Could wristbands turn festivals into games? - BBC News - 0 views
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Wristbands have long been synonymous with music festivals, but what was once a simple, colourful loop of material now increasingly contains contactless technology. This allows music fans to pay for food, drinks or merchandise but festival directors are now taking the technology further, into the realm of "gameification".
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Festival director Ben Robinson says it will allow visitors to check-in at stages, talks and stalls, creating a "mission log" they will be sent after the event, listing what they saw and giving further information.
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Ultimately, he hopes to turn festivals into immersive gaming sites - something akin to Pokemon Go - where, alongside enjoying the festival site, visitors can unlock exclusive rewards. This might include entry to a restricted area for visiting a number of check-in points or free dishes if enough food is purchased.
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linking the wristbands to interactive apps and existing technologies, such as augmented reality, to give attendees something beyond the usual festival experience.
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The danger is that you get analysis that tells you 80% of your audience went to see Band X so you should book loads of bands that sound like Band X," he says
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"That is where people load money on that they never end up redeeming. Most retailers view this as an excellent stream of effectively free money... but it is scamming the punters who are already paying an on-site premium."
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so somebody could duplicate it - and as it's contactless, you only need to be within a certain proximity.
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"Also, the visitors are potentially being profiled and this is viewed by the security community as an invasion of privacy."
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The system they are using provides only "blind data", he says, which means there is "no GPRS [and] no tracking"
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"It's simply a device that will tell us how many people bought how many beers and at what time and such like [which is] data that a standard EPOS (electronic point of sale) system would track."
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He says they use "a global encryption standard used by the military... that has only ever been hacked or cloned in a theoretical situation, never in real life" and only use any data collected for "assisting visitors with customer service enquiries".
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This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.