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esuarezrijsdijk

The Messy Business Of Reinventing Happiness - 0 views

www.fastcompany.com/...iness-of-reinventing-happiness

Disney IOT

shared by esuarezrijsdijk on 27 Sep 20 - No Cached
  • Iger planned to pump nearly $1 billion into this venture, called MyMagic+, a sweeping plan to overhaul the digital infrastructure of Disney’s theme parks, which would upend how they operated and connected with consumers. At the core of the project was the MagicBand, an electronic wristband that Iger envisioned guests would use to gain entry to Disney World and access attractions; make purchases at restaurants; and unlock their hotel room doors. It would push the boundaries of experience design and wearable computing, and impact everything from Disney’s retail operations and data-mining capabilities to its hospitality and transportation services.
  • Disney World, Parks’ crown jewel, seemed to be losing its luster. According to multiple sources, certain key metrics, including guests’ “intent to return,” were dropping; around half of first-time attendees signaled they likely would not come back because of long lines, high ticket costs, and other park pain points. Simultaneously, the stunningly fast adoption of social media and smartphones threatened the relevance of the parks. If Disney wanted these more tech-oriented generations to love it as much as their parents, who had grown up with fewer entertainment alternatives, had, it would have to embrace change now.
  • There were the endless lines for rides, food, and bathrooms; parents juggling maps, hotel keys, baby carriages, and bottles of SPF 75; and kids pulling families on long treks to try to visit every attraction. The park was filled with complications, such as a tiered ticketing system with wonky rules.
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  • The NGE team had big dreams for the MagicBand. It would need to interact with short- and long-range sensors that would be installed around the park. The short-range sensors would let guests scan their MagicBand at sales terminals in Disney park stores to pay for merchandise, for example, or to seamlessly check in at their hotel.
  • The long-range sensors would allow Disney to track guests as they navigated the park. The potential benefits were manifold. By monitoring where crowds were forming, the company could better optimize flow.
  • The MagicBand would also collect valuable consumer data.
  • The tussle over digital access points,
  • The tussle over digital access points
  • where customers would use their MagicBands to enter each ride, was typical of the dysfunction between Frog and Imagineering.
  • More than 28,000 hotel doors needed their locks replaced in order to connect wirelessly with the MagicBand, even as some 80% of the rooms at Disney’s resorts, on average, were occupied. Two dozen workers spent eight months upgrading 120 doors per day. The company rolled out 6,000 mobile devices to support MyMagic+ in the parks. More than 70,000 cast members got MyMagic+ awareness training, with 15,000 learning service-specific tasks for, say, FastPass+ kiosks or MagicBand merchandising
  • Disney World’s physical infrastructure, which was first built in the late 1960s, needed major capital improvements. Two hundred eighty-three park-entry touch points needed to be upgraded. Much of Disney World lacked a Wi-Fi connection, so in order for guests and cast members to take advantage of MyMagic+ and its mobile apps (which would offer a map service and real-time wait times for attractions), the company had to install more than 30 million square feet of Wi-Fi coverage.
  • There is no line at the main entrance to the park, where cast members and a row of polished, golden digital access points greet me, and it takes just seconds to stream through with my MagicBand. According to Disney, the MagicBand has cut turnstile transaction time by 30%. Park capacity has also increased.
  • “Honestly, it’s not so magical,” one cast member tells me about MyMagic+, echoing a common sentiment I hear from park employees during my visit. “It’s just for your hotel room [door] and paying for things.” When you look closely, there’s less to MyMagic+ than what some on the team had hoped for.
  • MyMagic+’s rocky rollout makes the Imagineers’ case for conservatism in the face of technological change seem sound. A slew of problems reared up after launch
  • The Imagineers and Frog certainly did disagree during the MyMagic+ development, as did many others, and that disagreement had repercussions and costs. But it ultimately led to a successful conclusion. What Staggs calls “constructive discomfort” is what sophisticated collaboration is all about.
  • esuarezrijsdijk on 27 Sep 20
     
    This article offers a telling account of how Disney developed and implemented the MyMagic+ initiative, providing important insights into how major corporations approach massive tech-related capital investments. Among the most salient takeaways: 1) how Disney recognized that the parks' pain points could be addressed through the public's growing predilection for personal, always-connected; 2) how these massive internal projects can pit different departments against each other, and how sometimes that antagonism can lead to beneficial results; and 3) how a project like MyMagic+ can have a profound positive impact on the company and still be considered by many to have not fulfilled its potential.
ypere044

