Personalized guest, company, and travel agent profiles that can be exported into marketing campaigns Data encryption on secure servers, and the ability to restrict user privileges
  • ...8 more annotations...
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • you’re wasting time and money
  • you’re wasting time and money—
  • you’re wasting time and money
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run t
  • Cloudbeds serves as an all-in-one hotel management system that can also connect your property to hundreds of channels (such as Booking.com and Orbitz) with real-time, two-way integration
  • Rate management to maximize revenue through seasonal rates Mobile application to receive reports on smartphone/tablet Event management Self-service check-in kiosk
  •  
    Capterra is a webiste that offers the proper research for businesses to look for a software that works best for them. The article discusses the most popular software solutions that works best for small hotels. The list of the software's discussed already included what reviewers loved, their advice for improvement, and cost. This is a great article for small hotels to look at because it is an easier way for them to select a software that suits them best.
  • ...4 more comments...
  •  
    For any hotel, it's important to find the right operating software. Especially for small hotels, choosing a well-designed software is able to save more money and time. In this article, the author has introduced 11 most popular hotel management software specially for small hotels, including Cloudbeds, eZee Frontdesk, Frontdesk Anywhere, Hotelogix PMS, Maestro PMS, MSI CloudPM, OPERA Property Management System(PMS), RDPWin, Rezlynx PMS, roomMaster, SkyTouch Hotel OS.
  •  
    The following article reviews the 11 most popular PMS systems that are used within the lodging industry. The importance of choosing the right system for your property is vital and should be taken seriously when comparing the different features offered, etc. I found the article to be very helpful in the fact that it goes into detail analyzing the different systems and highlighting what each have to offer. Depending on the size of your property, facilities, and even location are just a few factors that truly depict which system is best for you. Comparing cloud based systems to dashboards is also something to consider and can drastically change the overall functions of your property based from the system that is used.
  •  
    This article is about the new software technology ad uts benefits in the hospitality industry
  •  
    This article discusses the 7 different PMS systems that would benefit each hotel style in the hospitality industry. It's important for hotels to find the right PMS system so they do not waste time and money. Cloudbeds serves as an all-in-one PMS system, it connects your property to hundreds of channels with two-way integration. It allows guests to make direct reservations through their desktop or mobile device. eZee Frontdesk serves to help with rate management to maximize revenue, mobile access to reports, event management, and self-service check-in. This PMS system is mainly used at boutique hotels, hostels/lodges, resorts, and small hotels in 140 countries. Frontdesk Anywhere serves to create personalized guest, company, and travel agent profiles that can be exported for marketing campaigns, data encryption on secure servers, and the ability to restrict user privileges. Hotelogix PMS serves as a multi-device booking engine for third-party integrations with OTAs. This system is mainly used by small to midsize hotels and is used by more than 10,000 properties worldwide. Maestro PMS serves its purpose by helping small properties. Maestro is designed for the cloud, and brings 20 different modules under one umbrella, including reservations, front desk, sales, space and club management, and dining POS. Maestro aims to simplify things, enabling hotel managers to run everything from one dashboard. MSI CloudPM serves to keep costs down by bypassing the purchase of additional hardware. It provides an Automatic backup and optional on-site backup. Lastly, OPERA PMS system serves to help big corporations, as well as independent hotels with profile management, housekeeping management, accommodation management, and much more. These PMS systems all are beneficial to understand them to learn what PMS system fits best for your business instead of going into the hospitality industry blind.
  •  
    These are the most popular software that are used by small hotels specifically
  •  
    Smaller hotels run with tighter profit margins. This article discusses the 7 top softwares that are available to a small hotel that have many features i.e. front desk, bookings, food and beverage - all in one software application.
cleon087

How technology is transforming hotel point-of-sale systems | Hotel Management - 3 views

