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Pros of digital marketing: Digital Is the Only Sure way to Reach Generation Z- Born with a smartphone already clenched in their tiny hands, Gen Z is the only generation that’s never known life without the Internet. For them, the radio is an antiquity, the TV set is something that their grandparents watch ‘programs’ on. They pay little attention to printed papers and think about billboards as scenery. If you wish to develop this age demographic as customers, then you need to be online so they can find you. By 2022, they will become the largest generation of consumers. Even as youths, they are making an impact – 93% of parents say that most of their purchasing decisions are influenced by what their kids have to say. Budgets Are Easier to Redistribute with digital marketing- budgets are mostly placeholders. You can plan to spend Rs10000 on Facebook ads every month, running branding campaigns, only to figure out one week later that those campaigns are underperforming. So, seeing this, you immediately pause the campaign. Spending stops. At the same time, your content marketing team had been allocated a budget per month. There’s nothing stopping you from diverting money from those Facebook branding campaigns to where it can make a difference today. An Abundance of Data to Pinpoint Your Ideal Customer- Facebook, Google, Twitter, and other platforms and service providers earn money by knowing everything there is about their users. When running digital campaigns, you get access to this analytics data and learn a lot about your ideal customers. By looking into Facebook or Google analytic tools, you will be able to generate several buyer personas to describe each segment of your customer base. We use the concept of persona to clearly define to whom we are speaking, in order to be hyper-focused in our content creation. The goal is to understand the problem that your product or service solves by walking a mile in their shoes. The persona that you’ve written up will serve as a powerful tool for writing laser-focused copy and content that will speak directly to each customer segment that you’re targeting.Cons of digital marketing: Digital ads can be deemed as annoying- Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting. Less permanent- Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.

Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before

nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.

with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique

On climate change, it highlights joint efforts on long-term monitoring data to evaluate climate impacts on chemical releases, and suggests collaborating on climate change impacts on contaminants in the ocean, and waste and resource management to advance mitigation, and climate triggered channeling of fossil fuel use for plastic production.   On the agriculture and food cluster, the report suggests collaborating on, for example: exposure of farmers from unsound pesticides use; groundwater contamination; use of food conservation, coloring agents, and food safety; and addressing food waste. On sustainable consumption and production, the assessment suggests increasing resource management and efficiency, and informing consumers about chemicals of concern in products. In some cases, the authors argue for collaboration across several clusters. For example, addressing challenges associated with pesticide use requires strengthening efforts across chemicals and waste management, world of work, biodiversity, agriculture and health.