Disney gets personal with new MyMagic+ system - 0 views

www.usatoday.com/...4582957

Disney MyMagic+ Hospitality CRS MagicBands system

shared by ypere044 on 01 Jun 14 - No Cached
    • ypere044
      ypere044 on 01 Jun 14
       
      They have now rolled out MyMagic+ to all Disney resort guests and have made MagicBands available for purchase for guests that are not staying on property.
  • "MM+ is not solely for the benefit of Disney. It's intention is to simplify and enhance the visitor's experience. So while technology of this sort certainly benefits the business side, ultimately the consumer is the intended beneficiary."
  • "Now you can plan your vacation and your ride sequence well ahead of your trip."
  • ...3 more annotations...
  • The more you share, however, the more personalized the experience can be.
  • MyMagic+
  • You'll get three FastPass+ virtual reservations, each giving you an hour time frame in which to arrive. And if you want to switch up scheduled rides on the fly, there's an app for that.
Nicole Stevens

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 1 views

www.nytimes.com/...o-build-loyalty-and-sales.html

disney parks bracelet loyalty sales nytimes technology hospitality software tech hardware

shared by Nicole Stevens on 18 Jan 13 - No Cached
  • Visitors would wear rubber bracelets encoded with credit card information
  • vacation management system called MyMagic+
  • If you fully use MyMagic+, databases will be watching, allowing Disney to refine its offerings and customize its marketing messages
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  • wristbands equipped with radio frequency identification, or RFID, chips
  • Disney is not the first vacation company to use
  • MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.
  • MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees
  • Nicole Stevens on 18 Jan 13
     
    The technological makeover Disney is planning will require brand new software yet to be used in the parks. RFID scanners will be placed at set locations allowing guests easier access to the 'Magic'. No more turnstiles or waiting in lines. With just a flick of the wrist those mickey ears are yours and you are on your way. Personal RFID tags will be placed into guest MagicBands allowing Disney to track guests behavior within the parks. This is all thanks to the new vacation management system called MyMagic+.
natashacastro

Disney is expanding its billion-dollar mobile technology to more parks - Business Insider - 0 views

www.businessinsider.com/echnology-to-more-parks-2015-5

technology mobile hospitality business

shared by natashacastro on 25 Oct 17 - No Cached
  • will expand in some form to other Disney resorts
  • The $1 billion MyMagic+ program features wristbands and a mobile app that let Walt Disney World visitors unlock hotel room doors, pay for food and merchandise, and book dinner reservations or ride times.
  • The parks unit's earnings have climbed over the past few years as Disney invested billions to add Cars Land at the Anaheim resort, expanded Fantasyland at Walt Disney World, built a new cruise ship and made other improvements. For the six months that ended March 28, operating income rose 22 percent to $1.4 billion. It is Disney's second-largest division.
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  • Adding new technology is one way Disney aims to keep the business growing. "We will bring variations on MyMagic+ to our parks and other businesses around the world," Staggs said.
  • that adds projections inside the park
  • natashacastro on 25 Oct 17
     
    The article briefly talks about the MyMagic+ wrist bands that Disney introduced a while back! I decided to use this since I had used this example in our discussion board. The articles explains that with Disneys BILLION dollar technology investments income rose 22% to 1.4 billion. The article identifies that Disney's risks in technology is a huge reason why their business continues to grow (and probably wont decline anytime soon- but thats just my opinion). Another huge investment, which might not seem like a lot is the projections newly introduced in the new fireworks show. By introducing projections inside the park, it allows the nightly entertainment to keep up with new characters and keep the show extremely relevant, for example, Anna and Elsa were just added from the Disney movie, "Frozen". By investing in technology like this Disney will always stay relevant and ahead of the game.
Kassandra Baumgardner

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 0 views

www.nytimes.com/...o-build-loyalty-and-sales.html

bracelet disney

shared by Kassandra Baumgardner on 11 Jan 13 - No Cached
  • Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing in line.
  • Kassandra Baumgardner on 11 Jan 13
     
    Starting this spring Walt Disney World is introducing it's new vacation management system known as "MyMagic+". This system will drastically change the way Disney World theme parks are run. Part of the software is introducing "MagicBands" that will store guests credit card information, Fast Pass, hotel key, and other information to make the guests experience more interactive. The system will also allow Disney to keep a more accurate account of what is interesting to guests and what is not being utilized. There are some concerns with privacy that guests may have, but Disney is proactively trying to ensure that all guests privacy is still intact. Guests will be able to use the system how they want, and share only as much information as they are comfortable with. The introduction of this management system will benefit both guests and Disney if used effectively. Guests will be able to plan their trips with more ease, and spend more time enjoying the parks rather than standing in lines. Disney will be able to offer a better product, as well as manage its parks more effectively and see what guests are really interested in.
Michelle Munne