  • Technology has transformed point of sale into point of experience
  • elf-ordering via their smartphone by the pool or wherever they happen to be and increased guest satisfaction with guest payment
  • Because the staff members have appropriate intelligence readily in their hands, personalization can happen
  • ...21 more annotations...
  • easy to summon service in “non-F&B” areas
  • The card data is processed only by the payment gateway to/from the acquiring bank and only the final transaction approval code is passed to the POS, without the card data
  • The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011
  • associated mobile apps have the potential to increase top-line [food-and-beverage] sales in hotels by 5 [percent] to 10 percent without significant costs
  • hotel food-and-beverage revenue per occupied room increased 1.6 percent during 2017. F&B RevPOR reached $105.56, up from $103.93 in 2016, according to STR.
  • POS vendors have moved away from storing card data on their application and network. Many vendors no longer pass through or process any card data on their POS systems. Rather, they link and integrate to certified payment gateways. Payment devices are encrypted and secured, and client card data is always encrypted and totally separated from the POS terminal.
  • Technology is allowing for an extreme and pronounced change in point-of-sale systems
  • Mobile POS provides several benefits for hotels and guests alike. With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property
  • POS technology has been a great partner in these efforts by making POS systems easier than ever to use, and mobility plays a role in impacting the increase in consumer spending, Wisell said
  • Call-for-service technology, deployed tableside and in under-serviced areas such as lobbies, coupled with mobile ordering apps, offer hotels an opportunity to increase sales
  • Mobile POS also lays the groundwork for future integration with artificial intelligence or customer-relationship-management systems.
  • “Hotels can spend millions of dollars on a remodel but if they don’t have the right point of experience, it can still result in a one- or two-star rating,” he said.
    • cleon087
       
      This shows that importance of POS, and how it can transform a business for the good or bad.
  • Mobile is now
    • cleon087
       
      People are starting to expect this, they even want more of a variety of different ways to pay that can be determining if you get business or not.
  • Hinojosa said
    • cleon087
       
      Were always looking for a way to make the experience more personalized and this is one way.
  • with
    • cleon087
       
      When guest get their food quicker and accurately this helps the experience and revenue.
  • they are the face of the property
  • u recognize them and are honored they are here with you again.”
  • “Whenever a guest is seated in the lobby and wants a take-away coffee, they can order one and not only when a staff member notices the guest in a restaurant,
    • cleon087
       
      This is really good because it is hard as a front desk agent to give attention to the guest since the moment they step in but with this they can request their snack or drink that they want.
  • While there is interest in the potential of AI and chatbots for roomservice and self-service ordering, these are not yet ready for a widespread rollout at this time, Wisell said.  
  • “Data scientists can be used in the back of the house on the kitchen side, too—optimizing the production line,” he said. “Looking at the analytics behind the performance will reduce the wait times in the front of the house.”
    • cleon087
       
      This will optimize performance
  • hotels don’t want to cross the line into creepy.
  •  
    Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.
  • ...4 more comments...
  •  
    This article was about how technology has had a great influence on point of sale systems within the hospitality industry. According to a senior director of product manager at Agilysys, Mike Hinojosa, he states that technology has transformed point of sale into point of experience. I personally agree with this because lately I expect hotels to have the latest in technology when it comes to POS and when I encounter a poor POS I automatically think they lack in providing the best for their guests. This article talks a lot about how mobile POS provide benefits for both parties and how it has increased guest satisfaction. "With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property." According to this article, POS systems help boost F&B spending growth and they have become more secure throughout the years. "The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011, according to Technomic". It's said that mobile POS has helped F&B growth because it gives users the ability to into quicker sales and in different areas throughout the properties. For example, a waiter walking around a pool taking orders instead of having the guests walk to the poolside bar to place an order. Collecting payment has also become safer and easier with POS systems because of the PCI standards.
  •  
    Technology is allowing for an extreme and pronounced change in point-of-sale systems. The speed of service for the guest in a hotel has dramatically went up because of point of scale systems. It is more convenient and quicker for guests to get things or to order things.
  •  
    This article is about the employment of technology in the hospitality industry.
  •  
    This article is about how technology is transforming the POS experience by providing a more advanced security solution and a mobile platform. The article highlights how this new technology supports both the client and staff experience. The technology also provides a financial benefit in increasing sales by 5% and reducing cost by 10%.
  •  
    POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.
  •  
    This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.
irinadolgopolova

A Look at Cloud Computing in the Food and Beverage Sector | Charles Phillips - 0 views

