THE INFORMATION AND COMMUNICATION TECHNOLOGY - IMPACT ON THE HOSPITALITY INDUSTRY IN RO... - 0 views
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a key factor to economic development
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them
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This is interesting that 80% of tourists use the Internet as their main resource for traveling information. It was only no more than 10-15 years ago that most people tended to go directly to travel agents and travel companies. This trend seems to continue to grow as online firms like Travelocity and Expedia grow and services and lodging locations, such as Lyft, Uber, Open Table, and AirBnB continue to grow.
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The global spread of the Internet represented an important step in the radical transformation of the tourist experience, and the information and communication technology progress has significantly contributed to improving the quality of services, but also to increasing the competitiveness of companies in this economic sector.
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The main point of this article is that technology, particularly social and mobile media, has led to continued improvements in the industry. For example, the ability for guests to communicate so quickly and easily through their mobile devices has forced the industry's players to respond quickly and in more satisfying ways. It is not just social media but HOW a company uses social media to reach out to their guests that creates competitive advantages.
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s. Thus, in Romania,
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r 2011,
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communication with clients
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Obviously, the absence of hotel units from the online environment is currently unconceivable,
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I tend to share this view - it is inconceivable to me that any organization would not embrace the opportunity to have such an amazing way to reach their markets so efficiently - in any industry. To build a strong on line presence is only getting easier and, without an on line presence, I cannot see how companies will be able to remain competitive and last for much longer.
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In the context of globalization, the information and communication technology encourages global socioeconomic development and represents a prerequisite for balancing the level of information existing on the market and for achieving high performance throu