At parks, Disney invests in interactive experiences | disne - Business - The Orange Cou... - 0 views

www.ocregister.com/...55-experiences-technology.html

wristband disney parks mobile app experience access

shared by Michelle Munne on 30 Mar 13 - No Cached
  • gets them into the park, pays for food and merchandise, and grants access to their hotel room.
  • smart wristband
  • called MyMagic+, will gather data about a guest's behavior to tailor more personalized experiences.
  • ...6 more annotations...
  • project
  • Disney is banking on them to pull in a new generation raised on video games and iPod Touches, while delivering cost savings, managing crowds and delivering valuable insight into customer preferences.
  • mobile phone app that lets visitors reserve firework- and parade-viewing areas, set up a meeting with Mickey or pick rides so as to skip the line. In addition,
  • the band will gather information about a guest's behavior that could be key to even more personalized experiences in the future
  • total cost of the project at $800 million to $1 billion.
  • Today the company is facing a world where most people walking around its parks have a handheld, Internet-connected computer begging to draw their attention away from the immersive, and lucrative, experience at hand.
  • Michelle Munne on 30 Mar 13
     
    Disney has been working on this technology for quite some time. They are hoping to have this up and running within the next few years. The wristband would allow them to personalize their guests' experience.
natashacastro

The Top 7 Hotel Tech Trends for 2016 - Capterra Blog - 0 views

blog.capterra.com/hotel-tech-trends-for-2016

shared by natashacastro on 12 Feb 17 - No Cached
  • the top hotel tech trends for 2016
  • 1. New Security Measures
  • It’s past time for a change, and 2016 will (hopefully) mark a new initiative in the industry: innovative tech security.
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  • Hotels will also begin installing new check-in systems that accept chip-based credit cards and debit cards as a way to guarantee secure payment.
  • 2. Wearable Tech
  • MagicBands, which operate off their MyMagic+ system,  allow guests to “[book] transportation to a hotel from the airport and choos[e] where to eat. The MagicBand also serves as a room key and ticket for attractions, replacing the need to carry around bulky key cards and folded papers, both of which are lost frequently.”
  • It’s more effective for learning customer preferences than just relying on online guest reviews.
  • 3. Self-Service Check-in
  • And in a technological world where you can get just about anything at the touch of a button, your guests are going to start expecting the same immediate gratification from your hotel.
  • However, this technology can do more than just ease your guest experience. Using kiosks for self check-in can “sav[e] money on staffing, increas[e] its revenue[,] and increas[e] customer satisfaction,” says author Julie Weed.
  • 4. Cloud Computing (Total or Hybrid)
  • You need to keep all your software tools in one, centralized location that everyone can access.
  • as hotels are expected to invest in newer technologies to stay ahead of the curve, they also need to find ways to cut costs, and cloud computing has the potential to cut 50% of operational costs.
  • many companies employ a hybrid cloud, which can quell fears of sensitive data breaches by only storing some (not all) information on the cloud.
  • 5. Increased Presence on Social Media
  • it’s clear you need to be on social media to ensure users stay at your hotel rather than your competitors.
  • 6. Native Mobile Apps
  • While social media can get your name out there, making a native mobile app is another emerging trend that taps into your guests’ affinity for technology and ease.
  • Not to mention, these mobile apps are a good replacement for key cards, and enable smartphones or smartwatches to act as more secure room keys.
  • 7. Continued Industry Aversion to Tech
  • Technology has changed many industries, and in one that serves its guests face-to-face, it’s important to keep up with what those guests value. And a growing number of them value technology. It’s a part of their everyday lives.
  • elena_martynova on 12 Feb 17
     
    Tech innovations are the essential part of the Hospitality Industry. In the article the author tells us about the top hotel tech trends for 2016 which impact the industry: -new security measures, which is very important due to possible breaches -wearable tech, with just a wave of your wrist you can check in or enter your room -self service check-in, which ease the process -cloud computing, which cuts costs and flexible -presence on social-media, engaging with customers is very important -native mobile apps -continued technology development All these trends play a very important role in improving relationships between hotel and guest.
  • natashacastro on 01 Sep 17
     
    This article is explaining some of the new trends that hotels are finally catching up on. For example, self service check in took a while to catch on but with hotels using it now, it reduces wait times for customers and increases satisfaction.
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