  • Today, everyone from individual restaurants to giant F&B manufacturers is reaping the benefits of cloud computing.
  • Cloud computing gives F&B entities the support that they need to extract critical reporting data and use it to their advantage. At the manufacturing level, organizations can use the built-in analytics resources of the cloud to mine the necessary data to make and execute business decisions in a timely manner.
  • Using cloud platforms, those in the F&B sector can access information about their inventory purchases, learn how long it has been since they purchased certain items, and make additions to their stock. This allows them to more easily manage the flow of their inventory and determine if and when they must make changes to inventory protocol.
  • ...4 more annotations...
  • In the cloud, for example, F&B businesses can greatly mitigate the risks surrounding the potential loss of data. Instead of using an internal system, they will rely on POS software that they access through the Internet. Since an outside vendor maintains this system on their behalf, they do not need to worry about losing their data if their on-premises hardware should fail.
  • If a glitch causes their in-house system to go down, they can rest assured that they can still access their payment system online.
  • Cloud computing is critical for F&B organizations with structures like these because it allows them to consolidate these various locations into a single enterprise cloud platform. This gives them the ability to oversee all infrastructure—from pieces of equipment to digital systems—from a central location and integrate these disparate resources efficiently.
  • F&B businesses can also leverage cloud platforms to facilitate innovative marketing campaigns through customer interactions. For instance, restaurants can deploy loyalty programs that link with customer information, allowing them to engage with their audience outside of the brick-and-mortar establishment.
  •  
    An article describes the ways in that F&B companies can benefit from using cloud computing. The streamline options, great security offered by cloud computing providers, the abilities to work with all size enterprises, and ways to improve customer experience are discussed.
jfuen093

10 Sustainability Initiatives Being Embraced by Hotels - 2 views

  • Many hotels, from the budget-friendly to the luxurious, are taking steps to make their practices more sustainable.
  • Whether in central operations such as boilers, or with lighting systems, kitchen equipment, and automated energy management systems, hotels globally are working to reduce energy use while sustaining—and, whenever possible, enhancing—the guest experience.
  • Efforts range from the linen and towel reuse programs that are now an industry standard to the installation of low-flow faucets, showerheads, and other fixtures.
  • ...2 more annotations...
  • In support of waste reduction and a higher-quality experience, many hotels are moving away from bottled water as the standard and offering unique hydration options for meeting attendees and independent travelers
  • From property-wide initiatives to guest rooms, food and beverage, or spas, event planners should be asking their hotels about what specific efforts are being made to be more sustainable.
  •  
    It's important to build sustainability facility in the hotel. It's a future trend to build a green hotel and sustain the eco-friendly environment. There are many ways to do physical plants. Water consumption Within guest rooms, laundries, kitchens, pools, and spas, hotels continue to phase inefficiencies that reduce water and, in many cases, chemicals that are used to treat water systems and clean facilities. Efforts include the linen and towel reuse programs that are now an industry standard to the installation of low-flow faucets, showerheads, and other fixtures. Hotel Recycling and Waste Reduction With the limited exception for domestic hotels, recycling programs for the basics such as newspapers and beverage containers are becoming a basic expectation. In combination with the recycling efforts, hotels are looking for opportunities to reduce the use of paper and other disposables. Hotels and resorts that can go beyond to implement food waste composting programs can demonstrate waste diverted from the landfill upwards of 40-50%. Hotel Bath Amenities Many hotels are making a statement by offering guests custom formulated amenities. Resort companies such as RockResorts have taken it one step further with an all-natural, essential oil-based custom formulated product made without preservatives and artificial ingredients that are packaged in recyclable containers. Other midrange hotel brands are experimenting with bulk dispenser presentations.
  •  
    This article discusses that as time continues to progress, more and more hotels, as well as other hospitality/tourism places are starting to implement more "eco-friendly initiatives" into their businesses for the satisfaction of the customers. It is important for the hospitality to be able to adapt in the sense of increasing their "green initiatives." Some hotels have begun doing so by, linen and towel reuse programs, low-flow faucets and shower heads, recycling programs, and much more. Implementing these actions can only benefit the industry/businesses in the long run.
  •  
    This is a great summary of what event planners are looking for in hotels - "Green Initiatives" that include energy use, water bottle reduction, menu planning, waste management, recycle programs, etc. Very easy to read and recommend for green topic areas for research papers.
nashalsiddiqi

Why AI is the Future of Restaurant Sales | Hacker Noon - 0 views

  • Which food and beverages are selling best at your restaurant or bar? What should you order more of for Halloween? What should you order less of for a rainy week?
  • sales forecasting software works by using artificial intelligence technology to predict which menu items are more likely to be ordered based on historical weather, event, and holiday patterns.
  • knowing exactly what you need in stock is essential to optimizing sales and increasing your bottom line. 
  • ...3 more annotations...
  • it can help you refrain from ordering foods that are going to go bad due to low popularity or seasonal changes. With this knowledge, you won’t have to worry about throwing away extra stock and thus, losing revenue. 
  • WISK recently updated their bar inventory app to include an analytics feature. In addition to inventory management, beverage costing, and bottle ordering, the app now allows users to forecast sales based on a variety of factors including the weather, events, and holidays.
  • artificial intelligence is quickly becoming the best tool for increasing sales in the hospitality industry and we must start to embrace it. 
nashalsiddiqi

AI in Restaurants: How it's Reshaping Restaurant Management | Lightspeed - 0 views

  • Artificial intelligence software that makes restaurant forecasting more accurate and less time-consuming. 
  • From employee scheduling and cutting down on food waste to projecting sales and planning promotions, the benefits of AI are numerous. Ultimately, it helps you minimize labor and food costs and maximize profits. 
  • sales forecasting is a set of processes that restaurants use to project their future sales. For many restaurants, this means looking at the previous year’s sales reports for a specific timeframe and using that as a benchmark for the current year’s sales over the same timeframe
  • ...12 more annotations...
  • there’s a problem with this process. There are a ton of factors that contribute to sales growth or regression that simply looking at last year’s sales doesn’t give insight into. 
  • Things like the weather, your restaurant’s location, holidays and even local or international events can have a big effect on your sales. 
  • Whether it’s sunny, cloudy, rainy, snowy or warmer than usual, consumers are drawn to certain foods and drinks based on the conditions outside. Based on the food and beverages a restaurant serves, the weather will influence how many customers a restaurant serves on any given day. 
  • it lets you know how many sales you can expect in the future based on that historical sales and weather data. 
  • A study from the World Resources Institute found that for every dollar a restaurant invests into reducing their food waste, they save seven. That’s a 7x return on investment! 
  • By using historical sales data and weather conditions to predict how much inventory you actually need to buy to fulfill customer demand. In doing so, restaurants remove the risk of overspending on cost of goods sold (COGS).
  • Using AI, restaurants can accurately project their sales, inventory and staffing needs for holidays. Instead of guesstimating your sales for events like Saint Patrick’s Day, use artificial intelligence to decipher what (and how much) food and beverages you need to stock up on to fulfill demand.
  • Your restaurant’s location will also affect sales on holidays, and AI can help you predict foot traffic and walk-in customers based on the same historical sales and weather data. 
  • For example, if your restaurant or bar is near a basketball arena and your local team is in the finals, you can expect larger crowds of customers who want to watch the game. If you’re not prepared for that spike in customers, that’s effectively missed revenue. 
  • Rather than guess which menu items attendees prefer, pinpoint your best (and worst) sellers and adjust what you purchase from suppliers accordingly. 
  • AI can help restaurateurs determine what their promotion includes, which maximizes that promotion’s returns. 
  • With AI-powered forecasting, businesses in the hospitality industry can plan and make decisions based on previous sales data and analytics in relation to the weather, their business location and so much more. 
xrive007

McDonald?s beacon strategy pushes in-store conversion rate to 20pc | Marketing Dive - 0 views

  • beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
  • enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages
  • surprise and delight our customers not only with great food at a reasonable price, but also by enhancing their shopping experience using new technologies
  • ...12 more annotations...
  • the brand seeing 30 percent of users who received the promotion using it more than once.
  • make it possible for us to see the conversion rate of a visit
  • loyalty app, to reach those fans and deliver relevant offers.
  • Proximity marketing was selected to build in-depth relationships with our customers and to introduce to them our new set of coffee products
  • it?s important to send relevant offers to users and not just spam them
  • Each time a Shopping Genie user entered the beacon-enhanced premises, he or she would receive a mobile coupon prompting them to purchase one coffee and receive a beverage from the new drink line for free.
  • tailor users? promotions to their pre-selected likes.
  • easily able to measure conversion rates, as well as consumers? interest in the new products.
  • also able to deduce which customers did not use their offer
  • able to pinpoint that 20 percent of the loyalty app?s users identified themselves as interested in receiving the types of offers that McDonald?s was testing, while 30 percent who received a promotion used the offer more than once.
  • This aided the brand in figuring out which consumers were repeat customers, in addition to when and where they walked in from.
  • they wanted to advertise a product that they had just introduced, and they used beacons to identify customers who were at the point of purchase and change their behavior
« First ‹ Previous 41 - 60 of 160 Next › Last »
Showing 20 items per page